Sama Yoga Center

What Sama Yoga Center does

Sama Yoga Center is a privately-held, founder-owned boutique yoga studio operating from a single primary location at 45 Grove Street, New Canaan, Connecticut, with a secondary training site in Westchester, New York. The studio delivers in-studio and virtual yoga classes (Vinyasa, Open Level, Yin Flow, Meditation, Prenatal), one-on-one private lessons, an award-winning children's program (Sama Kids for ages 6+ that integrates occupational therapy principles), and a Yoga Alliance-accredited 200-hour teacher training program operated under the Sama Yoga Academy sub-brand. Amenities include covered parking, lockers, showers, warmed floors, an outdoor garden, and mat/prop rentals, and the studio distributes bookings through its website and a proprietary mobile app on Google Play.

The business operates a multi-stream revenue model combining recurring subscription memberships (12-month committed at $185/month, 6-month committed at $205/month, and month-to-month unlimited at $228/month), one-time class packages (5-pack $160, 10-pack $300, 20-pack $560), private lessons at $170–$190 per session, teacher training at $3,500 per cohort, kids yoga packages, studio rentals at $200–$450 per hour for corporate and private events, and gift cards with no expiration. Go-to-market is community-led: walk-in traffic from a two-minute walk to the New Canaan train station, online and app booking, word-of-mouth referrals (members may bring a friend monthly), email newsletter, social media, and seasonal events. Customer segments include individual practitioners of all levels, children and families, aspiring yoga teachers, private session clients, and corporate wellness buyers across the New Canaan/Norwalk/Stamford/Darien corridor.

The company is led by Founder & Owner Rebekah Jacobs (E-RYT 500, YACEP, CPT, AMI Montessori Assistant Teacher) with 18 years of teaching experience and 10+ years of ownership; she has trained with industry pioneers including Judith Hanson Lasater, Ross Rayburn, Sally Kempton, and Leslie Kaminoff. Sama Yoga Center is independently operated with no disclosed institutional investment, parent company, or M&A activity, and has received industry recognition including the Mindbody Visionary Award, Best of the Gold Coast, Local Love Award, and the 2023 Grown Brilliance "Brilliant Woman" award.

Name

Sama Yoga Center

Legal name

Sama Yoga Center

Website

https://samayogacenter.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Sama Yoga Center is a founder-owned boutique yoga studio in New Canaan, Connecticut, offering in-person and virtual classes, private lessons, kids yoga, Yoga Alliance teacher training, and studio rentals to individual practitioners, families, aspiring teachers, and corporate wellness clients across the surrounding CT/NY corridor.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Kids & Family Yoga (HSADACAK), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Yoga studio services
• Yoga teacher training
• Kids yoga programs
• Private yoga instruction
• Wellness studio membership

Headquarters

HQ city

New Canaan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Subscriptions: Monthly unlimited memberships providing recurring revenue with auto-renewal. Options include 12-month committed ($185/month), 6-month committed ($205/month), and monthly unlimited ($228/month). Members receive benefits including one free late cancellation per month and ability to bring a friend.
2. Class Packages and Drop-ins: One-time class packages with varying expiration periods. 5-class pack ($160, 45 days), 10-class pack ($300, 90 days), 20-class pack ($560, 8 months, shareable). Also offers drop-in single classes at $35.
3. Private Lessons: Private one-on-one yoga instruction at $190/lesson, or discounted packs: 5-pack at $900 ($180/lesson), 10-pack at $1,750 ($175/lesson), 20-pack at $3,400 ($170/lesson). Tailored instruction for individuals.
4. Teacher Training Program: 200-hour Yoga Alliance registered teacher training program priced at $3,500 full program, with payment plan options available. Weekend schedule with in-person training, mentorship, and unlimited membership during training period.
5. Studio Rentals: Hourly studio rentals at $200/hour (space only) or $450/hour (space with props and instructor support). Used for group classes, workshops, corporate wellness events, private gatherings. Capacity up to 25 guests.
6. Kids Yoga Program: Kids yoga program sold as 10-class packages for use within 3 months. Drop-off program for children ages 6+ every Wednesday at 4:30pm.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sama Yoga Center is a single-location yoga studio that delivers in-person and virtual group yoga classes (Vinyasa, Open Level, Yin Flow, Meditation, Prenatal), one-on-one private lessons, an award-winning kids yoga program, studio rental for events and corporate wellness, and a 200-hour Yoga Alliance registered teacher training program. The studio sells unlimited monthly memberships, multi-class packs, private lesson packages, and gift cards to individual consumers, families, and corporate groups in the New Canaan, CT area.

Product overview

Sama Yoga Center is a single-location yoga studio offering a comprehensive portfolio of wellness services. The core offerings include scheduled yoga classes (Vinyasa, Open Level, Yin Flow, Meditation), private one-on-one lessons, and the award-winning Sama Kids program for children. The studio operates Sama Yoga Academy, a Yoga Alliance®-registered 200-hour teacher training program. Additional revenue streams include studio rentals, events and workshops, and various class packages and memberships (monthly/annual unlimited plans). The product architecture is organized as a single studio with multiple service lines rather than a platform-plus-modules model.

Differentiator

Problem solved

Functional benefit

Brands

• Sama Yoga Academy: Nationally accredited Yoga Alliance® training program offering 200-hour yoga teacher training courses in Vinyasa, Open Level, Yin Flow, and Meditation.

Products and services

• Yoga Classes Scheduled in-person and virtual group yoga classes (Vinyasa, Open Level, Yin Flow, Meditation) for individual practitioners of all experience levels, including beginners.
• Private Lessons One-on-one private yoga instruction tailored to an individual's body, goals, and pace, including support for injury recovery, practice deepening, and personalized fitness objectives.
• Sama Kids Program Weekly drop-off yoga and meditation program for children ages 6+, integrating occupational therapy principles to develop social skills, leadership, self-regulation, and nervous system support.
• Sama Yoga Academy Teacher Training 200-hour Yoga Alliance registered teacher training program with weekend-format mentorship, in-person training, and unlimited studio membership during the training period, leading to nationally recognized certification.
• Studio Rentals Hourly rental of the New Canaan studio space (with soaring ceilings, garden views, and hardwood floors) for group classes, workshops, corporate wellness events, and private gatherings of up to 25 guests.
• Unlimited Class Memberships Recurring monthly memberships providing unlimited access to scheduled group yoga classes with options for 12-month committed ($185/month), 6-month committed ($205/month), and month-to-month unlimited ($228/month) terms.
• Class Packages and Drop-Ins Prepaid class packs offering discounted per-class rates: 5-class pack ($160, 45 days), 10-class pack ($300, 90 days), 20-class pack ($560, 8 months, shareable), and single drop-in classes at $35.
• Private Lesson Packages Prepaid private lesson packages with volume-based per-lesson discounts: single lesson at $190, 5-pack at $900 ($180/lesson), 10-pack at $1,750 ($175/lesson), 20-pack at $3,400 ($170/lesson).
• Gift Cards Open-denomination gift cards with no expiration date, redeemable toward classes, private lessons, or memberships at the studio.
• Events and Workshops Yoga workshops and special events hosted at the studio, supporting community engagement and mid-funnel conversion into memberships and training programs.

Quantifiable outcome

• Mindbody Visionary Award recognition
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Y7 Studio: Boutique yoga studio brand with a similar single-class-pack, drop-in, and membership pricing model targeting an affluent urban wellness consumer — directly comparable format and customer profile to Sama.
• The Class: Boutique studio offering premium group yoga and mind-body classes with a similar community-led, instructor-driven model — comparable target customer and premium pricing structure.

Broad incumbents

• CorePower Yoga: Large national yoga studio chain offering memberships, class packs, and teacher training — overlaps with Sama on class delivery, pricing architecture, and YTT, but at significantly greater scale and geographic reach.
• Modo Yoga: International yoga studio franchise with memberships, teacher training, and community-driven positioning — closely mirrors Sama's membership-plus-academy business model, only as a multi-location operator.
• YogaWorks: Multi-location yoga studio brand historically known for memberships, drop-ins, and yoga teacher training programs — directly comparable service mix and pricing tiers to Sama's.
• Equinox: Premium fitness club offering group yoga, private training, and wellness programming — overlaps with Sama on affluent-customer targeting and premium pricing, with much broader amenities.

Emerging players

• Peloton: Digital fitness platform with a large yoga and meditation content library that directly competes with Sama's virtual class offering for the same wellness-oriented consumer.
• Strala Yoga: Yoga brand combining in-person classes with a digital app and teacher training — directly comparable hybrid model and YTT program structure to Sama.

Others

• Mindbody: Wellness business management platform that powers booking, memberships, and payments for yoga studios including Sama — adjacent ecosystem participant rather than a competitor.
• Alo Yoga: Yoga lifestyle brand that has expanded into studios and digital content — comparable premium yoga consumer and brand-led community model, but operates more as a content/retail brand than a local studio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/samayogacenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sama Yoga Center