St Michel - Auber93

What St Michel - Auber93 does

St Michel - Auber93 is a French nonprofit cycling association (association loi 1901) registered in Aubervilliers, Seine-Saint-Denis, founded in 1948 and operating under the legal entity Cyclisme Municipal d'Aubervilliers 93 (CMA93). The club runs UCI Continental men's and UCI Women's ProTeam squads, with the women's team established in 2012 and elevated to professional status in 2022; it competes across French Pro Tour and international WorldTour events, including Paris-Roubaix and the Tour de France Femmes avec Zwift. The professional teams ride Cannondale SuperSix Evo carbon frames equipped with Shimano Dura-Ace and Ultegra 12-speed Di2 electronic groupsets, Mavic SLR32 wheels, Michelin Power Cup 28mm tires, Prologo saddles, and Wahoo GPS cycling computers. From 2027, the club will concentrate all professional resources on the women's ProTeam, discontinuing the men's professional operation.

The association also operates amateur road cycling (Open 1/2 and Access categories), a BMX Race section competing at Division Nationale 2, and a cycling school for youth aged 5-16, with four qualified educators. It runs community outreach programs including 6-week school-based cycling interventions reaching approximately 350 Aubervilliers students annually and bike democratization initiatives funded by Ville d'Aubervilliers, Département de Seine-Saint-Denis, and Auber Mécénat that have placed 22 Cannondale bikes into the community serving ~200 children. The club maintains a direct-to-consumer storefront for Cannondale SuperSix Evo Custom 2025 complete bikes (€3,750-€4,500) and frame kits (€1,900-€2,500), plus official merchandise sold through partner EKOI.

Revenue is generated primarily through corporate sponsorship — including title partners St Michel and PREFERENCE HOME (two-year deal from January 2025), Premier Tech (two seasons from November 2025), and long-standing technical partners Mavic, Cannondale, Shimano, POLI, Wahoo, SRAM, Michelin, Look, and Prologo — supplemented by public funding from Ville d'Aubervilliers and Département de Seine-Saint-Denis, club membership fees for amateur and youth sections, and direct bike/equipment sales. The club is led by President Humbert Garreau de Labarre (since June 2024), CEO Stephan Gaudry (with the club since 1989), and Deputy General Manager Charlie Nerzic.

Name

St Michel - Auber93

Legal name

Cyclisme Municipal d'Aubervilliers 93

Website

https://auber93cyclisme.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Nonprofit French cycling association operating UCI Continental men's and UCI Women's ProTeam squads, plus amateur road, BMX, youth cycling school, and community programs serving Aubervilliers and Seine-Saint-Denis.

Ownership category

akta.pro rank

Product category

Professional Cycling Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

akta.pro secondary industry

Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

Keywords

• Professional cycling team
• Cycling club services
• Youth cycling school
• BMX racing program
• Cycling team sponsorship

Headquarters

HQ city

Aubervilliers

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Sponsorship Revenue: Primary revenue from corporate sponsors including St Michel, PREFERENCE HOME (co-title sponsors), Premier Tech, and technical sponsors (Mavic, Cannondale, POLI, etc.). Sponsors receive jersey branding and visibility at professional races.
2. Bike and Equipment Sales: Sale of team bikes (Cannondale SuperSix Evo) and frame kits to consumers. Complete bikes priced at 3,750-4,500 euros, frame kits at 1,900-2,500 euros.
3. Public Funding: Support from Ville d'Aubervilliers, Département de Seine-Saint-Denis through funding and donations, supporting community cycling programs and youth development.
4. Club Memberships: Club membership fees for amateur riders in road cycling and BMX sections, ranging from youth (age 5+) to adult competitive and recreational cyclists.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

St Michel - Auber93 (legally Cyclisme Municipal d'Aubervilliers 93, CMA93) operates professional UCI Continental men's and UCI Women's ProTeam cycling teams that compete in major French and international road races. Beyond professional racing, the nonprofit association runs amateur road cycling sections, a BMX Race program competing in Division Nationale 2, a youth cycling school for riders ages 6-16, school-based cycling interventions, and community bike democratization programs, alongside direct-to-consumer sales of team-spec Cannondale SuperSix Evo complete bikes and frame kits.

Product overview

St Michel - Auber93 is a cycling club based in Aubervilliers, Seine-Saint-Denis, France with both professional and amateur sections. The organization operates UCI Continental (Men's) and UCI Women's ProTeam (Women's) professional cycling teams competing in major international races. Beyond the professional teams, the club offers amateur cycling across multiple disciplines including BMX (Division Nationale 2), road cycling (Open and Access categories), and a cycling school for youth ages 6-16. The club also sells official team equipment including CANNONDALE SUPERSIX EVO Custom 2025 complete bicycles and frame kits to the public.

Differentiator

Problem solved

Functional benefit

Products and services

• Cannondale SuperSix Evo Custom 2025 (Dura-Ace Di2) Complete Bike Complete road bicycle based on the team's professional racing configuration, sold to consumers for 4,500 euros. Features carbon SuperSix Evo frame, Shimano Dura-Ace 12v Di2 electronic groupset, Mavic SLR32 wheels, Prologo saddle, and Michelin Power Cup 28mm tires.
• Cannondale SuperSix Evo Custom 2025 (Ultegra Di2) Complete Bike Complete road bicycle using the same SuperSix Evo Custom 2025 frame as the team, equipped with Shimano Ultegra 12v Di2 groupset, Mavic wheels, Prologo saddle, and Michelin Power Cup 28mm tires, priced at 3,750 euros.
• Cannondale SuperSix Evo Custom 2025 Frame Kit Frame kit option for consumers who want the team-spec Cannondale SuperSix Evo Custom 2025 frame only, including frame, fork, headset bearings, electrical mounting parts, spacers, wheel axles, seat post, and derailleur hanger. Available new at 2,500 euros and used at 1,900 euros.
• Amateur Road Cycling Club Membership Membership-based amateur road cycling program offering Open 1/2, Open 2, and Access categories for amateur riders, with opportunities to progress to higher competition levels.
• BMX Race Club Program

Quantifiable outcome

• Winner of Coupe de France Dames 2021
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Premier TechcoreGTM or Marketing Partner · 18 November 2025Canadian international company led by Jean Bélanger, committed to cycling development for over 30 years. Major partner for two seasons from 2025/2026. Supports international expansion and facilitated arrival of three Canadian high-level cyclists (Alison Jackson, Simone Boilard, Clara Émond) to the women's team.
• PREFERENCE HOMEcoreGTM or Marketing Partner · 10 October 2024Real estate developer based in Clichy (92), active for over 20 years in Seine-Saint-Denis and Ile-de-France. Joined as co-title partner starting January 1, 2025 for a 2-year commitment. Francis Godon, President, motivated by shared values of perseverance and teamwork, and support for youth development in the local community.
• MaviccoreTechnology or Integration · 21 August 2024Leader in high-performance cycling equipment. Maintained 34-year technical sponsorship providing wheels and equipment. Title sponsor contract ended December 2024, but continued as technical partner supplying Mavic SLR32 wheels and ongoing equipment support.
• SPORTETHIKminorStrategic or Co-development Partner · 11 August 2024Company led by former cyclist Pierre Rolland, providing support in partner search and club structuring to help secure the women's section's future at Continental Pro level for 2025.
• POLIcoreTechnology or IntegrationFrench equipment manufacturer with over 45 years of innovation. Provides team kits (jerseys) for both professional men's and women's teams. Designed the 2025 team uniforms featuring new green and orange color scheme.
• St MichelcoreGTM or Marketing PartnerLong-standing main sponsor. Title partner in team name 'St Michel – PREFERENCE HOME – Auber93'. Long-term supporter of the club's professional cycling projects.
• CannondalecoreTechnology or IntegrationBike manufacturer supplying professional and community bikes. Partnered with Ville d'Aubervilliers and Auber Mécénat to provide 22 adult-sized bikes for democratization programs reaching 200 children.
• ShimanocoreTechnology or IntegrationComponent manufacturer supplying Shimano Dura-Ace Di2 and Ultegra Di2 12v groupsets for team bikes.
• EKOIminorChannel Partner/ Reseller/ DistributorOfficial merchandise partner for official team apparel sales. Customers can purchase official team kits through EKOI website.
• Ville d'AubervillierscoreStrategic or Co-development PartnerMunicipal government of Aubervilliers. Primary public partner funding community cycling programs and democratization initiatives through Auber Mécénat endowment fund.
• Département de Seine-Saint-DeniscoreStrategic or Co-development PartnerDepartmental council providing funding and support for cycling programs and club activities in Seine-Saint-Denis territory.

Scale indicators8 records

Recent moves8 records

Expansion highlights2 records

Broad incumbents

• Lidl-Trek: Top-tier UCI WorldTeam with strong women's program and direct-to-consumer bike sales via Trek. Comparable in operating both a women's ProTeam and consumer bike sales channel, though at meaningfully larger scale.
• Vélo Club de Rouen 76: Long-standing French amateur cycling club with professional sections and youth development programs, comparable in nonprofit club structure and community-focused cycling ecosystem.

Direct peers

• Movistar Team: Long-established UCI WorldTeam with title-sponsor (telecom) structure spanning men's and women's programs. Closely comparable women+men+community structure, though at higher competitive tier.
• Cofidis: French-headquartered UCI WorldTeam sponsored by Cofidis (financial services), running men's professional cycling at higher tier. Directly comparable team-operating model with title-sponsor-driven revenue and UCI competition calendar.
• Groupama-FDJ: French-registered UCI WorldTeam built around a similar professional cycling franchise model with named title sponsors, competing across men's WorldTour and ProSeries calendars. Directly comparable in team-operating business model and national sponsorship focus.
• AG2R Citroën Team: French UCI ProTeam operating a similar professional cycling squad structure with title-tier corporate sponsors (AG2R, Citroën). Comparable in sponsorship-led revenue model and European race calendar focus.
• EF Education-EasyPost: UCI WorldTeam operating professional men's squad with corporate title sponsors across education and logistics. Comparable professional cycling team operations, although at a higher tier.
• Arkéa - B&B Hotels: French UCI ProTeam with multi-sponsor title structure (regional bank + hotel chain) at closely comparable tier to Auber93's men's Continental program. Relevant comparison for French-registered Continental/ProTeam economics.
• Human Powered Health: U.S.-registered UCI Continental team with women's and men's programs. Comparable tier to Auber93 Continental men's team for contesting European UCI calendar with title-sponsor commercial model.
• Israel Premier Tech: Internationally-based UCI ProTeam currently undergoing restructuring and tier changes, with title-sponsor structure similar to Auber93's. Comparable in the ProTeam/Continental tier operating economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/auber93cyclisme
• Facebookfacebook.com/auber93cyclisme
• LinkedInlinkedin.com/company/auber93cyclisme
• Instagraminstagram.com/auber93cyclisme

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St Michel - Auber93