The Avolution
The Avolution is a Brisbane-based B2B fresh produce marketing company that aggregates 120 Australian avocado growers and supplies 40-plus supermarket, wholesale, foodservice and export customers across Australia, Malaysia, Hong Kong and Singapore, using IoT tracking, blockchain and a fixed-fee grower pricing model.
- Company typePrivate
- Founded2012
- HeadquartersYeronga, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Avolution does
The Avolution is a privately held Australian fresh produce marketing company founded in 2012 by two avocado growers in Brisbane, Queensland. The company operates a two-sided B2B platform connecting a nationwide network of 120 avocado growers to supermarkets, wholesalers, foodservice operators, and export importers across Australia, Malaysia, Hong Kong and Singapore. It supplies 40+ enterprise customers including Woolworths, Coles, ALDI and Costco, and has extended its product portfolio beyond avocados into custard apples, lychees and citrus fruits.
The company's technology stack combines Escavox Blue Box data loggers for real-time temperature, time and location tracking across the supply chain, blockchain infrastructure for faster grower payments, QR-code traceability linking individual fruit to growers, and cloud-based management systems. The Avolution was one of the first fresh produce suppliers to deploy IoT tracking in this category and uses blockchain to decouple grower payment cycles from end-customer payment status.
The Avolution makes money primarily through a fixed-fee model charging $1 per carton to grower partners for marketing services, disrupting the traditional commission-based marketing company structure. The fixed-fee pricing is positioned to maximize grower returns regardless of selling price. Multi-year contracts underpin the supply programs with major retailers, while export partners in Asia receive bundled marketing support including in-store demonstrations and point-of-sale materials.
The Avolution firmographics
Firmographics- Name
- The Avolution
- Legal name
- The Avolution
- Website
- https://theavolution.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Avolution is a Brisbane-based B2B fresh produce marketing company that aggregates 120 Australian avocado growers and supplies 40-plus supermarket, wholesale, foodservice and export customers across Australia, Malaysia, Hong Kong and Singapore, using IoT tracking, blockchain and a fixed-fee grower pricing model.
- Ownership category
- akta.pro rank
Where The Avolution is headquartered
LocationHeadquarters
- HQ city
- Yeronga
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
The Avolution business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Grower Marketing Services: Fixed-fee model charging $1 per carton to growers for marketing services. Unlike traditional commission-based models, this returns maximum value to growers regardless of selling price. Company pays growers quickly using blockchain streamlined financial systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Fixed-fee per carton for grower partners |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
The Avolution product offering
Product offeringCore offering
The Avolution is an Australian B2B fresh produce marketing company that partners with 120 avocado growers to source, market, and distribute avocados (Shepard and Hass varieties), custard apples, lychees, and citrus fruits to retail supermarkets, wholesalers, foodservice operators, and importers across Australia and select Asian markets. The company provides a fixed-fee grower marketing service at $1 per carton and uses Escavox data loggers, blockchain financial systems, and QR code traceability to optimize supply chain quality, transparency, and grower payment speed.
Product overview
The Avolution is a B2B fresh produce marketing company offering a focused portfolio centered on avocados (Shepard and Hass varieties) as its core product. The company has expanded to include additional fruit categories including custard apples, lychees, and citrus fruits. The offering is structured around a grower-partnership model where The Avolution markets produce from 120 grower partners to retail supermarkets, wholesalers, foodservice businesses, and importers across Australia and Asia. The value proposition centers on supply chain optimization using Escavox tracking technology, blockchain for financial processes, and a fixed-fee model for growers.
Differentiator
Problem solved
Functional benefit
Products and services
- Avocados Fresh avocados (Shepard and Hass varieties) sourced from 120 grower partners across Australia, with the supply chain optimized to deliver quality fruit in the shortest timeframe to retail, wholesale, and foodservice partners.
- Custard Apples Seasonal fresh custard apple product offered alongside avocados as part of the company's diversification of its fresh produce portfolio for retail, wholesale, and foodservice customers.
- Lychees Seasonal fresh lychee product offered alongside avocados as part of the company's diversification of its fresh produce portfolio for retail, wholesale, and foodservice customers.
- Citrus Fruits Citrus fruit products offered alongside avocados as part of the company's diversification of its fresh produce portfolio for retail, wholesale, and foodservice customers.
- Grower Marketing Services Fixed-fee marketing and supply chain service for Australian avocado growers, charging $1 per carton regardless of selling price to maximize grower returns, with fast payments enabled by blockchain financial systems, market intelligence, and best-practice farming advice.
Quantifiable outcome
- Shortened time from harvest to customer delivery through optimized supply chain
- +2 more outcomes
Companies that use The Avolution
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
The Avolution technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Avolution partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EscavoxcoreStrategic technology partnership using Escavox Blue Box data loggers that travel with fruit collecting temperature, time and location data in real-time throughout the supply chain. The Avolution is one of the first fresh fruit suppliers to use this technology, enabling quality guarantees and transparency for both growers and customers.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Avolution competitors and assessment
Company assessmentBroad incumbents
- Fresh Del Monte Produce: Global vertically integrated fresh produce grower/marketer. Comparable at the category level for fresh fruit sourcing, ripening, cold-chain logistics, and global retail distribution.
- Driscoll's: Global berry marketer operating a grower-network + marketing-company model similar to The Avolution's structure. Comparable for the centralised marketing/traceability platform connecting independent growers to retail.
- Greenyard: European fresh produce supplier with global reach. Comparable as a multinational fresh-produce platform with vertical integration across sourcing, packing, and distribution to retail and foodservice.
- Mission Produce: Global avocado heavyweight (US-listed, world's largest avocado distributor). Comparable as a multinational avocado marketer/distributor with integrated ripening, supply chain tech, and global retail relationships — represents the scaled version of The Avolution's model.
- Total Produce (now Dole plc): Global fresh produce distributor/marketer with strong Asia-Pacific presence. Comparable for cross-continent fresh produce distribution, ripening infrastructure, and enterprise retail customer base.
- Calavo Growers: US-listed avocado marketer and distributor with global sourcing and ripening operations. Comparable as an established avocado-focused marketing cooperative/marketer with retail foodservice customers.
Direct peers
- Costa Group: Australia's largest listed horticultural producer and marketer (avocados, berries, citrus, mushrooms). Directly comparable as a vertically integrated Australian fresh-produce supplier with major retail relationships and export reach.
- Perfection Fresh: Australian family-owned fresh produce marketer/grower supplying major supermarkets (Coles, Woolworths, ALDI). Closely comparable in business model — domestic multi-category produce marketing with major retail contracts.
- Mackay's Banana Marketing: Australian banana marketing cooperative supplying major retailers. Directly comparable as a domestic fresh-produce marketing company using a grower-network model to serve supermarkets and wholesalers.
Others
- Avocados Australia (industry body): Australian avocado industry's peak body. Not a direct competitor but provides industry context, market intelligence, and represents Australian growers — relevant for understanding The Avolution's competitive ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Avolution social profiles
Digital presenceThe Avolution financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Avolution leadership team
Management profileNumber of profiles
Profiles7 records
The Avolution funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Avolution M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Avolution
What does The Avolution do?
The Avolution is an Australian B2B fresh produce marketing company that partners with 120 avocado growers to source, market, and distribute avocados (Shepard and Hass varieties), custard apples, lychees, and citrus fruits to retail supermarkets, wholesalers, foodservice operators, and importers across Australia and select Asian markets. The company provides a fixed-fee grower marketing service at $1 per carton and uses Escavox data loggers, blockchain financial systems, and QR code traceability to optimize supply chain quality, transparency, and grower payment speed.
Is The Avolution a public or private company?
The Avolution is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Avolution founded?
The Avolution was founded in 2012. It employs 1 to 10 people.
Where is The Avolution based?
The Avolution is headquartered in Yeronga, Australia, in the Oceania region.
How does The Avolution make money?
One revenue line is on record: grower Marketing Services.
Who are The Avolution's main competitors?
Broad incumbents on record are Fresh Del Monte Produce, Driscoll's, Greenyard, Mission Produce, Total Produce (now Dole plc) and Calavo Growers. Direct peers are Costa Group, Perfection Fresh and Mackay's Banana Marketing. Avocados Australia (industry body) is listed as an others.
Does The Avolution have an API?
No public API is recorded for The Avolution.