Elvine

What Elvine does

Elvine is a privately held Scandinavian fashion brand headquartered in Gothenburg, Sweden, founded in 2001 and operating with 11-50 employees. The company designs and sells contemporary outerwear and apparel for men and women, with a core product line centered on technical winter jackets, wool coats, and parkas complemented by a complete wardrobe of t-shirts, shirts, pants, sweatshirts, knits, dresses, and accessories priced from €45 to €429.

The company's technical foundation rests on a portfolio of performance fabrics including PET Poly 5K, Wool Twill, TC Twill 3K, Cotton Twill 3K, Taslan 8K, Waxed Nylon, and Co/Ny Duo 5K, paired with Comfortemp and Thermore EVOdown thermal insulation, YKK zipper systems, BIONIC-FINISH ECO fluorocarbon-free water repellency, and GRS-certified recycled materials. Products are engineered for urban cold-weather conditions, with waterproof membranes, taped seams, thermal ratings, and 4-way stretch construction.

Elvine operates an exclusively direct-to-consumer business model through a Shopify-based online storefront, shipping to 30+ European countries with free shipping thresholds for Sweden and EU orders above €100. There is no disclosed wholesale, retail, or marketplace distribution, and no physical store footprint in the input data. The company is privately owned with no disclosed funding rounds, investors, or parent entity, and no management team information is available in the source material.

Name

Elvine

Legal name

Elvine

Website

https://elvineclothing.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Elvine is a privately held Swedish fashion brand founded in 2001, designing and selling technical outerwear (winter jackets, wool coats, parkas) and apparel for men and women direct-to-consumer across 30+ European countries through its Shopify online store.

Ownership category

akta.pro rank

Product category

Outerwear and Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

Keywords

• Technical outerwear
• Winter jackets
• Scandinavian apparel
• Parkas and coats
• Sustainable clothing

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for apparel products including jackets, coats, pants, tops, t-shirts, shirts, sweatshirts, knits, and accessories sold through owned e-commerce platform. Products range from €69 for basic t-shirts to €429 for premium winter coats.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Elvine designs and sells Scandinavian-style technical winter outerwear and contemporary apparel for men and women. Its core product line consists of technical winter jackets, wool coats, and parkas built with proprietary waterproof membranes, thermal insulation, and sustainable fabrics, complemented by a full wardrobe of t-shirts, shirts, pants, sweatshirts, and accessories. Products are sold direct-to-consumer through the brand's owned online storefront with shipping across European markets.

Product overview

Elvine is a Scandinavian fashion brand specializing in contemporary outerwear and apparel for men and women. The product portfolio centers on technical winter jackets, wool coats, and parkas as core offerings, complemented by a complete wardrobe including t-shirts, shirts, pants, sweatshirts, knits, dresses, and accessories. Key material technologies include PET Poly 5K (waterproof membrane fabric), Wool Twill, TC Twill 3K, Cotton Twill 3K, Taslan 8K, and Comfortemp/Thermore insulation. The brand positions itself on sustainable materials with recycled polyester and GRS-certified components. Products span multiple temperature ratings from light autumn jackets to heavy winter parkas, targeting urban professionals seeking functional yet stylish outerwear.

Differentiator

Problem solved

Functional benefit

Products and services

• Eline Winter Jacket

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• YKKcoreTechnology or IntegrationPrimary zipper supplier providing YKK® Vislon® and YKK® Coil zippers along fronts and YKK® Metaluxe zippers for product closures. Featured across all technical winter jackets and parkas.
• ThermorecoreTechnology or IntegrationThermal insulation technology partner providing Comfortemp® SOFT padding (150-180g/m²) and Thermore® Ecodown Fibers made with 100% GRS certified recycled PET fibers.
• BIONIC-FINISH® ECOcoreTechnology or IntegrationWater repellent treatment technology partner providing fluorocarbon-free DWR (Durable Water Repellent) treatment for waterproof fabric technology across winter jackets.
• GRS (Global Recycled Standard)coreTechnology or IntegrationCertification standard for recycled materials ensuring that padding and insulation products contain verified recycled content meeting environmental and social requirements.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Stutterheim: Swedish rainwear brand with a heritage positioning, premium pricing, and DTC-heavy distribution. Direct competitor in Scandinavian cold-weather outerwear with similar price points and store aesthetic.
• Rains: Danish outerwear and rainwear brand with a similar Scandinavian design ethos, DTC-first e-commerce model, and technical fabric positioning (PU-coated, waterproof). Overlaps directly with Elvine on urban outerwear and sustainable materials narrative.
• Didriksons: Swedish outdoor and outerwear brand with comparable functional winter jackets, sustainability credentials, and European DTC plus wholesale presence. Targets overlapping men and women's cold-weather segments.
• Save the Duck: Italian outerwear brand with a sustainability-first, animal-free positioning using recycled PET insulation. Closely aligned with Elvine's recycled, fluorocarbon-free materials story and DTC premium pricing model.

Broad incumbents

• Napapijri: Established European outdoor and casual wear brand with strong technical outerwear line. Overlaps on waterproof winter jackets and parkas at comparable price points, with broader global distribution.
• Tiger of Sweden: Swedish fashion brand with a broader menswear and womenswear portfolio, including wool coats and outerwear. Competes at the premium end of the European fashion market where Elvine's wool coats and tailored jackets are sold.
• Peak Performance: Larger Scandinavian outdoor and activewear brand with broader product line and stronger wholesale distribution. Competes with Elvine in technical winter outerwear but at a larger scale and with active-sport positioning.
• Woolrich: American outdoor heritage brand with a strong European presence, offering premium wool coats and technical winter outerwear. Competes in Elvine's upper price tier with similar wool-craft positioning.
• Fjällräven: Swedish outdoor brand with deep heritage in technical apparel and a strong sustainability narrative. Competes on outerwear technical fabrics and Scandinavian design, though at a broader scale and with wider wholesale.

Emerging players

• Toteme: Swedish contemporary fashion brand with tailored coats and elevated everyday outerwear at premium price points. Targets the same fashion-conscious European woman who shops Elvine's wool coats and parkas.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/elvineclothing
• Instagraminstagram.com/elvineclothing
• Xx.com/elvineclothing
• LinkedInlinkedin.com/company/elvineclothing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elvine