Diamond Fire & Security
Diamond Fire & Security is a family-owned UK fire engineering company founded in 1999, providing accredited fire protection, fire safety training, and physical security services to SMBs and care homes across Cannock, Birmingham, and nationwide via a 24-hour field-engineer network.
- Company typePrivate
- Founded1999
- HeadquartersCannock, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Diamond Fire & Security does
Diamond Fire & Security (legal entity: Diamond Fire Extinguishers (Brindle & Sons) Ltd) is a family-owned UK fire engineering company founded in 1999 and headquartered in Cannock, Staffordshire, with operational premises at Saredon Farmhouse, Cheslyn Hay. The company offers an integrated fire protection and physical security service portfolio covering fire extinguishers (CO2, foam, powder, water, wet chemical, automatic), fire alarm systems, emergency lighting, kitchen fire suppression, fire safety signage, fire risk assessments, and first aid equipment, complemented by security systems (CCTV, access control, intruder alarms, nurse call systems) and accredited training (fire marshal, care home fire training). All engineers are qualified to BS Standard, and the firm holds BAFE SP203-1, CHAS, Constructionline Gold, ISO 9001, SSAIB, and British Fire Consortium credentials.
Revenue is generated through four streams: one-time product sales, recurring annual service and maintenance contracts, professional services (risk assessments, training), and design/installation/commissioning of fire and security systems. Pricing is quote-based with free site surveys, and a non-commission sales model is used to drive unbiased recommendations. Customer mix is dominated by UK small and medium businesses across diverse verticals (auto repair, recycling, metal finishing, maintenance, environmental services), with targeted exposure to care homes and healthcare facilities requiring specialised training and nurse call systems. Field engineers are distributed across Cannock, Birmingham, Staffordshire, Walsall, and nationally, providing 24-hour emergency call-out coverage. The company is privately held with no institutional investors, funding rounds, or M&A activity disclosed.
Diamond Fire & Security firmographics
Firmographics- Name
- Diamond Fire & Security
- Legal name
- Diamond Fire Extinguishers (Brindle & Sons) Ltd
- Website
- https://diamondfire.co.uk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Diamond Fire & Security is a family-owned UK fire engineering company founded in 1999, providing accredited fire protection, fire safety training, and physical security services to SMBs and care homes across Cannock, Birmingham, and nationwide via a 24-hour field-engineer network.
- Ownership category
- akta.pro rank
Diamond Fire & Security industry classification
Industry- Product category
- Fire Protection Services
- NAICS
- Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)
- akta.pro primary industry
- Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)
- akta.pro secondary industries
- Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Fire Alarm & Life Safety Systems Integration (BPAKAGAF), Fire & Smoke Dampers / Firestopping / Passive Fire Protection Services (BPABAHAE)
Keywords
Where Diamond Fire & Security is headquartered
LocationHeadquarters
- HQ city
- Cannock
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Diamond Fire & Security business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Fire Protection Products: Sale of fire extinguishers (CO2, Foam, Powder, Water, Wet Chemical, Automatic), fire alarms, emergency lighting, fire safety signs, first aid equipment, and kitchen fire suppression systems
- Service and Maintenance: Annual servicing, basic service, extended service, inspection, and maintenance of fire protection equipment. Covers fire extinguishers, fire alarms, emergency lighting, and security systems
- Professional Services: Fire risk assessments, health and safety assessments, fire marshal training, care home fire training, fire safety management plans, and method statements
- Installation and Commissioning: Design, installation, commission, and handover of fire protection and security systems
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Fire Risk Assessment - quote-based pricing varying by premises size |
| Unit Pricing | Pay-as-you-go | First Aid Kits - sized for workforce |
| Unit Pricing | Pay-as-you-go | Fire Marshal Training - 2.5-3 hour session |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Diamond Fire & Security product offering
Product offeringCore offering
Diamond Fire & Security is an industry-accredited fire engineering company that sells, installs, services, and maintains fire protection equipment (extinguishers, alarms, emergency lighting, kitchen suppression, safety signage) for commercial, industrial and residential premises. It also delivers fire risk assessments, health and safety services, and accredited fire marshal and care home training, alongside complementary security systems (access control, CCTV, intruder alarms, nurse call systems) and first aid equipment, providing a full root-to-branch lifecycle service.
Product overview
Diamond Fire & Security offers a comprehensive, integrated fire protection and security service portfolio built around the core offerings of fire extinguishers (CO2, Foam, Powder, Water, Wet Chemical, and Automatic types), fire alarm systems, and fire risk assessments. These core products are complemented by supporting services including emergency lighting installation and servicing, kitchen fire suppression systems, and fire safety signage. The company also provides fire safety training programs (Fire Marshal Training and Care Home Fire Training) and extends into broader health and safety services. On the security side, the portfolio includes access control, CCTV, intruder alarms, and nurse call systems. First aid equipment rounds out the offering. The company operates as a one-stop provider offering the complete lifecycle from design and installation through to commissioning, servicing, and handover, serving customers in Cannock, Birmingham, Staffordshire, Walsall and nationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Fire Extinguishers Comprehensive range of Kite marked fire extinguishers covering CO2, Foam, Automatic, Powder, Water, and Wet Chemical types for Class A, B and C fires, sold, serviced and inspected by BS Standard qualified engineers.
- Fire Alarm Systems Fire alarm installation and service solutions spanning service, design, installation, commissioning and handover for detection and occupant alerting in residential and commercial premises.
- Emergency Lighting Emergency lighting installation and servicing that keeps evacuation routes illuminated during power outages for safe egress.
- Fire Risk Assessment Professional fire safety risk assessments conducted by qualified Health and Safety Officers to evaluate premises, document findings, and issue recommendations for regulatory compliance.
- Kitchen Fire Suppression System Pre-engineered fire suppression systems designed for commercial kitchens that automatically detect and suppress cooking-related fires.
- Fire Safety Signs Range of fire safety signage including identity signs, fire exit signs, health and safety law posters, and assembly point signs supplied for premises compliance.
- First Aid Equipment BS Standard-compliant first aid kits available in Small (1-10 people), Medium (11-20 people) and Large (21-50 people) sizes, with refill options available for each size.
- Health and Safety Services Health and safety risk assessments, method statements formulation, training records management, and fire safety management planning for workplaces.
- Fire Marshal Training Fire marshal training session lasting 2.5\u20133 hours covering principles of fire, fire ratings, legislation summary, extinguisher selection, and practical demonstrations on CO2, Foam and Water extinguishers, with a certificate valid for two years.
- Care Home Fire Training Specialised fire training for care home personnel covering fire prevention, emergency response actions and extinguisher use, delivered by experienced instructors including John, Simon and David.
- Access Control Access control security systems designed to regulate entry and protect premises.
- CCTV Closed-circuit television surveillance systems supplied for security monitoring of premises.
- Intruder Alarms Intruder alarm systems designed to detect unauthorised entry and alert property owners.
- Nurse Call Systems Nurse call systems for healthcare facilities that enable patients to request assistance from staff.
Quantifiable outcome
- 24-hour access to services and emergency call-outs nationwide
- +1 more outcomes
Companies that use Diamond Fire & Security
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Diamond Fire & Security technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Diamond Fire & Security partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights4 records
Diamond Fire & Security competitors and assessment
Company assessmentBroad incumbents
- Marlowe Fire & Security: Marlowe Fire & Security (part of Marlowe plc) provides fire risk assessments, fire alarm and extinguisher servicing, and integrated security solutions across the UK. Comparable to Diamond Fire in service portfolio and accreditations (BAFE, NSI), but operates as a multi-acquisition platform with broader geographic reach.
- Securitas UK Fire & Security: Securitas UK provides electronic security and fire safety services, including alarm installation, monitoring, and maintenance for commercial customers. It overlaps with Diamond Fire on the security side (CCTV, access control, intruder alarms) while leveraging a global security platform.
- Chubb Fire & Security: Chubb is one of the largest UK providers of fire detection, suppression, extinguishers, and integrated security services. It directly competes with Diamond Fire across fire alarm installation, extinguisher servicing, and security system integration, but operates at a national scale with significantly larger engineer capacity.
- Wormald Fire (Johnson Controls): Wormald, now part of Johnson Controls, is a long-established UK fire protection contractor offering extinguishers, suppression systems, and fire alarm installation/servicing. It competes with Diamond Fire across the full fire protection lifecycle and benefits from global backing and national coverage.
- Mitie Fire & Security: Mitie is a large UK facilities services group that bundles fire protection and security with broader FM contracts. It competes with Diamond Fire for fire alarm servicing and extinguisher maintenance, particularly on multi-site tenders where bundled FM offerings win.
Regional players
- Aston Scott: Aston Scott is a UK fire and security contractor serving commercial premises with fire alarms, extinguishers, CCTV, and access control. It is comparable in scale and accreditations to Diamond Fire, representing another regional competitor vying for similar SMB and mid-market customers.
- Sentinel Fire & Security: Sentinel is a UK regional fire and security contractor offering extinguisher servicing, fire alarm installation, CCTV, and access control. Comparable in size and service mix to Diamond Fire, but with a different geographic footprint, illustrating the typical regional competitor Diamond Fire faces.
Direct peers
- Kings Security Systems: Kings Security delivers fire and security system design, installation, monitoring, and maintenance for commercial and public-sector customers. Directly comparable to Diamond Fire's fire alarm + CCTV + access control + intruder alarm portfolio with NSI/SSAIB-equivalent accreditations.
- Amalgamated Fire Engineering: Amalgamated is a UK specialist contractor in fire detection, suppression, and extinguisher servicing for commercial and industrial premises. It overlaps directly with Diamond Fire's fire protection core and competes for similar BAFE-certified service contracts.
- Reliance High-Tech: Reliance High-Tech provides integrated security and fire systems including CCTV, access control, intruder alarms, and fire detection for commercial customers. It is comparable to Diamond Fire in combining fire and electronic security under one offering and targeting commercial/industrial estates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Diamond Fire & Security social profiles
Digital presenceDiamond Fire & Security compliance and trust
Trust signalCompliance7 records
Diamond Fire & Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diamond Fire & Security leadership team
Management profileNumber of profiles
Profiles3 records
Diamond Fire & Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diamond Fire & Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diamond Fire & Security
What does Diamond Fire & Security do?
Diamond Fire & Security is an industry-accredited fire engineering company that sells, installs, services, and maintains fire protection equipment (extinguishers, alarms, emergency lighting, kitchen suppression, safety signage) for commercial, industrial and residential premises. It also delivers fire risk assessments, health and safety services, and accredited fire marshal and care home training, alongside complementary security systems (access control, CCTV, intruder alarms, nurse call systems) and first aid equipment, providing a full root-to-branch lifecycle service.
Is Diamond Fire & Security a public or private company?
Diamond Fire & Security is a private company. It is classified as family owned and is currently operating.
When was Diamond Fire & Security founded?
Diamond Fire & Security was founded in 1999. It employs 11 to 50 people.
Where is Diamond Fire & Security based?
Diamond Fire & Security is headquartered in Cannock, United Kingdom, in the Europe region.
How does Diamond Fire & Security make money?
Four revenue lines are on record. Fire Protection Products are the primary driver. The others are service and Maintenance, professional Services and installation and Commissioning.
Who are Diamond Fire & Security's main competitors?
Broad incumbents on record are Marlowe Fire & Security, Securitas UK Fire & Security, Chubb Fire & Security, Wormald Fire (Johnson Controls) and Mitie Fire & Security. Regional players are Aston Scott and Sentinel Fire & Security. Direct peers are Kings Security Systems, Amalgamated Fire Engineering and Reliance High-Tech.
Does Diamond Fire & Security have an API?
No public API is recorded for Diamond Fire & Security.
What industry is Diamond Fire & Security in?
Diamond Fire & Security's product category is Fire Protection Services. Its primary akta.pro industry code is IMAFALAD, Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression), with a secondary code of IMAIAJAC, Fire Alarm Systems (Inspection/Testing/Monitoring/Service). Its NAICS code is 56162.