Purpix

What Purpix does

Purpix, doing business as Rocks Werbeagentur GmbH, is a privately held, full-service advertising agency founded in 2006 and headquartered in Wasserburg am Inn, Bavaria, Germany. The firm operates with a stated team of 10-15 employees organized into four departments — web development, graphic design, online marketing, and copywriting/content — under managing director Marc Ferstl. Its service portfolio covers four core product lines: (1) custom website design and web programming, (2) online marketing including SEO and Google Ads, (3) graphic design and corporate identity including logo development, and (4) e-commerce shops built on the Shopware 5 and Shopware 6 platforms, supplemented by add-on services in hosting, photography, and emergency support. Technical delivery relies on the Shopware e-commerce stack, etracker analytics, and certified integrations with Google Partner, Trusted Shops, and Amazon Pay rather than proprietary technology.

The agency pursues a sales-led, direct-service go-to-market targeting small and medium-sized businesses across the Wasserburg, Rosenheim, Mühldorf, and Traunstein corridor of southern Bavaria, with occasional enterprise accounts such as Recipharm Wasserburg and Faircom Industry Solutions. Revenue is generated through custom, quote-based project pricing with multi-year support contracts and an "all-inclusive" Rundum-Sorglos Paket bundle; no public pricing tiers or subscription products are listed. Distribution is entirely direct, anchored by a free initial consultation and an emergency support hotline, with no channel partners, resellers, or platform marketplace presence. As a privately held Mittelstand company with no disclosed funding rounds, M&A activity, or external institutional ownership, Purpix operates as a stable, founder-led regional agency rather than a venture-backed growth business.

Name

Purpix

Legal name

Rocks Werbeagentur GmbH

Website

https://purpix.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Purpix (Rocks Werbeagentur GmbH) is a privately held, full-service German advertising agency in Wasserburg am Inn, Bavaria, founded in 2006, delivering web design, graphic design, online marketing, and Shopware e-commerce to SMBs in southern Bavaria.

Ownership category

akta.pro rank

Headquarters

HQ city

Wasserburg Am Inn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services - Web Design & Development: Custom web design and website development services, creating impressive web designs and profitable websites as the showcase of businesses
2. Graphic Design Services: Logo design, corporate design, business materials, posters, flyers with print services
3. Online Marketing Services: SEO, Google Ads advertising, content marketing with measurable individual tools working in coordination to increase brand awareness and drive customer behavior toward business goals
4. E-commerce Solutions: Online shop development and support using Shopware platform, with design, text, marketing and technology integration for 24/7 sales

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Purpix (rocks Werbeagentur GmbH) is a full-service advertising agency that designs and builds custom websites, develops online shops on the Shopware 5/6 platform, creates graphic and corporate design assets, and runs online marketing campaigns including SEO and Google Ads. The agency also provides logo design, professional photography, and managed web hosting, delivered as standalone projects or bundled "Rundum-Sorglos" care packages to small and medium-sized businesses in Bavaria.

Product overview

Purpix (rocks Werbeagentur GmbH) is a full-service advertising agency offering a portfolio of integrated marketing and digital services. The core offering consists of four main service lines: (1) Webseiten & Webprogrammierung for website design and development, (2) Online-Vermarktung encompassing SEO and Google Ads marketing, (3) Grafikdesign for graphic design and corporate identity including logo development, and (4) Online-Shops built on Shopware 5/6 platform for e-commerce functionality. These services are offered both individually and as a bundled "Rundum-Sorglos Paket" (all-inclusive package). Additional add-on services include hosting, photography, and corporate design consultation. With over 15 years of experience, the agency serves small and medium businesses in the Wasserburg, Rosenheim, Mühldorf, and Traunstein region.

Differentiator

Problem solved

Functional benefit

Products and services

• Webseiten & Webprogrammierung (Website Design & Programming) Custom website design and web programming services that create impressive web designs and profitable websites as the showcase of businesses, targeted at SMBs needing a professional, structured, and high-performing online presence.
• Online-Vermarktung (Online Marketing - SEO & Google Ads) Online marketing services including SEO (search engine optimization) and Google Ads advertising (SEA) that combine measurable individual tools coordinated into a smart strategy to increase brand awareness and steer customer behavior toward business goals, targeted at SMBs needing digital customer acquisition.
• Grafikdesign (Graphic Design) Graphic design services covering logos, business materials, posters, flyers, and corporate identity developed by hand to create a unique, recognizable brand identity for businesses and organizations.
• Online-Shops (Shopware 5/6 E-commerce Implementation) E-commerce online shop development and support built on the Shopware 5/6 platform, providing 24/7 online sales capability with easy administration, extendable software, individually customizable design, and multi-channel promotion for SMBs and enterprises seeking an online sales channel.

Named customers24 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Partner status - certified for Google Ads and digital marketing expertise
• Trusted ShopscoreTechnology or IntegrationE-trusted shops partner - certified e-commerce trust solutions for online shops
• ShopwarecoreTechnology or IntegrationOfficial Shopware partner for e-commerce platform implementation (Shopware 5/6)

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• nexum AG: Cologne-based digital agency covering web platforms, e-commerce, content, and digital marketing for B2B and B2C clients. Overlaps with Purpix on web design, SEO, and online marketing offerings, with a similar horizontal service portfolio.
• TWT GmbH: Cologne-based digital agency (now part of Dentsu) providing web development, e-commerce, and digital marketing services. Comparable technology-driven agency model targeting German-speaking mid-market customers.
• dkd Internet Service GmbH: Frankfurt-based full-service digital agency offering web design, development, SEO, and online marketing to mid-market clients. Comparable in service mix and German Mittelstand target market, though typically larger in headcount.
• UEBERBIT GmbH: Munich-based digital agency offering web design, content management, and online marketing for B2B clients. Closest geographic peer to Purpix with a similar mix of regional and enterprise accounts.
• Friends Agency AG: Berlin-based digital creative agency focused on web design, branding, and digital marketing for SMEs and mid-market. Comparable size and service mix to Purpix, though operating in a different German metropolitan market.
• Webnativ GmbH: Munich-based web and digital agency specializing in design, web development, and digital marketing. Comparable scale and full-service offering, with overlap in Bavarian SMB customer base.

Broad incumbents

• Serviceplan Group: Munich-headquartered, Europe's largest independent agency group with full-service digital, creative, and media capabilities. Sets the ceiling for what a fully scaled German agency looks like and competes for larger Bavarian accounts.
• Scholz & Friends: Major Hamburg-based creative agency network offering integrated advertising, digital, and branding services. Represents the larger incumbents Purpix would not typically compete against for enterprise clients.
• Jung von Matt: Hamburg-headquartered leading German creative agency with strong digital and e-commerce practices. Represents the scaled competition that Purpix's growing clients could graduate toward.

Regional players

• Alsterspree Werbeagentur GmbH: Berlin-based full-service creative and digital agency offering web design, branding, and online marketing. Similar service portfolio but operates primarily in Berlin/Hamburg, not competing directly with Purpix in Bavaria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/purpix_

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purpix