Coordonné
Coordonné is a Barcelona-based interior design brand selling wallpapers, fabrics, homewares, and eco paints directly to consumers and trade professionals worldwide via a multi-language e-commerce platform and a dedicated contract division.
- Company typePrivate
- Founded-
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Coordonné does
Coordonné (legal entity Coordonné Brands S.L.U.) is a Barcelona-based interior design brand that designs, produces, and distributes wallpapers, decorative fabrics, homewares (cushions and bed covers), and Mediterranean Eco Paints to residential and commercial customers. The company operates across two primary channels: a direct-to-consumer e-commerce platform serving individual homeowners and design enthusiasts, and a dedicated contract division serving interior designers, architects, and hospitality/commercial projects requiring flame-resistant and contract-grade materials. Its product portfolio spans over 50 named collections across wallpapers, fabrics, and paints, including signature lines (Forbidden City, Botanika, Berber, Random Chinoiseries, Victorian), recurring designer collaborations (Ybarra & Serret across multiple collections, Bodo Sperlein, UAL Central Saint Martins Rest Time, Coco Dávez), and special editions (40th Anniversary, BB Kids). Wallpapers are offered either as custom-sized murals adapted to exact wall measurements or as standard repeated-pattern rolls.
The underlying platform is a multi-language e-commerce storefront localised in English, Spanish, French, and Brazilian Portuguese, supported by digital tools including a Roomvo-powered Wallpaper Simulator that lets customers preview wallpapers and murals in their own rooms, a Roll Calculator for project sizing, and a sample-ordering system with subsidized contribution pricing. Marketing is conducted through Instagram, Facebook, LinkedIn, Pinterest, the Coordonné Journal editorial blog, Mailchimp newsletters, and paid acquisition via Google Ads and Meta, with a #COORDONNEHOMES user-generated content program fostering community engagement. Trade distribution is handled through National Sales Representatives and a Where to Buy store locator that connects customers to physical retailers.
Coordonné generates revenue through one-time product sales across five streams: wallpapers and murals, fabrics, homewares, Mediterranean Eco Paints, and contract/trade sales. The company is privately held (no venture or institutional capital disclosed), B Corp certified, and operates with 11–50 employees from its headquarters in Esplugues de Llobregat, Spain. Its strategic positioning emphasises designer-led creative collaborations, sustainability credentials (natural fibres, eco-friendly paints, B Corp status), and bespoke mural production, differentiating it from mass-market wallcovering competitors.
Coordonné firmographics
Firmographics- Name
- Coordonné
- Legal name
- Coordonné Brands S.L.U.
- Website
- https://coordonne.es
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coordonné is a Barcelona-based interior design brand selling wallpapers, fabrics, homewares, and eco paints directly to consumers and trade professionals worldwide via a multi-language e-commerce platform and a dedicated contract division.
- Ownership category
- akta.pro rank
Coordonné industry classification
Industry- Product category
- Wallcoverings and Interior Textiles
- NAICS
- Home Furnishings Retailers (44912), Paint and Wallpaper Retailers (44412)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA)
Keywords
Where Coordonné is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Coordonné business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wallpaper and Mural Sales: Coordonné sells proprietary wallpaper collections and murals directly to consumers and trade professionals through its e-commerce platform. Products include repeated patterns and custom-sized murals adapted to exact wall measurements.
- Fabric Sales: Sale of decorative fabrics including upholstery, drapery, and outdoor fabrics through the same e-commerce channel.
- Homewares Sales: Cushions, bed covers, and tapestries sold as finished products.
- Paint Sales: Mediterranean Eco Paints sold as proprietary paint products.
- Contract / Trade Sales: Dedicated contract division offering products and services for commercial and hospitality projects, including Contract Fabrics and Contract Volumes (3-6).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sample orders available at subsidized cost contribution |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Coordonné product offering
Product offeringCore offering
Coordonné designs and sells a unified portfolio of decorative interior products — wallpapers (custom-sized murals and repeated pattern rolls), fabrics (upholstery, drapery, and contract textiles), homewares (bed covers, cushions, tapestries), and Mediterranean Eco Paints — for residential and commercial interiors. The brand is organized around signature, designer-collaboration, and contract collections, and supplements its physical products with digital visualization and roll-calculator tools on a global e-commerce platform.
Product overview
Coordonné is a lifestyle interior design brand offering a unified portfolio of four core product categories: Wallpapers (murals and repeated patterns), Fabrics (upholstery, drapery, and decorative textiles), Homewares (bed covers and cushions), and Paints (Mediterranean Eco Paints). The company operates as a single brand platform with signature collections (Forbidden City, Botanika, Berber, Random Chinoiseries, Victorian), designer collaborations (Artisan by Bodo Sperlein, Ybarra & Serret series, Central Saint Martins Rest Time), and special collections (40th Anniversary, BB Kids). All wallpapers are available as custom-sized murals or standard repeated patterns. The product range spans residential and commercial/contract applications, supported by digital tools including a Wallpaper Simulator, Roll Calculator, and Visualization Tool. Coordonné also provides contract services for commercial projects requiring flame-resistant materials and specialized specifications.
Differentiator
Problem solved
Functional benefit
Brands
- Coordonné: Primary brand for wallpapers, fabrics, homewares, and paints
- Coordonné Contract
- Coordonné Outlet
Products and services
- Wallpapers Decorative wallpapers available as custom-sized panoramic murals (adapted to exact wall measurements) and repeated-pattern roll formats. Spans signature collections, classic-contemporary lines, compendium essentials, and contract-grade offerings, including designer collaborations with Central Saint Martins, Bodo Sperlein, Ybarra & Serret, and Coco Dávez.
- Fabrics Luxurious decorative fabrics for upholstery, drapery, and outdoor use, in compositions including 100% Linen, Silk, Cotton blends, and technical performance fabrics. Sold for residential and contract/commercial applications.
- Homewares Finished home textile products including bed covers, cushions, and tapestries featuring Coordonné's signature fabrics and patterns (e.g., Chinoiserie Tapestry, Forbidden City Cushions).
- Paints Mediterranean Eco Paints collection of eco-friendly decorative paints with Mediterranean-inspired palettes, available in colors including Beige/Nude, Black, Blue/Navy, Brown, Green, Pink/Lilac, Red/Wine, White/Grey, and Yellow/Orange.
- Contract Design Services Dedicated contract division offering Contract Fabrics and Contract Volumes (3–6) for hotels, restaurants, and commercial interiors. Includes flame-resistant materials with BS1-D0 through BS1-D194 ratings, durable heavy-duty specifications, and bespoke sizing for commercial installations.
Quantifiable outcome
- Wallpapers and murals adaptable to exact wall measurements
- +1 more outcomes
Companies that use Coordonné
Customer profileSegments4 records
Ideal customer profiles3 records
Coordonné technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature4 records
Coordonné partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Bans with BminorCoordonné stepped into fashion with Bans with B, presenting a Spring 2026 capsule collection that dresses women with character in Coordonné prints. This marks a fashion跨界 collaboration expanding the brand beyond interiors.
- Ybarra & SerretcoreYbarra & Serret is a recurring designer collaborator on multiple Coordonné collections across wallpapers and fabrics, including Cotswolds, Indiano, Maasai, Palacio de Cristal, Petra, Sevilla, and Toscana. These are branded as 'Ybarra & Serret for Coordonné' collections, indicating a significant co-development relationship.
- Bodo SperleincoreBodo Sperlein collaborated with Coordonné on the Artisan collection (wallpapers and fabrics). The collaboration was featured in a project at Egetemeier, a design showroom, indicating a high-profile designer partnership.
- UAL Central Saint MartinscoreCoordonné partnered with the University of the Arts London — Central Saint Martins on the 'Rest Time' wallpaper collection. This academic collaboration brings institutional design credibility to the brand.
- Coco DávezminorCoco Dávez collaborated on the 'Colortherapills' wallpaper collection, bringing a distinctive artistic perspective to Coordonné's portfolio.
- EgetemeierminorEgetemeier is a design showroom that hosted a Bodo Sperlein and Coordonné project, showcasing Coordonné products in a high-end retail environment.
- StripecoreStripe serves as the payment gateway for processing credit and debit card transactions on coordonne.com, ensuring 100% secure payment processing.
- PayPalcorePayPal is accepted as a payment method on coordonne.com, providing an additional secure payment option for customers.
- Facebook, Instagram, Pinterest, YouTubecoreSocial media advertising partnerships with Meta (Facebook, Instagram), Pinterest, and YouTube for retargeting, audience segmentation, and campaign measurement. These platforms are used for behavioral advertising based on data provided by Coordonné and collected via cookies.
- Google (Google Ads, Google Marketing Platform)corePaid search and display advertising through Google's advertising platforms, enabling retargeting and online advertising campaigns for Coordonné.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Coordonné competitors and assessment
Company assessmentDirect peers
- Designers Guild: British premium interiors brand offering wallpapers, fabrics, paints, and homewares under a unified design-led identity. Directly mirrors Coordonné's four-category structure and designer-led premium positioning.
- Cole & Son: British heritage wallpaper manufacturer with designer collaborations and a premium-positioned catalog spanning murals and repeated patterns. Directly comparable to Coordonné's core wallpaper business, target market (residential and contract), and designer-collaboration model.
- Sandberg Wallpaper: Swedish heritage wallpaper brand with Scandinavian designer collaborations and a comparable mural-plus-pattern portfolio. Closely comparable on product mix, designer-collaboration strategy, and premium residential/trade positioning.
- Osborne & Little: UK designer wallpaper and fabrics brand combining decorative wallcoverings with upholstery/drapery. Highly comparable to Coordonné's combined wallpaper + fabrics + homewares portfolio and trade-channel focus.
- Thibaut: US-based designer wallpaper and fabrics brand with strong trade-channel focus and frequent designer collaborations. Comparable on product mix (wallpapers, fabrics, murals), trade-channel emphasis, and multi-designer collection model.
- Boråstapeter: Nordic wallpaper brand with Scandinavian designer collaborations, residential and contract lines, and DTC distribution. Comparable on product portfolio depth and premium Nordic positioning.
- Elitis: French premium wallcoverings, fabrics, and homewares brand with strong designer aesthetic and contract offerings. Closely comparable product mix and Continental European premium positioning.
Broad incumbents
- Farrow & Ball: UK premium paint and wallpaper brand with strong DTC and global retail presence. Overlaps with Coordonné's combined paint + wallpaper offering and sustainability-led premium positioning, though Farrow & Ball is significantly larger and broader in portfolio.
- Morris & Co. Heritage British wallpaper and fabrics brand (William Morris archive) with broad licensing and retail reach. Comparable product category and contract/residential split, though significantly larger and more heritage-led than Coordonné.
- Graham & Brown: Large UK wallpaper and paint brand with global retail presence, designer collaborations, and contract lines. Comparable on product categories and collaboration strategy, but operates at significantly greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Coordonné social profiles
Digital presenceCoordonné compliance and trust
Trust signalCompliance1 record
Coordonné financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coordonné leadership team
Management profileNumber of profiles
Coordonné funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coordonné M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coordonné
What does Coordonné do?
Coordonné designs and sells a unified portfolio of decorative interior products — wallpapers (custom-sized murals and repeated pattern rolls), fabrics (upholstery, drapery, and contract textiles), homewares (bed covers, cushions, tapestries), and Mediterranean Eco Paints — for residential and commercial interiors. The brand is organized around signature, designer-collaboration, and contract collections, and supplements its physical products with digital visualization and roll-calculator tools on a global e-commerce platform.
Is Coordonné a public or private company?
Coordonné is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coordonné founded?
Coordonné was founded in -1. It employs 11 to 50 people.
Where is Coordonné based?
Coordonné is headquartered in Barcelona, Spain, in the Europe region.
How does Coordonné make money?
Five revenue lines are on record. Wallpaper and Mural Sales are the primary driver. The others are fabric Sales, homewares Sales, paint Sales and contract / Trade Sales.
Who are Coordonné's main competitors?
Direct peers on record are Designers Guild, Cole & Son, Sandberg Wallpaper, Osborne & Little, Thibaut, Boråstapeter and Elitis. Broad incumbents are Farrow & Ball, Morris & Co. and Graham & Brown.
Does Coordonné have an API?
No public API is recorded for Coordonné.
What industry is Coordonné in?
Coordonné's product category is Wallcoverings and Interior Textiles. Its primary akta.pro industry code is CRAIACAA, Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings). Its NAICS code is 44912 and its SIC code is 5700.