Motor Service

What Motor Service does

Motor Service, Inc. is a privately held material handling and logistics services dealer headquartered at 130 Byassee Drive in Hazelwood, Missouri, operating in the St. Louis metropolitan area since 1982. The company operates under a horizontal segmentation approach, targeting warehousing operations, construction and industrial customers, and manufacturing facilities. Its go-to-market is sales-led and conducted primarily through a single physical showroom with phone and email as supporting channels.

The company's core product is a multi-brand material handling equipment lineup spanning forklifts (cushion tire, pneumatic tire, electric, and LP gas powered, from 2,200 to 55,000 lb capacity), articulated and telescopic boom lifts, slab/scissor lifts, earth moving equipment, telehandlers, electric narrow-aisle reach trucks, pallet jacks, rider scrubbers, rough terrain forklifts, and portable drum handling equipment. It also sells and rents shipping containers and trailers. The company represents approximately twenty-plus OEMs including Cat, Mitsubishi, Toyota, Hyster, Clark, Yale, Crown, Hyundai, Doosan, UniCarriers, Komatsu, Nissan, Heli, Taylor, Royal, Kalmar, Genie, JLG, Skyjack, Kubota, John Deere, Bobcat, Skytrak, and Raymond. Its digital listing experience is built on the Machinio platform, providing searchable, filterable inventory online. No proprietary software products, APIs, integrations, or AI/ML capabilities are disclosed.

The business model is a five-stream mix. Equipment sales are one-time, unit-priced, and quote-based. Equipment rentals are usage-based, offered on short-term and long-term bases. Warehousing is structured as recurring storage and distribution services. Logistics is professional services encompassing local deliveries, intra- and interstate hauling, contract hauling, ground-to-dock tilt-bed service, and machinery/equipment moving. Service and repairs are professional services for owned and customer equipment. Pricing is not publicly disclosed; sales and rental inquiries are routed through published phone numbers (800-966-5080, 314-731-4111) and a single email contact ([email protected]). Top-of-funnel marketing relies on the website, Facebook, LinkedIn, and an email newsletter. The company has no disclosed parent, no subsidiaries, no funding rounds, no M&A activity, and no management team bios in the input.

Name

Motor Service

Legal name

Motor Service, Inc.

Website

https://motorserviceinc.net

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Motor Service, Inc. is a St. Louis-based, privately held dealer and rental operator of multi-brand forklifts, aerial lifts, earth moving equipment, and material handling gear, founded in 1982 and serving warehousing, construction, industrial, and manufacturing customers across the Midwest.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Material Handling Equipment Manufacturing (33392), Specialized Freight Trucking (4842)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction Machinery & Equip (3531)

akta.pro industry

PRIMARYIMAHABAA

Forklifts & Industrial Trucks (IC & Electric)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Material Handling & Logistics Equipment

SECONDARYTLABAFAF

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks)

Transportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)

SECONDARYIMACAFAD

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Off-Highway & Specialty Vehicle Manufacturing (Construction/Agriculture/Mining)

SECONDARYIMAHAIAB

Construction Site Vehicles (Dumpers, Site Carriers, Telehandlers)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Heavy Transportation & Off-Highway Vehicles

SECONDARYTLAKAOAM

Workshop Tools, Equipment & Lift Systems Distribution

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Parts Distribution, Tools & Workshop Services (Aftermarket Support)

SECONDARYHSAKAEAN

Industrial Machinery & Rigging (Small-Scale)

Home & Personal Services/Moving, Storage & Relocation Services/Specialty Item Moving (Pianos, Antiques, Fine Art, Safes)

Keywords

• Material handling equipment
• Forklift sales rentals
• Aerial lift equipment
• Warehousing logistics services
• Equipment service repairs

Headquarters

HQ city

Hazelwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of new and used material handling equipment including forklifts, boom lifts, telehandlers, and earth moving equipment. Equipment is sold from their Hazelwood, MO location.
2. Equipment Rentals: Rental of material handling equipment on short-term and long-term basis.
3. Warehousing Services: Warehouse storage and distribution services for customers.
4. Logistics Services: Transportation and logistics services including local deliveries, intrastate and interstate hauling, and machinery & equipment moving.
5. Service and Repairs: Equipment service and repair maintenance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Motor Service sells, rents, and services new and used material handling equipment including forklifts, aerial lifts, telehandlers, earth moving and construction equipment, pallet jacks, narrow aisle trucks, rider scrubbers, rough terrain forklifts, and containers/trailers. The company also provides warehousing, contract hauling, local/intrastate/interstate transportation, machinery moving, and equipment repair services from its Hazelwood, MO location.

Product overview

Motor Service, Inc. is a St. Louis-based equipment rental and sales company serving the trucking, warehousing, and material handling industries since 1982. The company operates as a dealer/reseller offering used and rental material handling equipment across multiple categories including forklifts (cushion tire, pneumatic tire, electric/LP gas models), aerial lifts (articulated boom, telescopic boom, slab/scissor lifts), earth moving equipment, containers/trailers, pallet jacks, narrow aisle equipment, telehandlers, and rider scrubbers. They represent numerous equipment manufacturers including Cat, Mitsubishi, Toyota, Hyster, Clark, Yale, Crown, Genie, JLG, Skyjack, Kubota, and others. Beyond equipment sales and rentals, Motor Service provides complementary services including warehousing, logistics/transportation, container solutions, and equipment repair services. The company is built on the Machinio platform for their equipment listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Forklifts (Sales and Rentals)
• Aerial Lifts (Articulated Boom, Telescopic Boom, Slab/Scissor Lifts)
• Earth Moving and Construction Equipment
• Telehandlers
• Pallet Jacks (Electric and Manual Drive)
• Electric Narrow Aisle Equipment
• Rider Scrubbers
• Portable Drum Lifter/Rotator/Transporter
• Containers and Trailers
• Warehousing Services
• Logistics and Transportation Services
• Equipment Service and Repairs

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Toyota Material Handling: One of the largest US forklift OEMs and dealer-network operators. Directly competes with Motor Service in forklift sales, rentals, and service across the Midwest, with an extensive dealer and rental network and similar bundled service offerings.
• Crown Equipment Corporation: Major forklift OEM with a strong direct dealer/service network in the US Midwest. Competes directly in electric forklifts, narrow-aisle reach trucks, and warehouse material handling—categories that Motor Service explicitly carries (Crown-branded reach trucks).
• Hyster-Yale Materials Handling: Manufacturer of Hyster and Yale lift trucks with broad dealer and rental networks across the US. Competes in the same core forklift categories Motor Service carries (Hyster, Yale, and heavy-capacity industrial trucks).
• Mitsubishi Logisnext Americas (Cat Lift Trucks): Distributes Cat, Mitsubishi, and UniCarriers forklifts in North America through a dealer network. Directly competes in the same lift-truck SKUs Motor Service carries, including Cat 2C6000 and Mitsubishi FG25N models.

Broad incumbents

• Sunbelt Rentals: One of the largest equipment rental companies in North America, with a material handling and aerial lift rental fleet. Competes broadly on forklift, aerial, and earth-moving rentals, and offers integrated logistics that overlap with Motor Service's rental and contract hauling business.
• United Rentals: Largest US equipment rental company, offering aerial lifts, forklifts, and material handling equipment for rent. Overlaps with Motor Service on aerial work platforms, telehandlers, and short-term equipment rentals; broader catalog but less focused on forklift sales.

Regional players

• H&E Equipment Services: US-based equipment dealer and rental provider with multiple branch locations, including the Midwest. Comparable multi-line model (sales, rentals, parts, service) across forklifts, aerial lifts, and earth-moving equipment.
• Gregory Poole Lift Systems: Mid-Atlantic and Southeast Cat lift truck dealer offering sales, rentals, parts, and service for forklifts and aerial equipment. Comparable dealer model with similar OEM brand partnerships and bundled service offering.

Emerging players

• EquipmentShare: Tech-enabled equipment rental and dealer network with telematics and fleet management software. Competes in the same aerial, earth-moving, and material handling rental categories as Motor Service, with a stronger digital and connected-fleet proposition.

Others

• MachineryHost / Machinio: Online marketplace and listing platform for used industrial equipment. Motor Service runs its listings on the Machinio platform; as the underlying infrastructure provider, Machinio is an enabler rather than a competitor, but it shapes Motor Service's digital sales channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/MotorServiceInc
• LinkedInlinkedin.com/company/motor-service-inc.
• Xx.com/aboutmotorserv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motor Service