Name

FOX 47 News

Legal name

The E.W. Scripps Company

Website

https://fox47news.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

FOX 47 News (WSYM-TV) is a Mid-Michigan local broadcast television station serving the Lansing and Jackson markets with news, weather, and sports content delivered via over-the-air broadcast, cable, satellite, website, and mobile apps, currently owned by Scripps and pending sale to Gray Television.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local television news
• Broadcast media
• Weather forecasting
• Digital streaming
• Advertising sales

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Television Advertising: Local broadcast television advertising revenue from businesses targeting Mid-Michigan audiences in the Lansing and Jackson markets
2. Digital Advertising: Online advertising through fox47news.com website including display ads, video ads, and sponsored content

Distribution channels4 records

Marketing channels6 records

Core offering

FOX 47 News (WSYM-TV) is a local broadcast television station that produces and distributes local news, weather, and live coverage to viewers across the Lansing/Jackson, Michigan market. Programming is delivered free to consumers over the air, on cable and satellite, and digitally via its website and mobile apps, with revenue generated primarily from on-air and digital advertising sold to local and regional businesses.

Product overview

FOX 47 News (WSYM-TV) is a local broadcast television station serving Lansing and Jackson, Michigan. The station operates as a unified news platform combining traditional broadcast television with digital products, including iOS and Android mobile applications, live streaming video services, and a customer support portal. Weather coverage is a core offering, utilizing the Storm Shield weather application powered by National Weather Service data, complemented by neighborhood-specific news sections, sports coverage, and lifestyle content.

Differentiator

Problem solved

Functional benefit

Products and services

• FOX 47 News Broadcast Over-the-air broadcast television news programming covering local news, weather, sports, and traffic for the Mid-Michigan market (Lansing/Jackson DMA).
• Storm Shield Weather App Mobile weather application providing location-based alerts, radar, and severe weather warnings for users in the Mid-Michigan viewing area.
• FOX 47 Live Streaming Live online streaming of FOX 47 News broadcast content accessible via the station's website and supported mobile applications.
• FOX 47 Mobile Apps iOS and Android mobile applications delivering FOX 47 News content, weather forecasts, and live streaming to viewers on mobile devices.
• FOX 47 Advertising / Advertise With Us Commercial advertising inventory sold to local and regional businesses across on-air broadcast, digital (web and mobile), and streaming channels in the Lansing/Jackson market.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered major and core.

• Gray Television Licensee, LLCmajorStrategic or Co-development Partner · 21 July 2025Gray Television Licensee, LLC filed an application with the FCC on July 21, 2025, seeking consent to acquire the broadcast license of WSYM-TV from Scripps Broadcasting Holdings LLC. This proposed assignment of license represents a significant ownership transition pending regulatory approval.
• The E.W. Scripps CompanycoreOthersFOX 47 News (WSYM-TV) is owned and operated by The E.W. Scripps Company, a major broadcast television and media company. Scripps operates local television stations across the United States and provides corporate support including technology, advertising sales, and news content syndication through the Scripps News Group.
• Scripps News GroupcoreGTM or Marketing PartnerContent syndication partnership where FOX 47 News receives national and international news content from Scripps News Group while contributing local content that may be syndicated to other Scripps stations. The partnership enables broader content distribution and shared news gathering resources.
• National Weather ServicecoreTechnology or IntegrationWeather data provider for FOX 47 News forecasts and Storm Shield app integration. The station receives automated weather station data and COOP station observations from NWS for accurate local weather forecasting and severe weather alerting.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• WILX-TV: NBC affiliate serving the Lansing/Jackson, MI DMA. WSYM-TV's most direct in-market competitor, competing for the same local news, weather, and ad budgets.
• WLNS-TV: CBS affiliate serving Lansing, MI. In-market competitor to WSYM-TV across local broadcast news and Mid-Michigan advertising.

Regional players

• WEYI-TV (NBC 25/NewsChannel 3): NBC affiliate covering Flint/Saginaw and parts of Mid-Michigan, overlapping WSYM-TV's coverage geography and competing for regional advertisers.
• WOOD-TV (NBC) / WZZM (ABC) Grand Rapids: Network-affiliated stations in West Michigan competing for adjacent regional advertising budgets that also reach Mid-Michigan viewers.
• WGBA-TV (NBC 26 Green Bay): Scripps-owned NBC affiliate in Green Bay, WI — a peer Scripps local TV station of similar tier that shares operational and content infrastructure with WSYM-TV.

Broad incumbents

• WJBK (FOX 2 Detroit): Fox-owned-and-operated station in Detroit, sharing the same network affiliation as WSYM-TV and competing for Michigan-originated news and advertising attention.
• KCTV5 (CBS Kansas City): Gray Television-owned CBS affiliate in Kansas City. Peer local TV station under the same prospective acquirer of WSYM-TV, representing the corporate group FOX 47 News would join post-close.

Others

• WXYZ-TV (7 Action News Detroit): Scripps-owned ABC affiliate in Detroit — a sister station within The E.W. Scripps Company's portfolio with overlapping Scripps News Group syndication and shared corporate services with WSYM-TV.
• WEWS-TV (News 5 Cleveland): Scripps-owned ABC affiliate in Cleveland, OH — a comparable Scripps sister station with the same corporate ownership, national content syndication, and operating model as WSYM-TV.
• KNXV-TV (ABC15 Phoenix): Scripps-owned ABC affiliate in Phoenix, AZ — a comparable larger-market Scripps sister station sharing corporate, syndication, and technical infrastructure with WSYM-TV.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FOX47News
• YouTubeyoutube.com/channel/UCa7XAqQh4gzBgPGwTTF0ofg
• Facebookfacebook.com/fox47news
• Instagraminstagram.com/fox47news

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOX 47 News