Netcore Cloud
Netcore Cloud is an AI-powered customer engagement and marketing automation platform serving 6,500+ B2C brands across ecommerce, BFSI, and other verticals in 40 countries. Its multi-agent Raman AI system powers autonomous marketing, email, personalization, and product discovery via Unbxd.
- Company typePrivate
- Founded2003
- HeadquartersMumbai, India
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Netcore Cloud does
Netcore Cloud is an AI-powered customer engagement and marketing automation platform that serves B2C brands across ecommerce and retail, BFSI, media and entertainment, travel and hospitality, edtech, fantasy gaming, and D2C categories. Founded in 2003 in Mumbai by Rajesh Jain, the company has operated for over two decades and now serves 6,500+ brands across 40 countries with offices in Mumbai (global HQ and R&D), New York (North America regional HQ), Jakarta (Indonesia since 2015), and Chennai (new engineering hub). The platform processes more than 50 billion notifications per month across nine channels — email, SMS, WhatsApp, RCS, voice, app push, web push, in-app, and web messages — alongside 30 billion emails and 30 billion commerce searches per month, and is reported to power roughly two billion personalized customer interactions daily for client brands.
The company's core technology is a multi-agent AI system orchestrated through the Co-Marketer platform and built on its proprietary Raman AI engine, which has been in continuous development since 2018. The agent suite includes Insight Agent (data-to-decision), Decisioning Agent (next-best-action), Content Agent (generative content), Audience Agent (conversational segmentation), Co-Marketer (orchestration), and Shopping Agent (discovery-to-conversion). In 2026, Netcore launched Agentic Multimodal Search via Unbxd — a commerce search capability that fuses image, text, and voice inputs through computer vision and NLP — and an Enrichment for Agentic Commerce product that optimizes product catalogs for AI shopping agents such as ChatGPT, Gemini, and Alexa. The platform also holds a unique position in AMP-based in-email shopping carts (cited by Forrester as the only vendor with this approach). In 2023, Netcore acquired a majority stake in California-based Unbxd Inc. for approximately $100M, extending capability from customer engagement into on-site product discovery and providing a US market foothold.
Netcore monetizes through a hybrid model: enterprise SaaS subscriptions on the customer engagement and agentic marketing platforms, usage-based pricing for the Email API (formerly Pepipost), and a recently introduced pay-for-performance pricing model on the Agentic Marketing Platform that links fees to attributed revenue lift. Go-to-market combines direct enterprise field sales, self-serve and developer-led adoption through the Email API and startup program, channel partners (Tall Bob for ANZ), and strategic alliances with Google Cloud (Premier-level Build Engagement Partner), Deloitte India (implementation), and Shopify (app/plugin). The company is bootstrapped on retained profits — no outside capital has been raised — reached $136.5M ARR by 2025, and has been recognized as a Leader in the Gartner Magic Quadrant for Search and Product Discovery and a Strong Performer in the Forrester Wave for Email Marketing Service Providers.
Netcore Cloud firmographics
Firmographics- Name
- Netcore Cloud
- Legal name
- Netcore Pvt. Ltd.
- Website
- https://netcorecloud.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Netcore Cloud is an AI-powered customer engagement and marketing automation platform serving 6,500+ B2C brands across ecommerce, BFSI, and other verticals in 40 countries. Its multi-agent Raman AI system powers autonomous marketing, email, personalization, and product discovery via Unbxd.
- Ownership category
- akta.pro rank
Netcore Cloud industry classification
Industry- Product category
- Marketing Automation & Customer Engagement Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Netcore Cloud is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Netcore Cloud business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Platform: Core customer engagement and marketing automation platform sold as SaaS subscription with tiered pricing based on customer volume, features, and usage levels. Platform includes Customer Engagement, Agentic Marketing, CDP, Personalization, and Product Experience modules.
- Email API (Transactional Email): High-volume transactional and marketing email API (formerly Pepipost) with usage-based pricing per email volume. Fast delivery with emphasis on API stability and scalability for peak traffic.
- Pay-for-Performance Pricing: Outcome-based pricing model linking costs directly to marketing impact. Early beta access for customers who directly attribute revenue lift to Netcore's recommendations. Represents shift from consumption to outcome-based arrangements.
- Professional Services & Consultancy: Email Consultancy, Gamechangers program, and implementation services providing strategic marketing consultation. Deloitte alliance for enterprise implementation services indicates services revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Performance-based / Pay-for-Outcome Pricing |
| Subscription | Annual | Enterprise Subscription |
| Usage-based | Pay-as-you-go | Email API Usage-Based |
| Subscription | Monthly | Startup Program |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels9 records
Netcore Cloud product offering
Product offeringCore offering
Netcore Cloud sells an AI-powered customer engagement and marketing automation software platform sold primarily as a SaaS subscription to enterprise and mid-market brands. Its core stack includes the Customer Engagement Platform (journey orchestration, behavioral analytics, multi-channel marketing across 9 channels), the Agentic Marketing Platform (a multi-agent AI system orchestrated by the proprietary Raman AI Engine), Netcore Unbxd for AI-powered search and product discovery, a Customer Data Platform with identity resolution, Email Marketing and Email API infrastructure, Personalization, and Product Experience tooling.
Product overview
Netcore Cloud is an AI-powered customer engagement and experience platform built on a multi-product, modular architecture. The core offering spans Customer Engagement Platform (journey orchestration, behavioral analytics, multi-channel marketing), Agentic Marketing Platform (multi-agent AI system with Insight, Decisioning, Content, Audience, Co-marketer, and Shopping agents orchestrated through the Raman AI Engine), Product Experience (walkthroughs, nudges, A/B testing, feature flags, onboarding), Search & Product Discovery via Netcore Unbxd (AI-powered search, merchandising, recommendations), Email (Email API formerly Pepipost, Email Marketing, AMP Email), Customer Data Platform (unified customer view, identity resolution), and Personalization (product recommendations, content personalization, dynamic segmentation). The platform supports 9 messaging channels (push notifications, WhatsApp, SMS, voice, RCS, email, web messages). The company holds a majority stake in Unbxd (acquired 2023) for e-commerce product discovery.
Differentiator
Problem solved
Functional benefit
Brands
- Netcore Unbxd: AI-powered product discovery platform offering search, easy-to-use merchandising, real-time recommendations, and intelligent product information management.
- Raman AI
- Co-Marketer AI
- Audience Agent
- Content Agent
- Insight Agent
- Decisioning Agent
- Shopping Agent
Products and services
- Customer Engagement Platform
- Agentic Marketing Platform
- Netcore Unbxd (Search & Product Discovery)
- Email API (formerly Pepipost)
- Email Marketing
- Customer Data Platform
- Personalization
- Product Experience
- AMP Email
Quantifiable outcome
- Up to 25x faster campaign deployment through AI-driven automation
- +10 more outcomes
Companies that use Netcore Cloud
Customer profileNamed customers20 records
Segments8 records
Ideal customer profiles4 records
Netcore Cloud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability12 records
Feature9 records
Netcore Cloud partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered strategic, core and regional.
- NICSI (National Informatics Centre Services Incorporated)strategicEmpanelled with NICSI (under Ministry of Electronics and Information Technology) to support SMS and RCS-based citizen communication for central ministries and government departments across India. Handles approximately 5-6 billion messages monthly representing 10% of India's messaging traffic.
- Deloitte IndiacoreStrategic alliance announced December 2025 for powering enterprise marketing with agentic AI. Deloitte serves as implementation and consulting partner for enterprise deployments, providing system integration and strategic advisory services.
- Flair AirlinesstrategicStrategic partnership with Canada's ultra-low-cost carrier to enhance customer engagement through AI-powered digital solutions. Collaboration aims to improve personalization, omnichannel automation, and analytics for improved customer journey across all digital touchpoints.
- ShopifycoreStrengthened partnership with Shopify launch of plugin to automate customer engagement for Shopify merchants. Enables ecommerce brands to leverage Netcore's AI-powered engagement platform directly within Shopify ecosystem.
- Google CloudcoreExpanded partnership announced November 2024 to turbocharge generative AI capabilities. Netcore is a Premier Level Partner for Google Cloud in the Build Engagement Model. Leverages Google Cloud infrastructure for AI-powered MarTech solutions including Unbxd platform and Co-Marketer AI assistant. Joint go-to-market with summit sponsorship (Agentic Marketing 2025 with ETBrandEquity).
- Tall BobregionalStrategic partnership for Australia and New Zealand market expansion. Tall Bob serves as channel partner enhancing customer engagement capabilities for customers in ANZ region.
- Unbxd Inc. (Acquisition)coreAcquired majority stake in California-based Unbxd Inc. for approximately $100 million. Unbxd operates as independent entity under existing management while its AI-powered product discovery capabilities are integrated into Netcore Cloud platform. Extends capabilities from customer engagement into on-site product discovery.
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
Netcore Cloud competitors and assessment
Company assessmentDirect peers
- MoEngage: India-headquartered cross-channel marketing automation and customer engagement platform serving B2C brands with AI-driven personalization. Direct competitor to Netcore in India, Southeast Asia, and global mid-market, with overlapping product modules (journeys, segmentation, push, email,WhatsApp) and similar customer profiles (Swiggy, Flipkart ecosystem).
- CleverTap: Mumbai-headquartered customer engagement and retention platform with comparable omnichannel messaging, segmentation, and analytics capabilities. Closest geographic and product overlap with Netcore, serving many of the same India BFSI, ecommerce, and OTT verticals; public-company peer that benchmarks Netcore's growth and pricing.
- Braze: Public customer engagement platform specializing in cross-channel messaging, journey orchestration, and AI-driven personalization for B2C brands. Directly comparable to Netcore's Customer Engagement and Agentic Marketing platforms, particularly for global enterprise brands such as McDonald's and Walmart that both vendors serve.
- Iterable: Cross-channel marketing platform providing email, push, SMS, and in-app messaging with AI-powered segmentation and journey building. Direct competitor in the B2C SaaS engagement category with overlapping personas and AI/agent roadmaps (AI Assistant, predictive goals) that compete head-to-head with Netcore's Co-Marketer.
- Klaviyo: Ecommerce-focused customer data and marketing automation platform integrating email, SMS, reviews, and AI agents for online retailers. Direct competitor to Netcore in the Shopify-ecosystem engagement category, with overlapping product discovery and personalization ambitions.
Broad incumbents
- HubSpot: Large-scale CRM and marketing platform with marketing hub, content hub, and AI assistant (Breeze) that addresses overlapping but broader use cases than Netcore. Competes for enterprise marketing budget as a broad incumbent rather than as a focused B2C engagement niche specialist.
- Salesforce Marketing Cloud: Enterprise marketing, personalization, and engagement suite (Marketing Cloud, Interaction Studio, Einstein) widely used by Fortune 500 marketers. Competes with Netcore for large enterprise accounts via a much broader platform portfolio, though typically at higher price points and longer deployment cycles.
- Adobe Marketo Engage: Adobe-owned B2B and account-based marketing automation platform with adjacent email and engagement capabilities. Broad incumbent that competes in enterprise marketing stacks, though focused more on B2B lead management than Netcore's B2C engagement sweet spot.
Emerging players
- Insider: AI-native cross-channel personalization and journey orchestration platform with strong footprint in EMEA and emerging markets. Competes with Netcore's Personalization and Agentic Marketing modules, particularly for retail and ecommerce use cases, with comparable AI-led segmentation narrative.
Regional players
- WebEngage: India- and SEA-focused marketing automation and customer engagement platform with comparable push, email, and onsite personalization modules. Regional competitor that overlaps with Netcore in Indian BFSI and ecommerce, with weaker global enterprise footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Netcore Cloud social profiles
Digital presenceNetcore Cloud compliance and trust
Trust signalCompliance8 records
Netcore Cloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netcore Cloud leadership team
Management profileNumber of profiles
Profiles14 records
Netcore Cloud subsidiaries and ownership
Company hierarchySubsidiaries1 record
Netcore Cloud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netcore Cloud M&A and investment
M&A and investmentM&A4 records
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netcore Cloud
What does Netcore Cloud do?
Netcore Cloud sells an AI-powered customer engagement and marketing automation software platform sold primarily as a SaaS subscription to enterprise and mid-market brands. Its core stack includes the Customer Engagement Platform (journey orchestration, behavioral analytics, multi-channel marketing across 9 channels), the Agentic Marketing Platform (a multi-agent AI system orchestrated by the proprietary Raman AI Engine), Netcore Unbxd for AI-powered search and product discovery, a Customer Data Platform with identity resolution, Email Marketing and Email API infrastructure, Personalization, and Product Experience tooling.
Is Netcore Cloud a public or private company?
Netcore Cloud is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Netcore Cloud founded?
Netcore Cloud was founded in 2003. It employs 501 to 1,000 people.
Where is Netcore Cloud based?
Netcore Cloud is headquartered in Mumbai, India, in the Asia region.
How does Netcore Cloud make money?
Four revenue lines are on record. SaaS Subscription Platform is the primary driver. The others are email API (Transactional Email), pay-for-Performance Pricing and professional Services & Consultancy.
Who are Netcore Cloud's main competitors?
Direct peers on record are MoEngage, CleverTap, Braze, Iterable and Klaviyo. Broad incumbents are HubSpot, Salesforce Marketing Cloud and Adobe Marketo Engage. Insider is listed as an emerging player. WebEngage is listed as a regional player.
Does Netcore Cloud have an API?
Yes. Netcore Cloud offers a public Email API (formerly Pepipost) for transactional email delivery. The API enables developers to integrate email sending capabilities into applications. Documentation is available at docs.pepipost.com, along with tutorials and migration guides. The Email API is presented as a standalone product under the Email product category. Developer documentation is at docs.pepipost.com.
What industry is Netcore Cloud in?
Netcore Cloud's product category is Marketing Automation & Customer Engagement Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 5132 and its SIC code is 7372.