Simpson Farms
Simpson Farms is one of Australia's largest vertically integrated avocado and mango producers, managing 850+ hectares of orchards and operating a Bundaberg High Pressure Processing facility that supplies fresh produce, value-added foodservice SKUs, industrial bulk ingredients, and toll processing services to retail, hospitality, QSR, and export customers.
- Company typePrivate
- Founded1969
- HeadquartersGoodwood, Australia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Simpson Farms does
Simpson Farms is a vertically integrated Australian horticultural producer founded in 1969 in Childers, Queensland, and one of the country's largest avocado growers. The company manages more than 850 hectares of consolidated farming operations (770 hectares of avocados and 80 hectares of mangoes) and complements its own production with grower partnerships across Northern Queensland, NSW, Victoria, South Australia, and Western Australia to deliver year-round supply. Its headquarters is at 1721 Goodwood Road, Childers Queensland 4660, with a trial orchard at Goodwood East and a state-of-the-art processing facility at Bundaberg.
The company's core technology is High Pressure Processing (HPP) cold pasteurisation at the Bundaberg facility, supplemented by a 4,000m² packing, cold storage and ripening facility with annual capacity to treat, grade, and pack three million trays of fruit. HPP preserves natural colour, flavour, and nutrients without heat, which is particularly valuable for heat-sensitive avocado and mango products. The product portfolio spans fresh whole avocados and mangoes, foodservice SKUs (Premium Chunky Avocado, Guacamole, Seasoned Avocado Pulp, Avocado Pulp, Mango Pulp), industrial bulk avocado pulp in 10kg bags, and toll processing/contract manufacturing services offered to third-party producers. Certifications include SQF 2000, HACCP, HARPS, Halal (through August 2027), Kosher, and Australian Made.
Simpson Farms generates revenue through direct enterprise sales across four customer segments: national supermarket chains (retail), hospitality and commercial food industries (foodservice), industrial/QSR buyers (bulk ingredients), and local markets and cafes (SMB). Go-to-market is sales-led, with dedicated account managers John Walsh (General Manager Avocados & Mangoes) and Greig Munro (National Sales Manager) handling fresh, foodservice, industrial, and QSR enquiries. The company supplements this with trade show presence at Fine Foods Australia, participation in Avocados Australia industry events, an Instagram presence, and an enquiry-led website funnel. In 2024, Simpson Farms integrated its management operations to Stahmann Webster, one of Australia's most established agribusiness companies, while retaining the Simpson Farms operating identity.
Simpson Farms firmographics
Firmographics- Name
- Simpson Farms
- Legal name
- Simpson Farms Pty Ltd
- Website
- https://simpsonfarms.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Simpson Farms is one of Australia's largest vertically integrated avocado and mango producers, managing 850+ hectares of orchards and operating a Bundaberg High Pressure Processing facility that supplies fresh produce, value-added foodservice SKUs, industrial bulk ingredients, and toll processing services to retail, hospitality, QSR, and export customers.
- Ownership category
- akta.pro rank
Simpson Farms industry classification
Industry- Product category
- Fresh Avocados and Mangoes
- NAICS
- Fruit and Tree Nut Farming (1113), Noncitrus Fruit and Tree Nut Farming (11133)
- SIC
- Agricultural Production-Crops (100), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Tropical & Subtropical Fruit Orchards (Avocados, Mangoes, Bananas/Plantains, Pineapples, Papayas) (AFAGACAF)
Keywords
Where Simpson Farms is headquartered
LocationHeadquarters
- HQ city
- Goodwood
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Simpson Farms business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Fresh Produce Sales: Sale of fresh whole avocados and mangoes to customers across Australia and internationally. Primary revenue from 770 hectares of avocado and 80 hectares of mango operations.
- Foodservice Products: Value-added avocado and mango products including Premium Chunky Avocado, Seasoned Avocado Pulp, Guacamole, Avocado Pulp, Mango Pulp sold to hospitality and commercial food industries.
- Industrial/Bulk Products: Bulk avocado pulp in 10kg bags for industrial buyers to produce their own avocado dips, spreads and garnishes. Targets QSR and food manufacturing customers.
- Toll Processing Services: Contract manufacturing and toll processing services including HPP pasteurisation, batching and packaging, cold chain storage and distribution for other producers from all over Australia.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Simpson Farms product offering
Product offeringCore offering
Simpson Farms grows, packs, and processes avocados and mangoes on more than 850 hectares in Queensland, supplying fresh whole produce to national retailers and international markets. It also manufactures value-added foodservice and industrial avocado products (Premium Chunky Avocado, Seasoned Avocado Pulp, Guacamole, Avocado Pulp, Mango Pulp, bulk pulp) using High Pressure Processing (HPP) cold pasteurisation at its Bundaberg facility, and provides toll processing services to other producers.
Product overview
Simpson Farms operates a dual offering: a fresh produce business supplying whole avocados and mangoes grown across 850+ hectares (770 hectares avocados, 80 hectares mangoes) in Queensland, and a foodservice/industrial product portfolio of value-added processed products including Premium Chunky Avocado, Seasoned Avocado Pulp, Guacamole, Avocado Pulp, Mango Pulp, and bulk Avocado Pulp for industrial use. All processed products use High Pressure Processing (HPP) cold pasteurisation technology. The company also offers toll processing and contract manufacturing services to other fresh food producers through its state-of-the-art facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Chunky Avocado Pre-portioned, ready-to-use avocado chunks made using HPP cold pasteurisation. Targeted at foodservice operators for wraps, burritos, and baguettes.
- Seasoned Avocado Pulp Seasoned avocado pulp produced via HPP cold pasteurisation. Functions as a versatile base for commercial culinary applications.
- Guacamole Ready-made guacamole combining herbs and spices with avocado, 100% Australian made. Suitable for Mexican dishes, nachos, wraps, and pizzas in commercial kitchens.
- Avocado Pulp Smooth, creamy avocado pulp made from fresh avocados, ready to eat with consistent quality, targeted at foodservice use.
- Mango Pulp Frozen 100% pure Australian mango pulp with smooth texture and natural mango flavour. Targeted at smoothies, desserts, and baking applications in foodservice.
- Avocado Pulp Bulk (Industrial) Bulk avocado pulp supplied in 10kg bags with citric acid and salt added. Targeted at industrial buyers and quick-service restaurants producing dips, spreads, and garnishes.
- Fresh Avocado Whole fresh avocados hand-harvested from 770 hectares of orchards and processed through a 4000m2 packing, grading, and cold storage facility. Available in packaging from small net bags to export cartons for retail, foodservice, and export customers.
- Fresh Mango Whole fresh mangoes from 80 hectares of mango orchards including Calypso (under licence), R2E2, Honey Gold, Palmer, Keitt, Kent, and Pearl varieties. Harvested December to February.
- High Pressure Processing (HPP) cold pasteurisation service Cold pasteurisation processing service using High Pressure Processing technology at the Bundaberg facility. Preserves natural freshness, taste, appearance, and nutrients without heat for avocado, vegetables, fruit, and juice products.
- Toll Processing and Contract Manufacturing Contract manufacturing and toll processing for avocado, mango, and other fruit and vegetable products from producers across Australia. Includes HPP pasteurisation, batching, packaging, cold chain storage, and distribution.
Quantifiable outcome
- 3 million trays capacity annually
- +2 more outcomes
Companies that use Simpson Farms
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Simpson Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Simpson Farms partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Stahmann WebstercoreIn 2024, Simpson Farms integrated its management to Stahmann Webster. Stahmann Webster is one of Australia's most well-established agribusiness companies. This integration brought together Simpson Farms' farming and processing operations under the Stahmann Webster group management structure. The relationship is built on hard work and determination to deliver the best from nature.
- Growers in Northern Queensland, NSW, Victoria, South Australia and Western AustraliacoreSimpson Farms partners with growers across multiple Australian regions to ensure year-round avocado and mango supply as growing conditions vary around the country. These partnerships enable the company to provide quality produce all year round to domestic and international customers.
- Avocados AustraliacoreIndustry body representing Australian avocado growers. Simpson Farms participates in Avocados Australia events and initiatives including the Foodservice Launch Event in Sydney to showcase the Australian avocado industry.
- Trade Investment QueenslandminorTrade Investment Queensland accompanied the Chinese Inbound Delegation during their tour of Simpson Farms' packing facility and orchards. The partnership supports international trade relationships and export opportunities.
- Australian Avocados (Marketing Body)coreNational marketing body for Australian avocados. Simpson Farms participates in National Avocado Day celebrations and promotes Australian avocado recipes and health benefits. References Australian Avocados website for consumer recipes and education.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Simpson Farms competitors and assessment
Company assessmentBroad incumbents
- Mission Produce: World's largest avocado distributor with vertically integrated sourcing, ripening and HPP processing. Comparable as an avocado grower plus value-added pulp/guacamole supplier to retail and foodservice customers worldwide.
- Westfalia Fruit: Global avocado category leader with operations across Africa, the Americas and Europe. Comparable as a vertically integrated avocado grower and HPP/RTE processor, but at much larger scale and with broader international reach than Simpson Farms.
- T&G Global: New Zealand-headquartered global fresh produce company (formerly Turners & Growers) operating across pipfruit, berries and citrus. Comparable as an Australasian vertically integrated fresh-produce platform with export reach.
- Naturipe Farms: Largest US berry and fresh-produce grower-marketer. Comparable as a grower-owned fresh produce brand supplying retail and foodservice across multiple fruit categories with similar GTM motion.
- Calavo Growers: US-listed avocado marketer and value-added fresh foods producer. Comparable as a fresh-plus-processed avocado platform serving retail and foodservice, though operating from a North American sourcing base.
Direct peers
- Costa Group: Australia's largest fresh produce grower, packer and marketer with avocados, berries, citrus and mushrooms. Directly comparable as a vertically integrated Australian fresh-produce platform supplying national supermarket chains and exporting globally.
- Perfection Fresh: Australian family-owned fresh produce grower and packer with national supermarket supply relationships across multiple categories. Directly comparable as a domestic multi-category produce supplier to the same retail and foodservice channels.
- OneHarvest: Australian fresh produce company supplying salads, vegetables and fresh-cut products to major supermarkets and foodservice. Comparable as a domestic fresh-produce value-added supplier with similar retail/foodservice customer mix.
- The Avolution: Australian supplier of fresh, pre-packed and processed avocado products to retail and foodservice. Directly comparable as a domestic avocado-focused competitor with overlapping retail and foodservice customers.
Others
- Avocados Australia: Australian industry body representing the country's avocado growers. Not a competitor but a critical ecosystem/industry partner for Simpson Farms, participating in joint marketing, foodservice launch events and export initiatives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Simpson Farms social profiles
Digital presenceSimpson Farms compliance and trust
Trust signalCompliance8 records
Simpson Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simpson Farms leadership team
Management profileNumber of profiles
Profiles3 records
Simpson Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simpson Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simpson Farms
What does Simpson Farms do?
Simpson Farms grows, packs, and processes avocados and mangoes on more than 850 hectares in Queensland, supplying fresh whole produce to national retailers and international markets. It also manufactures value-added foodservice and industrial avocado products (Premium Chunky Avocado, Seasoned Avocado Pulp, Guacamole, Avocado Pulp, Mango Pulp, bulk pulp) using High Pressure Processing (HPP) cold pasteurisation at its Bundaberg facility, and provides toll processing services to other producers.
Is Simpson Farms a public or private company?
Simpson Farms is a private company. It is classified as corporate owned and is currently operating.
When was Simpson Farms founded?
Simpson Farms was founded in 1969. It employs 51 to 100 people.
Where is Simpson Farms based?
Simpson Farms is headquartered in Goodwood, Australia, in the Oceania region.
How does Simpson Farms make money?
Four revenue lines are on record. Fresh Produce Sales are the primary driver. The others are foodservice Products, industrial/Bulk Products and toll Processing Services.
Who are Simpson Farms's main competitors?
Broad incumbents on record are Mission Produce, Westfalia Fruit, T&G Global, Naturipe Farms and Calavo Growers. Direct peers are Costa Group, Perfection Fresh, OneHarvest and The Avolution. Avocados Australia is listed as an others.
Does Simpson Farms have an API?
No public API is recorded for Simpson Farms.
What industry is Simpson Farms in?
Simpson Farms's product category is Fresh Avocados and Mangoes. Its primary akta.pro industry code is AFAGACAF, Tropical & Subtropical Fruit Orchards (Avocados, Mangoes, Bananas/Plantains, Pineapples, Papayas). Its NAICS code is 1113 and its SIC code is 100.