Will Robins Golf

What Will Robins Golf does

Will Robins Golf (WRGolf) is a privately-held golf coaching academy founded by PGA professional Will Robins and headquartered in Folsom, California. The company operates four partner-course locations across the Sacramento metropolitan area — Empire Ranch Golf Club (Folsom), Timber Creek Golf Course (Roseville), Cordova Golf Course (Sacramento), and the indoor X-Golf El Dorado Hills — and serves two distinct segments: junior golfers ages 5–17 (the primary segment) and adult recreational golfers. Junior offerings include seasonal Junior Golf Camps ($250–$425/week), year-round Junior Weekly Coaching ($200/month on a 6-month commitment), Path to Champions and Path to Varsity advanced/college-prep tiers, and a recurring Junior Tour tournament series integrated with PGA Junior League, First Tee curriculum, NCGA GHIN handicapping, and Youth On Course $5 green-fee access.

The company's core intellectual property rests on three proprietary coaching methodologies: The Scoring Method (an on-course system focused on mindset, real-game play, and purposeful practice, now licensed to 70+ coaches worldwide), the RGX Coaching Model (the basis of the guaranteed adult score-improvement program), and the WRG Hat System (a belt-style scoring-distance progression from White at 100 yards through Blue). Coaching delivery is augmented by FlightScope radar tracking for shot data and the CoachNow platform for stat tracking and player-coach communication, particularly within Path to Champions and Path to Varsity.

Revenue is generated through a mix of subscription recurring revenue ($200/month junior coaching), one-time program and event fees (camps, intensives, tournaments, private lessons ranging from $95 trials to $595 half-day intensives), and a licensing/royalty stream from The Scoring Method deployed globally. Marketing relies on Instagram, Facebook, and YouTube content marketing; earned media through Folsom Telegraph and Golf Digest recognition of its coaches; and parent/community word-of-mouth referrals. Headcount is disclosed at 1–10 employees, and no external venture or private equity funding is reported.

Name

Will Robins Golf

Legal name

Will Robins Golf

Website

https://wrgolf.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Will Robins Golf is a privately-held golf coaching academy in Folsom, California, operating four partner-course locations across the Sacramento metro and serving junior golfers (ages 5–17) and adult recreational players through subscription coaching, camps, tournaments, and the proprietary Scoring Method methodology licensed to 70+ coaches worldwide.

Ownership category

akta.pro rank

Product category

Golf Instruction and Coaching Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth & Junior Tournament Organizers (MPAKADAL)

akta.pro secondary industries

Golf Courses & Golf Facilities (MPAKAEAD), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Golf instruction services
• Junior golf coaching
• Adult golf coaching
• Golf camps
• Junior golf tournaments

Headquarters

HQ city

Folsom

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coaching Programs: Recurring revenue from monthly coaching subscriptions including Junior Weekly Coaching ($200/month for 6 months), Path to Champions (3 or 6 month options), and Adult Coaching programs. Programs are subscription-based with monthly billing.
2. Junior Golf Camps: One-time fees for week-long camps ranging from $250-$425 depending on level and duration. Camps run during spring break and summer with multiple sessions available.
3. Tournaments: Registration fees for Junior Tour events and tournaments held monthly at Empire Ranch Golf Club and Sierra Pines Golf Course. Entry fees include green fees, range balls, food, beverage, and prizes.
4. Private Coaching: One-on-one private lessons offered as an add-on to coaching programs for additional cost. Prices vary by program tier.
5. Gift Certificates: Gift certificates available in customizable amounts for junior or adult lessons, redeemable at any location.
6. The Scoring Method Intensives: Half-day coaching intensives at $595 per person, including green fees, range balls, food, coaching materials, and online training videos.
7. Scoring Method Licensing: Will Robins has developed The Scoring Method coaching system that is licensed to over 70 coaches around the world, creating licensing/royalty revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Will Robins Golf delivers structured golf coaching programs for juniors and adults at four partner golf courses in the Sacramento region. The portfolio includes seasonal Junior Golf Camps, year-round Junior Weekly Coaching, the advanced Path to Champions program, monthly tournaments, and the Adult Coaching Program built on the proprietary RGX Coaching Model. The company also licenses its The Scoring Method coaching system to more than 70 coaches globally and sells gift certificates for lessons.

Product overview

Will Robins Golf operates as a golf coaching platform offering structured programs across four Sacramento-area locations (Folsom, Roseville, El Dorado Hills, Sacramento). The core portfolio includes three main junior programs — Junior Golf Camps (seasonal), Junior Weekly Coaching (year-round), and Path to Champions (advanced/elite) — plus the WRGolf Junior Tour tournament series. Adult offerings center on the Adult Coaching Program (RGX Coaching Model with score guarantee), supplemented by Private Coaching, Learn to Play, Ladies Coaching, and Lower Your Scores modules. A signature sub-brand, The Scoring Method, represents Will Robins' proprietary coaching system now deployed by 70+ coaches globally. Programs are delivered at Empire Ranch Golf Club, Timber Creek Golf Course, Cordova Golf Course, and X-Golf El Dorado Hills indoor facility.

Differentiator

Problem solved

Functional benefit

Brands

• The Scoring Method: An on-course coaching system created by Will Robins that guarantees lower scores. The system has been used by over 70 coaches worldwide.

Products and services

• Junior Golf Camps Seasonal full-day or half-day golf camps for juniors ages 5-17 providing structured instruction in fundamentals, life skills, and course management with small group sizes, video analysis, and First Tee character curriculum (Level 2 includes First Tee Player Level Certification). Pricing tiers: Level 1 (Ages 5-9) $250, Level 2 $425, On-Course Folsom $350, On-Course Roseville $375.
• Junior Weekly Coaching Year-round weekly 90-minute after-school coaching sessions for juniors ages 5+, structured in age and skill-level teams with 8:1 player-to-coach ratio. Covers skill development, life values (First Tee), and competitive play through the WRG Hat System progression. Priced at $200/month on a 6-month commitment at Empire Ranch Golf Club.
• Path to Champions Advanced junior golf coaching program for competitive players preparing for tournament golf, high school golf, and college golf. Includes on-course coaching, FlightScope radar technology, video swing analysis, purposeful practice plans, benchmarking to track progress, and mentoring for elite-level players. Available in 3 or 6 month subscription options.
• WRGolf Junior Tour & Tournaments Monthly tournament series at Empire Ranch Golf Club and Sierra Pines Golf Course for juniors of all ages and skill levels, integrating the WRG Hat System progression, Parent-Junior events, PGA Junior League participation, and developmental 9-hole competitions with family caddying.
• Adult Coaching Program Results-guaranteed coaching program for adult golfers built on the proprietary RGX Coaching Model. Includes on-course assessment, personalized purposeful practice routines, individualized improvement plans, coaching accountability, and a collegiate-style team environment with a guarantee of 10, 15, or 20 shots off the game in weeks.
• Golf Gift Certificates Digital gift certificates available in customizable amounts and redeemable for junior or adult golf lessons at any skill level across all WRGolf locations.
• The Scoring Method Will Robins' signature on-course coaching system delivered as half-day intensives ($595 per person including green fees, range balls, food, coaching materials, and online training videos). Also licensed to over 70 coaches worldwide for use with their players, focusing on three keys: golfing mindset, playing the real game, and practicing with a purpose.
• The Scoring Method Half-Day Intensive Premium half-day on-course coaching intensive at $595 per person, including green fees, range balls, food, coaching materials, and access to online training videos, delivered through The Scoring Method framework.
• Private Coaching One-on-one private lessons with Golf Digest-recognized instructors (including Coach Jared) for individualized swing work, custom practice plans, and personalized attention. Available at X-Golf indoor facilities or outdoor courses; pricing varies by tier.
• Adult Learn to Play Program Beginner adult program teaching fundamental skills including putting confidence, bunker play, and swing improvement through a three-week curriculum at $175 for all three weeks.

Quantifiable outcome

• Guaranteed 10, 15, or 20 shots off game in weeks for adult program participants
• +4 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• First TeecoreStrategic or Co-development PartnerWill Robins Golf is a First Tee program location, teaching their Nine Core Values (Honesty, Integrity, Sportsmanship, Respect, Confidence, Responsibility, Perseverance, Courtesy, Judgment) integrated into junior coaching programs. First Tee certification is included in Level 2 camps.
• NCGA (Northern California Golf Association)coreStrategic or Co-development PartnerAll junior players receive an NCGA GHIN number and year subscription, enabling them to establish official handicaps and participate in NCGA events and scoring systems.
• Youth On CoursecoreStrategic or Co-development PartnerPartnership provides junior golfers with $5 green fees at most local courses, enabling affordable play outside of coaching sessions and supporting skill development through course experience.
• Empire Ranch Golf ClubcoreStrategic or Co-development PartnerPrimary coaching location at 1620 E Natoma St, Folsom, CA 95630. Home base for Will Robins Golf for over 10 years. Hosts weekly junior coaching, camps, tournaments, and adult programs.
• Timber Creek Golf CoursecoreStrategic or Co-development PartnerRoseville coaching location at 7050 Del Webb Blvd, Roseville, CA 95747. Hosts junior coaching and camps for Roseville-area families.
• Cordova Golf CourseminorStrategic or Co-development PartnerSacramento location at 9425 Jackson Rd, Sacramento, CA 95826. Hosts Saturday junior coaching programs for the Sacramento community.
• X-Golf El Dorado HillsminorStrategic or Co-development PartnerIndoor golf facility partner at 2085 Vine St, Suite 201, El Dorado Hills, CA 95762. Provides weather-independent coaching environment using state-of-the-art technology.
• FlightScopecoreTechnology or IntegrationRadar tracking technology used in Path to Champions skill development sessions to track shots, show ball flight data, and demonstrate improvement through objective metrics.
• PGA Junior LeaguecoreChannel Partner/ Reseller/ DistributorWill Robins Golf participates in PGA Junior League, providing junior golfers with team-based golf competition within the PGA's youth development framework.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GOLFTEC: GOLFTEC is the largest dedicated golf-instruction brand in the U.S. with 200+ bays and an integrated tech stack (swing analysis, lesson packages). Like Will Robins Golf, it sells a coaching curriculum rather than swing tips, and competes for the same junior and adult improvement-oriented customer base.
• U.S. Kids Golf: U.S. Kids Golf runs the largest junior-golf tour and coaching framework for ages 5–18 in the U.S. It is highly comparable to WRGolf's junior tournament and camp programs in target customer (kids and parents) and structured-progression design.

Broad incumbents

• The First Tee: First Tee is the national junior-golf character-development program whose curriculum WRGolf integrates. It is a partner rather than a competitor, but it is the dominant scaled player in youth golf development and shapes parental expectations and program standards in every market WRGolf operates.
• PGA of America: The PGA of America is the governing body for PGA professionals and runs PGA Junior League, in which WRGolf participates. It shapes the credentialing, training, and tournament infrastructure that WRGolf's coaches operate within.

Emerging players

• PGA Junior League: PGA Junior League is a national team-based junior golf competition. WRGolf already participates as a chapter host, and it represents a comparable junior-development competition format that competes for the same 'developmental golf for kids' mindshare.
• Skillest: Skillest is an online platform for remote golf lessons where students submit videos and receive coach feedback. It competes for the same adult-improvement customer and could be a substitute or complement to WRGolf's in-person coaching model.
• Arccos Golf: Arccos provides shot-tracking and AI-powered club recommendations for amateur golfers. It targets the same 'data-driven lower scores' value proposition that WRGolf's Scoring Method emphasizes and overlaps in the same adult improvement-oriented customer base.

Others

• Topgolf: Topgolf is a tech-enabled golf entertainment venue chain. While not a direct coaching competitor, it shapes consumer awareness of golf as a casual, technology-enabled activity and influences where beginners first engage with the sport.
• Drive Shack: Drive Shack operates indoor golf entertainment venues. It is an adjacent player in tech-enabled golf experiences and competes for beginner and family recreational golf mindshare rather than direct coaching instruction.
• Stack & Tilt / Jim Hardy's Golf Channel Instruction Brands: Media-based golf instruction brands (e.g., Golf Digest, Golf Channel) that compete for adult golfer attention and learning time. They are adjacent rather than direct competitors, but they shape how consumers choose to invest their improvement time and dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/willrobinsgolf
• YouTubeyoutube.com/user/willrobinsgolf
• Facebookfacebook.com/wrgolf
• LinkedInlinkedin.com/pub/will-robins-golf/51/825/8a6
• Instagraminstagram.com/wrgolf_academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Will Robins Golf