DeeZee

Name

DeeZee

Legal name

DeeZee

Website

https://deezee.pl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Women's and Children's Footwear and Fashion Accessories

NAICS

Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Denim & Casualwear Brands (CRAAAAAE)

akta.pro secondary industry

Children’s, Baby & Maternity Apparel Brands (CRAAAAAG)

Keywords

• Women's footwear retail
• Fashion accessories online
• Affordable clothing brand
• Celebrity fashion collaborations
• Children's footwear clothing

Headquarters

HQ city

Skawina

HQ country

Poland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Product Sales: DeeZee generates revenue through the sale of footwear, clothing, and accessories. Products are sold as one-time purchases through the brand's own online store and through retail partners like MODIVO. The company offers products at various price points to appeal to budget-conscious consumers while maintaining quality standards.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

DeeZee is a Polish fashion brand that designs, produces, and retails its own line of footwear (sneakers, boots, sandals, slippers/flip-flops, and dress shoes), bags, and clothing for women and children. The brand organizes its catalog into themed collections such as Love Paris and Mama i Córka (Mother and Daughter), and co-designs limited-edition capsule lines with celebrities including Polish singer Margaret. Products are sold via the brand's own online store (deezee.pl) and through Poland's MODIVO marketplace at affordable price points.

Product overview

DeeZee is a Polish fashion brand that produces footwear, clothing, and accessories for women and children. The product portfolio includes core offerings of shoes (sneakers, boots, sandals, slippers, and formal footwear) and bags, organized into themed collections such as Love Paris and Mama i Córka. The brand also collaborates with celebrities (notably Margaret) on limited-edition footwear lines. Products are sold through the brand's own e-commerce store (deezee.pl) and the MODIVO marketplace, targeting value-conscious consumers seeking stylish designs at accessible price points.

Differentiator

Problem solved

Functional benefit

Products and services

• DeeZee Footwear
• DeeZee Bags
• DeeZee Clothing
• Love Paris Collection
• Mama i Córka (Mother and Daughter) Collection
• DeeZee Celebrity Collaboration Line

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• MODIVOcoreChannel Partner/ Reseller/ DistributorDeeZee partners with MODIVO as a key distribution channel. MODIVO is one of Poland's largest online fashion retailers, providing DeeZee with access to a broad customer base, established e-commerce infrastructure, and additional marketing exposure. DeeZee is featured under 'Polish brands' on MODIVO's platform.
• MargaretminorStrategic or Co-development PartnerMargaret, a well-known Polish singer, has collaborated with DeeZee to create footwear collections. She contributed her personal style ideas to co-design sneakers and boots. The celebrity partnership extends beyond the initial collection, as Margaret continues to purchase and promote DeeZee products, particularly sandals and stylish shoes.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Kazar: Kazar is a Polish footwear and accessories brand selling women's and men's shoes, bags, and small leather goods through its own DTC e-commerce site and through multi-brand marketplaces such as MODIVO. It is directly comparable to DeeZee in target customer, product mix, and channel strategy.
• Renee: Renee is a Polish women's footwear brand focused on affordable, trend-driven shoes sold via own e-commerce and marketplaces. Highly comparable to DeeZee in target customer, product category, and price positioning.
• Gino Rossi: Gino Rossi is a heritage Polish footwear brand with a women's footwear-and-accessories assortment, distributed via own retail/e-commerce and marketplaces including MODIVO. Overlaps with DeeZee in the women's footwear category and Polish marketplace placement.
• Ryłko: Ryłko is a Polish footwear brand with women's and men's collections sold via own e-commerce and multi-brand retailers in Central Europe. Comparable in women's footwear focus and regional distribution model.
• Lasocki: Lasocki is a long-established Polish women's footwear brand carried on MODIVO under the 'Polskie marki' umbrella. Direct overlap with DeeZee in women's footwear, value-to-mid price positioning, and Polish marketplace distribution.
• Eva Minge: Eva Minge is a Polish designer fashion brand offering women's apparel, footwear, and accessories sold through DTC and multi-brand retailers including MODIVO. Comparable to DeeZee as a Polish lifestyle brand targeting style-conscious women at accessible price points.
• Wojas: Wojas is a Polish footwear manufacturer and retailer selling women's, men's, and children's shoes through own stores and e-commerce. Overlaps with DeeZee in women's and children's footwear and Polish market presence.

Others

• Modivo: MODIVO is a leading Polish multi-brand online fashion and footwear marketplace and DeeZee's key channel partner. Included as an adjacent ecosystem participant (channel/customer relationship) rather than a direct competitor.

Broad incumbents

• Caprice: Caprice is a European footwear brand with a strong women's assortment distributed across multi-brand retailers and own e-commerce in Europe. Comparable to DeeZee in women's footwear focus and marketplace-led distribution, though operating at broader European scale.
• CCC: CCC is Poland's largest footwear retailer, operating own-store, DTC, and marketplace channels with a wide portfolio of owned and licensed brands. Comparable as a scale Polish footwear incumbent; broader assortment and lower price focus than DeeZee.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeeZee