MCCP
MCCP is an independent Dublin-based boutique brand strategy agency (1–10 employees, founded 2008) offering brand strategy, research, innovation consulting, and culture change programmes to enterprise and government clients in Ireland, anchored by accounts including Heineken Ireland, Aer Lingus, Smurfit Kappa, and Fáilte Ireland.
- Company typePrivate
- Founded2008
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MCCP does
MCCP, legally Kay McCarthy Communication Strategies Ltd., is an independent brand strategy agency headquartered at 1 Strand Street Great, Dublin, Ireland. Founded in 2008 by Kay McCarthy, the firm operates as a boutique professional services practice employing 1–10 people and delivers four integrated service lines: brand strategy, research and customer insight, innovation consulting, and culture change programmes. Its flagship methodologies are FreshEyes™, a proprietary holistic analytical framework combining big data, quantitative research, in-depth discussions, and workshops, and the Discovery Process, a collaborative approach in which researchers and strategists co-develop strategies. The firm also operates agile research processes designed to run in parallel with creative and decision-making work.
MCCP serves a concentrated roster of enterprise and government clients primarily in Ireland, including Heineken Ireland, Smurfit Kappa, Aer Lingus, Fáilte Ireland, Dublin Airport (daa), the Department of Health, and 123.ie. Engagements are typically multi-year and deeply embedded — examples include the development of Orchard Thieves (which achieved over 10% market share in its first year), Smurfit Kappa's 'Open the Future' strategy, and Dublin Airport's Future Factory innovation lab. Its culture change offering is delivered in partnership with DPMC and is grounded in research from Harvard and IESE Business School.
The business model is project-based professional services revenue from corporate and government clients, accessed via direct sales ([email protected]), supplemented by referral pipelines through industry memberships (MII, IAPI, Marketing Society, Dublin Chamber of Commerce) and thought-leadership content marketing including a blog, email newsletter, and a 'Navigate with Clarity' webinar series. The firm holds multiple Marketing Society awards, including a 2020 Grand Prix, and is GDPR compliant. The company is privately held with no disclosed funding, no parent company, and no public listing.
MCCP firmographics
Firmographics- Name
- MCCP
- Legal name
- Kay McCarthy Communication Strategies Ltd.
- Website
- https://mccp.ie
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MCCP is an independent Dublin-based boutique brand strategy agency (1–10 employees, founded 2008) offering brand strategy, research, innovation consulting, and culture change programmes to enterprise and government clients in Ireland, anchored by accounts including Heineken Ireland, Aer Lingus, Smurfit Kappa, and Fáilte Ireland.
- Ownership category
- akta.pro rank
MCCP industry classification
Industry- Product category
- Brand Strategy Consulting
- NAICS
- Advertising Agencies (541810), Management Consulting Services (54161), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where MCCP is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
MCCP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Brand Strategy Consulting: Professional consulting services for brand strategy development, including market research, consumer insight, brand positioning, and strategic recommendations. Revenue generated through project-based engagements with corporate clients.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
MCCP product offering
Product offeringCore offering
MCCP is an independent brand strategy agency that develops transformative brand strategies, customer insight research, innovation programmes, and culture change initiatives for enterprise and public-sector clients. Services are delivered through proprietary methodologies (FreshEyes™ and the Discovery Process) combining qualitative and quantitative research to connect brands with consumers and deliver sustainable business growth.
Product overview
MCCP is an independent strategy agency offering a unified portfolio of services centered on brand strategy, research and customer insight, innovation consulting, and culture change programs. The agency operates through proprietary methodologies including the Discovery Process and FreshEyes™ approach, working collaboratively with clients to develop transformative brand strategies grounded in rigorous research. Services are delivered through multi-skilled teams combining researchers and strategists to deliver actionable insights for sustainable business growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Services
Quantifiable outcome
- Orchard Thieves achieved over 10% market share in first year after MCCP-developed brand strategy
- +3 more outcomes
Companies that use MCCP
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
MCCP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MCCP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DPMCcoreMCCP partners with DPMC for culture change programmes. Based on world class research from Harvard and IESE School of Business, they have developed a holistic approach to implement transformational culture change with shared mission at the centre.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
MCCP competitors and assessment
Company assessmentDirect peers
- Interbrand: Global brand strategy consultancy that helps organisations develop brand positioning, research and innovation strategies — directly comparable to MCCP's core offering but at much larger scale and with global delivery.
- Landor & Fitch: Brand strategy and design consultancy offering brand positioning, research and brand-led transformation — overlapping directly with MCCP's Brand Strategy and Research services across enterprise clients.
- FutureBrand: Brand-led transformation consultancy combining research, strategy and design — competes for the same enterprise brand strategy RFPs that MCCP targets, particularly with multinational corporate clients.
- Wolff Olins: Independent brand consultancy offering brand strategy, research and innovation work; comparable in offering mix to MCCP but operating globally with significantly larger teams.
Regional players
- Rothco: Ireland-based creative agency (part of Accenture Song) providing brand strategy and advertising for major Irish and international clients — the closest Irish-headquartered competitor to MCCP for enterprise brand work.
- Thinkhouse: Irish integrated marketing agency with strategy, insight and innovation capabilities serving enterprise clients in Ireland — overlaps with MCCP's research, brand strategy and innovation consulting offerings in the same geography.
- Chemistry: Dublin-headquartered brand strategy and creative agency serving Irish and European clients — directly comparable boutique offering to MCCP in the Irish market with overlapping brand strategy and research capabilities.
- Core (formerly Core Knowledge): Irish insight and research agency providing consumer insight and strategy work — comparable to MCCP's Research and Customer Insight service line within the Irish enterprise market.
Broad incumbents
- Publicis Dublin: Irish arm of global advertising network Publicis offering brand strategy, advertising and digital services — competes with MCCP for Irish enterprise brand strategy mandates but as part of a much broader portfolio.
- Accenture Song (formerly Rothco): Global experience and brand transformation practice within Accenture; competes for the same enterprise brand strategy and customer insight engagements as MCCP but with vastly larger scale, data assets and technology offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MCCP social profiles
Digital presenceMCCP compliance and trust
Trust signalCompliance1 record
MCCP financial estimates
Financial estimateRevenue estimate
Valuation estimate
MCCP leadership team
Management profileNumber of profiles
Profiles3 records
MCCP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MCCP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MCCP
What does MCCP do?
MCCP is an independent brand strategy agency that develops transformative brand strategies, customer insight research, innovation programmes, and culture change initiatives for enterprise and public-sector clients. Services are delivered through proprietary methodologies (FreshEyes™ and the Discovery Process) combining qualitative and quantitative research to connect brands with consumers and deliver sustainable business growth.
Is MCCP a public or private company?
MCCP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MCCP founded?
MCCP was founded in 2008. It employs 1 to 10 people.
Where is MCCP based?
MCCP is headquartered in Dublin, Ireland, in the Europe region.
How does MCCP make money?
One revenue line is on record: brand Strategy Consulting.
Who are MCCP's main competitors?
Direct peers on record are Interbrand, Landor & Fitch, FutureBrand and Wolff Olins. Regional players are Rothco, Thinkhouse, Chemistry and Core (formerly Core Knowledge). Broad incumbents are Publicis Dublin and Accenture Song (formerly Rothco).
Does MCCP have an API?
No public API is recorded for MCCP.
What industry is MCCP in?
MCCP's product category is Brand Strategy Consulting. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 541810 and its SIC code is 8741.