Outdoor Living

What Outdoor Living does

Outdoor Living LLC is a private Omaha-based retailer and design-build operator serving residential homeowners in the Omaha metropolitan area. The company runs a single showroom at 4229 S 120th Street, employing 11-50 staff with over 60 years of combined swimming pool construction experience. Revenue is generated across four buckets: custom inground pool design and construction (high-ticket project services), hot tub and swim spa retail (Artesian Spas and TidalFit lines), outdoor living hardware (POLYWOOD furniture, Mont Alpi outdoor kitchens, Frankford umbrellas, Visscher gazebos, Toja Grid pergolas, Chill Tubs cold-water immersion units), and recurring service (hot tub repair, pool opening/closing, and ongoing maintenance). Pricing is quote-based and not publicly disclosed; LightStream financing is offered at 0% APR for 60 months on qualifying purchases, with a 5% military discount and $100 trade-in credit as conversion levers.

The technical core is the curated multi-vendor product stack rather than proprietary IP. Artesian Spas provides hydrotherapy hardware across four tiers (Elite, Island, South Seas, Garden), with the Island Spas Elite line featuring a patented Variable Control System. TidalFit delivers temperature-controlled exercise swim spas with dual-temp Fit Spa variants. Mont Alpi contributes modular outdoor kitchen systems in five series. POLYWOOD offers HDPE recycled-lumber patio furniture with a 20-year warranty. The company's own differentiator is the integration layer: design consultation, on-site construction for pools and structures, white-glove delivery, and post-sale service contracts that tie the customer to Outdoor Living for the life of the asset.

Go-to-market is a sales-led showroom model. All sales funnel through the physical location, supported by the website (lead-gen and product catalog), Google reviews (504 reviews driving trust), a YouTube channel for DIY/maintenance education, and seasonal promotions (e.g., up to $2,000 off hot tubs and swim spas, 5% off Polywood). No e-commerce or third-party retail channel exists. The customer base is concentrated in residential homeowners seeking full backyard transformations; a secondary commercial segment (Frankford Umbrellas for hospitality/restaurant patios) is identified but nascent. There are no disclosed named commercial logos or enterprise anchors. The company is privately held with no disclosed funding rounds, no parent company, and no public listing.

Name

Outdoor Living

Legal name

Outdoor Living LLC

Website

https://outdoorlivingllc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Outdoor Living LLC is a private Omaha-based design-build retailer designing and constructing custom inground pools, selling hot tubs (Artesian Spas) and swim spas (TidalFit), and supplying outdoor furniture, kitchens, gazebos, and pergolas to residential homeowners across the Omaha metropolitan area.

Ownership category

akta.pro rank

Product category

Pool Construction and Outdoor Living Retail

NAICS

Landscape Architectural Services (54132)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro industry

PRIMARYHSAIACAF

Outdoor Kitchens & Built-In BBQ Islands

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Hardscaping (Patios, Walkways, Retaining Walls)

SECONDARYHSAPALAK

Pool Decking & Surrounds

Home & Personal Services/Residential Renovation Services/Deck, Patio, Fence & Outdoor Living Construction

SECONDARYCRAIAIAF

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

SECONDARYCRAIAIAG

Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

Keywords

• Swimming pool construction
• Hot tub sales
• Patio furniture
• Outdoor kitchens
• Swim spas

Headquarters

HQ city

Plattsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Pool Design & Construction: Custom inground swimming pool design and construction services. The company designs and builds pools that enhance outdoor living experiences, completing projects on time and within budget.
2. Hot Tub & Spa Sales: Sale of Artesian Spas products including Elite, Island Spas, South Seas Spas, and Garden Spas lines. Multiple size options from 2-person to 9-person capacity.
3. Swim Spa Sales: Sale of TidalFit exercise pools and Fit Spas dual-temp swim spas that combine pool, hot tub, and aquatic gym functionality.
4. Patio Furniture & Structures: Sale of POLYWOOD patio furniture including Adirondack chairs, dining sets, benches, chaise lounges, and outdoor structures like gazebos and pergolas.
5. Outdoor Kitchen Sales: Sale of Mont Alpi outdoor kitchen islands in Deluxe, Original, Black, Compact, and Artwood series; built-in grills; beverage centers; pizza ovens.
6. Service & Repair: Hot tub and pool service including repair, maintenance, opening, and closing services for Omaha metro area.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Outdoor Living LLC is an Omaha-based pool design-build contractor and outdoor living products retailer. The company designs and constructs custom inground swimming pools and sells hot tubs, swim spas, patio furniture, outdoor kitchens, gazebos, pergolas, and umbrellas through its showroom, complemented by ongoing pool and hot tub service and maintenance.

Product overview

Outdoor Living is an Omaha-based outdoor living products retailer and pool/spa builder offering a comprehensive portfolio of products and services. The core offerings include Artesian Spas hot tubs in multiple product lines (Elite, Island, South Seas, Garden), TidalFit swim spas and exercise pools, custom inground swimming pools with design/construction services, and POLYWOOD sustainable patio furniture. The product ecosystem extends to outdoor structures including gazebos (Visscher brand) and pergolas (Toja Grid modular system), along with Frankford premium patio umbrellas. The Mont Alpi outdoor kitchen brand provides modular kitchen islands across five series: Deluxe (waterfall granite), Original (stainless steel), Black Series (black stainless), Compact Islands (space-saving), and Artwood Islands (eco-friendly recycled materials). Supporting services include hot tub and pool maintenance/repair, financing options, and Chill Tubs for cold water therapy. The company operates as a single-location retailer with over 60 years combined experience, serving the Omaha metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Artesian Spas Hot Tubs Premier hydrotherapy hot tubs offering heat, buoyancy, and hydromassage through multiple product lines ranging from luxury (Artesian Elite) to compact energy-efficient plug-and-play models (Garden Spas). Targeted at homeowners seeking relaxation and wellness benefits.
• Swim Spas All-in-one pools, hot tubs, and aquatic gyms offering year-round temperature-controlled exercise and therapeutic experiences. Sold as cost-effective alternatives to full-size pools.
• Custom Swimming Pools Custom-designed inground swimming pools with design, construction, advanced features (built-in spas, energy-efficient heating, automated covers), and customizable options (waterfalls, fountains, integrated lighting). Targeted at residential homeowners.
• POLYWOOD Patio Furniture Low-maintenance, sustainable patio furniture made from recycled plastics (HDPE lumber) manufactured in the USA. Weatherproof with 20-year warranty, includes Adirondack chairs, chaise lounges, dining sets, benches, swings, and gliders.
• Mont Alpi Outdoor Kitchens Modular outdoor kitchen islands across five series: Deluxe (waterfall granite), Original (stainless steel), Black (black stainless steel), Compact (space-saving), and Artwood (eco-friendly recycled materials). Includes built-in grills, beverage centers, and pizza ovens.
• Hot Tub Service and Repair Professional hot tub repair, troubleshooting, and maintenance services for Artesian, Dimension One, and TidalFit brands. Serves Omaha metro area residential customers.
• Pool Service and Maintenance Professional pool service including pool opening, pool closing, and ongoing maintenance to keep residential pools operating at peak performance.
• Gazebos Custom Visscher gazebo design and installation with weather-resistant materials and customization options including integrated lighting, built-in seating, and screens.
• Pergolas Custom pergola design and installation using Toja Grid modular system with steel brackets. Features weather-resistant coatings and modular design for easy add-ons.
• Frankford Umbrellas Premium patio umbrellas built with marine-grade fabric and durable frames in Cantilever, Market, Patio, Giant, and Beach styles. Built in New Jersey with multi-year warranties.
• Chill Tubs Cold water immersion therapy tubs for recovery and wellness benefits, available in Pro and Lite models.

Quantifiable outcome

• 504 Google reviews indicating strong local brand reputation
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Artesian SpascoreChannel Partner/ Reseller/ DistributorAuthorized Artesian Spas dealer in Omaha offering the full product line including Artesian Elite, Island Spas, South Seas Spas, and Garden Spas. These are premium hydrotherapy spas with various features including the patented Variable Control System.
• POLYWOODcoreChannel Partner/ Reseller/ DistributorPOLYWOOD is a USA-made outdoor furniture brand made from recycled plastics. Outdoor Living offers the full POLYWOOD product line including Adirondack chairs, dining sets, deep seating, benches, and accessories. Products feature 20-year warranty and weatherproof construction.
• TidalFitcoreChannel Partner/ Reseller/ DistributorTidalFit is a swim spa brand offering exercise pools that combine pool, hot tub, and aquatic gym functionality. Products feature built-in temperature regulation for year-round use.
• Mont AlpicoreChannel Partner/ Reseller/ DistributorMont Alpi is a premium modular outdoor kitchen brand. Outdoor Living offers their Deluxe, Original, Black, Compact, and Artwood series of outdoor kitchen islands, built-in grills, beverage centers, and pizza ovens.
• Frankford UmbrellassupportingChannel Partner/ Reseller/ DistributorFrankford Umbrellas is a 100+ year old umbrella manufacturer offering marine-grade fabric umbrellas including cantilever, market, patio, giant, and beach styles. Products built in New Jersey with 7-10 year fabric warranties.
• VisschersupportingChannel Partner/ Reseller/ DistributorVisscher is a Canadian manufacturer of custom gazebos since 1997, offering long-lasting structures for backyards and recreation areas.
• Toja GridsupportingChannel Partner/ Reseller/ DistributorToja Grid provides modular pergola systems with steel brackets manufactured in Canada. Products feature quick installation (approximately 60 minutes per section) with no special tools required.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Premier Pools & Spas: Largest residential custom pool builder in the United States with regional offices offering pool design, construction, and outdoor living upgrades. Directly comparable to Outdoor Living's pool design-build core, though operating at much larger geographic scale.
• River Pools & Spas: Regional residential pool builder specializing in fiberglass and vinyl liner pools with multiple locations across the Mid-Atlantic and Southeast. Directly comparable on custom pool design-build plus complementary outdoor living product offerings.
• Master Spas: Manufacturer of hot tubs and swim spas (Twilight, Michael Phelps Signature, H2X) sold through a North American dealer network. Directly comparable as a swim spa and hot tub brand with a similar dealer/install model and product overlap with TidalFit and Artesian lines.
• Bullfrog Spas: Premium hot tub brand with patented JetPak therapy system, sold through an authorized U.S. dealer network. Comparable in tier and dealer model, with overlapping hot tub and outdoor wellness positioning to Outdoor Living's Artesian line.
• California Pools & Landscape: Regional residential pool builder and outdoor living contractor operating across multiple U.S. markets. Directly comparable as a design-build pool company that also offers landscape, hardscape, and outdoor living upgrades beyond just the pool.

Broad incumbents

• Leslie's: Publicly traded specialty retailer of pool supplies, equipment, and service with hundreds of stores nationwide. Comparable as a pool/spa retail-and-service operator, but focused on supplies and recurring maintenance rather than custom pool construction.
• Latham Group: Publicly traded manufacturer of inground vinyl liner pools, fiberglass pools, and pool covers sold through a dealer network. Comparable as the wholesale side of the same customer value chain Outdoor Living addresses at retail.
• Hayward Holdings: Publicly traded manufacturer of pool and spa equipment, including pumps, filters, heaters, and automation. Comparable as a key supplier and category leader in pool/spa equipment that Outdoor Living specifies into its builds.
• Jacuzzi: Iconic national hot tub, spa, and swim spa brand sold through authorized dealers. Comparable as a premium spa brand with the same dealer/installer go-to-market that Outdoor Living uses for Artesian Spas.
• Hot Spring Spas (Watkins Wellness): National premium hot tub brand owned by Watkins Wellness, sold through an authorized dealer network across the U.S. Directly comparable to Artesian Spas in tier, positioning, and dealer-based distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCUxnQ1UxGBfQj2RQmblhUDg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outdoor Living