Perola

What Perola does

Perola GmbH is a German premium spirits importer, distributor, and own-brand manufacturer founded in 2010 and headquartered in Fürth, Germany. The company operates a B2B-led model serving gastronomy (cocktail bars, restaurants, hotels), specialty and wholesale beverage trade, and quality-oriented retail, with a regional field-sales team of Area Sales Managers covering defined German territories (LEH West, Berlin, Süd-West, Nürnberg) and Austria, plus a direct-to-consumer e-commerce shop (perola-shop.de) for private customers. Its portfolio exceeds 50 distributed international premium spirit brands across categories including gin, rum, tequila, mezcal, whiskey, cognac, cachaça, pisco, baijiu, vodka, aperitifs, and liqueurs — complemented by an in-house brand portfolio under the Perola Brands label: Big Kahuna (including a non-alcoholic 0.0 variant and Aperitivo), Bellamy's Reserve Rum (single-cask and cask-finished expressions), Razel's Rum Treats (flavored rum liqueurs), Topanito Tequila & Mezcal (including the Wild Series), Inca Bitters, and Seven Keys Falernum Liqueur.

The business generates revenue through two streams: (1) the import and wholesale distribution of third-party branded premium spirits at margin markup to B2B customers, and (2) the development, manufacturing, and sale of proprietary own brands where Perola owns brand positioning, pricing, and distribution decisions. Commercial go-to-market combines direct sales, trade show participation, tasting events at customer locations, newsletter and social media (Facebook, Instagram, LinkedIn, YouTube), and a content-rich website (perola.eu); a regional Asia site (perola.asia) and an Austrian sales presence extend geographic reach beyond Germany. Operational support includes a third-party AI-assisted phone customer service tool (IONOS KI-Telefonassistent) and standard warehouse/logistics operations managed in-house. Perola is privately held, founder/MD-led by Arno Schmid-Egger, with no external investment or parent company identified.

Name

Perola

Legal name

Perola GmbH

Website

https://perola.eu

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Perola is a German importer, distributor, and own-brand manufacturer of premium international spirits, founded in 2010 and headquartered in Fürth. It serves gastronomy (bars, restaurants), specialty wholesale, and quality retail in Germany and Austria with 50+ third-party brands and in-house labels including Big Kahuna, Bellamy's Reserve Rum, Razel's, Topanito, and Seven Keys.

Ownership category

akta.pro rank

Product category

Premium Spirits Distribution and Manufacturing

NAICS

Beverage Manufacturing (3121), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industry

Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH)

Keywords

• Premium spirits distribution
• Spirits importer
• Craft cocktail ingredients
• Own-brand spirits
• Specialty beverage wholesale

Headquarters

HQ city

Fürth

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Spirits Import and Distribution: Perola operates as an importer and distributor of international premium spirits, serving gastronomy, specialty wholesale, and quality-oriented retail customers in Germany and Austria. Revenue is generated through the sale of third-party branded spirits with margin markup.
2. Own Brand Manufacturing and Sales: Development and sale of proprietary spirit brands including Big Kahuna, Bellamy's Reserve Rum, Razel's, Topanito, and Inca Bitters. Full ownership of brand positioning, pricing, and distribution decisions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Perola GmbH imports, distributes, and manufactures premium international spirits for the German and Austrian markets. The company distributes more than 50 third-party international spirit brands spanning gin, rum, tequila, mezcal, whisky/whiskey, cognac, brandy, pisco, cachaça, vodka, baijiu, liqueurs, aperitivos, and cocktail bitters to gastronomy, specialty wholesale, and quality-oriented retail customers. In parallel, Perola develops and sells proprietary in-house brands — Big Kahuna (gin and 0.0 alcohol-free), Bellamy's Reserve Rum (cask-finished and age-stated rums), Razel's Rum Treats (flavored rum liqueurs), Topanito Tequila & Mezcal, Inca Bitters, and Seven Keys Falernum Liqueur — produced through partner distilleries.

Product overview

Perola is an importer, distributor, and manufacturer of international premium spirits, operating since 2010. The company offers two types of products: (1) in-house brands developed under the Perola Brands label, which include Big Kahuna (Gin, Aperitivo, and alcohol-free 0.0 variant), Razel's Rum Treats (Peanut Butter Rum, Choco Brownie Rum, Banana Bread Rum, Salted Caramel Liqueur), Bellamy's Reserve Rum (with numerous cask-finished and age-stated expressions), Topanito Tequila & Mezcal (including Blanco, Reposado, Añejo tequilas, multiple Wild Series mezcals, and Agave Syrup), INCA Bitters (cocktail bitters for Pisco Sour), and Seven Keys Falernum Liqueur; and (2) a distributed portfolio spanning multiple spirit categories including non-alcoholic spirits, gin, aperitivos, liqueurs, rum, cachaça, cognac & brandy, pisco, tequila & mezcal, cocktail bitters & modifiers, whisky/whiskey, wine & sparkling, vodka, and baijiu. Customers include gastronomy, trade/wholesale, and quality-oriented retail.

Differentiator

Problem solved

Functional benefit

Brands

• Big Kahuna: Gin and alcohol-free spirits brand inspired by Hawaiian Aloha spirit, featuring pineapple as the essential ingredient.
• Bellamy's Reserve Rum
• Razel's
• Topanito Tequila & Mezcal
• Inca Bitters
• Big Kahuna 0.0
• Seven Keys

Products and services

• Big Kahuna Gin Fruity, refreshing gin combining the juicy sweetness of ripe pineapple with juniper and soft citrus notes. Inspired by Hawaiian Aloha spirit and designed for Gin & Tonic, Big Kahuna Smash, and tropical cocktails. Sold to gastronomy, retail trade, and via perola-shop.de.
• Big Kahuna Aperitivo Tropical aperitif combining pineapple fruitiness with fresh citrus hints, designed as a base for tropical, fruity spritz drinks with Prosecco and soda. Sold B2B and DTC.
• Big Kahuna 0.0 Non-alcoholic tropical spirit blending pineapple flavor with spice and citrus notes, designed exclusively for mixing with premium tonic water or as a non-alcoholic substitute in a Big Kahuna Smash. Sold into gastronomy, retail, and via perola-shop.de.
• Razel's Peanut Butter Rum Caribbean rum liqueur with creamy, slightly salty peanut butter flavor, complemented by notes of vanilla, chocolate, roasted peanuts, and salted caramel at 26% ABV. Sold to gastronomy, retail, and via perola-shop.de.
• Razel's Choco Brownie Rum Caribbean rum liqueur blending chocolate brownie flavor with notes of dark chocolate, cake batter, and coffee. A liquid dessert for chocolate lovers, sold to gastronomy, retail, and via perola-shop.de.
• Razel's Banana Bread Rum Caribbean rum liqueur with banana bread flavor enhanced by real banana and walnut distillates. Sold to gastronomy, retail, and via perola-shop.de.
• Razel's Salted Caramel Liqueur Rum-based liqueur combining Caribbean rum with salted caramel and real Madagascar vanilla, bottled at 26% ABV. Suitable for neat enjoyment, over ice, cocktails, or milkshakes.
• Bellamy's Reserve Rum Tawny | Rum meets Port Panama rum finished in 10-year-old Tawny Port casks with residual aged port in the wood, displaying elegant notes of caramel, gentle nuttiness, oak hints, and dried fruit. Best enjoyed neat or with a fine cigar.
• Bellamy's Reserve Rum Ruby | Rum meets Port Panama rum finished in ex-Ruby Port casks with lingering fruity-sweet wine, featuring rich notes of berries and cherries intertwined with warm caramel and oak. Best enjoyed neat.
• Bellamy's Reserve Rum Jamaica Pot Still Rum Blend of 2- to 4-year-old pot still rums from Clarendon and Long Pond distilleries in Jamaica with 3 additional months of maturation. Unsweetened, bold with tart pineapple and tropical fruit. Ideal for sipping neat or tiki classics like Mai Tai.
• Bellamy's Reserve Rum Oloroso Cask Finish Blend of 5-year-old rums from Jamaica and Barbados finished for 12 to 18 months in ex-Oloroso sherry casks. Bottled at 43% ABV. Fruity and exceptionally smooth, best enjoyed neat or over ice.
• Bellamy's Reserve Rum French Antilles Pear Cask Finish Rum made entirely from fresh sugarcane juice, aged 4 years in ex-bourbon barrels followed by a unique finish in 225-liter pearwood casks in Germany. A rarity in the rum world.
• Bellamy's Reserve Rum 2012 Guyana 9-year-old Guyana rum from Diamond Distillery. Bold, spicy character with restrained sweetness despite 50% ABV. Refined for both connoisseurs and newcomers to Guyanese rum. Best enjoyed neat.
• Bellamy's Reserve Rum 2007 Jamaica Clarendon Single cask pot still rum from Clarendon Distillery, aged 15 years (13 under tropical Jamaican sun). Bottled at 52% ABV without additives. Fruity with medicinal and spicy hints. Limited to 292 bottles.
• Bellamy's Reserve Rum 2007 Belize Travellers Single cask Belize rum distilled September 2007 on MBT column still at Travellers Liquors. Aged 13 years tropical plus 2 years continental. Bottled at 55% ABV. 348 bottles.
• Bellamy's Reserve Rum Mizunara Blend of 5- to 12-year-old rums from Barbados, Jamaica, and Dominican Republic additionally matured 3 years in Japanese Mizunara oak. Fruity and creamy with pleasant sweetness and subtle tannins.
• Bellamy's Reserve Rum 1997 Panama Single cask Panama rum distilled 1997 from molasses at Don José Distillery. Aged 26 years in ex-bourbon barrel (8 years tropical, remainder continental). Exceptionally aged sipping rum.
• Bellamy's Reserve Rum 2012 Jamaica HD Single cask Jamaica rum matured 12 years in ex-bourbon barrels, bottled at cask strength 59.5% ABV without dilution. Gentle ester notes with raisin, oak, toffee, papaya, banana, wood, tannins, coconut, lime, and caramel. Limited to 200 bottles.
• Bellamy's Reserve Rum 2006 Australia Australian rum aged 17 years in ex-bourbon barrels, bottled at bold cask strength of 67.6% ABV. Oily texture with long, dry, woody finish, fresh and spicy simultaneously.
• Bellamy's Reserve Rum Perola 15th Anniversary Edition Blend of 5-8-year-old distillates from Barbados, Jamaica, and Dominican Republic with 4 additional years in a former Yellowstone bourbon barrel. Aromas of honey, vanilla, cherry, spices, and tar. Black label with Yellowstone National Park contour lines.
• Topanito Blanco 100% Agave Tequila (40% vol.) Bottled directly after distillation with clear, intensely fruity agave aroma. 100% Blue Weber Agave. Ideal base for Margarita, Tequila Sunrise, or Paloma, or enjoyed neat.
• Topanito Blanco 100% Agave Tequila (50% vol.) High-proof blanco tequila bottled directly after distillation with clear, intensely fruity agave aroma and higher alcohol content. Ideal for bold cocktails like Long Island Iced Tea, Margarita, Tequila Sunrise, or Paloma, or neat.
• Topanito Reposado 100% Agave Tequila Crafted using single batch distillation, aged several months in oak barrels. Fine agave notes enhanced with vanilla and forest honey. Bottled directly at the distillery. Great neat or in classic and modern tequila cocktails.
• Topanito Añejo 100% Agave Tequila Aged 12 months in ex-Tennessee whiskey barrels. Develops remarkable smoothness and complex flavor profile of caramel, crème brûlée, vanilla, and earthy-fruity agave. Soft mouthfeel best enjoyed neat.
• Topanito Mezcal Artesanal 100% Espadín (40% vol.) Traditionally crafted mezcal from 100% Espadín agave. Agaves at least 7 years old, piñas roasted in underground pits 5–8 days. Fruity, gently smoky, smooth texture. For sipping or Mezcal Margarita.
• Topanito Mezcal Artesanal 100% Espadín (52% vol.) Bold, high-proof mezcal with remarkable aromatic intensity and complexity. Same fruity and smoky character as the 40% expression, enhanced by spicy, resinous notes and grilled bell pepper hints.
• Topanito Mezcal Artesanal 100% Madre Cuishe (Wild Series) Part of the Topanito Wild Series — single variety mezcal from 12- to 15-year-old Madre Cuishe agaves. Aromatic complexity best explored neat, ideally paired with Mexican cuisine.
• Topanito Mezcal Artesanal 100% Tepeztate (Wild Series) Part of the Topanito Wild Series — single variety mezcal from wild Tepeztate agaves up to 30–35 years old. Green-fruity, spicy, and smoky profile best experienced neat.
• Topanito Mezcal Artesanal 100% Tobalá (Wild Series) Part of the Topanito Wild Series — single variety mezcal from 12- to 15-year-old Tobalá agaves. Berry-like and smoky notes best appreciated when enjoyed neat.
• Topanito Mezcal Artesanal 100% Salmiana (Wild Series) Part of the Topanito Wild Series — single variety mezcal from Salmiana agaves up to 25 years old. Aromas of starfruit, candied ginger, peach iced tea, black tea, and honey with lemon, mate, smoke, and eucalyptus.
• Topanito Agave Syrup Natural sweetener from Blue Weber Agave with low glycemic index and high viscosity, adding silky texture to cocktails. Versatile for drinks, baked goods, desserts, and savory dishes.
• INCA Bitters Cocktail bitters developed for the Pisco Sour Set Peru. Bold aromas of clove and cinnamon with warm spice and light floral notes, rounded out by gentian root. Designed to complement Pisco Sour, tiki cocktails, and rum punches. Available in 50ml.
• Seven Keys Falernum Liqueur Bold, balanced falernum liqueur built on Jamaican and Barbadian rum, infused with an aromatic blend of seven ingredients: clove, nutmeg, allspice, tonka bean, almond, cinnamon, and ginger. Designed for tiki classics like Corn 'n' Oil, Saturn, and Royal Bermuda Yacht Club.
• Imported international premium spirits portfolio (50+ brands) Distribution of more than 50 third-party international premium spirit brands across all major categories to gastronomy, specialty wholesale, and quality-oriented retail in Germany and Austria. Distributed brands include Langley's, Mattei Gin, Renais, Saigon Baigur, Luxardo, Mancino Vermouth, Rinomato, Chinola, La Gauloise, Mekong Dangerous, Aluna, Cihuatán Rum, Compagnie des Indes, Nusa Caña, Espirito de Minas Cachaça, Magnífica Cachaça, Saliníssima Cachaça, Santo Grau, Avallen Calvados, De Luze, Park Cognac, Barsol Pisco, Amatiteña Tequila, Cava De Oro, Del Maguey, El Mayor, Scrappy's Bitters, Stillabunt, Arlett, Blood Oath, Ezra Brooks, Lux Row, Minor Case, Penelope Bourbon, Rebel, Remus, Rossville Union, Yamazakura, Yellowstone Whiskey, Dow's Port, Warre's Port, Sei Bellissimi, Tito's Handmade Vodka, and Ming River Baijiu.
• Direct-to-consumer online shop (perola-shop.de) E-commerce storefront selling Perola's imported and in-house premium spirit brands directly to private end-consumers for personal consumption.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Diageo Germany GmbH: German arm of global spirits giant Diageo, distributing a broad portfolio including premium and craft brands. Comparable as a German-market spirits distributor but at vastly larger scale with owned production.
• Brown-Forman Deutschland GmbH: German operation of Brown-Forman, owner of Jack Daniel's and other premium whiskey brands. Comparable in premium spirits positioning and German market presence, though at much larger scale.
• Berentzen-Gruppe AG: Listed German spirits company with owned brands and distribution of international labels. Comparable as a German spirits company with both proprietary and distributed brands, though publicly listed and significantly larger.
• Pernod Ricard Deutschland GmbH: German subsidiary of Pernod Ricard, one of the world's largest spirits groups with broad premium portfolio. Operates in overlapping channels but at massive scale with owned brands.

Direct peers

• Borco-Marken-Import Matthiesen GmbH & Co. KG: One of Germany's largest independent spirits importers, distributing a broad portfolio of international premium and mainstream spirits to retail and gastronomy. Direct competitor to Perola in German spirits distribution, operating at significantly larger scale.
• Reidemeister & Ulrichs GmbH: German premium beverage importer and distributor with deep wine and spirits portfolio, serving specialist retail and gastronomy. Highly comparable to Perola in customer segments and premium-positioned portfolio approach.
• Eggers & Franke Holding GmbH: German premium beverage distributor covering wine, spirits, and sparkling wines with focus on quality-oriented retail and gastronomy. Direct peer in the same distribution category and customer base as Perola.
• Mack & Schühle AG: German spirits and wine distributor with a portfolio spanning mainstream to premium international brands. Comparable to Perola in B2B distribution model and multi-category premium positioning.

Emerging players

• Diversified Artisans International (DAI) GmbH: Smaller German specialty spirits importer focused on craft and artisanal brands. Comparable to Perola in curating distinctive, non-mainstream spirit brands for the German market, but operating at smaller scale.

Regional players

• Schlumberger Vertriebsgesellschaft mbH & Co KG: Austrian premium spirits and wine distributor with strong DACH presence. Comparable to Perola in serving Austria and Germany with premium international spirits portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/perolagmbh
• LinkedInlinkedin.com/company/perola-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perola