What Organoids does

ORGANOID GmbH is an Austrian manufacturer of natural surface materials for interior architecture and design, founded in 2002 and headquartered in Fliess, Tyrol. The company's core product line, "Naturoberflächen" (Natural Surfaces), consists of decorative wall, furniture, panel, and glass coverings made from real botanical materials — including dried alpine flowers, herbs, moss, and grasses sourced from the Tyrolean Alps — bonded to carrier substrates such as breathable flax fleece (Flachsvlies, 65% flax / 35% viscose), PVC-free adhesive film (Klebefolie), and glossy gold paper (Goldpapier). Twelve named SKUs span alpine meadow, mountain meadow, Mediterranean, tropical, moss, hop, cornflower, rose petal, and superbloom themes. The portfolio carries an unusually broad certification stack for a natural-materials product: fire classification per EN ISO 13501-01 (B-s1,d0 / C-s1,d0), OEKO-TEX 100 on flax fleece, REACH compliance, AgBB 2021 low-emission, EU 1935/2004 food-contact, and PVC-free formulation, plus an Environmental Product Declaration (EPD).

The business model is a hybrid B2B/B2C direct-sales motion. The primary channel is the company's own e-commerce shop at organoids.com, where customers can order samples or per-meter material on standard 1.36m rolls; minimum order quantities typically start at one running meter and free shipping applies above EUR 3,001 within Austria and Germany. Distribution is augmented by integration in the pCon.planner specification catalog for architects and interior designers, and by reach into specialized trades (painters, wallpaper installers, carpenters) who apply the surfaces. Bespoke project quotations support larger commercial installations. Customer segments span architects and interior designers (primary), tradespeople, hospitality and commercial projects (e.g., The Shard London, Liberty's London, wellness hotels), healthcare, and end-consumers. Production is described as climate-neutral in Tyrol using regionally sourced materials with short transport distances. The company is privately held with no disclosed institutional investors beyond a single 2013 FSP Ventures funding event, and references brand deployments by Microsoft, VW, L'Occitane, Barry Callebaut, Raiffeisen, Hypo Tirol, Sonnentor, MPREIS, and Pinterest. Recent strategic activity includes a VML partnership on a lab-grown 'dinosaur leather' handbag and continuous new product introductions alongside the 2025 Green Product Award for Carpe Diem.

Name

Organoids

Legal name

ORGANOID GmbH

Website

https://organoids.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

ORGANOID GmbH is an Austrian manufacturer of multisensory natural surface materials made from real Tyrolean botanicals on flax fleece, PVC-free adhesive film, or gold paper substrates, supplying architects, interior designers, tradespeople, hospitality, retail, and end-consumers across the DACH and EU regions.

Ownership category

akta.pro rank

Product category

Natural Decorative Surface Materials

NAICS

Household and Institutional Furniture Manufacturing (33712)

akta.pro primary industry

Decor & Laminating Paper Manufacturing (Furniture, Flooring, Impregnated Papers) (IMAMAEAE)

Keywords

• Natural surface materials
• Decorative wall coverings
• Biophilic interior design
• Botanical surface finishes
• Acoustic natural panels

Headquarters

HQ city

Fliess

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Natural Surface Products: ORGANOID generates revenue primarily through the sale of natural surface materials. Products are sold as rolls (meterware) in standard widths of 1.36m, with minimum order quantities typically starting at 1 running meter. Products are available on different carrier substrates (flax fleece, adhesive film) and customers can order samples, meterware, or custom configurations. The company sells directly through their e-commerce shop to both B2B and B2C customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ORGANOID GmbH manufactures multisensory natural decorative surface materials (Naturoberflächen) made from real botanical materials including dried flowers, alpine hay, herbs, moss, and grasses sourced from the Tyrolean Alps. The products are processed and applied to carrier substrates including breathable flax fleece, PVC-free adhesive film, and gold paper, and are sold by running meter for application on walls, ceilings, wood, furniture, and glass in interior architecture projects.

Product overview

ORGANOID GmbH is a natural surfaces manufacturer based in Fließ, Tyrol, Austria, producing multisensory Naturoberflächen (Natural Surfaces) for interior architecture and design. The product portfolio centers on the Naturoberflächen product line—a collection of surfaces made from real natural plant materials including alpine hay, flowers, herbs, moss, and dried botanicals. Products are offered on three main backing materials: Flachsvlies (breathable flax fleece), Klebefolie (PVC-free adhesive film), and Goldpapier (gold paper). Available products include Hopfen Gold, Kornblume Blau, Jungle King, Rosenblüten, Superbloom, Moos Mix, Bergwiese, Almwiese, Almwiese light, Carpe Diem, and Relax. These surfaces are designed for application on walls, wood, furniture, glass, and other substrates, targeting architects, interior designers, painters, carpenters, and end consumers seeking biophilic interior design solutions. Products are manufactured climate-neutrally in Tyrol, with materials sourced regionally from Tyrolean Alps and processed with short transport distances.

Differentiator

Problem solved

Functional benefit

Products and services

• Naturoberflächen (Natural Surfaces) ORGANOID's flagship product line of multisensory natural decorative surfaces made from real botanical materials (alpine hay, flowers, herbs, moss, grasses) applied to functional carrier substrates. Designed for architects, interior designers, hospitality, retail, and end consumers seeking biophilic interior surfaces that deliver natural fragrance, texture, and certified functional performance.
• Almwiese Natural decorative surface combining colorful flower petals with regional hand-harvested Tyrolean alpine hay on flax fleece or adhesive film backing, for walls, furniture, and acoustic applications in interior architecture projects.
• Almwiese light Lightweight version of the Almwiese natural surface with looser alpine hay and flower petals on breathable flax fleece, designed for large-scale interior applications.
• Bergwiese Natural decorative surface combining Tyrolean alpine flowers including edelweiss, daisies, arnica, cornflowers, heather, and roses with fragrant alpine hay on flax fleece or adhesive film backing.
• Carpe Diem Mediterranean-themed natural decorative surface featuring herbs, olive leaves, Greek mountain tea, cosmos flowers, delphinium, and colorful blossoms creating a summer Mediterranean atmosphere for interior spaces.
• Hopfen Gold Luxurious natural decorative surface featuring silvery shimmering hop flowers applied on glossy gold paper backing, producing a high-carat shimmer effect for premium interior applications.

Quantifiable outcome

• Surfaces support biophilic design that increases wellbeing and reduces stress
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• VMLcoreStrategic or Co-development PartnerVML collaborated with ORGANOID on the world's first 'dinosaur leather' handbag project, creating lab-grown collagen derived from Tyrannosaurus rex fossils converted into leather material. This innovative project was displayed in Amsterdam.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vescom: Dutch manufacturer of high-performance wallcoverings, upholstery, and curtain fabrics for the international contract interior market. Comparable on contract-grade wallcoverings, fire/acoustic performance certifications, and specification-led sales to architects.
• BN International (BN Wallcoverings): Dutch wallcovering manufacturer with a broad portfolio including natural and printed collections sold through wholesale and project channels. Comparable on wallcovering format, European production, and project/B2B2C distribution.
• Glamora: Italian manufacturer of designer decorative wallcoverings for high-end architectural interiors. Closely comparable to ORGANOID as a premium B2B wallcovering specialist serving architects, designers, and luxury hospitality.
• Tecnografica Italian Wallcoverings: Italian decorative wallcovering producer with strong designer partnerships and a wide catalog of textured/printed wall surfaces. Directly comparable on product format (decorative wallcoverings), target customer (architects/specifiers), and premium positioning.
• Elitis: French designer and manufacturer of high-end wallcoverings, textiles, and furniture fabrics. Comparable on premium decorative wallcoverings for hospitality and residential interiors, with multi-sensory/textural product positioning.
• Coordonné: Spanish designer wallcovering and textile brand producing premium decorative surfaces for residential and hospitality interiors. Comparable on designer-led wallcoverings, premium price positioning, and specifier-driven sales model.
• Omexco: Belgian producer of natural and specialty wallcoverings (linen, silk, mica, botanical textures) for the premium interior design market. Closely comparable on natural-material surfaces, sustainability positioning, and high-end architectural specifications.
• Masureel: Belgian family-owned wallpaper and wallcovering group producing natural and textile wallcoverings for residential and contract markets. Comparable on natural-material wallcoverings, European manufacturing footprint, and multi-channel B2B/B2C distribution.

Emerging players

• Phytowall: Italian/Spanish provider of preserved moss walls and biophilic green installations for commercial and residential interiors. Comparable on biophilic interior positioning and natural-material finishes, though focused on vertical gardens rather than roll-format surfaces.

Broad incumbents

• 3M (DI-NOC Architectural Finishes): Global incumbent 3M's DI-NOC line is the leading architectural surface finish film, widely specified in commercial interiors worldwide. Comparable as a broad incumbent in decorative architectural surface finishes, though ORGANOID's botanical, sensory positioning differentiates it as a specialty niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/organoid-technologies

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organoids