Chemistry Agency

What Chemistry Agency does

Chemistry Agency is an independent, full-service hybrid creative advertising agency operating across four US offices (Pittsburgh headquarters, Atlanta, New York, and Miami) with 101-250 employees. Founded in 1977, the agency was reorganized under President Taylor Guglielmo and Partner/CCO Chris Breen into a next-generation model fusing creativity, technology, and strategy, achieving seven consecutive years of growth and more than doubling in size over the past two years. Its service offering is organized into three integrated pillars: Creative & Brand Innovation (strategy-led storytelling and brand transformation), Digital Experience & Engagement (AI-powered digital ecosystems, UX, and MarTech integration), and Media, Performance & Intelligence (full-funnel media planning, buying, and optimization via the proprietary Media Catalyst methodology).

The agency serves enterprise clients across streaming entertainment (Netflix), sports leagues and teams (NFL, Atlanta United, NBA partner), QSR (Domino's, Krystal, Five Guys), home services (Frontdoor, American Home Shield), hospitality and grocery (IHG, Hannaford, Kansas City Blue Cross Blue Shield), wellness (Massage Envy), insurance (CG Insurance), spirits (Ozama Rum), fire safety (Kidde), software (8am), and public-sector nonprofits (Ad Council, NHTSA). Its go-to-market is relationship-based enterprise selling through senior leadership engagement, pitch processes, and industry recognition, with services delivered under project, retainer, and ongoing partnership structures.

Revenue is generated through professional services fees for strategy, creative, digital, and media engagements; pricing is quote-based and not publicly disclosed. Technology investments include the Media Catalyst proprietary approach, prompt-to-app internal workflows using Claude and MCP, AI-powered dynamic content systems, and a healthcare-focused Content Discovery Platform. Capital structure remains largely private following a May 2025 funding round led by Breakwater Investment Management.

Name

Chemistry Agency

Legal name

Chemistry Communications Inc. and Chemistry South LLC

Website

https://chemistryagency.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

Chemistry Agency is an independent, full-service hybrid creative advertising agency with offices in Pittsburgh, Atlanta, New York, and Miami, serving enterprise clients including Netflix, NFL, Domino's, and Frontdoor across integrated creative, digital experience, and media performance services.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Creative advertising services
• Media planning buying
• Digital experience design
• Brand strategy
• Integrated marketing campaigns

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative and Brand Services: Full-service creative agency providing strategy-led creative platforms, brand transformation, and creative campaign development for major consumer brands.
2. Media Planning and Buying: Full-funnel media strategies, planning, and buying services including search, performance media, retail media, and audience targeting solutions.
3. Digital Experience Services: Digital products and experience design, web and app development, customer-first digital experiences, MarTech platform management, and engagement systems.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Chemistry Agency is a full-service hybrid creative advertising agency that provides strategy-led creative brand innovation, digital experience design and engagement, and full-funnel media planning and buying for major consumer-facing and enterprise brands. The agency integrates creative, digital, media, and multicultural capabilities under one roof to deliver culturally relevant brand campaigns, digital product development, MarTech platform integration, and measurable performance media outcomes for clients across industries such as QSR, streaming, sports, home services, and healthcare.

Product overview

Chemistry Agency is a full-service hybrid creative advertising agency offering three integrated service areas: Creative & Brand Innovation (strategy-led storytelling and brand transformation), Digital Experience & Engagement (AI-powered digital ecosystems, UX/design, MarTech integration), and Media, Performance & Intelligence (proprietary Media Catalyst approach for full-funnel media planning and optimization). The agency operates as a unified service model where strategy, creative, digital, and media teams work collaboratively, rather than as a platform-plus-modules software product. Capabilities span across these three interconnected service pillars, delivering integrated campaigns for clients across industries including QSR, home services, streaming/entertainment, sports, insurance, and healthcare.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative & Brand Innovation Strategy-led creative storytelling and rapid experimentation that turns early ideas into brand-defining work, building emotional connection with audiences for enterprise consumer brands.
• Digital Experience & Engagement AI-powered, data-driven digital products, experience design, creative technology and platform integration, MarTech management, and engagement and relationship marketing systems for brands seeking customer experience transformation.
• Media, Performance & Intelligence Full-funnel media strategies powered by Chemistry's proprietary Media Catalyst approach, combining media planning, buying, orchestration, data analytics, and AI transformation to drive measurable business results for performance-focused brands.

Quantifiable outcome

• 1.2 billion impressions generated from single Netflix K-Content campaign
• +4 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Ad Council and NHTSAcoreStrategic or Co-development Partner · 1 May 2026Chemistry works with the Ad Council on public service campaigns including the 'Never Happens' hot car death prevention campaign launched on National Heatstroke Prevention Day, in partnership with NHTSA. The agency creates PSAs addressing pediatric vehicular heatstroke, the leading cause of non-crash vehicle-related fatalities for children 14 and younger.
• Richard Scarry's Busy WorldminorStrategic or Co-development Partner · 1 May 2026As part of the broader Ad Council Never Happens campaign, Chemistry helped facilitate the partnership with Richard Scarry's Busy World to reach parents through custom materials in preschools and daycares nationwide.

Scale indicators27 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• GUT Agency: GUT is a fast-growing independent creative network with offices in the Americas, delivering culturally-driven work for major brands. Directly comparable to Chemistry's hybrid model, growth trajectory, and recognition by Ad Age/Campaign US.
• Mother Design: Mother is a globally recognized independent creative network known for culturally-led work for major brands. Comparable to Chemistry in independent ownership and creative-led positioning, though larger in scale.
• 72andSunny: 72andSunny is an independent creative agency recognized for culturally-relevant brand work for major consumer and entertainment clients. Comparable to Chemistry in mid-sized scale, award recognition, and focus on cultural relevance and creative storytelling.
• Anomaly: Anomaly is a mid-sized independent creative agency with a hybrid creative-digital-media model and a similar roster of enterprise consumer and entertainment clients. Comparable to Chemistry in scale (mid-hundreds of employees), independent ownership, and integrated service offering.
• Tombras: Tombras is an independent full-service agency headquartered in Knoxville with offices in New York and Atlanta, offering creative, media, and data services. Comparable to Chemistry in independent ownership, US footprint, and integrated service offering for enterprise clients.
• Mischief @ No Fixed Address: Mischief is an independent creative-led agency recognized for culturally-driven brand work and rapid growth, with comparable positioning around integrated creative, digital, and media services for enterprise clients.

Broad incumbents

• Droga5 (part of Accenture Song): Droga5 is a globally recognized creative agency, now part of Accenture Song, known for award-winning brand work for major consumer and tech clients. Comparable to Chemistry in creative reputation but operates with the resources of a global consultancy.
• Dentsu Creative: Dentsu Creative is the global creative network of Dentsu International, offering integrated creative, digital, and media services. Comparable to Chemistry's service offering but competes with significantly more resources and global reach.
• R/GA: R/GA is a global digital and creative agency (part of IPG) known for innovation and digital experience work for enterprise clients. Comparable to Chemistry in digital experience and design capabilities but operates at significantly larger scale.
• McCann Worldgroup: McCann is a major holding-company creative network offering integrated creative, media, and digital services globally. Comparable to Chemistry in service offering but operates at significantly larger scale with global footprint and holding-company backing.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/visitthelab
• LinkedInlinkedin.com/company/chemistryagency
• Instagraminstagram.com/visitthelab
• Facebookfacebook.com/chemistryagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chemistry Agency