El Taco Veloz
El Taco Veloz is a privately-held regional Mexican street food restaurant chain operating seven locations across the Atlanta metropolitan area since 1991, serving tacos, burritos, tortas, and traditional Mexican dishes via dine-in, drive-through, and online ordering to local consumers.
- Company typePrivate
- Founded1991
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What El Taco Veloz does
El Taco Veloz is a privately-held regional Mexican street food restaurant chain founded in November 1991 on Buford Highway in Doraville, Georgia, by operators serving traditional and popular Mexican fare including tacos, burritos, tortas, nachos, soups, breakfast dishes, and aguas frescas. The company operates seven restaurant locations across the Atlanta metropolitan area (Buford, Chamblee, Smyrna, Gainesville, Norcross, Doraville, Roswell), each offering dine-in, drive-through, and takeout service with extended operating hours (up to 7 AM to midnight daily). Menu items are priced from $1.99 for snacks and aguas frescas up to $14.95 for premium entrees such as Carne a la Mexicana.
The company runs a direct-to-consumer business model with transactional pay-as-you-go unit pricing. Revenue is generated through in-restaurant dining, drive-through service, and online ordering via its own platform (order.tacoveloz.com) integrated with a third-party delivery aggregator (my.avvaeats.com). The product portfolio centers on authentic Mexican street food made-to-order with fresh ingredients, with two notable premium additions (Carnitas and Carne a la Mexicana) launched in October 2022. The customer base is fragmented across local Atlanta metro consumers, with a secondary segment for large/bulk orders for events and gatherings.
The business is privately held with no disclosed parent company, institutional investment, or franchise system. Ownership structure, key shareholders, and financial details are not publicly available. El Taco Veloz has cultivated significant brand equity through 30+ years of community presence and earned-media recognition, including endorsement by Anthony Bourdain on the Travel Channel and being voted 'Best Tacos in Atlanta' by the Atlanta Journal Constitution. The corporate office at 3490 Shallowford Rd NE in Atlanta handles administrative functions, customer service, and large-order coordination, while each restaurant operates under a designated location manager (Veronica Castillo, Sonia Soto, Jose L. Escobar, Zuly Diaz, Paula Lopera, Edilberto Montenegro).
El Taco Veloz firmographics
Firmographics- Name
- El Taco Veloz
- Legal name
- El Taco Veloz
- Website
- https://tacoveloz.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- El Taco Veloz is a privately-held regional Mexican street food restaurant chain operating seven locations across the Atlanta metropolitan area since 1991, serving tacos, burritos, tortas, and traditional Mexican dishes via dine-in, drive-through, and online ordering to local consumers.
- Ownership category
- akta.pro rank
El Taco Veloz industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)
Keywords
Where El Taco Veloz is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
El Taco Veloz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Food Sales: Direct food sales at 7 restaurant locations across the Atlanta metro area, including dine-in, drive-through, and online ordering. Revenue generated from menu items including tacos, burritos, tortas, and traditional Mexican dishes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Menu items ranging from $1.99 to $14.95 |
| Unit Pricing | Pay-as-you-go | Breakfast and lunch/dinner menu items |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
El Taco Veloz product offering
Product offeringCore offering
El Taco Veloz is a restaurant chain specializing in traditional Mexican street food, offering tacos, tortas, burritos, nachos, soups, breakfast dishes, and aguas frescas. Founded in November 1991 on Buford Highway in Atlanta, the company operates 7 restaurant locations across the Atlanta metropolitan area, providing dine-in, drive-through, and online ordering services to individual consumers.
Product overview
El Taco Veloz operates as a traditional Mexican taqueria chain with a single unified restaurant concept. The product portfolio consists of authentic Mexican street food menu items organized across categories including tacos, burritos, tortas, soups, breakfast dishes, and desserts. The company operates 7 restaurant locations throughout the Atlanta metropolitan area (Buford, Chamblee, Smyrna, Gainesville, Norcross, Doraville, and Roswell) offering dine-in, takeout, and online ordering services. Key menu offerings include Tacos Mix, Super Burrito, Carne a la Mexicana, Carnitas, Torta Cubana, and various traditional Mexican breakfast and dessert items. The company was founded in November 1991 on Buford Hwy and has been recognized with multiple awards including Best Tacos in Atlanta by the AJC.
Differentiator
Problem solved
Functional benefit
Products and services
- Tacos Mix / Tacos Flour or corn tortilla filled with choice of meat (chicken, pork, or beef), onions, cilantro, and hot sauce. Priced at $2.99-$3.99. Targeted at individual diners seeking authentic Mexican street food.
- Super Burrito Flour tortilla filled with rice and beans, choice of meat, onions, cilantro, and hot sauce. Priced at $7.99-$9.50. Targeted at individual diners seeking a complete Mexican meal.
- Quesadillas Flour tortilla with chicken or beef, cheese, lettuce, tomato, jalapeños, and onions. Priced at $7.99-$9.99. Targeted at individual diners.
- Torta Cubana / Cuban-Style Sandwich Sandwich served with mayo, lettuce, onions, tomato, avocado, cheese, jalapeños, and beans. Priced at $7.99. Targeted at individual diners.
- Carne Asada / Charbroiled Steak Charbroiled steak served with rice, beans, and tortillas. Targeted at individual diners.
- Carne a la Mexicana / Mexican Style Beef Char-broiled steak prepared with onions, tomatoes, and jalapeños, served with rice, beans with cheese, and tortillas. Priced at $14.95. Targeted at individual diners.
- Carnitas / Slow-Cooked Pork Slow-cooked fried pork served with rice, beans, cheese, and tortillas. Priced at $10.50 each. Targeted at individual diners.
- Breaded Fish Filet Breaded fish served with rice, french fries, salad, and tortillas. Priced at $10.99. Targeted at individual diners.
- Lengua en Salsa / Roasted Beef Tongue Roasted beef tongue served with rice, beans, cheese, salsa verde, and tortillas. Targeted at individual diners seeking traditional Mexican offal dishes.
- Caldo de Res o Pollo Soup with vegetables and choice of meat, served with rice, onions, cilantro, lemon, and tortillas. Priced at $11.50. Targeted at individual diners.
- Menudo / Tripe Mexican Soup Tripe soup with onions, cilantro, jalapeños, and lemon, served with tortillas. Priced at $11.99. Targeted at individual diners.
- Huevos Divorciados Two eggs with fried tortillas, beans, and ham with green and red hot sauce. Priced at $6.99. Targeted at individual diners for breakfast.
- Huevos a la Mexicana / Huevos con Carne Asada Eggs prepared with jalapeño, onion, tomato, served with rice, beans with cheese, and tortillas; or scrambled eggs with steak priced at $7.50. Targeted at individual diners for breakfast.
- Mexican Desserts (Flan, Tres Leches, Churros) Traditional Mexican desserts including flan ($2.50-$3.50), tres leches cake ($4.50), and churros ($1.99). Targeted at individual diners.
- Aguas Frescas Traditional Mexican fruit-flavored beverages. Small $1.99, Large $2.75. Targeted at individual diners.
- In-Restaurant Dining Service Dine-in service at 7 restaurant locations across the Atlanta metropolitan area including Buford, Chamblee, Smyrna, Gainesville, Norcross, Doraville, and Roswell. Targeted at individual consumers and groups seeking authentic Mexican dining.
- Online Ordering and Pickup Service Online food ordering for pickup through the company's own ordering platform (order.tacoveloz.com) and third-party delivery aggregators. Targeted at individual consumers seeking convenient ordering.
- Large Order / Catering Service Bulk and large order service for events, parties, or gatherings, coordinated through the corporate office at 3490 Shallowford Rd NE, Atlanta. Targeted at customers placing large orders for events.
Companies that use El Taco Veloz
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
El Taco Veloz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
El Taco Veloz partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
El Taco Veloz competitors and assessment
Company assessmentBroad incumbents
- Taco Bell: Largest Mexican-inspired QSR chain in the US with 7,000+ locations. Competes in the value-priced Mexican QSR segment with drive-through-heavy operations, though with a more standardized, less authentic menu than El Taco Veloz.
- Moe's Southwest Grill: National fast-casual Mexican chain owned by Focus Brands with 700+ locations. Overlaps significantly with El Taco Veloz's menu (tacos, burritos, bowls) but operates at vastly greater scale with corporate infrastructure and standardized formats.
- Qdoba Mexican Eats: National fast-casual Mexican chain with 700+ locations offering build-your-own burritos, tacos, and quesadillas. Serves the same Mexican QSR customer occasion with broader geographic coverage but less authentic positioning.
- Chipotle Mexican Grill: Largest US fast-casual Mexican chain with 3,500+ locations offering assembly-line burritos, tacos, and bowls. Competes for the same Mexican QSR occasion but at national scale with substantially stronger digital ordering and supply chain capabilities.
Direct peers
- Condado Tacos: Build-your-own taco and margarita chain operating across the Midwest and Southeast US. Comparable as a fast-casual Mexican QSR with similar counter-order service model and broad menu of Mexican street food items.
- Taqueria del Sol: Atlanta-based Mexican restaurant chain founded in 2000 serving authentic Mexican fare including tacos, enchiladas, and burritos. Most directly comparable as a regional Mexican competitor in the same Atlanta metro market with similar authentic positioning and dine-in service model.
- Velvet Taco: Premium fast-casual taco concept with rotating chef-inspired menu and 24-hour service in select locations. Comparable in counter-service format and focus on quality taco offerings targeting urban food-forward customers.
- Bartaco: Fast-casual Mexican restaurant chain offering tacos, burritos, and bowls in a counter-service format with a similar authentic Mexican street food concept. Operates across multiple US markets and competes for the same dine-in and takeout customer occasions.
- Torchy's Tacos: Fast-casual taco chain originating in Austin, Texas, with locations across 20+ states. Directly comparable as a counter-service Mexican concept focused on premium taco offerings with similar price-point structure.
Others
- Yum! Brands (parent of Taco Bell): Global QSR parent company operating Taco Bell, KFC, and Pizza Hut with extensive multi-brand portfolio strategy. Relevant as a comparison point for how Mexican QSR chains can scale through corporate consolidation and supply chain leverage, though not a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
El Taco Veloz social profiles
Digital presenceEl Taco Veloz financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Taco Veloz leadership team
Management profileNumber of profiles
Profiles6 records
El Taco Veloz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Taco Veloz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Taco Veloz
What does El Taco Veloz do?
El Taco Veloz is a restaurant chain specializing in traditional Mexican street food, offering tacos, tortas, burritos, nachos, soups, breakfast dishes, and aguas frescas. Founded in November 1991 on Buford Highway in Atlanta, the company operates 7 restaurant locations across the Atlanta metropolitan area, providing dine-in, drive-through, and online ordering services to individual consumers.
Is El Taco Veloz a public or private company?
El Taco Veloz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was El Taco Veloz founded?
El Taco Veloz was founded in 1991. It employs 1 to 10 people.
Where is El Taco Veloz based?
El Taco Veloz is headquartered in Atlanta, United States, in the North America region.
How does El Taco Veloz make money?
One revenue line is on record: restaurant Food Sales.
Who are El Taco Veloz's main competitors?
Broad incumbents on record are Taco Bell, Moe's Southwest Grill, Qdoba Mexican Eats and Chipotle Mexican Grill. Direct peers are Condado Tacos, Taqueria del Sol, Velvet Taco, Bartaco and Torchy's Tacos. Yum! Brands (parent of Taco Bell) is listed as an others.
Does El Taco Veloz have an API?
No public API is recorded for El Taco Veloz.
What industry is El Taco Veloz in?
El Taco Veloz's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls). Its NAICS code is 722513 and its SIC code is 5812.