Heroleads
Heroleads is a Dubai-based performance marketing and lead generation agency serving Middle East enterprises across education, healthcare, real estate, B2B, retail, and automotive verticals with an integrated online-to-offline solution combining digital advertising, bilingual tele-sales pre-qualification, and a proprietary campaign management platform.
- Company typePrivate
- Founded2013
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Heroleads does
Heroleads is a Dubai-based performance marketing and lead generation agency founded in 2013, operating across the Middle East with offices in Dubai (headquarters, Jumeirah Lakes Towers), Cairo, and Alexandria. The company delivers an integrated online-to-offline lead generation solution that combines data-driven digital advertising campaigns with a bilingual (English/Arabic) tele-sales pre-qualification layer (HeroAgents), addressing six industry verticals: Education, Healthcare, Real Estate, B2B, Retail, and Automotive. Named enterprise clients include Audi, Damac Properties, NMC Healthcare, Alshaya Group, Pearson, RCSI, and the University of Manchester Middle East Centre, spanning consumer-facing and B2B use cases from patient bookings to luxury property sales.
The technology stack is anchored by HeroBase, a proprietary campaign management platform that captures leads in real-time, delivers instant email notifications for form and call leads, and supports custom dashboards. The product suite extends to HeroLeadGen (data-driven landing pages and digital campaigns), HeroAgents (bilingual tele-sales and WhatsApp follow-up), HeroAnalytics (KPI dashboards and funnel optimization), HeroWebinars (virtual event registration), and HeroSocial (social media content). The company holds certified partner status with Google (Premier), Meta, TikTok, LinkedIn, YouTube, HubSpot, Salesforce, and Microsoft Bing, enabling multi-channel paid media execution across search, social, video, and display.
The business model is professional services with quote-based custom pricing, multi-year enterprise contracts, and a consultative field sales motion targeting enterprise and mid-market clients in the Middle East. Go-to-market relies on senior account managers and business development managers in Dubai combined with an inside tele-sales team. Strategic investment from European venture capital firm Mountain Partners AG in 2016 funded the Egypt expansion in 2018 and platform development. No public revenue, ARR, or valuation figures are disclosed.
Heroleads firmographics
Firmographics- Name
- Heroleads
- Legal name
- Heroleads
- Website
- https://heroleads.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heroleads is a Dubai-based performance marketing and lead generation agency serving Middle East enterprises across education, healthcare, real estate, B2B, retail, and automotive verticals with an integrated online-to-offline solution combining digital advertising, bilingual tele-sales pre-qualification, and a proprietary campaign management platform.
- Ownership category
- akta.pro rank
Heroleads industry classification
Industry- Product category
- Lead Generation Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
Keywords
Where Heroleads is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices3 records
Markets served
Heroleads business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Lead Generation Services: Performance-based marketing services generating leads, bookings, direct sales, and acquisitions for clients. Combines online digital campaigns with offline telesales and pre-qualification. Pricing appears to be quote-based with custom packages per client.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on client requirements |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels9 records
Heroleads product offering
Product offeringCore offering
Heroleads is a performance marketing and lead generation agency that generates qualified leads, bookings, show-ups, and direct sales for enterprise clients across the Middle East. The offering combines data-driven digital advertising campaigns with an in-house bilingual tele-sales pre-qualification team, supported by a proprietary campaign management platform (HeroBase) and custom analytics dashboards. Solutions are delivered across verticals including Education, Healthcare, Real Estate, B2B, Retail, and Automotive.
Product overview
Heroleads is the Middle East's leading performance marketing and lead generation agency offering a suite of four integrated core products: HeroLeadGen for data-driven digital lead generation campaigns, HeroAgents for bilingual tele-sales pre-qualification and follow-up services, HeroAnalytics for custom dashboards and KPI tracking, and HeroWebinars for virtual event registration campaigns. These products are supported by HeroBase, the company's proprietary campaign management platform that enables real-time lead capture, instant notifications, and custom reporting. The company also offers HeroSocial as a social media content module. Heroleads operates an end-to-end online-to-offline solution combining digital advertising with offline lead management across industry verticals including Education, Healthcare, Retail, B2B, Automotive, and Real Estate.
Differentiator
Problem solved
Functional benefit
Brands
- HeroLeadGen: Lead generation solutions in Dubai and across the Middle East
- HeroAgents
- HeroAnalytics
- HeroWebinars
- HeroBase
Products and services
- HeroLeadGen Data-driven digital lead generation service that runs advertising campaigns on Google, Meta, TikTok, LinkedIn, and YouTube, supported by high-performance landing pages optimized for desktop and mobile, to deliver trackable marketing qualified leads for enterprise and mid-market clients across the Middle East.
- HeroAgents Bilingual (English/Arabic) tele-sales pre-qualification and follow-up service that books consultations, viewings, or webinar registrations via phone and WhatsApp, designed to convert digital leads into confirmed bookings and improve show-up ratios for client campaigns.
- HeroAnalytics Custom reporting and KPI tracking service that produces dashboards for marketing and sales funnel performance, surfacing data-driven recommendations to optimize campaigns toward sales and ROI for clients.
- HeroWebinars Cross-channel digital advertising service that drives registrations for webinars, online master classes, and virtual meetings, combined with HeroAgent pre-qualification to maximize webinar attendance for clients.
Quantifiable outcome
- Doubled show-up ratios through HeroAgent follow-up services
- +2 more outcomes
Companies that use Heroleads
Customer profileNamed customers21 records
Segments6 records
Ideal customer profiles4 records
Heroleads technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Heroleads partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- GooglecoreGoogle Premier Partner providing PPC advertising, Google Ads campaigns, and integration with Google's advertising ecosystem including Analytics.
- Meta (Facebook/Instagram)coreMeta Marketing Partner providing advertising capabilities on Facebook and Instagram platforms.
- TikTokcoreTikTok Partner for short-form video advertising and brand campaigns.
- LinkedIncoreLinkedIn Partner for B2B advertising and professional audience targeting.
- YouTubecoreYouTube Partner for video advertising campaigns.
Scale indicators12 records
Recent moves10 records
Expansion highlights5 records
Heroleads competitors and assessment
Company assessmentBroad incumbents
- Dentsu: Global advertising and media services network with significant MENA operations. Competes with Heroleads for enterprise digital and lead-generation mandates but serves clients as part of a much wider services portfolio.
- Publicis Groupe: Global advertising holding company with strong Middle East presence across creative, media, digital and data. Overlaps with Heroleads on performance marketing and CRM/lead-generation work for large enterprise clients in MENA.
- GroupM: WPP's media investment group operating across MENA, managing paid media at scale on Google, Meta, TikTok and LinkedIn. Directly comparable to Heroleads on platform-partner-led paid campaign execution for enterprise clients.
Direct peers
- Performics: Publicis-owned performance marketing and lead-generation agency. Closely comparable to Heroleads in offering data-driven, ROI-focused digital lead generation and conversion optimization for enterprise clients globally including MENA.
- Merkle: Dentsu-owned data-driven performance marketing and CRM agency. Comparable to Heroleads in combining analytics, lead nurturing and multi-platform campaign execution for enterprise clients.
- RAPP: Omnicom-owned direct, digital and data-driven marketing agency with MENA operations. Overlaps directly with Heroleads on lead generation, CRM-driven campaigns and performance marketing for enterprise verticals.
Regional players
- Chain Reaction: MENA-based digital performance marketing agency focused on data-driven campaigns and lead generation. Directly comparable to Heroleads as a regional specialist serving enterprise clients across the Middle East.
- Kijamii: Egyptian digital marketing and performance agency operating across MENA. Comparable to Heroleads' Egypt operations and overlapping on lead generation and social-led performance campaigns.
- Socialeyez: Dubai-based social media and digital marketing agency serving enterprise clients across MENA. Comparable to Heroleads on multi-platform paid social campaigns and lead-generation execution.
Emerging players
- Netcore Cloud: Martech and digital marketing platform with MENA presence, offering multi-channel campaign execution and analytics. Comparable to Heroleads as a partial overlap on the productized campaign/analytics side, though more platform-led than services-led.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Heroleads social profiles
Digital presenceHeroleads financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heroleads leadership team
Management profileNumber of profiles
Profiles1 record
Heroleads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heroleads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heroleads
What does Heroleads do?
Heroleads is a performance marketing and lead generation agency that generates qualified leads, bookings, show-ups, and direct sales for enterprise clients across the Middle East. The offering combines data-driven digital advertising campaigns with an in-house bilingual tele-sales pre-qualification team, supported by a proprietary campaign management platform (HeroBase) and custom analytics dashboards. Solutions are delivered across verticals including Education, Healthcare, Real Estate, B2B, Retail, and Automotive.
Is Heroleads a public or private company?
Heroleads is a private company. It is classified as venture growth investor backed and is currently operating.
When was Heroleads founded?
Heroleads was founded in 2013. It employs 11 to 50 people.
Where is Heroleads based?
Heroleads is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Heroleads make money?
One revenue line is on record: lead Generation Services.
Who are Heroleads's main competitors?
Broad incumbents on record are Dentsu, Publicis Groupe and GroupM. Direct peers are Performics, Merkle and RAPP. Regional players are Chain Reaction, Kijamii and Socialeyez. Netcore Cloud is listed as an emerging player.
Does Heroleads have an API?
No public API is recorded for Heroleads.
What industry is Heroleads in?
Heroleads's product category is Lead Generation Services. Its primary akta.pro industry code is MPAAAIAJ, Lead Nurturing & Marketing Operations (List Management, Scoring). Its NAICS code is 5418 and its SIC code is 7311.