Vissers Sales Corp

What Vissers Sales Corp does

Vissers Sales Corp. is a Canadian industrial equipment distributor and manufacturer's representative founded in 1979 and headquartered in Aurora, Ontario, with a regional office in British Columbia. The company supplies heavy-duty industrial water pumps, chemical dosing systems, mixers, valves, filtration systems, instrumentation, and storage tanks to chemical processing, water and wastewater treatment, industrial manufacturing, OEM, and municipal customers across Canada. Its product portfolio is organized into eight core categories and is sourced from a curated network of globally recognized manufacturers, including Grundfos, Pulsafeeder, Vanton, Peabody Engineering, Griffco Valve, ACO Container Systems, and Enviroflex, with no proprietary manufacturing of its own.

Technically, the company adds value through application engineering rather than product invention: it matches pump materials (stainless steel, polypropylene, PVDF, cast iron, engineered plastics) and configurations to specific flow, pressure, and chemical compatibility requirements, including corrosion-resistant thermoplastic sump pumps for aggressive chemicals and NFPA-compliant fire protection storage tanks for municipal use. Recent product additions include Granby Composites fire protection tanks (2,000–42,000 gallons) and rainwater harvesting storage tanks launched in 2025, plus a Deming vertical turbine pump line featured in late 2024.

Vissers operates a sales-led, relationship-driven go-to-market with no e-commerce. All sales are quote-based and initiated via a Request-a-Quote form or direct phone contact, supported by field/enterprise sales and inside sales. Revenue is generated from hardware resale (the dominant stream) and engineering consultation for custom system design, both delivered through one-on-one technical engagement rather than self-serve channels. The firm is founder/family-owned, with President Greg Vissers (mechanical engineering background) leading the business. Marketing is anchored by an actively maintained technical blog and SEO targeting industrial pump buyers in Canada.

Name

Vissers Sales Corp

Legal name

Vissers Sales Corp.

Website

https://visserssales.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Vissers Sales Corp is a Canadian industrial equipment distributor and manufacturer's representative, founded in 1979 and based in Aurora, Ontario, supplying heavy-duty pumps, valves, mixers, tanks, and chemical dosing systems from world-leading manufacturers to chemical processing, water treatment, manufacturing, OEM, and municipal customers across Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Aurora

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Industrial Equipment Distribution: Vissers Sales Corp generates revenue as a Canadian distributor and representative of industrial pumps, mixers, valves, controls, and liquid handling equipment. Revenue is derived from the resale and representation of equipment sourced from world-leading manufacturers (Grundfos, Pulsafeeder, Vanton, Peabody Engineering, Griffco Valve, ACO Container Systems, Enviroflex) to industrial customers across Canada. Sales are quote-driven, project-based, and relationship-oriented, with no e-commerce or self-serve online purchasing motion.
2. Technical Consulting and Custom Solutions: Revenue is also generated through engineering consultation, system design, and custom solution development — working with customers to design tailored pump systems, dosing setups, and fluid handling configurations. This technical advisory service supports the sale of equipment and is a key differentiator against commodity distributors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Vissers Sales Corp is a Canadian distributor and representative of industrial liquid handling equipment serving the chemical/industrial market. The company sources heavy-duty pumps, chemical dosing systems, mixers, valves, filtration systems, storage tanks, and integrated pump systems from world-leading manufacturers (Grundfos, Pulsafeeder, Vanton, Peabody Engineering, Griffco Valve, ACO Container Systems, Enviroflex) and resells them to industrial facilities across Canada. Sales are quote-driven and supported by technical consultation and custom system design to match customer specifications to the appropriate equipment.

Product overview

Vissers Sales Corp is a Canadian distributor and representative for liquid handling pumps and equipment serving the chemical/industrial market since 1979. The company offers a comprehensive portfolio of industrial equipment organized into eight core product categories: Industrial Pumps (including chemical metering, drum, centrifugal, positive displacement, diaphragm, gear, mag drive, submersible, and sump pumps), Instrumentation (level, flow, pH/ORP, conductivity measurement), Industrial Mixers, Metering Pump Accessories (pulsation dampeners, flow meters, calibration columns, weigh scales), Industrial Pump Systems (pressure boosters, chemical dosing), Filtration Products, Industrial Storage Tanks (PE, FRP, fire protection, rainwater harvesting), and Industrial Valves (butterfly, control, check, pressure relief). The company represents world-leading manufacturers including Grundfos, Pulsafeeder, Vanton, Peabody Engineering, ACO Container Systems, Griffco Valve Inc., and Enviroflex. Products are designed for chemical processing, manufacturing, water treatment, and industrial facilities across Canada, with featured brands including Pulsatron metering pumps, Carlon water meters, March Pumpen gear pumps, Vanton sump pumps, and Precisioneering/Snyder storage tanks.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Pumps

Quantifiable outcome

• Customized pump systems reduce downtime by improving equipment longevity and operational reliability
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core.

• GrundfoscoreTechnology or IntegrationGrundfos is a world-leading pump manufacturer. Vissers Sales Corp serves as a Canadian distributor and representative for Grundfos industrial pumps, including circulating pumps, centrifugal pumps, and high-efficiency pumping systems. The partnership enables Vissers to supply CSA-compliant industrial pump systems to Canadian facilities.
• PulsafeedercoreTechnology or IntegrationPulsafeeder is a leading manufacturer of electronic metering pumps and chemical dosing systems. Vissers Sales Corp represents Pulsafeeder products including the Pulsatron C+ Series and Pulsatron C Series electronic metering pumps in Canada. These products are featured as featured products on the Vissers website.
• Vanton Pump Equipment Corp.coreTechnology or IntegrationVanton manufactures thermoplastic vertical centrifugal pumps and sump pumps. Vissers represents Vanton products in Canada, including the Vanton SG vertical sump pump, serving chemical and industrial applications requiring corrosion-resistant pump materials.
• Peabody EngineeringcoreTechnology or IntegrationPeabody Engineering provides Gemini double-wall containment tanks and fire protection tanks. Vissers represents Peabody Engineering products including Gemini double-wall tanks (round and square configurations) and fire protection tanks in Canada.
• Griffco Valve Inc.coreTechnology or IntegrationGriffco Valve manufactures valve products for chemical and industrial applications. Vissers Sales Corp represents Griffco Valve products in Canada as part of its industrial valves portfolio.
• ACO Container SystemscoreTechnology or IntegrationACO Container Systems provides specialized container and containment solutions for industrial applications. Vissers Sales Corp represents ACO Container Systems as part of its portfolio of industrial equipment suppliers serving the Canadian market.
• EnviroflexcoreTechnology or IntegrationEnviroflex is a manufacturer of industrial equipment. Vissers Sales Corp represents Enviroflex products as part of its supplier network serving the Canadian chemical and industrial market.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sulzer: Swiss-based global manufacturer and distributor of industrial pumps, mixers, and fluid handling equipment. Sulzer has a significant Canadian presence and competes directly with Vissers' portfolio in chemical processing, water treatment, and industrial applications.
• Xylem: Global water technology company specializing in pumps, filtration, and treatment solutions for water and wastewater applications. Xylem's Canadian operations overlap directly with Vissers' water treatment and industrial pump offerings.
• KSB: Global manufacturer of industrial pumps, valves, and related fluid handling systems. KSB serves chemical processing, water treatment, and industrial markets that closely align with Vissers' customer base.
• Flowserve: Major global manufacturer of pumps, valves, seals, and flow control solutions for industrial applications. Flowserve's chemical, water, and industrial segments overlap directly with Vissers' product portfolio.
• Grundfos: World-leading pump manufacturer that Vissers represents in Canada. Grundfos also has direct Canadian sales operations, making it both a key partner and a structural competitor in the industrial pump market.
• Watson-Marlow: Global manufacturer of peristaltic pumps, sinusoidal pumps, and fluid handling technologies for chemical, pharmaceutical, and industrial applications. Watson-Marlow's chemical dosing and processing segment competes with Vissers' Pulsafeeder and metering pump offerings.
• Idex Corporation: Diversified global manufacturer of fluidics systems, pumps, and specialty engineered products serving industrial, chemical, and water treatment markets. Idex's portfolio overlaps with Vissers' distribution categories.
• Crane Co. Diversified industrial manufacturer with a significant process flow control segment offering industrial pumps, valves, and fluid handling equipment. Crane's chemical and industrial segments directly overlap with Vissers' product portfolio.

Direct peers

• Power-Flo Technologies: US-based industrial pump distributor and service provider serving chemical processing, water treatment, and industrial markets. Power-Flo's distribution model and customer base are closely comparable to Vissers' Canadian distribution business.
• Standard Pump: Manufacturer of drum pumps and chemical transfer equipment that Vissers distributes in Canada. Standard Pump illustrates the type of smaller, specialized manufacturer-distributor relationship that defines Vissers' business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/visserspump
• LinkedInlinkedin.com/company/vissers-sales-corp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vissers Sales Corp