AUG

What AUG does

AUG (legal entity: AUG Student Services) is a private international education consulting and student placement company founded in October 1995 in Melbourne, Australia as AusEd, and rebranded to its current name in July 2010 when four entities (AusEd, UniEd, SchoolEd, Bond and Forsyth) were unified. The company recruits international students for partner universities, assists with applications and visas, and provides counseling and scholarship advisory through 23 offices across 7 countries, including Australia (Melbourne, Sydney, Brisbane, Adelaide, Perth), Indonesia (Jakarta, Bandung, Surabaya, Serpong, Pekanbaru), Singapore, China (Beijing), Hong Kong SAR, the Philippines (Manila), Malaysia, and Vietnam. Its platform includes a course-search portal covering 30,000+ courses and 400+ partner universities across 8 destination countries, plus three registered migration agents enabling regulated visa and migration services. Adjacent offerings include a Professional Internship Program (PIP), study tours, and an AUG+ premium counseling sub-brand.

The underlying technology is a relatively conventional education portal: a course database, online enquiry/application form, multilingual interface (English, Chinese, Vietnamese), and supporting communication channels including Live Chat, Facebook, Instagram, WeChat, WhatsApp, and Twitter. Distinct from software-native edtech, AUG's primary value creation is offline: 150+ trained consultants conduct face-to-face counseling, attend education fairs, and personally shepherd students through application, visa, and scholarship processes. The Hong Kong SAR office currently displays closure notices, an operational signal that the company is geographically selective rather than uniformly expanding.

AUG's business model is commission-based: services are free to students at the point of use, with revenue generated through referral fees and commissions from partner universities and education institutions upon successful placement. Additional revenue streams include fee-bearing migration and visa services delivered by registered migration agents, and consulting fees from the Professional Internship Program and study tours. The company has no disclosed external funding, appears founder-owned, and operates without a parent company. With 100,000+ students placed cumulatively over 30 years, AUG's customer base is the long tail of individual students on the demand side and 400+ university partners on the supply side, with named long-tenured partners including RMIT, University of South Australia, Swinburne Sarawak, Monash, University of Queensland, University of Sydney, UNSW, ANU, University of Melbourne, and Queen Mary University of London.

Name

AUG

Legal name

AUG Student Services

Website

https://augstudy.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

AUG Student Services is a private international education consultancy placing students with 400+ universities across Australia, UK, Canada, USA, Malaysia, Singapore, and Switzerland, operating 23 offices in 7 countries with 150+ consultants, three registered migration agents, and a commission-based revenue model offering free placement services to students since 1995.

Ownership category

akta.pro rank

Product category

International Education Consulting and Student Placement Services

NAICS

Educational Support Services (611710), Educational Support Services (6117), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Outbound Exchange Advising, Placement & Nomination Services (EDAIABAL)

akta.pro secondary industry

International Student Advising & Resource Centers (Wraparound Support) (EDAIAKAJ)

Keywords

• Education consulting services
• International student placement
• University recruitment services
• Student visa assistance
• Overseas education counseling

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Education Placement Services: AUG provides free placement services to students for university applications, visa processing, and scholarship assistance. The company earns commissions or referral fees from partner universities and educational institutions for each student successfully placed.
2. Migration/Visa Services: AUG provides visa application assistance and migration counselling services, including permanent residence visa processing, with registered migration agents (MARN numbers: 0321639, 1683189, 2519073).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

AUG is an international education consulting company that provides free student placement services including counselling, university application assistance, visa and migration processing, and scholarship support. The company operates through 23 offices across 7 countries, partnering with 400+ universities to recruit international students for study destinations including Australia, UK, USA, Canada, Malaysia, Singapore, and Switzerland. AUG earns commissions from partner universities and educational institutions for each student successfully placed.

Product overview

AUG is an overseas education consulting and student placement services company. The company operates as a global network offering counseling for international study options, university application assistance, visa and migration services, scholarship information, and placement across partner institutions. The core service is consultation and application management, supported by free seminars, events, and personalized counseling. Additional services include a Professional Internship Program (PIP) and study tours. The company connects students with over 400 universities across 7 countries through 23 offices.

Differentiator

Problem solved

Functional benefit

Brands

• AUG+: Student counselling and consultation service that connects ambition with possibility and expectations with experience.

Quantifiable outcome

• 100,000 students recruited over 30 years of operation
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core.

• RMIT UniversitycoreStrategic or Co-development PartnerLong-standing partnership where AUG assists with international student recruitment. RMIT Regional Manager Kenneth Eu states AUG has recruited 100,000 students over 24+ years of experience, with professional and dedicated counselors.
• University of South AustraliacoreStrategic or Co-development PartnerA decade-long partnership focused on quality, commitment, and service. Deputy Director Rishen Shekhar notes AUG adapts to meet institutional needs while always putting students' interests first.
• Swinburne University of Technology SarawakcoreStrategic or Co-development PartnerOver 10-year partnership where AUG helps students achieve ambitions through higher education. Director Jagdish Singh describes AUG as having a wide network of offices and professional approach making them a leading education placement consultant.
• Monash UniversitycoreStrategic or Co-development PartnerFeatured as a popular institution partner, one of Australia's leading universities represented by AUG.
• The University of QueenslandcoreStrategic or Co-development PartnerFeatured as a popular institution partner, one of Australia's Group of Eight universities represented by AUG.
• The University of SydneycoreStrategic or Co-development PartnerFeatured as a popular institution partner, Australia's oldest university represented by AUG.
• UNSW SydneycoreStrategic or Co-development PartnerFeatured as a popular institution partner, one of Australia's Group of Eight universities represented by AUG.
• Australian National UniversitycoreStrategic or Co-development PartnerFeatured as a popular institution partner, Australia's leading research university represented by AUG.
• The University of MelbournecoreStrategic or Co-development PartnerFeatured as a popular institution partner, Australia's top-ranked university represented by AUG.
• Queen Mary University of LondoncoreStrategic or Co-development PartnerUK university partner featured on AUG website with promotional banner, representing quality UK higher education options.
• AUG Global NetworkcoreStrategic or Co-development PartnerAUG Global Network connects member offices across 7 countries with shared resources, brand identity, and operational standards. The network includes offices in Australia, Malaysia, Indonesia, Singapore, China, Hong Kong, Philippines, and Vietnam.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kaplan International: International student placement and language training business serving similar student demographics seeking study in the US, UK, Australia, and other destinations, with comparable destination mix to AUG.
• AECC Global: Asia-headquartered international education consultancy placing students primarily into Australia, UK, Canada, and USA destinations; directly comparable to AUG on destinations, customer base, and high-touch counseling model.
• IDP Education: ASX-listed global leader in international student placement with proprietary IELTS testing and large in-market counseling offices; directly comparable to AUG's core placement and counseling model, though at vastly greater scale.
• SIEC Education: India-based education consultancy focused on outbound student placements into Australia, UK, USA, and Canada; comparable in services offered (counseling, applications, visa) and target student segment, anchored to Australia among other destinations.
• Sannam S4: International education and market-entry services firm with operations across APAC including Indonesia, Vietnam, and Australia; comparable destination network and student-recruitment focus, overlapping with AUG's office geographies.

Broad incumbents

• INTO University Partnerships: Joint ventures with universities for pathway and study-abroad programs; comparable to AUG's placement function but with deeper ownership of curriculum and pathway operations in partnership with host universities.
• Study Group: Global education provider offering pathway programs and international student recruitment into partner universities; overlapping with AUG's institutional recruitment value proposition across multiple study destinations.
• Navitas: Operates university pathway programs and recruitment partnerships globally; overlaps with AUG's institutional recruitment business but focuses on pre-degree pathway delivery rather than pure student placement.
• QS Quacquarelli Symonds: Global higher-education services company with student recruitment, events, and rankings; comparable to AUG on the student placement and university partner side, augmented by their broader portfolio.

Emerging players

• ApplyBoard: Tech-enabled platform connecting international students, recruitment partners, and institutions; competes for the same student-recruitment fee pool as AUG but uses a digital agent-network model rather than owned retail offices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/aug.indonesia
• Instagraminstagram.com/augindonesia
• Xx.com/augaustralia
• LinkedInlinkedin.com/company/aug-global-network

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUG