Ramada Inns
Ramada by Wyndham is a midscale global hotel brand founded in 1954, operating hundreds of franchised and managed properties worldwide under Wyndham Hotels & Resorts. It serves business and leisure travelers through direct booking, the Wyndham Rewards loyalty program, and Wyndham Business corporate accounts.
- Company typePrivate
- Founded1954
- HeadquartersParsippany, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Ramada Inns does
Ramada by Wyndham (legal entity: Ramada Worldwide Inc.) is a midscale global hotel brand founded in 1954 and currently operated as a wholly-owned brand subsidiary of Wyndham Hotels & Resorts (NYSE: WH). The brand operates on an asset-light franchise and management model in which all Ramada hotels are either franchised to independent hotel owners or managed by Wyndham Hotel Management, Inc. and its affiliates. Ramada-branded properties serve both business and leisure travelers across hundreds of locations in North America, Europe, Asia Pacific, Latin America, and the Middle East, with localized regional operations in the UK, China, Germany, Korea, Turkey, Brazil, and Greece. The company does not directly employ hotel staff at franchised properties; the Ramada Worldwide Inc. entity maintains a brand management and franchise oversight function with 51-100 employees.
The brand's commercial offering is anchored by the core hotel product and extended through the Wyndham Hotels & Resorts platform, which includes the Wyndham Rewards loyalty program, the Wyndham Rewards Insider paid subscription tier ($95/year), the Wyndham Business corporate travel program (offering up to 15% discounts to SMBs), co-branded Wyndham Rewards Earner credit cards and a debit card, and Wyndham Travel Bundles packaging hotel stays with flights, car rentals, cruises, and activities. Distribution occurs through the brand website, the Wyndham mobile app (with mobile check-in/checkout and Road Trip Planner features), phone reservations, and franchise operators. Revenue is generated through franchise and licensing fees from property owners, management fees from Wyndham Hotel Management, room revenue at managed properties, loyalty-driven direct booking contribution, and financial product partnerships.
The technology stack is a cloud-based hotel management and reservation system integrated with the Wyndham Hotels & Resorts platform. The brand participates in Wyndham's broader digital ecosystem including an award-winning mobile app, member-exclusive direct booking pricing, and a global SEO/CRM infrastructure supporting multi-language websites. No proprietary AI/ML capabilities, API products, or data assets are disclosed in the public information available. The brand was rebranded from 'Ramada Inns' to 'Ramada by Wyndham' in 2018 following Wyndham Hotels & Resorts' spin-off from Wyndham Worldwide, and currently operates as part of Wyndham's asset-light hotel franchising pure-play strategy.
Ramada Inns firmographics
Firmographics- Name
- Ramada Inns
- Legal name
- Ramada Worldwide Inc.
- Website
- https://ramada.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ramada by Wyndham is a midscale global hotel brand founded in 1954, operating hundreds of franchised and managed properties worldwide under Wyndham Hotels & Resorts. It serves business and leisure travelers through direct booking, the Wyndham Rewards loyalty program, and Wyndham Business corporate accounts.
- Ownership category
- akta.pro rank
Ramada Inns industry classification
Industry- Product category
- Midscale Hotel Lodging
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Midscale Limited-Service Hotels (THAGABAC)
- akta.pro secondary industry
- Midscale/Family Motels (THAGAFAD)
Keywords
Where Ramada Inns is headquartered
LocationHeadquarters
- HQ city
- Parsippany
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Ramada Inns business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Others
Revenue model
- Hotel Room Revenue: Nightly room rates charged to guests at Ramada properties. Revenue varies by room type, location, and seasonality. Members booking direct receive lowest guaranteed price.
- Franchise Fees: Fees charged to independent hotel owners who franchise under the Ramada by Wyndham brand. All hotels are either franchised by the company or managed by Wyndham Hotel Management, Inc.
- Wyndham Rewards Program: Loyalty program that drives repeat bookings. Includes co-branded credit cards (Wyndham Rewards Earner Cards) generating interchange fees and annual fees shared with issuing bank partners.
- Travel Bundles: Bundled packages combining hotel + flights + car rentals + activities. Customers earn Wyndham Rewards points on total package purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Nightly | Standard Rate - Base room pricing |
| Subscription | Nightly | Wyndham Rewards Member Rate |
| Unit Pricing | Nightly | Summer Sale Promotion |
| Subscription | Nightly | Wyndham Business Corporate Rate |
| Unit Pricing | Nightly | Membership Club Discounts (AAA/AARP) |
| Subscription | Annual | Wyndham Rewards Insider Subscription |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Ramada Inns product offering
Product offeringCore offering
Ramada Inns, operating as Ramada by Wyndham, is a midscale global hotel brand that franchises and manages midscale lodging properties across hundreds of locations worldwide. It sells nightly room accommodations to individual leisure and business travelers and to corporate accounts, supported by the Wyndham Rewards loyalty program, the Wyndham Business corporate travel platform, and a mobile booking app with travel bundling capabilities.
Product overview
Ramada by Wyndham is a midscale hotel brand operating as part of the Wyndham Hotels & Resorts portfolio, offering accommodations in hundreds of locations across the globe for everyday travelers on both business and leisure trips. The product ecosystem is anchored by the Ramada by Wyndham hotel brand and supplemented by the Wyndham Rewards loyalty program (which includes a paid Insider subscription tier and co-branded Earner credit and debit cards), the Wyndham Business platform for corporate and group travelers, a Wyndham Hotels & Resorts mobile app with booking and check-in features, and Wyndham Travel Bundles that package hotel stays with flights, car rentals, cruises, and other travel services.
Differentiator
Problem solved
Functional benefit
Brands
- Ramada Ecore: An eco-friendly variant of the Ramada brand focused on sustainable hospitality practices.
Products and services
- Ramada by Wyndham Hotel Brand A midscale hotel brand under Wyndham Hotels & Resorts offering accommodations across hundreds of global locations for both business and leisure travelers. All properties are either franchised by Wyndham or managed by Wyndham Hotel Management, Inc.
- Wyndham Rewards Loyalty Program A points-based loyalty program allowing members to earn points on hotel stays and redeem them for free nights at thousands of Hotels by Wyndham worldwide, with co-branded credit and debit card tie-ins.
- Wyndham Business A suite of business tools and managed travel programs for small and mid-size businesses, corporate accounts, group and meeting planners, and travel advisors, offering negotiated corporate rates up to 15% off standard rates and consolidated billing.
- Wyndham Hotels & Resorts Mobile App Award-winning iOS and Android mobile application that enables faster booking at thousands of hotels, mobile check-in and checkout, Wyndham Rewards member extras, and an integrated Road Trip Planner for planning and booking multi-stop road trips.
- Wyndham Travel Bundles A packaging product that bundles hotel stays with flights, car rentals, cruises, tours and activities, and airport transfers, allowing members to earn Wyndham Rewards points on the total package purchase.
- Wyndham Rewards Insider Paid subscription tier within Wyndham Rewards priced at $95 annually, offering exclusive discounts, deals, and accelerated point earning for members, including 15-25% off exclusive offers and bonus point promotions.
- Wyndham Rewards Earner Credit Cards Co-branded credit cards (Wyndham Rewards Earner and Earner Plus Card) issued with a banking partner, allowing cardholders to earn bonus points on eligible purchases and unlock free nights at Hotels by Wyndham.
- Wyndham Rewards Debit Card A debit card product that enables members to earn unlimited points on eligible purchases, with a 2,500 bonus point reward after setting up direct deposit and spending $100 in the first 90 days.
Quantifiable outcome
- Members save 10%+ on 1 night, 15%+ on 2 nights, 20%+ on 3+ nights
- +2 more outcomes
Companies that use Ramada Inns
Customer profileSegments3 records
Ideal customer profiles4 records
Ramada Inns technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ramada Inns partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wyndham Hotels & ResortscoreRamada operates as a brand under Wyndham Hotels & Resorts, leveraging the parent company's technology platform, loyalty program (Wyndham Rewards), distribution network, and corporate infrastructure. All Ramada hotels are either franchised by Wyndham or managed by Wyndham Hotel Management, Inc.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Ramada Inns competitors and assessment
Company assessmentBroad incumbents
- Hilton Worldwide: A broader incumbent operating multiple brands spanning luxury through midscale; competes with Wyndham/Ramada via Hampton, Hilton Garden Inn, and DoubleTree across overlapping customer segments.
Direct peers
- Hampton by Hilton: Hilton's flagship midscale brand with a strong loyalty program (Hilton Honors), consistent quality standards, and similar target customers in business and leisure travel.
- Holiday Inn (IHG): Established midscale hotel chain from InterContinental Hotels Group with comparable full-service amenities, loyalty program (IHG One Rewards), and global footprint.
- Fairfield by Marriott: Marriott's midscale brand offering consistent quality, strong loyalty integration (Marriott Bonvoy), and similar target customer — directly competitive in the business-traveler segment.
- Days Inn by Wyndham: A sister brand within the Wyndham Hotels & Resorts portfolio, operating economy/midscale hotels with similar franchise model and shared Wyndham Rewards loyalty integration — directly comparable in customer segment and distribution.
- Quality Inn (Choice Hotels): Midscale/economy brand under Choice Hotels with comparable roadside locations and franchise-driven growth model.
- Super 8 by Wyndham: Another sister brand within Wyndham's portfolio positioned slightly below Ramada in price tier; useful comparison for cannibalization dynamics and franchise economics.
- Comfort Inn (Choice Hotels): Midscale lodging brand under Choice Hotels International with similar amenities, franchise model, and target customers in the road-warrior and value-conscious leisure segment.
- Best Western: Global midscale hotel brand with a membership-based franchise model and similar roadside/traveler positioning, competing head-to-head with Ramada in many secondary markets.
- Travelodge: Economy/midscale roadside lodging brand with comparable brand positioning and a UK-centric footprint that overlaps with Ramada's international presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Ramada Inns social profiles
Digital presenceRamada Inns financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ramada Inns leadership team
Management profileNumber of profiles
Ramada Inns funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ramada Inns M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ramada Inns
What does Ramada Inns do?
Ramada Inns, operating as Ramada by Wyndham, is a midscale global hotel brand that franchises and manages midscale lodging properties across hundreds of locations worldwide. It sells nightly room accommodations to individual leisure and business travelers and to corporate accounts, supported by the Wyndham Rewards loyalty program, the Wyndham Business corporate travel platform, and a mobile booking app with travel bundling capabilities.
Is Ramada Inns a public or private company?
Ramada Inns is a private company. It is classified as public and is currently operating.
When was Ramada Inns founded?
Ramada Inns was founded in 1954. It employs 51 to 100 people.
Where is Ramada Inns based?
Ramada Inns is headquartered in Parsippany, United States, in the North America region.
How does Ramada Inns make money?
Four revenue lines are on record. Hotel Room Revenue is the primary driver. The others are franchise Fees, wyndham Rewards Program and travel Bundles.
Who are Ramada Inns's main competitors?
Hilton Worldwide is listed as a broad incumbent. Direct peers are Hampton by Hilton, Holiday Inn (IHG), Fairfield by Marriott, Days Inn by Wyndham, Quality Inn (Choice Hotels), Super 8 by Wyndham, Comfort Inn (Choice Hotels), Best Western and Travelodge.
Does Ramada Inns have an API?
No public API is recorded for Ramada Inns.
What industry is Ramada Inns in?
Ramada Inns's product category is Midscale Hotel Lodging. Its primary akta.pro industry code is THAGABAC, Midscale Limited-Service Hotels, with a secondary code of THAGAFAD, Midscale/Family Motels. Its NAICS code is 72111 and its SIC code is 7011.