What Freename does

Freename AG, founded in 2022 and headquartered in Wollerau, Switzerland, operates an ICANN-accredited domain registrar that bridges traditional Web2 DNS with blockchain-based Web3 naming. The company sells Web3 domains and custom Top-Level Domains (TLDs) with lifetime ownership and no renewal fees, supporting minting and resolution across eight or more blockchains including Polygon, Solana, BSC, Aurora, Abstract, Sei, Etherlink, and Chiliz. Its core technical differentiator is a patented Web3 and DNS Integration Protocol (US patent granted) that enables cross-system domain resolution, complemented by three APIs: a Global Resolution API embedded in MetaMask (via Snaps) and Ledger, a Reseller API powering branded TLDs for exchanges and platforms, and a Mirroring API that tokenizes traditional Web2 domains on-chain.

Freename generates revenue through one-time sales of Web3 domains and premium TLDs (priced from $9,990 up to $149,000), royalty shares paid to TLD owners on second-level domain registrations, Web2 domain subscriptions, aftermarket commissions on its domain trading marketplace, API service fees, and trademark registration services. Its go-to-market combines an API-first distribution model targeting registrars, exchanges, wallets, and developers with a product-led consumer marketplace at freename.com and a channel partner program spanning brands, dApps, L1/L2 networks, and consumer apps. Notable customers and partners include MetaMask, Ledger, Young Platform, Domain Cost Club, Sweat Wallet (20 million users), Etherlink, and the Endless Domains multi-chain aggregator.

Following a $6.5M Series A in July 2025 led by Entrée Capital, Freename launched Freename AI in Q1 2026, an AI-powered toolkit that autonomously builds brands, launches websites, and optimizes search visibility, signaling an expansion beyond pure domain infrastructure toward AI-mediated digital identity management. The company also opened a UK subsidiary (Freename Ltd, company number 14443833) and built a 20-plus-person global marketing team across Switzerland, Italy, Spain, and the US.

Name

Freename

Legal name

Freename AG

Website

https://freename.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Freename AG is an ICANN-accredited domain registrar that bridges Web2 DNS and Web3 blockchain naming, selling lifetime Web3 domains, custom TLDs, and APIs to consumers, registrars, exchanges, wallets, and brands across 8+ blockchains.

Ownership category

akta.pro rank

Product category

Domain Registration & Web3 Naming Infrastructure

NAICS

Software Publishers (5132)

SIC

Services-Services, Nec (8900)

akta.pro primary industry

Cross-Chain Identity & Naming (multi-chain DID, ENS cross-chain resolution) (FSAPAKAH)

akta.pro secondary industries

Domain Names & Digital Identity NFT Marketplaces (FSADANAK), Decentralized Identity (DID) & Identity Wallets (DID methods, DIDComm, identity agents) (FSAPACAG)

Keywords

• Web3 domain registrar
• Blockchain domain names
• ICANN accredited registrar
• DNS infrastructure
• Domain tokenization

Headquarters

HQ city

Wollerau

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Domain and TLD Registration: Freename generates revenue through the sale of Web3 domains (SLDs) and Top-Level Domains (TLDs). Web3 domains are typically one-time purchases with lifetime ownership, while TLDs can be sold at premium prices ranging from $14,990 to $149,000 for premium extensions.
2. TLD Royalties: TLD owners earn 50% royalties on all second-level domain (SLD) registrations under their TLD, creating a recurring revenue stream for TLD holders.
3. Domain Aftermarket: Secondary marketplace for buying, selling, and trading Web3 and Web2 domains, potentially generating transaction fees.
4. API Services: Revenue from providing APIs (Reseller API, Global Resolution API, Mirroring API) to businesses, exchanges, registrars, and developers for domain integration and resale.
5. Trademark Registration: TLD trademark registration services through Swiss Federal Institute of Intellectual Property, providing legal protection for Web3 TLDs worldwide.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Freename is an ICANN-accredited domain registrar that operates an all-in-one digital identity platform bridging Web2 DNS and Web3 blockchain networks. It sells Web3 domains (blockchain-based, lifetime ownership), traditional domains (annual renewals), and custom Top-Level Domains (TLDs) with royalty monetization. The platform also provides developer APIs (Reseller, Global Resolution, Mirroring) for integrating domain services, an aftermarket for secondary domain trading, and AI-powered brand-building tools under Freename.ai.

Product overview

Freename is an all-in-one digital identity platform comprising Freename.com (ICANN-accredited registrar offering traditional and Web3 domains) and Freename.ai (AI-powered toolkit). The core platform provides Web3 Domains and Traditional Domains with permanent ownership, custom TLDs with royalty monetization, and an Aftermarket for domain trading. Developer tools include three APIs: Global Resolution API for resolving domains to blockchain records, Reseller API for branded domain sales, and Mirroring API for bringing traditional domains on-chain. Additional products span Web3 DNS infrastructure, WHOIS lookup, Web3 emails, website builder, browser extensions, Pay With Domains payments, Freename Custody wallet management, Domain Parking for advertising revenue, and TLD trademark registration. Freename.ai adds AI-powered autonomous brand building, website launching, and SEO/GEO optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Freename.com: ICANN-accredited domains and blockchain-powered TLDs platform for Web2 and Web3 domain registration
• Freename.ai
• Freename Aftermarket

Products and services

• Web3 Domains Blockchain-based domain names with permanent (lifetime) ownership and no renewal fees, mintable across multiple chains (Polygon, Solana, BSC, Aurora, Abstract, Sei, Etherlink, Chiliz). Each domain stores wallet addresses and enables decentralized websites, IPFS hosting, and name-based crypto payments. Sold to individual consumers, creators, and Web3 users.
• Traditional Domains ICANN-accredited traditional domain registration for standard TLDs (e.g., .com, .net, .org) and country-code domains, with annual renewal requirements. Offered to individuals and organizations seeking conventional web presence.
• Top-Level Domains (TLDs) Custom Web3 top-level domains that buyers can own outright, register second-level domains under, and monetize by collecting up to 50% royalties on all SLD registrations. Premium TLDs (e.g., .yolo at $149,000, .investing at $39,990, .voice at $14,990, .diamond at $9,990) are sold at one-time perpetual license fees.
• Global Resolution API Resolution API that translates Web3 domains (Freename, ENS, Unstoppable Domains) into wallet addresses, IPFS records, and blockchain metadata. Enables wallets, browsers, and dApps to perform domain-based transactions and payments. Sold to wallets, exchanges, browsers, and developers.
• Reseller API API enabling businesses, exchanges, and platforms to sell Web3 domains and TLDs under their own branding with custom pricing, supporting fiat or crypto payments. Used by Young Platform to offer .young domains and other partners to create branded domain revenue streams.
• Mirroring API (Web2 Domains Tokenization) API enabling ICANN-accredited registrars to mint traditional Web2 domains on-chain as Web3 assets. Allows linking wallets, IPFS records, and NFTs to traditional domains and enables crypto payments using familiar Web2 domain names. Used by Domain Cost Club and other registrars.
• Domain Aftermarket Secondary marketplace for buying, selling, and trading Web3 and Web2 domains with zero middlemen. Generates transaction-based fees and serves domain investors, traders, and end users looking to acquire existing premium or speculative domains.
• Freename AI AI-powered toolkit that autonomously builds brands, launches websites, optimizes visibility through SEO and GEO, and manages business identity. Uses generative AI and autonomous agents to create content and operate digital identity on behalf of users.
• TLD Trademarks

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability6 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Endless DomainscoreTechnology or Integration · 24 April 2026Integration of Freename as a major provider in Endless Domains' multi-chain Web3 identity aggregator, spanning over ten providers across major blockchains including ENS, Unstoppable Domains, and Solana Name Service.
• Sweat WalletcoreStrategic or Co-development Partner · 27 November 2025Partnership to introduce the .sweat TLD for Sweat Wallet's 20 million users, providing human-readable Web3 identity within the move-to-earn ecosystem. Native domain resolution feature planned for Q1 2026.
• MetaMaskcoreTechnology or IntegrationMetaMask integrated Freename's Global Resolution API, allowing users to send and receive crypto using domain names instead of wallet addresses, and access decentralized websites hosted on IPFS with Web3 domains.
• LedgercoreTechnology or IntegrationIntegration enabling fiat and crypto payments using Web3 domains, including seamless name-based transactions and release of .ledger TLD for payments and identity verification.
• Young PlatformcoreChannel Partner/ Reseller/ DistributorCrypto exchange integrated Freename's Reseller API to offer .young domains, boosting brand identity, engaging users, and creating a new revenue stream through custom-branded domain sales.
• EtherlinkcoreStrategic or Co-development PartnerPartnership to launch .etherlink TLD, a Layer 2 blockchain powered by Tezos Smart Rollups. Enables users to create Web3 identities and manage digital assets.
• Young PlatformcoreChannel Partner/ Reseller/ DistributorCrypto exchange using Reseller API to offer .young branded domains and create new revenue stream.
• Blockchain Game AllianceminorGTM or Marketing PartnerPartner in Freename ecosystem for gaming and blockchain initiatives.
• ChimpersminorGTM or Marketing PartnerNFT collection partner in Freename ecosystem.
• Final BosuminorGTM or Marketing PartnerPartner ecosystem participant.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ethereum Name Service (ENS): The dominant Web3 naming protocol on Ethereum, providing human-readable .eth domains resolved to wallet addresses and content. Direct competitor to Freename's Web3 domain offering, with a much larger installed base but Ethereum-centric architecture.
• Unstoppable Domains: Direct competitor selling NFT-based Web3 domains across multiple chains with built-in payment and identity features. Targets the same founders, creators, and crypto-native users as Freename.
• Bonfida (Solana Name Service): Solana-native naming service providing .sol domains resolved to wallet addresses and websites on Solana. Comparable multi-chain expansion ambition to Freename's Resolution API.
• SPACE ID: Multi-chain Web3 naming service focused on BNB Chain and other EVM networks, offering TLD issuance, SDKs, and APIs — directly comparable to Freename's reseller and resolution stack.
• Handshake: Decentralized blockchain-based DNS protocol that owns and auctions its own TLDs. Competes with Freename at the protocol layer for blockchain-native naming infrastructure.

Broad incumbents

• GoDaddy: The largest traditional ICANN-accredited registrar, serving SMBs and consumers with .com and other legacy TLDs. Broad incumbent whose Web3 ambitions (if any) compete at the margins with Freename.
• Namecheap: Established ICANN-accredited registrar with a strong SMB and crypto-friendly reputation. Comparable to Freename on the traditional domain side and a potential integrator on the Web3 side.
• Verisign: Operator of the .com and .net registries and a foundational DNS infrastructure provider. Operates far upstream from Freename but defines the traditional namespace Freename bridges into Web3.

Emerging players

• Lens Protocol: Decentralized social graph protocol using NFT-based handles as portable Web3 identity. Adjacent emerging player in the Web3 identity space that overlaps with Freename's identity thesis.
• Porkbun: Smaller, developer-friendly ICANN registrar known for transparent pricing and API-first experience. Comparable GTM motion to Freename on the traditional registrar side and a potential Mirroring API customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/freenamecom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freename