Rhino Shelters

What Rhino Shelters does

Rhino Shelters, operating under the legal entity MDM Products, LLC, is a family-run US manufacturer of portable fabric-over-steel-frame shelters founded in 2001 and headquartered in Milford, Connecticut. The company's core technology pairs heavy-duty galvanized steel frames with industrial-grade 10 oz. polyethylene fabric covers (the same material used in Marine Corps bulletproof vests) to produce weather-resistant, fire-rated, UV-protected structures. Its product portfolio spans six categories: Storage Sheds, Instant Garages, Portable Buildings, Party Tents, Livestock Shelters, and a proprietary Vehicle Protection line comprising patented Cycle Pocket, Car Pocket, and Motorcycle Covers. All products carry a two-year limited warranty, use pre-drilled frames for ease of assembly, and rely on an exclusive engineered anchoring system.

Name

Rhino Shelters

Legal name

MDM Products, LLC

Website

https://rhinoshelters.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Rhino Shelters (MDM Products, LLC) is a family-run US manufacturer founded in 2001 that designs and sells portable galvanized steel-frame shelters with polyethylene fabric covers — including storage sheds, instant garages, party tents, livestock shelters, and patented vehicle protection products — direct to consumers and through a dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Milford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time sale of portable shelters, garages, storage sheds, party tents, livestock shelters, and accessories. Products sold directly to consumers and through dealer network.
2. Accessories and Add-ons: Floor kits, joiner kits, anchors, door kits, ventilation kits, and other shelter accessories sold as complementary products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rhino Shelters designs, manufactures, and sells portable fabric-over-steel-frame shelters under the MDM Products, LLC brand. Its core product lines include Storage Sheds, Instant Garages, Portable Buildings, Party Tents, Livestock Shelters, and patented Vehicle Protection enclosures (Cycle Pocket, Car Pocket, Motorcycle Covers), all built with heavy-duty galvanized steel frames and industrial-grade 10 oz. polyethylene fabric covers. The company sells these products primarily direct-to-consumer through its own e-commerce site, supplemented by phone sales, warehouse pickup, and a dealer/reseller channel.

Product overview

Rhino Shelters, a family-run business founded in 2001 and operated by MDM Products, LLC, offers a comprehensive portfolio of portable fabric-over-steel-frame shelters and buildings marketed as 'Americas Strongest Shelters.' The product portfolio includes Storage Sheds for general storage needs, Instant Garages for vehicle and equipment protection, Portable Buildings for larger-scale commercial applications, Party Tents for events including disaster relief, Livestock Shelters for animal housing, and proprietary Vehicle Protection products including patented Cycle Pocket, Car Pocket, and Motorcycle Covers. All core products feature heavy-duty galvanized steel frames with industrial-grade fabric covers (10 oz. polyethylene with UV protection and fire rating). The product line is supported by a full range of accessories including anchoring systems (auger, concrete, cable hook anchors), structural connectors (joiner kits, floor kits), environmental controls (ventilation kits, desiccant bags), and door solutions (roll-up door kits).

Differentiator

Problem solved

Functional benefit

Products and services

• Storage Sheds Portable fabric-over-steel-frame storage structures available in multiple dimensions and styles (House and Round), ranging from 5'W x 10'L x 8'H to 12'W x 12'L x 8'H, designed for general residential storage of equipment, tools, holiday decorations, and seasonal items.
• Instant Garages Portable vehicle protection shelters with galvanized steel frames and industrial-grade fabric covers, available in multiple styles (House, Round, Barn, Extended Barn, Peak) and sizes from 12'W x 16'L x 8'H up to 14'W x 42'L x 17'H, designed to protect vehicles, ATVs, motorcycles, and equipment from weather elements.
• Portable Buildings Larger-scale portable shelter structures for expanded storage or commercial applications, available in House Style (e.g., 20'W x 32'L x 16'H) and Round Style configurations from 30'W x 40'L x 15'H up to 40'W x 60'L x 18'H.
• Party Tents Portable event structures available in multiple sizes (from 14'W x 14'L x 9'H up to 18'W x 32'L x 15'H) in House Style configurations, designed for outdoor events, weddings, and gatherings, and including a Disaster Relief Tent variant (18'W x 32'L x 15'H).
• Livestock Shelters Portable animal shelter structures for livestock protection, available in Animal Run-In configurations with House, Round, and standard styles, ranging from 12'W x 12'L x 8'H to 22'W x 24'L x 12'H.
• Vehicle Protection (Cycle Pocket, Car Pocket, Motorcycle Covers) Patented vehicle enclosure products including the Cycle Pocket (8'W x 12'L) for motorcycle protection, the Car Pocket (12'W x 24'L) for full car coverage, and Motorcycle Covers providing fire-rated, waterproof enclosure protection with soft interior to prevent scratching.
• Shelter Accessories (Anchors, Floor Kits, Joiner Kits, Door Kits, Ventilation) Supporting products including Large Auger Anchors, Small Auger Anchors, Concrete Anchors, Cable Hook Anchors, U-Bolts, Floor Kits for multiple shelter sizes (12'x20', 12'x24', 14'x24'), Joiner Kits for connecting multiple units (12'W House, 12'W Round, 22'W House, 30'W Round), Roll-Up Door Kits (SM and LRG), Ventilation Kits, Bungee Cords, and Desiccant Bags.

Quantifiable outcome

• 2-year warranty included with all products

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• ShelterLogic: ShelterLogic is the largest North American maker of instant pop-up and fabric-frame garages and shelters, directly competing with Rhino across portable garages, storage sheds, and vehicle protection. It is the most comparable peer by product mix, channel (DTC + retail), and price tier.
• Arrow Shed (Arrow Storage Products): Arrow manufactures metal and vinyl outdoor storage buildings sold through home-improvement and e-commerce channels. It competes most directly with Rhino's Storage Shed and Portable Building product families for the DIY homeowner buyer.
• Tuff Shed: Tuff Shed is a leading installer of prefabricated storage sheds and garage buildings, addressing the same 'portable/relocatable storage' need Rhino serves. While Tuff Shed leans installation-driven and Rhino is largely self-assembly, the customer use case and buyer overlap is high.
• King Canopy: King Canopy designs and distributes instant canopies, carports, and portable shelters sold through big-box retail and DTC, overlapping directly with Rhino's Instant Garage and Party Tent categories at similar price points and channels.
• Duramax Building Products: Duramax makes vinyl and metal storage buildings, garages, and carports for residential and light commercial use. It competes with Rhino on the Portable Buildings/Instant Garage side of the catalog using a similar DTC-plus-distributor model.
• Caravan Canopy: Caravan Canopy produces instant pop-up canopies and related outdoor shelters sold primarily through sporting-goods and mass-retail channels. It overlaps with Rhino's Party Tent segment and entry-level Instant Garage buyers.
• Suncast Corporation: Suncast manufactures resin and hybrid outdoor storage sheds, deck boxes, and utility enclosures marketed through big-box retailers. It overlaps with Rhino's smaller-scale Storage Shed line at lower price tiers.
• GrowSpan (FarmTek): GrowSpan supplies fabric and metal-frame greenhouses, livestock shelters, and storage buildings for agricultural and rural buyers — overlapping with Rhino's Livestock Shelter category and rural-portable-building buyers.

Emerging players

• Abba Patio: Abba Patio distributes instant canopies, pop-up tents, and outdoor enclosures through e-commerce channels at competitive price points, competing most directly with Rhino's lower-price Party Tent and Instant Garage SKUs in DTC marketplaces.
• CoverMates (Classic Accessories): CoverMates offers protective covers and enclosures for vehicles, RVs, and outdoor equipment — an adjacent niche that overlaps with Rhino's patented Cycle Pocket/Car Pocket vehicle-protection line but focuses on fitted covers rather than full enclosures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOqeV08p3W7mgmn0UiGRCig
• Xx.com/rhinoshelters1
• Facebookfacebook.com/rhinoshelterllc
• LinkedInlinkedin.com/company/mdm-products-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhino Shelters