What Mashov does

Mashov (משו״ב) is an Israeli cloud-based pedagogical management platform serving K-12 schools, educational networks, and (via its Kinderbell sub-brand) kindergartens. Founded in 2006 by education professionals, the platform has grown to serve over 1,500,000 users across hundreds of Israeli schools spanning secular, religious, ultra-Orthodox, democratic, anthroposophic, and special-education sectors. Core functionality includes real-time dashboards for student progress, attendance, grades, and behavioral events; an embedded Moodle LMS; an online classroom for synchronous remote learning; and direct synchronization with the Israeli Ministry of Education grade transfer system. Mobile applications are available on iOS and Android, and add-on modules cover online forms, certificate and report design, school website design, parent-day scheduling, and barcode-based release/lateness management.

The platform is purpose-built for the Israeli educational ecosystem, with per-school personalization, dedicated pedagogical consultants, Arabic-language interfaces, and active WhatsApp support channels. Mashov operates as a wholly-owned subsidiary of Priority Software Ltd. (פריוריטי), a publicly traded Israeli software company that provides corporate backing. The company generates revenue through annual subscription licensing to schools and educational networks; pricing is not publicly disclosed and is set through direct sales engagement.

The customer-acquisition model is sales-led with high-touch onboarding, supported by academic research publications, customer testimonials, and word-of-mouth referrals. No external funding rounds, revenue figures, or headcount growth data are publicly disclosed, and operations remain geographically concentrated within Israel with no announced international expansion.

Name

Mashov

Legal name

משו"ב בע"מ

Website

https://mashov.info

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Mashov is a cloud-based pedagogical management platform serving K-12 schools and kindergartens across Israel. Founded in 2006 and operating as a subsidiary of Priority Software Ltd., it provides integrated gradebook, attendance, parent communication, and LMS tools to over 1.5 million users.

Ownership category

akta.pro rank

Headquarters

HQ city

Jerusalem

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. School Management Software Subscription: Mashov generates revenue through subscription-based licensing of its pedagogical management platform to schools, educational networks, and kindergartens across Israel. The service includes ongoing support, training, and regular updates as part of the subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mashov is a cloud-based pedagogical (school) management platform sold on a subscription basis to K-12 schools, educational networks, and kindergartens across Israel. Its core offering comprises two unified modules — Mashov Teachers and Mashov Students & Parents — covering real-time attendance, grading, behavioral tracking, parent communication, and reporting, extended by add-on modules such as an Online Classroom, embedded MOODLE LMS, Online Forms, certificate/report design, school website design, parent-day scheduling, and barcode-based release/lateness management, plus the Kinderbell sub-brand for kindergarten management.

Product overview

Mashov is a comprehensive pedagogical management platform offered as a unified system with multiple integrated modules. The core offering includes משו"ב מורים (Teachers) and משו"ב תלמידים והורים (Students and Parents), which together provide comprehensive school management capabilities. The platform extends through add-on modules including כיתה מקוונת (Online Classroom) and MOODLE for learning management, טפסים מקוונים (Online Forms) for data collection, עיצוב תעודות (Certificate Design) for customized reports, עיצוב אתר בית ספר (School Website Design) for web presence, ניהול ימי הורים (Parent Days Management) for scheduling, and ניהול שחרורים ואיחורים (Release/Lateness Management) for attendance tracking. The subsidiary product קינדרבל (Kinderbell) extends the platform to kindergarten management. With over 1,500,000 users, Mashov serves schools across all sectors including secular, religious, ultra-Orthodox, regular and special education, elementary and secondary levels.

Differentiator

Problem solved

Functional benefit

Brands

• Kinderbell (קינדרבל): Kindergarten management platform that facilitates daily management for kindergarten directors and staff, provides secure parent communication, digital tracking, and automatic reports.

Products and services

• Mashov Teachers (משו״ב מורים) Core pedagogical management platform providing teachers with information, reports, mappings, segmentations, and role-specific views for educational, counseling, grade-coordination, and boarding roles; used by K-12 teachers in Israeli schools.
• Mashov Students & Parents (משו״ב תלמידים והורים) Student- and parent-facing module exposing school information, mail and SMS messaging, the 'My Success Feedback' personal empowerment program, parent approvals, and at-risk student identification.
• MOODLE LMS Integration Embedded MOODLE learning management system enabling asynchronous online learning with automatic synchronization of student groups and grade transfer back into Mashov, with performance and attendance reports at student, teacher, and school-wide levels.
• Online Classroom (כיתה מקוונת) Virtual classroom functionality enabling synchronous remote learning with attendance tracking and performance reporting at the student, teacher, and school-wide levels.
• Online Forms (טפסים מקוונים) Internal form management system enabling rapid distribution and receipt of results, with data cuts distributed according to school permission structures.
• Certificate Design Service (עיצוב תעודות) Personalized service in which each school is assigned a dedicated consultant who designs certificates, parent-meeting sheets, and unique reports — including information selection, representation, and original graphics.
• School Website Design (עיצוב אתר בית ספר) School website creation and design service producing interactive school websites that serve as showcases — including design, galleries, news, and ongoing management.
• Parent Days Management (ניהול ימי הורים) Scheduling system for parent-teacher meetings with user-friendly configuration of reception hours, intervals between meetings, and breaks; parents register through the Mashov Students & Parents portal.
• Release and Lateness Management (ניהול שחרורים ואיחורים) Feature allowing schools to generate class lateness permits and gate release permits through barcode scanning by the school secretary or by students themselves.
• Kinderbell (קינדרבל) Kindergarten management platform that eases daily management for kindergarten directors and staff, provides secure parent communication, includes digital tracking and automatic reports, and supports a safe, controlled environment for children's development.

Quantifiable outcome

• Over 1,500,000 users rely on the platform for pedagogical management
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

One partnership is on record.

• Priority Software Ltd.coreOthersMashov is a wholly-owned subsidiary of Priority Software Ltd. (פריוריטי), a publicly traded Israeli software company. Priority Software provides the parent infrastructure and corporate backing for Mashov's operations.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• PowerSchool: PowerSchool is the leading North American K-12 Student Information System and unified classroom platform. It is comparable to Mashov as both serve K-12 schools with integrated SIS, grade, attendance, and parent communication tools, though PowerSchool operates at much larger scale across the US and Canada.
• Blackbaud: Blackbaud provides school management, tuition billing, and fundraising software to K-12 private schools, notably through its K-12 SIS products. Comparable to Mashov in serving private/faith-based K-12 institutions with integrated administrative modules, though at much larger scale.
• Canvas (Instructure): Canvas is a leading global K-12 and higher education LMS with strong adoption in US school districts. Comparable to Mashov in its embedded learning management and online classroom functionality, though it focuses on the LMS layer rather than full SIS.
• Google Classroom: Google Classroom is a free LMS and assignment workflow tool deeply integrated with Google Workspace for Education. Comparable to Mashov in addressing schools' online classroom and assignment management needs, and represents a free incumbent that constrains Mashov's expansion into international markets.

Direct peers

• ManageBac: ManageBac is an IB-focused K-12 planning, assessment, and reporting platform widely used by international schools. It is comparable to Mashov as both deliver pedagogical management and LMS functionality to schools, with similar module-based pricing and add-on architecture.
• Skyward: Skyward provides K-12 Student Information Systems, gradebook, and school management software primarily to US school districts. Comparable to Mashov in core SIS, grade, and attendance functionality targeting K-12 institutions.
• Infinite Campus: Infinite Campus is a US K-12 SIS vendor serving thousands of school districts with gradebook, scheduling, attendance, and parent portal functionality. Directly comparable to Mashov's K-12 school management offering.
• FACTS (FACTS/Renweb): FACTS (formerly Renweb) is a K-12 school management platform for private and faith-based schools in North America, covering SIS, admissions, billing, gradebook, and parent communication. Comparable to Mashov in its focus on religiously diverse school sectors and integrated school lifecycle modules.

Emerging players

• Netop (Edmodo): Netop acquired Edmodo's school-facing assets and offers a K-12 collaborative classroom platform. Comparable to Mashov in its classroom-and-collaboration orientation within K-12, with overlapping LMS and parent communication functionality.

Regional players

• Klassroom: Klassroom is a European (France-headquartered) parent-teacher communication and K-12 engagement app. Comparable to Mashov's parent communication and student/parent portal module, though focused on the French and broader European education market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCc9us_o6IXgNvSRNXeaHjRw
• Facebookfacebook.com/%D7%94%D7%A2%D7%9E%D7%95%D7%93-%D7%94%D7%A8%D7%A9%D7%9E%D7%99-%D7%A9%D7%9C-%D7%9E%D7%A9%D7%95%D7%91-103090829751746
• LinkedInlinkedin.com/company/mashov

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mashov