What OFRA does

OFRA Cosmetics is a privately held, founder-owned beauty brand founded in 1994 by Ofra and David Gaito and headquartered at 2141 Blount Road, Pompano Beach, Florida. The company develops, manufactures, and distributes its full product portfolio from an in-house South Florida facility, controlling formulation and quality end-to-end. OFRA's catalog is anchored by its signature highlighter collection (78+ shades across liquid-to-baked, pressed, and liquid formats) and complemented by viral franchises such as the HD Volumizing Mascara, Long Lasting Liquid Lipstick (72+ shades), Pro Palette and Midi Palette collections, and an expanding skincare line featuring Vitamin C and peptide-based treatments. All products are marketed as 100% cruelty-free and gluten-free, with vegan variants available across categories.

OFRA operates primarily as a direct-to-consumer e-commerce brand through ofracosmetics.com (powered by Shopify), augmented by third-party retail placement at Ulta, Ipsy, and BoxyCharm, and exclusive international distribution through WONDER LINE Co., Ltd. in Japan. The go-to-market motion is product-led, with viral social media discovery (Instagram, TikTok, YouTube, Pinterest), influencer and artist collaborations (Paul Dao Collection, Island Flavors with OMI II), and a tiered loyalty program called Beauty Bonuses (Beauty, Bae, OG Status) supporting retention. Pricing spans $7–$20 cleansers and lipsticks, $25–$40 highlighters, $26 mascaras, and $99–$149 professional palettes, with free domestic shipping on $50+ orders and international shipping to Canada, the UK, and Japan. The company employs 101–250 people, has received no disclosed institutional funding, and was founded independently without acquisition or external ownership.

Name

OFRA

Legal name

Ofra Cosmetics

Website

https://ofracosmetics.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

OFRA Cosmetics is a privately held, vertically integrated beauty brand founded in 1994 that develops, manufactures, and sells cruelty-free makeup and skincare direct-to-consumer online and through retailers like Ulta, Ipsy, and BoxyCharm.

Ownership category

akta.pro rank

Product category

Cosmetics and Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA)

akta.pro secondary industries

Makeup Primers & Setting (Face/Eye Primer, Setting Spray, Setting Powder, Fixers) (CRABACAE), Sensitive Skin & Barrier Repair (CRABAAAG), Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

Keywords

• Cruelty-free cosmetics
• Professional makeup
• Skincare products
• Beauty brand
• Highlighter collection

Headquarters

HQ city

Pompano Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Product Sales: OFRA generates revenue primarily through direct-to-consumer e-commerce sales on ofracosmetics.com. Products are sold as one-time purchases across makeup and skincare categories including highlighters, lip products, mascaras, foundations, and skincare treatments. The company transitioned from B2B (cosmetology school kits) to DTC starting in 2015.
2. International Distribution: Products are distributed through international distributors, such as WONDER LINE Co., Ltd. in Japan, making products available through variety stores like PLAZA, LOFT, and @cosme. The company also offers order pickup from their South Florida location.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

OFRA develops, manufactures, and sells cruelty-free and gluten-free professional makeup and skincare products directly to consumers through its own e-commerce store and select international distributors. Its product portfolio spans highlighters, mascara, liquid lipsticks, palettes, face and body makeup, lip products, and skincare treatments, all produced in-house at its South Florida facility.

Product overview

OFRA Cosmetics is a cruelty-free and gluten-free professional makeup and skincare brand founded in 1994 and headquartered in South Florida. The company develops, manufactures, and distributes all products from its own factory in Pompano Beach, Florida. OFRA's product portfolio centers on its signature highlighter collection (featuring 78+ shades across liquid-to-baked, pressed, and liquid formulations), complemented by a comprehensive makeup range including HD Volumizing Mascara (viral best-seller), Long Lasting Liquid Lipstick (72+ variants), Pro Palette and Midi Palette collections, face products (RCK Body Glow, pressed Banana Powder, silicone primer, Egyptian Clay Bronzer), eye products (Verified Liquid Liner, Sparklights Toppers), and lip products (Flexi Slick, Lip Oil, Lip Gloss). The skincare line includes Vitamin C Cream, OFRA Peptide Silk-C Serum, and Foaming Vitamin C Cleanser. OFRA also offers collaboration collections (Island Flavors with OMI II, Paul Dao Collection) and bundles. The company operates a loyalty program called Beauty Bonuses with tiered status levels. Products are sold through the DTC e-commerce store, major retailers (Ulta, Ipsy, BoxyCharm), and international distributors including WONDER LINE Co., Ltd. in Japan.

Differentiator

Problem solved

Functional benefit

Products and services

• Highlighter Collection OFRA's signature highlighter lineup featuring buttery soft, blendable formulas available in liquid-to-baked, single pressed, and liquid formats, spanning 78+ shades across Golds, Pinks, Bronzes, Neutrals, Purples, Corals, Nudes, Blues, Fantasy, and Greens tones, designed to catch light from every angle for instant radiance. Sold to consumers and professional makeup artists via ofracosmetics.com.
• HD Volumizing Mascara Viral volumizing mascara with a flexible silicone brush that separates, lengthens, and thickens lashes without clumping or streaking, formulated without irritating ingredients and ophthalmologically tested for sensitive eyes. Sold in Black with a waterproof variant available.
• Long Lasting Liquid Lipstick Long-wearing liquid lipstick available in 72+ formula variants and shades including Pasadena, Oh My Ry Ry, Mocha, Unzipped, and Laguna Beach. Mini size priced at $12, full size at $20.
• Pro Palette Collection Professional-grade palette line including Next Level Glow ($149 bestseller), Boho ($99), and signature palettes designed for professional makeup artists and enthusiasts seeking high-pigment, blendable color.
• RCK Body Glow Body-highlighting formula designed to make skin own the spotlight, available in Sunkissed, Universal, Bronzed, and other shades, with RCK Blush and Bronzer variants in the same line.
• Vitamin C Cream Brightening daily moisturizer designed to brighten, smooth, and revive skin, part of the Vitamin C Day collection for daily skincare routines.
• OFRA Peptide Silk-C Serum Advanced skincare serum combining peptides and Vitamin C for skin brightening and firming benefits, priced at $79.
• Foaming Vitamin C Cleanser Daily facial cleanser infused with Vitamin C for brightening and gentle cleansing action, formulated as vegan and cruelty-free.
• Midi Palette Collection Mid-size eye and face palette line including Toasted Cashmere, Blossom Blush, Cotton Candy Skies, Creamy Cashmere, Dao Dynasty, Coqueta Glow, Heavenly Blooms, and Velvet Hues, priced at $37 each with curated shade combinations.
• Mini Mix Face Palette Compact face palette featuring multiple face products in one compact format, available in Life's A Draft ($39), Good To Go, Unconditional, Plum Crush, and Spicy Latte variants.
• Hello Beauty Starter Set Entry-level beauty kit providing essential OFRA products for beginners, priced at $22 and featuring curated bestsellers.
• Star Lit Liquid Highlighter Liquid-format highlighter line including Holiday, Monroe, and Presley variants, priced at $29 each, designed for liquid application and buildable glow.
• Flexi Slick Flexible, slick-textured lip product line providing comfortable wear with shine and color payoff.
• Pressed Banana Powder Pressed setting powder in Banana shade, a signature OFRA product, available in 4g size from $16 to $32 depending on configuration.
• Verified Liquid Liner Liquid eyeliner available in Black and Brown shades, priced at $20, designed for precise application and long-lasting wear.
• Silicone Primer Gel-based face primer designed to create a smooth canvas for makeup application.
• 3D Pyramid Egyptian Clay Bronzer Contouring bronzer formulated with Egyptian clay for definition and depth, priced at $40.
• Island Flavors Collection Collaboration collection with OMI II featuring tropical-inspired lip glosses including TropiBesitos, Dulcito e' Coco, Guava Pa'ti, and Café y Besitos, priced at $99 for the full collection or $16 for individual glosses.
• Paul Dao Collection Collaboration palette collection with artist Paul Dao featuring Midi Palette - Dao Dynasty and additional products, priced at $64.
• Sparklights Topper Topper product line for eyes including Clock It variant, designed to add sparkle and dimension as a finishing layer.
• Lip Oil Collection Nourishing lip oil line providing shine and hydration, available in shades including Flushed.
• Beauty Bonuses Loyalty Program Multi-tiered loyalty rewards program with Beauty, Bae, and OG Status tiers offering point multipliers (1x, 1.25x, 1.5x respectively), birthday rewards, referral bonuses ($20 off for friends, 400 points for referrer), and redemption options starting at 100 points for $5 off.
• OFRA MINI HIGHLIGHTER Brush Set (Japan-exclusive) Japan-exclusive limited edition kit combining OFRA's bestselling highlighter with a dedicated application brush, featuring four color options designed to help consumers recreate the 'idol-like glow' aesthetic, sold at PLAZA, LOFT, and @cosme via WONDER LINE Co., Ltd.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• WONDER LINE Co., Ltd.coreChannel Partner/ Reseller/ Distributor · 24 March 2026WONDER LINE Co., Ltd. is the exclusive Japanese distributor of OFRA cosmetics. They release Japan-exclusive products such as the 'OFRA MINI HIGHLIGHTER Brush Set' combining OFRA's bestselling highlighter with a dedicated application brush. The partnership targets the Japanese beauty market's demand for 'idol-like glow' aesthetics popular in Korean beauty trends, distributing through major variety stores including PLAZA, LOFT, and @cosme.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Morphe: Influencer- and viral-driven DTC color cosmetics brand with comparable product breadth (highlighters, palettes, lip products) and similar reliance on social media marketing and Ulta retail distribution.
• ColourPop Cosmetics: Direct-to-consumer indie color cosmetics brand with similar pricing tiers ($7-$20), viral social launches, wide shade ranges, and a comparable category mix spanning face, eyes, and lips.
• Dose of Colors: Indie cruelty-free cosmetics brand selling liquid lipsticks, highlighters, and complexion products through DTC and Sephora/Ulta, with a similar mid-tier price point and influencer-driven positioning.
• BH Cosmetics: Affordable DTC color cosmetics brand with broad palette and highlighter assortments, comparable cruelty-free positioning, and similar reliance on value-driven e-commerce.

Broad incumbents

• Tarte Cosmetics: Established cruelty-free pro-grade cosmetics brand with overlapping categories (highlighter, mascara, lip) and similar distribution through DTC and Ulta, but a much larger scale and broader portfolio.
• e.l.f. Beauty: Mass-market color cosmetics brand with comparable cruelty-free and vegan positioning, overlapping SKU categories, and significant DTC and retail distribution—though operating at materially larger scale.

Emerging players

• Kosas: Clean beauty indie brand with overlapping complexion and lip categories; similar DTC-led model and Sephora/Ulta distribution, but a tighter skincare-makeup hybrid positioning.
• Tower 28 Beauty: Clean, sensitive-skin-friendly indie cosmetics brand with comparable face and lip product overlap and a similar DTC-plus-Sephora/Ulta omnichannel approach.

Others

• Ulta Beauty: Major specialty beauty retailer that is both a key OFRA distribution channel and the broader retail context in which OFRA competes for shelf space and consumer mindshare.

Regional players

• Wonders Line Co., Ltd. Exclusive Japanese distributor partner for OFRA, distributing through PLAZA, LOFT, and @cosme; relevant as the channel OFRA relies on to access the Japanese market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OFRACosmetics
• YouTubeyoutube.com/c/ofracosmeticsusa
• Facebookfacebook.com/ofracosmetics
• Instagraminstagram.com/ofracosmetics
• Pinterestpinterest.com/ofracosmetics
• TikToktiktok.com/@ofracosmetics
• LinkedInlinkedin.com/company/ofra-cosmetics

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OFRA