PLP Group
PLP Group is a South African holding company, founded 1992, operating Hey Jude (mobile concierge), Mplus Africa (enterprise CX across Africa, Europe, US), and Stratitude (marketing agency) for enterprise and consumer clients.
- Company typePrivate
- Founded1992
- HeadquartersRandburg, South Africa
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What PLP Group does
PLP Group (legal entity The PLP Group Pty Ltd) is a South African holding company established in 1992 in Randburg, South Africa, that operates three wholly-owned subsidiaries delivering customer experience, consumer concierge, and marketing services. The group's enterprise-facing business, Mplus Africa, positions itself as the Experience Intelligence hub for Africa within the wider Mplus Group network, deploying 900+ people across six service centres in South Africa, Namibia, and Mauritius to deliver CX services into healthcare, fintech, e-commerce, retail, FMCG, and benefits administration for clients in Africa, Europe, and the United States. The technology layer combines AI and automation with CRM/CX platforms and human agents, though the AI capability is described only at the process-automation level rather than as a proprietary technical asset.
The consumer-facing subsidiary Hey Jude is a customisable mobile concierge platform that combines technology with a team of human operators to help subscribers complete personal errands and everyday tasks, monetised through a recurring subscription. Stratitude is a full-service marketing agency providing advertising, design and branding, public relations, and direct and digital marketing on a professional-services basis to clients seeking measurable brand and revenue outcomes. Together, the three subsidiaries address enterprise customer engagement, consumer task completion, and brand building under a single group.
PLP Group generates revenue through three distinct models: managed-services contracts via Mplus Africa (enterprise CX delivery), recurring subscriptions via Hey Jude (consumer mobile concierge), and professional-services fees via Stratitude (marketing agency work). Distribution is primarily direct enterprise sales with global reach through subsidiary platforms. The group holds GDPR (EU 2017/676) and POPIA (South Africa 4 of 2013) compliance certifications, supporting cross-border data handling for European and South African client obligations. The company is private, with no public funding rounds, M&A activity, or leadership changes disclosed in the available data.
PLP Group firmographics
Firmographics- Name
- PLP Group
- Legal name
- The PLP Group Pty Ltd
- Website
- https://plp.co.za
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PLP Group is a South African holding company, founded 1992, operating Hey Jude (mobile concierge), Mplus Africa (enterprise CX across Africa, Europe, US), and Stratitude (marketing agency) for enterprise and consumer clients.
- Ownership category
- akta.pro rank
PLP Group industry classification
Industry- Product category
- Customer Experience Services
- NAICS
- Telephone Call Centers (56142), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
- akta.pro secondary industries
- CRM Managed Services & Support (BPAEAGAD), Customer Service, Support & Contact Center CRM (HDAEAFAC)
Keywords
Where PLP Group is headquartered
LocationHeadquarters
- HQ city
- Randburg
- HQ country
- South Africa
- HQ region
- Africa
Offices4 records
Markets served
PLP Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Customer Experience Services: Mplus Africa delivers customer experience services for clients across healthcare, fintech, e-commerce, retail, FMCG, and benefits administration sectors. Services include CX delivery across six service centres and distributed work-from-home environments.
- Mobile Concierge Subscription: Hey Jude provides a subscription-based mobile service helping members get things done through a combination of technology and human support.
- Marketing Services: Stratitude provides full-service marketing agency capabilities including advertising, design/branding, public relations, direct and digital marketing.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
PLP Group product offering
Product offeringCore offering
PLP Group is a South African holding company operating through three subsidiaries: Hey Jude (a mobile concierge platform combining technology and human support to help members complete personal errands), Mplus Africa (an Experience Intelligence hub delivering customer experience services to enterprise clients across Africa, Europe, and the United States using AI, automation, and CRM/CX technology), and Stratitude (a full-service marketing agency providing advertising, branding, public relations, and digital marketing).
Product overview
PLP Group is a group of companies delivering dynamic customer and employee value propositions, established in South Africa in 1992. The group operates through three subsidiary companies: Hey Jude (a consumer-facing mobile personal errand and concierge service), Mplus Africa (an Experience Intelligence and customer experience delivery hub serving enterprise clients across Africa, Europe, and the United States), and Stratitude (a full-service marketing agency). The group also provides a mobile application through which services and products are delivered.
Differentiator
Problem solved
Functional benefit
Products and services
- Hey Jude
Companies that use PLP Group
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles3 records
PLP Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
PLP Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mplus GroupcoreMplus Group is the parent company of PLP Group. Mplus Africa operates as Mplus Group's Experience Intelligence hub for Africa, bringing high-performance CX delivery from Africa into the global Mplus network.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
PLP Group competitors and assessment
Company assessmentDirect peers
- TTEC: US-listed customer experience technology and services company with global delivery centres. Comparable to Mplus Africa in combining human agents with proprietary CX technology for enterprise clients.
- Startek: Global BPO/CX provider with delivery presence in South Africa, the Philippines, and the Americas. Direct competitor to Mplus Africa in enterprise customer experience management.
- Foundever: Global CX/BPO provider (formerly Sitel) operating across the Americas, EMEA, and Asia. Direct peer to Mplus Africa in outsourced contact center and CX services for enterprise clients.
- Alorica: Privately-held global BPO/CX provider with multi-country delivery. Comparable to Mplus Africa in omnichannel customer experience services for enterprise clients across sectors.
- TaskUs: US-listed tech-enabled BPO focused on digital CX, content moderation, and trust & safety. Comparable to Mplus Africa as a digital-first outsourced CX provider serving enterprise clients with a hybrid human+technology model.
- Teleperformance: French-listed global leader in outsourced CX/contact center services, operating across multiple continents including Africa. Comparable to Mplus Africa in service mix (multilingual, omnichannel CX delivery) and client base (large enterprise across sectors).
- Concentrix: US-listed global CX/BPO major with significant offshore and nearshore delivery, including presence in South Africa. Direct overlap with Mplus Africa in enterprise customer experience delivery across verticals such as fintech, e-commerce, and healthcare.
Broad incumbents
- WPP: Global advertising and communications services group (Ogilvy, Grey, VMLY&R, etc.). Comparable to Stratitude as a broad incumbent in full-service marketing communications serving global enterprise clients.
- Publicis Groupe: Global advertising and marketing services holding group. Comparable to Stratitude as a broad incumbent offering advertising, branding, PR, and digital marketing at scale, with multi-geography enterprise reach similar to PLP Group.
- Dentsu: Global advertising and marketing services group with significant presence in EMEA and Africa. Comparable to Stratitude as a broad incumbent in integrated marketing communications, and to PLP Group in multi-market service delivery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
PLP Group social profiles
Digital presencePLP Group compliance and trust
Trust signalCompliance2 records
PLP Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
PLP Group leadership team
Management profileNumber of profiles
PLP Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
PLP Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PLP Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PLP Group
What does PLP Group do?
PLP Group is a South African holding company operating through three subsidiaries: Hey Jude (a mobile concierge platform combining technology and human support to help members complete personal errands), Mplus Africa (an Experience Intelligence hub delivering customer experience services to enterprise clients across Africa, Europe, and the United States using AI, automation, and CRM/CX technology), and Stratitude (a full-service marketing agency providing advertising, branding, public relations, and digital marketing).
Is PLP Group a public or private company?
PLP Group is a private company. It is classified as unknown and is currently operating.
When was PLP Group founded?
PLP Group was founded in 1992. It employs 251 to 500 people.
Where is PLP Group based?
PLP Group is headquartered in Randburg, South Africa, in the Africa region.
How does PLP Group make money?
Three revenue lines are on record. Customer Experience Services are the primary driver. The others are mobile Concierge Subscription and marketing Services.
Who are PLP Group's main competitors?
Direct peers on record are TTEC, Startek, Foundever, Alorica, TaskUs, Teleperformance and Concentrix. Broad incumbents are WPP, Publicis Groupe and Dentsu.
Does PLP Group have an API?
No public API is recorded for PLP Group.
What industry is PLP Group in?
PLP Group's product category is Customer Experience Services. Its primary akta.pro industry code is BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms, with a secondary code of BPAEAGAD, CRM Managed Services & Support. Its NAICS code is 56142 and its SIC code is 7370.