Crossroads Real Estate Group

What Crossroads Real Estate Group does

Crossroads Real Estate Group is a privately held boutique commercial real estate brokerage founded in 2017 by John Nolan and headquartered in Overland Park, Kansas, with a team of approximately 11 professionals including Partners, Directors, Vice Presidents, Associates, and an Office Manager. The firm operates four core service lines: Tenant Representation, Landlord Representation, Development (site selection, pro-forma, merchandising, lease negotiation for ground-up and infill projects), and a specialized Restaurant Consulting practice. It serves commercial property tenants, landlords, developers, and restaurant/hospitality operators across the industrial, retail, office, and land property types within the Kansas City metro area, with stated reach into Midwest and national markets for client-driven expansions.

The firm's underlying technology and platform is conventional rather than technology-led: an online property listings portal with filtering by property type and transaction type, supported by direct broker outreach via phone, email, and website contact forms, plus an active presence on Facebook, Instagram, LinkedIn, X, YouTube, and email newsletters. Domain specialization — particularly in restaurant/hospitality consulting led by chefs with Michelin-starred and national-account backgrounds — is the most differentiated technical capability, supplemented by demographic and market analysis used in tenant representation engagements.

Revenue is generated through transaction-based brokerage commissions on commercial leases and sales (percentage of sale price or per-square-foot on leases) plus project-based and hourly fees for restaurant consulting services. Pricing is not publicly disclosed and varies by transaction type, property value, and scope. The customer base spans enterprise clients (B&B Theatres, Goodwill KC, European Wax Center, CC&S Franchising, EPC Real Estate), mid-market restaurant and hospitality operators, and SMB local concepts, with no single customer representing a disclosed material share of revenue.

Name

Crossroads Real Estate Group

Legal name

Crossroads Real Estate Group

Website

https://crossroads-kc.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Crossroads Real Estate Group is a privately held boutique commercial real estate brokerage in Overland Park, Kansas, offering tenant representation, landlord representation, development, and restaurant consulting services across industrial, retail, office, and land properties in the Kansas City metro and broader national markets.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Management Consulting Services (8742)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

Keywords

• Commercial real estate brokerage
• Tenant representation services
• Landlord representation services
• Property leasing services
• Restaurant consulting services

Headquarters

HQ city

Shawnee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Commercial Real Estate Brokerage Commissions: Revenue generated through commissions on commercial property leasing and sales transactions. The firm represents both tenants (tenant representation) and landlords (landlord representation), as well as facilitating acquisitions and dispositions. Fees are typically structured as percentages of transaction value or per-square-foot commissions on leases.
2. Restaurant Consulting Services: Consulting fees for restaurant consulting services including business plans, operational assessments, menu development, and culinary consulting for restaurant concept development

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Crossroads Real Estate Group is a boutique commercial real estate agency providing tenant representation, landlord representation, development services, and specialized restaurant consulting. They serve commercial property tenants, owners, investors, and restaurant operators across industrial, retail, office, and land property types, primarily in the Kansas City metro area with regional and national reach. Revenue is generated through brokerage commissions on leasing and sales transactions as well as fees for restaurant consulting services.

Product overview

Crossroads Real Estate Group is a boutique commercial real estate agency offering a unified platform of real estate services. The company operates four core service offerings: Tenant Representation (helping businesses find and lease/purchase commercial space), Landlord Representation (serving property owners and investors to maximize occupancy and returns), Development (ground-up and redevelopment services), and Restaurant Consulting (specialized advisory for restaurant concepts). All services are delivered through their Kansas City-based team and span industrial, retail, office, and land property types throughout local, regional, and national markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Tenant Representation
• Landlord Representation
• Development
• Restaurant Consulting Provides restaurant consulting services from restaurant and business plans and new concept development to operations, menu management, bar consulting, and culinary and operational assessments. Serves restaurant concepts from two-location local operations to 20-location national chains. Led by Cary Taylor with background in fine dining and national account consulting.
• Property Listings (Industrial, Retail, Office, Land) Full-suite commercial real estate property listings across industrial, retail, office, and land categories, featuring properties throughout the Kansas City metro area and surrounding markets. Available via website property portal with filtering capabilities.

Quantifiable outcome

• 6.75M square feet of commercial space leased
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered minor.

• Urban Rangers CorpsminorOthersCommunity partnership with Urban Rangers Corps. Charlie Lowe serves as board member. Organization focused on community building and youth development.
• Black Excellence KCminorOthersBoard membership involvement with Black Excellence KC, supporting diversity and excellence initiatives in the Kansas City community.
• Troost Market CollectiveminorOthersBoard membership with Troost Market Collective. Charlie Lowe contributes to local market development initiatives.
• URC KC (Urban Ranger Corps)minorOthersDonates 5% of all earnings back to communities including URC KC which focuses on community development and youth programs.
• Kansas City GiftminorOthersCharitable giving recipient organization supported through Crossroads' 5% community giving program.
• Supporting KidsminorOthersCharitable giving recipient organization supported through Crossroads' community giving initiative.
• Operation BreakthroughminorOthersNonprofit organization supported through restaurant consulting services and charitable giving by Cary Taylor.
• Mission AdelanteminorOthersHolly Mills volunteers as an ESL teacher with Mission Adelante's refugee program, supporting immigrant community integration.
• Kansas City CCIM ChapterminorOthersHolly Mills serves on the Kansas City CCIM Board of Directors and is Special Events Chair 2025.
• River Market Community AssociationminorOthersSam Hagan serves as President of the River Market Community Association, shaping district future and fostering collaborative initiatives.
• First Tee of Greater Kansas CityminorOthersGordon Smith supports First Tee of Greater Kansas City through local community initiatives.
• Kanbe's MarketsminorOthersGordon Smith supports Kanbe's Markets, a local food access initiative, as part of community involvement.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CBRE Group: The largest global commercial real estate services firm, offering brokerage, investment sales, property management, and valuation across all property types. Crossroads competes locally for tenant and landlord mandates and has hired talent from CBRE (Eric Franz, 8 years).
• Colliers International: Global CRE services firm offering brokerage, property management, valuation, and investment sales. Comparable in service breadth to Crossroads but with significantly greater geographic reach and scale.
• JLL (Jones Lang LaSalle): Global commercial real estate services firm competing with Crossroads for enterprise tenant mandates and landlord rep assignments across office, retail, and industrial asset classes.
• Cushman & Wakefield: Global commercial real estate services firm offering brokerage, valuation, and property management across office, retail, industrial, and land — directly overlapping Crossroads' service portfolio at a national scale.
• Newmark Group: Commercial real estate advisory and services firm competing for tenant rep, landlord rep, and investment sales mandates across the same property types as Crossroads.

Direct peers

• NAI Global: Global commercial real estate brokerage network with a similar mid-market, relationship-driven model. Comparable franchise-style commercial brokerage competing for the same tenant and landlord mandates in regional markets.
• Lee & Associates: Mid-market commercial real estate brokerage firm with a comparable full-service model (tenant rep, landlord rep, investment sales). John Nolan founded Crossroads after serving as a partner at Lee & Associates Kansas City, where he brokered $125M+ in acquisitions.
• Marcus & Millichap: Investment sales commercial real estate firm specializing in brokerage of commercial properties to investors. Holly Mills' investment sales focus and $1B+ valuation experience directly parallels Marcus & Millichap's core model.

Regional players

• Block & Company: Kansas City-based full-service commercial real estate firm providing brokerage, property management, and development services. Direct competitor in the KC metro for retail, office, and industrial landlord/tenant representation.
• Kessinger-Hunter & Company: Kansas City-based commercial real estate firm offering brokerage, property management, and tenant/landlord representation services. Direct local competitor in the KC metro market with comparable service offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/CrossroadsReta1
• YouTubeyoutube.com/@crossroadsrealestategroup
• Facebookfacebook.com/crossroadsrealestategroup
• LinkedInlinkedin.com/company/crossroads-retail-group
• Instagraminstagram.com/crossroadsretailgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroads Real Estate Group