Alsterspree

Name

Alsterspree

Legal name

Alsterspree Verlag GmbH

Website

https://alsterspree.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

B2B Content Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAKAD

Appointment Setting & Sales Development (SDR/BDR) Services

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

Keywords

• Content marketing services
• B2B publishing
• Online trade shows
• Insurance marketing
• Digital advertising network

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Content Marketing Services: Full-service content marketing agency providing strategy, creation, management and promotion of content for insurance and financial companies. Services include campaigns, microsites, whitepapers, videos, newsletters.
2. Digital Platform (profino): Online platform subscriptions and participation fees for virtual trade shows, congresses, webinars, and networking events for insurance industry.
3. Print and Digital Publishing (procontra): Magazine advertising, themenseite (themed editorial pages), booklets, and newsletter advertising reaching insurance brokers and financial advisors.
4. Media Cooperation Packages: Bundled offerings combining editorial content placement, advertising, newsletters, and promotional campaigns for insurance companies.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Alsterspree is a Hamburg/Berlin-based content marketing publisher specializing in the German insurance and financial services industry. It operates the profino online trade-show and continuing-education platform for insurance intermediaries and publishes procontra, the leading B2B magazine for the insurance and financial sector. The company offers end-to-end content services including content strategy, creation, management, and promotion, complemented by targeted advertising technology (Ad|Visors) and personalization tools (Personal Content Machine).

Product overview

Alsterspree operates as a content marketing publishing house for explanation-intensive industries (B2B), primarily serving the German financial and insurance sector. The portfolio comprises two core products: profino (an online trade-show, congress, and continuing education platform for insurance intermediaries) and procontra (a B2B magazine in print and digital editions). Supporting modules and sub-products include the Personal Content Machine for personalized sales materials, Ad|Visors for precision B2B advertising, profino Kongress (monthly themed digital congress), profino Fachtagung (one-day digital conferences), procontra Themenseite (themed editorial-advertorial pages), profino Newsbereich (integrated news sections for booth stands), and profino Top-Produkt (product landing pages with bundled promotion). Services span content strategy, content creation, content management, and content promotion across multiple channels.

Differentiator

Problem solved

Functional benefit

Brands

• profino: Germany's largest online information and continuing education platform for insurance intermediaries, featuring digital trade shows, webinars, and congresses.
• procontra
• procontra-online.de
• Personal Content Machine
• Ad|Visors
• Alsterspree-Werbenetzwerk

Products and services

• profino Germany's largest online information and continuing-education platform for insurance intermediaries, hosting digital trade shows, congresses, webinars, and networking events for the insurance and financial services industry.
• procontra Independent B2B magazine (print and digital) for the finance and insurance industry in Germany, with the highest circulation among insurance intermediary-focused publications.
• Personal Content Machine Personalization engine allowing insurance sales materials, videos, and documents to be customized with individual broker branding (logos, contact details) for use in customer outreach.
• Ad|Visors Precision targeted advertising solution that places advertising on premium third-party sites, social platforms, and news portals to reach insurance brokers with minimal waste.
• profino Kongress Monthly themed digital congress format on the profino platform featuring webinars, interviews, keynotes, and panel discussions with lead-generation capabilities.
• profino Fachtagung Condensed one-day digital conference format on profino focusing on specialized topics such as cyber insurance and fund policies, featuring expert talks and webinars.
• procontra Themenseite Themed topic page on procontra-online.de bundling approximately 12 journalistic articles and 6 advertorials around a sponsor's theme for one month, with integrated advertising elements and external content links.
• profino Newsbereich Dedicated news section integrated into a company's profino booth stand, offering native or relevant ads with editorial support and newsletter promotion to increase broker engagement.
• profino Top-Produkt High-quality landing page within profino showcasing a specific insurance product with multimedia content, downloadable documents, contact forms, and bundled advertising reach over a one-month active period.

Quantifiable outcome

• Allianz bKV campaign: 100 verified leads, 1,744 click events, 228,562 ad impressions, 4:18 min average dwell time, 30.81% email click rate, 83% interaction rate
• +3 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• ClimatePartnerminorStrategic or Co-development PartnerFormal partnership for carbon offset and climate neutrality. Alsterspree is registered as a climate-neutral company supporting the Kasigau Wildlife Corridor forest protection project in Kenya. ClimatePartner ID: 12513-1811-1001.
• InsurTech Werft HamburgminorStrategic or Co-development PartnerInnovation lab partnership with Hamburg School of Business Administration focused on insurance technology innovation.

Scale indicators17 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Territory: Hamburg-based content marketing agency operating across multiple industries including B2B financial services. Closely comparable in service model (strategy, creation, distribution), German footprint, and approximately similar headcount, making it one of the most directly competitive content marketing peers.
• C3 Creative Code Content: German content marketing agency (part of Scholz & Friends Family) delivering branded content, storytelling, and digital campaigns. Comparable in offering, vertical breadth within B2B, and award-driven positioning within the German content marketing industry.
• Kolle Rebbe: Hamburg-headquartered creative agency with strong content marketing and brand storytelling capabilities, including financial and insurance clients. Comparable in geography, creative/content service mix, and ability to deliver integrated campaigns for regulated industries.

Broad incumbents

• Scholz & Friends: One of Germany's largest independent creative agency groups with a content marketing arm. Significantly larger than Alsterspree and broader in scope, but overlaps on storytelling-led content marketing for enterprise clients in regulated categories.
• Jung von Matt: Major German creative agency group with extensive content, digital, and media capabilities. Much larger and broader than Alsterspree, but competes for similar enterprise marketing budgets and increasingly targets financial services clients.

Emerging players

• Versicherungsbote: Specialized German online news and information portal for insurance brokers. Smaller in scope than Alsterspree's combined platform but addresses the same insurance intermediary audience with content-led distribution, making it a partial-overlap emerging competitor.

Regional players

• Verlag Versicherungswirtschaft (VVW): Long-established German publisher serving the insurance industry with print magazines, books, and continuing education. Competes in adjacent publishing and broker-education categories rather than in the digital content marketing agency space.

Others

• Deutscher Fachverlag (dfv): German B2B media group operating trade publications, events, and digital services across multiple industries including insurance. Not a direct competitor, but a relevant industry infrastructure peer for understanding the B2B publishing ecosystem Alsterspree participates in.
• Franke und Bornberg: Independent German insurance rating and analysis firm serving insurers, brokers, and consumers. Not a content marketing competitor, but operates in the same insurance information ecosystem and serves overlapping broker audiences.
• Assekurata: German insurance rating agency producing research and industry analysis. Adjacent ecosystem participant in insurance information services rather than a direct marketing competitor, but part of the same broker-targeted information environment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Xx.com/alsterspree
• LinkedInlinkedin.com/company/alsterspree-verlag-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alsterspree