Plugivery
Plugivery is a Montréal-based B2B technology company that provides electronic software distribution infrastructure connecting 29 audio software manufacturers with over 3,100 authorized dealers across 246 countries, handling instant delivery, serial number management, and customer support on a transaction-fee basis.
- Company typePrivate
- Founded2013
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Plugivery does
Plugivery is a privately held B2B technology company founded in 2013 and headquartered in Montréal, Canada, that provides electronic distribution infrastructure for audio software manufacturers and music retailers. The company has designed and built from scratch a custom B2B platform that enables audio plug-in and virtual instrument manufacturers to list their products at a global network of authorized dealers without managing individual reseller relationships, handling their own electronic delivery, or providing direct customer support. Plugivery's platform includes an instant electronic software delivery system, a dealer sales and reporting portal with bookkeeping functionality, and a serial number management system that integrates directly with manufacturers' servers.
The company distributes 29 audio software brands — including AIR Music Tech, AKAI Professional, Moog, Nugen Audio, Voxengo, XILS-Lab, TC Electronic, and others — to over 3,100 registered resellers across 246 countries. Plugivery operates exclusively as a B2B intermediary; it does not sell to end customers. Registered dealers purchase products at wholesale cost and sell at retail, with Plugivery earning transaction-based distribution fees. The company offers credit lines to dealers with minimum monthly turnover of $5,000 and processes payments via PayPal or wire transfer. Beyond distribution, Plugivery enforces strict MAP pricing policies, provides full customer support on behalf of manufacturers, and runs a community forum with over 66,000 registered members.
The business model is asset-light and operates as a pure intermediary, with no disclosed external funding and founder ownership retained from inception. Geographic restrictions are limited to countries where manufacturers already have local distributors (Japan, Germany, USA, Canada). The company is actively expanding its dealer network into emerging markets including China, Russia, India, and Brazil, and maintains an associated retail brand, DontCrack.com, which has been selling audio software for over 10 years.
Plugivery firmographics
Firmographics- Name
- Plugivery
- Legal name
- Plugivery
- Website
- https://plugivery.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plugivery is a Montréal-based B2B technology company that provides electronic software distribution infrastructure connecting 29 audio software manufacturers with over 3,100 authorized dealers across 246 countries, handling instant delivery, serial number management, and customer support on a transaction-fee basis.
- Ownership category
- akta.pro rank
Plugivery industry classification
Industry- Product category
- Audio Software Distribution Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Audio Plugins & Virtual Instruments (VST/AU/AAX) (MPAIAIAB)
Keywords
Where Plugivery is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Plugivery business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Transaction-based Distribution Fees: Plugivery acts as a B2B distributor taking a commission on software sales. Dealers purchase products from Plugivery at wholesale cost and sell at retail prices to end customers. Payment is processed via PayPal (for small amounts) or wire transfer to manufacturers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Dealer purchases at wholesale cost |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Plugivery product offering
Product offeringCore offering
Plugivery is a B2B electronic software distribution service for audio software manufacturers. The company provides a custom-built instant download delivery infrastructure, dealer sales reporting portal, serial number management, and customer support services to help manufacturers distribute their audio plugins and virtual instruments through a global network of authorized dealers. Plugivery handles the entire distribution workflow so that dealers do not need their own electronic delivery system or website.
Product overview
Plugivery is a B2B electronic software distribution service for audio software and plug-ins, not a product developer itself. The company distributes 29 audio software brands including XILS-Lab, Voxengo, TrainYourEars, Nugen Audio, AIR Music Tech, AKAI Professional, Moog, Nomad Factory, and others. Their platform enables manufacturers to list their virtual products at dealers worldwide while handling instant electronic delivery, serial number management, and customer support. Registered dealers can purchase software products instantly and deliver them to clients with full customer support handled by Plugivery. The company lists over 2400 dealers globally and over 3100 dealers in their latest data.
Differentiator
Problem solved
Functional benefit
Products and services
- Plugivery Distribution Service B2B electronic software distribution platform that enables audio software manufacturers to list their products at dealers worldwide. Provides instant download delivery, serial number management, sales reporting, bookkeeping, and full customer support services for both manufacturers and dealers.
- DontCrack.com Online Store Associated online retail store with over 10 years of operation selling audio software, featuring a private deals zone and forum community for customers.
- Plugivery Forums Community forum platform hosting 66,282 registered members with dedicated subforums for each of the 29 distributed manufacturer brands, enabling customer engagement and peer support.
- AIR Music Tech Distribution Distribution of AIR Music Tech brand virtual instruments and effects including Hybrid 3, Loom II, and Structure, made available to dealers through Plugivery's distribution network.
- Moog Software Distribution Distribution of Moog synthesizer and effects software including the Moogerfooger effects bundle and Mariana, made available through Plugivery's dealer network.
- Nugen Audio Distribution Distribution of Nugen Audio professional audio mastering and mixing tools including Paragon, Halo Upmix, and VisLM, made available through Plugivery's global dealer network.
- Voxengo Distribution Distribution of Voxengo professional audio plugins including CurveEQ, Elephant, SPAN Plus, and Voxformer, made available in 246 countries through Plugivery's dealer network.
- XILS-Lab Distribution Distribution of XILS-Lab virtual synthesizer and effect plugins including PolyKB III, XILS 4, and Vocoder 5000, made available in 246 countries through Plugivery's distribution network.
Quantifiable outcome
- Manufacturers see sales increase while selling more products directly on their own websites at FULL MSRP price as visibility increases through the Plugivery network
Companies that use Plugivery
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Plugivery technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Plugivery partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- AcousticsamplescoreAudio sample library developer whose products are distributed by Plugivery through their dealer network worldwide.
- AIR Music TechcoreProfessional audio software brand distributed by Plugivery through their extensive dealer network.
- AKAI ProfessionalcoreMusic production hardware and software brand distributed by Plugivery.
- Applied Acoustics SystemscoreDeveloper of audio plugins and virtual instruments distributed by Plugivery globally.
- MoogcoreIconic synthesizer manufacturer whose software products including Moogerfooger effects are distributed by Plugivery.
- Nugen AudiocoreProfessional audio processing plugins developer distributed by Plugivery through their dealer network.
- TC ElectroniccoreGuitar effects and audio processing brand whose software products are distributed by Plugivery.
- VoxengocoreDeveloper of professional audio plugins including EQ, compressor, and mastering tools distributed by Plugivery in 246 countries.
- XILS-LabcoreFrench music software company developing virtual instruments and effects, distributed by Plugivery in 246 countries.
- BFDcoreProfessional drum software and sample library brand distributed by Plugivery.
- iLokcoreSoftware protection and license management platform used by many Plugivery distributed brands for activation and copy protection.
- Thomann GmbHcoreGermany's largest music retailer and top dealer in Plugivery network, serving as a major sales channel for distributed brands.
- SweetwatercoreLeading US-based online music technology resource and top dealer in Plugivery's network.
- Best Service GmbHcoreMunich-based music software pioneer founded in 1986, distributing Plugivery's partner brands.
- AudioDeluxecoreUS-based online music software retailer and top dealer in Plugivery network.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Plugivery competitors and assessment
Company assessmentDirect peers
- Plugin Boutique: UK-based audio plugin marketplace and distributor that sells virtual instruments and effects from multiple manufacturers worldwide. Operates a very similar model to Plugivery's dealer-facing distribution business, but skews more direct-to-consumer.
- Loopmasters: UK-based distributor of audio samples, loops, and plugins from multiple brands, with a dealer network and direct retail presence. Highly comparable to Plugivery in product category (audio software) and B2B plus B2C go-to-market.
- ADSR Sounds: Online retailer and distributor specializing in audio plugins, samples, and music production software from multiple brands. Comparable to Plugivery's catalog model but with a stronger direct-to-consumer storefront emphasis.
- KVR Audio: Long-running audio software community and marketplace hosting multiple plugin and virtual instrument brands. Comparable as a discovery and distribution channel for audio software manufacturers in Plugivery's ecosystem.
- Time+Space: UK-based distributor of audio software, samples, and hardware from multiple professional brands. Directly comparable multi-brand distribution business serving music retailers and end users.
- AudioDeluxe: US-based online music software retailer distributing plugins and virtual instruments from multiple brands. Currently both a Plugivery dealer and a structural peer in the audio plugin retail channel.
- Best Service GmbH: Munich-based distributor of audio software, sound libraries, and virtual instruments since 1986. Comparable multi-brand distribution operator in the same audio software category and also currently a Plugivery dealer.
- PluginFox: Online retailer of audio plugins and virtual instruments from multiple manufacturers. Comparable scale and product category to Plugivery's dealer-side distribution model with a direct-to-consumer focus.
Broad incumbents
- Splice: Major music creation platform offering samples, plugins, and rent-to-own software from many brands via subscription. Operates at much larger scale than Plugivery and competes for manufacturer partnerships in the audio software distribution space.
- Plugin Alliance: Bundles and distributes plugins from multiple premium audio brands under a unified commercial framework. Comparable to Plugivery as a multi-brand audio software distribution intermediary with stronger brand aggregation capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Plugivery social profiles
Digital presencePlugivery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plugivery leadership team
Management profileNumber of profiles
Plugivery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plugivery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plugivery
What does Plugivery do?
Plugivery is a B2B electronic software distribution service for audio software manufacturers. The company provides a custom-built instant download delivery infrastructure, dealer sales reporting portal, serial number management, and customer support services to help manufacturers distribute their audio plugins and virtual instruments through a global network of authorized dealers. Plugivery handles the entire distribution workflow so that dealers do not need their own electronic delivery system or website.
Is Plugivery a public or private company?
Plugivery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plugivery founded?
Plugivery was founded in 2013. It employs 11 to 50 people.
Where is Plugivery based?
Plugivery is headquartered in Montréal, Canada, in the North America region.
How does Plugivery make money?
One revenue line is on record: transaction-based Distribution Fees.
Who are Plugivery's main competitors?
Direct peers on record are Plugin Boutique, Loopmasters, ADSR Sounds, KVR Audio, Time+Space, AudioDeluxe, Best Service GmbH and PluginFox. Broad incumbents are Splice and Plugin Alliance.
Does Plugivery have an API?
No public API is recorded for Plugivery.
What industry is Plugivery in?
Plugivery's product category is Audio Software Distribution Services. Its primary akta.pro industry code is MPAIAIAB, Audio Plugins & Virtual Instruments (VST/AU/AAX). Its NAICS code is 51621 and its SIC code is 7372.