Selmark
Selmark is a manufacturer's representative firm founded in 1964 that provides local, technical sales support for electronic component manufacturers to OEMs across New England, helping engineers design-in components across embedded systems, power electronics, motion control, and PCB assemblies.
- Company typePrivate
- Founded1964
- HeadquartersMilford, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Selmark does
Selmark LLC is a manufacturer's representative firm founded in 1964 that provides local, technical sales support for electronic component manufacturers to OEMs (Original Equipment Manufacturers) across New England, specifically Connecticut, Massachusetts, Maine, New Hampshire, Vermont, and Rhode Island. The company does not manufacture products itself; instead it represents a line card of component brands and works closely with design engineers, product managers, and procurement teams to identify and design-in the right components early in the product development process, specializing in custom and application-specific solutions across embedded systems, power electronics, motion control, passive components, thermal management, interconnects, and complex PCB assemblies.
Selmark's represented portfolio spans a broad set of manufacturer partners, including 3PEAK (analog and embedded ICs), Ametek Haydon Kerk Pittman and Johnson Electric (precision motion control and motion subsystems), Axiomtek (embedded computing), Backer Hotwatt (resistance heating elements), Cosel (AC-DC power supplies and EMI filters), EDAC and NorComp (interconnects), Fuji Electric (power semiconductors including IGBT modules and SiC devices), Guardian Electric (electromechanical components), Nichicon (aluminum electrolytic capacitors and lithium-titanate batteries), Noratel (transformers and inductors), nVent SCHROFF (electronic packaging and thermal management), Power-Sonic (advanced batteries and energy storage), PT Heatsink (liquid cooling solutions), and Sunshine Global Circuits (high-technology PCBs).
The company operates a sales-led, direct field-sales go-to-market model, with representatives meeting OEM customers face-to-face throughout its assigned New England territory. Its revenue mechanics are commission-based: Selmark earns commissions from the component manufacturers it represents rather than selling proprietary products, and pricing to end customers is quote-based across the multiple manufacturers it carries. It is a privately held LLC headquartered at 93 West St., Suite A17, Medfield, Massachusetts, with an estimated headcount of 11-50 employees.
Selmark firmographics
Firmographics- Name
- Selmark
- Legal name
- Selmark LLC
- Website
- https://selmark.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Selmark is a manufacturer's representative firm founded in 1964 that provides local, technical sales support for electronic component manufacturers to OEMs across New England, helping engineers design-in components across embedded systems, power electronics, motion control, and PCB assemblies.
- Ownership category
- akta.pro rank
Where Selmark is headquartered
LocationHeadquarters
- HQ city
- Milford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Selmark business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Manufacturer's Representative Commissions: Selmark operates as a manufacturer's representative firm, earning commissions from the component manufacturers they represent. They provide local technical sales support for leading component manufacturers serving OEM customers across New England.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Selmark product offering
Product offeringCore offering
Selmark LLC is a manufacturer's representative firm that provides local, technical sales support for leading electronic component manufacturers serving OEM customers across New England. The company works closely with engineers and sourcing teams to identify the right components early in the design process, specializing in custom and application-specific solutions across embedded systems, power electronics, motion control, passive components, thermal management, interconnects, and complex PCB assemblies. Selmark does not manufacture its own products but represents a portfolio of more than 15 component manufacturers, earning commissions on resulting sales.
Product overview
Selmark LLC is a manufacturer's representative firm serving OEMs across New England, providing local technical sales support and application engineering for a portfolio of leading electronics component manufacturers. Selmark does not manufacture its own products; rather, it represents and distributes components from multiple manufacturer partners across the following product categories: analog and embedded integrated circuits (3PEAK); precision motion control including linear actuators, motors, and rails (Ametek Haydon Kerk Pittman); embedded computing platforms (Axiomtek); resistance heating elements for medical and industrial use (Backer Hotwatt); AC-DC power supplies and EMI filters (Cosel); interconnect connectors (EDAC, NorComp); power semiconductors including IGBT modules (Fuji Electric); electromechanical components and solenoids (Guardian Electric, Johnson Electric); aluminum electrolytic capacitors and lithium-titanate batteries (Nichicon); transformers and inductors (Noratel); electronic packaging enclosures, thermal management, PXIe test systems, and rack safety PDUs (nVent SCHROFF); advanced battery solutions including VRLA, LiFePO4, and TPPL batteries (Power-Sonic); liquid cooling solutions (PT Heatsink); and high-technology PCBs including rigid, flex, rigid-flex, HDI, ATE, heavy copper, and RF microwave boards (Sunshine Global Circuits). Selmark works closely with engineers and sourcing teams to identify the right components early in the design process, specializing in custom and application-specific solutions for embedded systems, power electronics, motion control, passive components, thermal management, interconnects, and complex PCB assemblies.
Differentiator
Problem solved
Functional benefit
Products and services
- 3PEAK Analog & Embedded ICs 3PEAK develops high-performance analog signal chain, power management, and embedded processor integrated circuits for industrial, automotive, medical, and communication applications. Products include LDO regulators, op amps, precision ADCs, CAN FD transceivers, and isolated amplifiers.
- Ametek Haydon Kerk Pittman Motion Control Ametek Haydon Kerk Pittman manufactures precision linear actuators, linear rails, lead screw assemblies, brush and brushless DC motors, drives, and gearboxes for lab automation, medical, and industrial equipment applications.
- Axiomtek Embedded Systems Axiomtek provides embedded computing platforms and modules for industrial automation, medical, and IoT applications.
- Backer Hotwatt Heating Elements Backer Hotwatt designs and manufactures resistance heating elements including cartridge heaters, air process heaters, immersion heaters, strip heaters, tubular heaters, band heaters, and ceramic heaters for medical devices, industrial, and commercial applications.
- Cosel Power Conversion Cosel designs and manufactures reliable AC-DC power supplies and EMI filters for demanding industrial, medical, and communications applications.
- EDAC Connectors EDAC designs and manufactures high-quality interconnect solutions including card edge connectors, pinch rails, and custom connectors for demanding applications in medical, industrial, and communications.
- Fuji Electric Power Semiconductors Fuji Electric offers power semiconductors including IGBT modules, SiC devices, power MOSFETs, and power supply control ICs for industrial and automotive applications, including the X-Series RC-IGBT integrating an IGBT and freewheeling diode on a single chip.
- Guardian Electric Electromechanical Components Guardian Electric, a division of Kelco Industries, designs and manufactures custom electromechanical components including solenoids and linear actuators for aerospace, defense, and industrial applications.
- Johnson Electric Motion Subsystems Johnson Electric manufactures motion subsystems including the Ledex B-Series open frame solenoids, TrueDrive motorized rollers for warehouse automation, and motorized motion products serving automotive, industrial, and consumer applications.
- Nichicon Capacitors & Batteries Nichicon designs and manufactures aluminum electrolytic capacitors for medical, industrial, mil-aero, and telecommunications markets, as well as the SLB Series lithium titanate rechargeable batteries for IoT, wearables, and energy harvesting applications.
- Noratel Transformers & Inductors Noratel manufactures transformers, inductors, and power quality products for industrial, energy, and infrastructure applications.
- NorComp Interconnect Solutions NorComp designs and manufactures standard and custom I/O interconnect products including D-sub connectors, Power-D connectors, circular connectors, micro-D connectors, and push-pull connectors for military, industrial, medical, and robotics markets.
- nVent SCHROFF Electronic Packaging nVent SCHROFF is a global manufacturer of electronic packaging solutions including cabinets, cases, sub racks, systems, and thermal management components for defense, telecommunications, medical, test and measurement, rail, and industrial markets, including Varistar CP seismic enclosures, PXIe chassis and controllers, rack safety PDUs, and LHX in-rack coolers.
- Power-Sonic Batteries & Energy Storage Power-Sonic offers an extensive range of advanced batteries including sealed lead acid (VRLA), lithium iron phosphate (LiFePO4), and Thin Plate Pure Lead (TPPL) batteries, along with chargers and energy storage solutions for data centers, telecom, industrial UPS, medical, and automation applications.
- PT Heatsink Liquid Cooling PT Heatsink provides liquid cooling solutions including tube embedded cooling plates, friction stir welded cold plates, copper brazed cooling plates, radiator cold plates, and gun-drilled cold plates for automotive, telecom, industrial automation, and renewable energy applications.
- Sunshine Global Circuits PCBs Sunshine Global Circuits manufactures high-technology printed circuit boards including rigid PCBs (2L-48L), HDI boards, flex and rigid-flex circuits, backplanes, heavy copper boards, metal-backed PCBs, and RF microwave boards, plus ATE PCBs for semiconductor testing including probe cards, burn-in boards, and load boards.
Companies that use Selmark
Customer profileSegments1 record
Ideal customer profiles1 record
Selmark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Selmark partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- 3PEAKcoreSelmark represents 3PEAK, a semiconductor company developing high-performance, reliable Analog and Embedded Integrated Circuits for industrial, automotive, and communication applications with over 40,000 IC alternatives.
- Ametek Haydon Kerk PittmancoreSelmark represents Ametek Haydon Kerk Pittman, a leading manufacturer of precision lead screw and anti-backlash nut assemblies, linear actuators, linear rails, brush and brushless DC motors, drives and gearboxes.
- AxiomtekcoreSelmark represents Axiomtek, a manufacturer of embedded systems and industrial computing solutions.
- Backer HotwattcoreSelmark represents Backer Hotwatt, a manufacturer of resistance heating elements since 1952, offering cartridge, air process, immersion, strip, tubular, band, foil, and ceramic heaters for medical, industrial, and commercial applications.
- CoselcoreSelmark represents Cosel, a manufacturer of reliable power conversion products including AC-DC power supplies and EMI filters for demanding applications.
- EDAC ConnectorscoreSelmark represents EDAC Connectors, a manufacturer of high-quality interconnect solutions for demanding applications.
- Fuji ElectriccoreSelmark represents Fuji Electric, a market leader offering an extensive line of power semiconductors including IGBT, SiC devices, power supply control ICs, and power MOSFETs for industrial and automotive applications.
- Guardian ElectriccoreSelmark represents Guardian Electric, a division of Kelco Industries that designs and manufactures custom electromechanical components for aerospace, defense, and other demanding applications.
- NichiconcoreSelmark represents Nichicon, a manufacturer of aluminum electrolytic capacitors and lithium titanate rechargeable batteries (SLB Series) for medical, industrial, mil-aero, and telecommunications markets.
- NoratelcoreSelmark represents Noratel, a manufacturer of inductive components for electronic applications.
- NorCompcoreSelmark represents NorComp, an innovative interconnect solutions provider offering standard and custom I/O interconnect products including D-sub, Power-D, Push-Pull, and Coaxial connectors for military, industrial, medical, and computer markets.
- nVent SCHROFFcoreSelmark represents nVent Schroff, a global manufacturer of electronic packaging solutions including cabinets, cases, sub racks, systems, and thermal management components for defense, telecommunications, medical, test and measurement, rail, and industrial markets.
- Power-SoniccoreSelmark represents Power-Sonic, a manufacturer of advanced batteries, chargers, and energy storage solutions for data centers, cloud infrastructure, and high-density computing environments with over 55 years of experience.
- Sunshine Global CircuitscoreSelmark represents Sunshine Global Circuits, a PCB manufacturer focused on high mix, high technology, and high quality circuit boards including rigid PCBs, HDI, flex/rigid-flex, heavy copper, metal-backed PCBs, and RF microwave boards.
- Johnson ElectriccoreSelmark represents Johnson Electric, a global leader in motion subsystems producing over four million units daily, including TrueDrive motorized rollers, Ledex solenoids, and motion control products for warehouse automation and industrial applications.
- PT HeatsinkcoreSelmark represents PT Heatsink, a leading custom heat sink manufacturer in China providing one-stop thermal solution services including liquid cooling plates, tube embedded cooling, friction stir welding, and copper brazing solutions.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Selmark competitors and assessment
Company assessmentOthers
- Newark (element14): Distributor serving engineers and OEMs with components and design resources; adjacent channel participant overlapping Selmark's customer base rather than a direct rep competitor.
Direct peers
- Sumer, Inc. A manufacturers' representative firm for electronic components serving OEM design and procurement teams, mirroring Selmark's commission-based technical sales model.
- Sager Electronics: Massachusetts-based distributor and rep of power, interconnect and electromechanical components serving New England OEMs, directly overlapping Selmark's territory and product focus.
Regional players
- Heilind Electronics: Massachusetts-headquartered distributor specializing in interconnect and electromechanical components for OEMs, overlapping Selmark's product categories in the same region but operating as a stocking distributor.
Broad incumbents
- Arrow Electronics: Global electronic component distributor with design and supply-chain services to OEMs; competes broadly for the same design-in and sourcing spend Selmark targets, but at global scale.
- Avnet: Large global distributor providing components and engineering support to OEMs, overlapping Selmark's customer base but as a full-line inventory distributor rather than a regional rep.
- Mouser Electronics: Global e-commerce distributor of semiconductors and passives to design engineers; represents the digital/direct channel dynamic that pressures traditional rep firms like Selmark.
- Digi-Key Electronics: Major online distributor serving design engineers with broad component inventory, competing for the same early design-in decisions Selmark supports.
- TTI, Inc. Specialist distributor of passive, connector and electromechanical components to OEMs, overlapping Selmark's core product categories at national/global scale.
- Future Electronics: Global distributor offering components and design support to OEMs across similar semiconductor, power and interconnect lines Selmark represents.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Selmark social profiles
Digital presenceSelmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selmark leadership team
Management profileNumber of profiles
Profiles1 record
Selmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selmark
What does Selmark do?
Selmark LLC is a manufacturer's representative firm that provides local, technical sales support for leading electronic component manufacturers serving OEM customers across New England. The company works closely with engineers and sourcing teams to identify the right components early in the design process, specializing in custom and application-specific solutions across embedded systems, power electronics, motion control, passive components, thermal management, interconnects, and complex PCB assemblies. Selmark does not manufacture its own products but represents a portfolio of more than 15 component manufacturers, earning commissions on resulting sales.
Is Selmark a public or private company?
Selmark is a private company. It is classified as unknown and is currently operating.
When was Selmark founded?
Selmark was founded in 1964. It employs 11 to 50 people.
Where is Selmark based?
Selmark is headquartered in Milford, United States, in the North America region.
How does Selmark make money?
One revenue line is on record: manufacturer's Representative Commissions.
Who are Selmark's main competitors?
Newark (element14) is listed as an others. Direct peers are Sumer, Inc. and Sager Electronics. Heilind Electronics is listed as a regional player. Broad incumbents are Arrow Electronics, Avnet, Mouser Electronics, Digi-Key Electronics, TTI, Inc. and Future Electronics.
Does Selmark have an API?
No public API is recorded for Selmark.