Name

Générale des Services

Legal name

SAS Groupe GDS Expansion

Website

https://generaledesservices.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Home Care Services (Services à la Personne)

NAICS

Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (624120), Social Assistance (624)

SIC

Services-Home Health Care Services (8082), Services-Personal Services (7200), Services-Social Services (8300)

akta.pro primary industry

Private Duty Personal Care Agencies (Non-Medical Home Care Providers) (HLADAGAL)

akta.pro secondary industries

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA), Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

Keywords

• Home care services
• Elderly care assistance
• Childcare and tutoring
• Teleassistance monitoring
• Franchise network

Headquarters

HQ city

Angers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Services à la personne (Home Care Services): Direct provision of home services to individual clients including cleaning, ironing, childcare, elderly care, gardening, DIY, computer assistance, pet care, and delivery services. Services are billed typically on an hourly or per-intervention basis and are eligible for 50% tax credit in France. Both provider (prestataire) and mandate (mandataire) employment models are offered.
2. Téléassistance subscription: Monthly subscription services for teleassistance devices and monitoring. Plans range from essential indoor coverage to full indoor+outdoor with geolocation. Starting from €29.90/month, eligible for 50% tax credit, no commitment duration.
3. Franchise fees and royalties: Revenue generated from franchise network expansion through franchise fees and ongoing royalties paid by independent franchisees operating Générale des Services agencies across France.
4. Box services à domicile: Pre-purchased service packages (box) for home services such as cleaning or gardening, valid for 12 months after purchase. Currently tested in 8 agencies with broader network rollout planned.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Générale des Services is a French national franchise network providing multi-service home care and personal services to individual clients. Through 80+ local agencies, it delivers housekeeping, ironing, elderly and disabled home assistance, childcare and tutoring, gardening, handyman work, transportation assistance, pet sitting, IT support, and home delivery, alongside a tiered 24/7 Téléassistance platform with fall detection, geolocation, and video consultation. All services are eligible for the 50% French personal services tax credit and are delivered by approximately 2,500 salarié(e)s across the network.

Product overview

Générale des Services operates as a national multi-service home care franchise network offering a unified platform of in-home services for individuals and families. The core offering spans housekeeping (Ménage Repassage), home assistance for elderly and disabled persons (Aide à domicile), childcare and tutoring (Garde d'enfants / Soutien scolaire), gardening and handyman work (Jardinage / Bricolage), transportation assistance (Accompagnement Transport), IT support (Assistance informatique), pet sitting (Garde d'animaux), meal and grocery delivery (Livraison à domicile), and tutoring (Cours à domicile). The Téléassistance Autonomie tiered platform — covering Essentielle, Sérénité, Sérénité+, and Mobilité plans — serves as the company's flagship technology product, offering 24/7 teleassistance with fall detection, geolocation, and video consultation. Add-on modules include the Ardoiz senior tablet, home adaptation services (stair lifts, bathroom renovations via Accedons), and gift-box service vouchers (Box de services à domicile). All services are delivered through a network of more than 80 proximity agencies across France.

Differentiator

Problem solved

Functional benefit

Products and services

• Ménage Repassage (Housekeeping and Ironing) Housekeeping and ironing services performed by professional interveners at clients' homes, available on a regular or one-time basis. Targeted at individual households and seniors seeking domestic support.
• Aide à domicile pour personnes âgées / personnes handicapées Home assistance for elderly and disabled individuals covering essential daily acts, companionship, and support with personal care. Targeted at seniors and adults with reduced mobility wishing to remain living independently at home.
• Téléassistance Autonomie Teleassistance service with four tiers of plans (Essentielle, Sérénité, Sérénité+, Mobilité) providing 24/7 monitoring, fall detection, geolocation, and video consultation capabilities for seniors and at-risk individuals at home and outdoors. Includes a 35g waterproof watch button with automatic fall detection, tactile centrale for video consultation, and dedicated mobile app for geolocation.
• Garde d'enfants Soutien scolaire (Childcare and Academic Support) Childcare services including babysitting, school transport, after-school activities, and tutoring support for school-age children. Targeted at working parents and families needing qualified childcare and homework help.
• Jardinage Petits travaux (Gardening and Minor DIY) Gardening and minor DIY/handyman services for outdoor maintenance and small repairs at clients' homes. Targeted at individual households and seniors needing outdoor upkeep and small repairs.
• Bricolage Petits travaux (Handyman and Small Repairs) Handyman and small repair services covering odd jobs and minor construction or maintenance tasks at home. Targeted at individual households needing reliable small repairs.
• Tablette Ardoiz (Senior Tablet) A senior-friendly tablet device and digital companion with simplified interface, video conferencing, press subscriptions, and free 6-day-per-week user support, sold in partnership with Ardoiz. Targeted at seniors seeking simple digital communication and entertainment.
• Adaptation du logement (Home Adaptation) Home adaptation services including stairlift installation (via Accedons partnership) and bathroom renovations such as walk-in showers and anti-slip flooring to prevent falls. Targeted at seniors and people with reduced mobility.
• Livraison à domicile (Home Delivery) Home delivery services covering meal delivery, grocery shopping, medication delivery, and goods transport, with co-transport solutions available across France. Targeted at seniors and households needing regular or occasional deliveries.
• Assistance informatique (In-Home IT Support) In-home computer and IT support including troubleshooting, hardware and software installation, maintenance, security, and basic user training across Windows, MacOS, and Linux. Targeted at seniors and households needing personalized IT assistance.
• Garde d'animaux (Pet Sitting) Pet sitting service for dependent persons who are temporarily or durably unable to care for their companion animals, including feeding, walks, veterinary visits, and grooming. Targeted at seniors and dependent individuals.
• Accompagnement Transport (Transportation and Escort) Transportation and escort services for elderly and disabled individuals to medical appointments, outings, and other destinations. Targeted at seniors and people with reduced mobility.
• Box de services à domicile (Pre-Purchased Service Boxes) Pre-purchasable service boxes (gift vouchers) allowing clients to pre-buy housekeeping or gardening sessions, valid for 12 months after purchase. Targeted at gift buyers and households wanting to pre-pay for home services.
• Cours à domicile (In-Home Tutoring) In-home tutoring and academic support services for students at all education levels. Targeted at families and students needing at-home academic support.

Quantifiable outcome

• 96% client satisfaction rate (annual survey 2025)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CapvitalcoreStrategic or Co-development Partner · 31 May 2024Partnership with Capvital, the expert in home maintenance (maintien à domicile). The partnership was highlighted at a seminar in Bordeaux in May 2024, focusing on strengthening services for maintaining people at home.
• MutuaidecoreStrategic or Co-development Partner · 15 May 2023Mutuaide joined the assistance pole of Générale des Services. This partnership strengthens the network's assistance and home support offering, integrating Mutuaide's assistance services with the network's personal services.
• ACCEDONScoreStrategic or Co-development PartnerPartnership with ACCEDONS group for home adaptation solutions. Specifically offers stairlift installation (with free installation promotion) and bathroom accessibility modifications (walk-in showers, raised toilets, non-slip flooring) for seniors and people with reduced mobility.
• ARDOIZcoreTechnology or IntegrationPartnership for the ARDOIZ senior tablet - a dedicated easy-to-use tablet for seniors enabling communication, information access, and entertainment. Includes 6-day/week advisory support for users. Logo featured on website under 'They trust us' section.
• Domus PréventionminorStrategic or Co-development PartnerPartner organisation focused on home prevention. Logo featured under 'Ils nous font confiance' (They trust us) section.
• Fédération Européenne des Services à la Personne (EFSI)coreStrategic or Co-development PartnerEuropean Federation of Personal Services - supported Générale des Services at the European Franchise Awards 2022. Declared the network as embodying the sector's commitment to meeting major societal challenges with a global response to home care needs.
• IFMDOM (Institut de Formation aux Métiers du service à DOMicile)coreOthersIntegrated training institute of the network providing qualification and ongoing professional development for home care workers. Obtained Qualiopi certification. Offers training to both network employees and external candidates.

Scale indicators7 records

Recent moves19 records

Expansion highlights6 records

Regional players

• Age d'Or Services: Age d'Or Services is a French franchise network specializing in personal services for seniors (housekeeping, meals, transport, teleassistance). Comparable to Générale des Services in the elderly segment but with a more focused elderly-only positioning.

Direct peers

• Petits-Fils: Petits-Fils is a French franchise network providing in-home assistance for elderly people, with comparable teleassistance-adjacent services and a similar franchise-led growth model to Générale des Services.
• Senior Compagnie: Senior Compagnie is a French franchise network specializing in home care for seniors and dependent persons, overlapping directly with Générale des Services' elderly care and teleassistance product lines.
• O2 (Oui Care): O2 is one of France's largest home services franchise networks (housekeeping, childcare, elderly care) operating under parent Oui Care. It is the closest direct competitor to Générale des Services in the multiservice à la personne category, with comparable franchise model, national footprint, and service breadth.
• AXEO Services: AXEO Services is a French franchise network offering housekeeping, gardening, handyman, and home care services — directly competing with Générale des Services across the same multiservice à la personne category with similar franchisee-based national coverage.
• Centre Services: Centre Services is a French franchise network providing personal services (cleaning, ironing, gardening, small jobs, elderly assistance) through local agencies — directly comparable to Générale des Services' franchise model and multiservice offering.
• ADMR (Association du Service à Domicile): ADMR is the largest French non-profit home services network (housekeeping, childcare, elderly care) with thousands of local branches. It is a long-standing competitor in the same multiservice à la personne market though structured as an associative network rather than a commercial franchise.

Broad incumbents

• Oui Care: Oui Care is the parent group of O2 and a leading French home services platform with private equity backing. It represents the consolidated, scaled competitor that Générale des Services competes against in franchise recruitment and end-market positioning.
• Korian (Clariane): Korian (now Clariane) is a major European senior care operator with significant French home care and nursing home presence. It competes broadly in the same silver economy category but at a much larger scale and with institutional infrastructure Générale des Services does not have.
• DomusVi: DomusVi is one of France's largest senior care groups (nursing homes, assisted living, and home care services). It overlaps with Générale des Services through its Domaliance home care brand but is a much broader institutional player in the silver economy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/groupegds
• Facebookfacebook.com/GeneraledesServicesGroupe
• LinkedInlinkedin.com/company/generale-des-services-groupe

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Générale des Services