Wilfrid's House

What Wilfrid's House does

Wilfrid's House (legal name: Wilfrid Counselling and Support; charity registration No. 1180137) is a UK-registered charity founded in 2016 by psychotherapist Bee Tussaud and grief counsellor Jet Shenkman, headquartered in London. The organisation delivers three core services: 1:1 Psychotherapy (including counselling and CBT) via 50-minute weekly sessions, 1:1 Life Coaching (launched in 2024), and a portfolio of Workshops & Training modules covering resilience, bereavement, parenting, young-adult transitions, eating disorders awareness, and bespoke organisational programmes.

The operating model is volunteer-powered: 30+ volunteer psychotherapists and life coaches, supported by qualified Supervisors (Dominique Cornwall, Todd Roache) and specialist trainers (Dr Charlotte Airey for bereavement, Julie Hamilton as Person-Centred Counsellor), deliver services remotely from home. A small paid team of 8 (including co-founders, Head of Operations Milly Lewis, Therapy Assessments Lead Harriet Mould, and Strategy & Service Development lead Sophie Collins) governs operations and a Board of Trustees (chaired by Bee Tussaud, with Father Julian Large, Jet Shenkman, Dr Clare Hornsby, Father Rupert McHardy).

Revenue is generated through four streams: (i) donation-based session fees at £35 per 50-minute therapy or life coaching session, with sliding scale flexibility; (ii) corporate partnership fees (e.g., £5,000 funds 25+ Imperial College London student sessions; £1,000 develops new training programmes; £800 trains volunteers in specialist areas; £500 funds 12 1:1 sessions); (iii) fees for bespoke organisational workshops; and (iv) charitable donations channeled through CAF. The customer base spans individual adults seeking affordable mental health support, educational institutions (Imperial College London, London Oratory School, Cardinal Newman School, Christ Church Primary School, St Thomas Catholic Academies Trust), and corporate partners (Howden). GTM is hybrid: community-led volunteer recruitment (via Animas training partnership), direct-to-consumer applications through Google Forms, and enterprise partnership development with educational and corporate organisations. The charity is BACP registered, GDPR compliant, and operates within the Equality Act 2010 and BACP Ethical Framework.

Name

Wilfrid's House

Legal name

Wilfrid Counselling and Support

Website

https://wilfridshouse.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Wilfrid's House is a UK-registered charity (No. 1180137) founded in 2016 that delivers low-cost 1:1 psychotherapy, life coaching, and mental health workshops to adults, schools, universities, and organisations, powered by a network of 30+ volunteer therapists and supported by corporate and charitable donations.

Ownership category

akta.pro rank

Product category

Mental Health and Counselling Services

NAICS

Other Individual and Family Services (624190), Voluntary Health Organizations (813212)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Mental health services
• Psychotherapy counselling
• Life coaching services
• Mental health workshops
• Charitable therapy services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Client Donations: Individual clients make donations of £35 per therapy or life coaching session. Donation-based model committed to affordability and accessibility.
2. Corporate Partnerships: Partner organizations fund therapy and life coaching sessions for their employees. Organizations like Imperial College London have partnership agreements that fund client sessions.
3. Workshop and Training Fees: Schools, universities, and organizations pay for bespoke resilience workshops, mental health training, and professional development programs.
4. Charitable Donations: Individual donors contribute to the charity to fund operations and support people who cannot afford the standard £35 donation rate.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Wilfrid's House is a registered charity that delivers low-cost 1:1 psychotherapy, counselling and CBT to individuals, couples and parents, supported by 1:1 life coaching and a portfolio of mental health workshops and training programmes delivered to schools, universities and corporate organisations. Services are funded through client donations (£35 per session), corporate partnerships, workshop/training fees and charitable donations, with a volunteer-powered delivery model supported by qualified Supervisors.

Product overview

Wilfrid's House is a charitable organization offering three core services: 1:1 Psychotherapy (including counselling and CBT), 1:1 Life Coaching, and Workshops & Training. The psychotherapy and life coaching services provide affordable, low-cost support to individuals dealing with mental health challenges, while the workshops and training programs serve schools, universities, and organisations. The portfolio includes structured modules covering resilience-building, bereavement support, parenting education, young adult preparation, and eating disorders awareness, with bespoke workshop options available for specific organisational needs.

Differentiator

Problem solved

Functional benefit

Products and services

• 1:1 Psychotherapy 50-minute 1:1 psychotherapy, counselling and CBT sessions for individuals, couples and parents dealing with anxiety, grief, depression, relationship issues, bereavement, trauma and inability to cope with daily life, delivered weekly by volunteer therapists at a £35 donation per session.
• 1:1 Life Coaching Low-cost 1:1 talking therapy/coaching for individuals to gain clarity, set meaningful life objectives, build confidence and address limiting beliefs; helps with career uncertainty, low self-esteem and life transitions. Sessions are donation-based at £35 and may be funded through employer partnerships.
• Workshops & Training Bespoke and structured mental health workshops and training programmes delivered to schools, universities and organisations, covering resilience, bereavement, parenting, transitioning to adulthood, eating disorders and pastoral staff upskilling. Fees include £500 for 12 sessions, £800 for specialist volunteer training, £1,000 for new programme development and £5,000 for 25+ Imperial College student sessions.

Quantifiable outcome

• £500 funds 12 1:1 psychotherapy or life coaching sessions for an adult
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Imperial College LondoncoreStrategic or Co-development PartnerImperial College London partners with Wilfrid's House to provide low-cost 1:1 therapy and life coaching services to students. Sessions are funded according to partnership agreement.
• BACP (British Association for Counselling and Psychotherapy)coreStrategic or Co-development PartnerWilfrid's House is a BACP registered charity, indicating accreditation and compliance with professional counselling and psychotherapy standards.
• AnimascoreStrategic or Co-development PartnerAnimas is a coaching training organisation that provides trainee coaches who volunteer with Wilfrid's House life coaching programme.
• HowdenminorGTM or Marketing PartnerCorporate partner that supports Wilfrid's House through fundraising initiatives.
• St Thomas Catholic Academies TrustminorGTM or Marketing PartnerEducational trust partnership for delivering mental health support services.
• Cardinal Newman Catholic CollegecoreStrategic or Co-development PartnerSchool partnership for mental health workshops and the 'Time to Talk' counselling service.
• London Oratory SchoolcoreStrategic or Co-development PartnerPartnership for resilience workshops and mental health training for Sixth Form students.
• in2medschoolminorGTM or Marketing PartnerEducational partnership organisation supporting students.
• Sophie Clarke FoundationminorGTM or Marketing PartnerFoundation partnership supporting mental health initiatives.
• CCHT (Central Cheshire Community Healthcare)minorGTM or Marketing PartnerHealthcare trust partnership for mental health support services.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• YoungMinds: UK charity focused on youth mental health, providing resources, training, and advocacy for young people. Directly comparable in mission (youth emotional wellbeing) and channel (schools and education partnerships) to Wilfrid's House's youth-facing workshops.
• Place2Be: UK children's mental health charity that provides counselling and mental health support directly in schools. Closely comparable to Wilfrid's House's school-based workshop and training model, with a similar partnership-driven, education-focused delivery approach.
• Cruse Bereavement Care: UK bereavement charity providing grief support, training, and education. Comparable to Wilfrid's House's bereavement training programme and individual grief counselling offered by co-founder Jet Shenkman.
• Student Minds: UK university-focused mental health charity providing peer support programmes and training to higher education institutions. Comparable to Wilfrid's House's Imperial College London partnership and student 1:1 therapy offerings.
• The Mix: UK charity providing free, confidential support for under-25s via digital channels, including counselling and information. Comparable in mission (affordable mental health support for young people) and in offering counselling and life-skills services.

Broad incumbents

• BetterHelp: Large-scale online therapy platform providing affordable 1:1 counselling via subscription. Comparable in offering 1:1 psychotherapy at accessible price points, though commercial and digital rather than charity- and volunteer-based.
• Mind (UK): One of the largest UK mental health charities, providing information, support, and local services across the country. Comparable in mission (mental health support) and donation-based funding model, but significantly larger and broader in scope than Wilfrid's House.
• Samaritans: Large UK mental health charity providing 24/7 listening services for people in distress. Comparable in volunteer-powered mental health delivery model and UK charity status, but focused on crisis support rather than ongoing therapy.

Emerging players

• Togetherall: Digital mental health service providing anonymous, peer-to-peer support and therapist access, often commissioned by universities and employers. Comparable in providing affordable mental health support to students and employees through institutional partnerships.
• Kooth: Digital mental health platform commissioned by the NHS and local authorities to provide free, anonymous counselling and support to young people. Comparable in target demographic (young people, schools, universities) and in offering low-cost or free mental health services, though delivered digitally rather than via volunteer therapists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wilfrids-house

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilfrid's House