Amazon Watch

Name

Amazon Watch

Legal name

Amazon Watch

Website

https://amazonwatch.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Environmental Advocacy and Conservation Nonprofit

NAICS

Environment, Conservation and Wildlife Organizations (813312), Human Rights Organizations (813311), Social Advocacy Organizations (81331)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAFAK

Consumer Rights & Public Interest Advocacy

Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations

Keywords

• Rainforest conservation
• Indigenous rights advocacy
• Environmental nonprofit
• Corporate accountability campaigns
• Climate justice organizing

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Individual Donations: Amazon Watch relies primarily on individual donations from supporters worldwide. Donors can make one-time gifts, monthly contributions through the Amazon Allies program, or stock donations. The organization is a 501(c)(3) nonprofit with U.S. tax-deductible donations (Tax ID: 95-4604782).
2. Monthly Giving (Amazon Allies): The Amazon Allies monthly sustainer program provides consistent, reliable support to Indigenous peoples resisting deforestation and advancing land rights. Monthly donors support initiatives including Earth Defenders' safety, women's leadership, regenerative economies, solar energy access, and community organizing.
3. Merchandise Sales: The Amazon Watch Store sells shirts and gear, with proceeds directly supporting organizational work.
4. Planned Giving and Estate Gifts: Legacy gifts including bequests in wills, Revocable Living Trust beneficiaries, IRA/401(k) designations, and life insurance policy beneficiaries.
5. Corporate/Business Support: Business supporters can partner with Amazon Watch through customizable, creative support arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

Amazon Watch is a 501(c)(3) nonprofit organization that mobilizes donor funding and runs international advocacy campaigns to protect the Amazon rainforest and advance the rights of Indigenous peoples. It directly channels resources to Indigenous partner organizations (via funds such as the Amazon Defenders Fund and Power to the Protectors Fund) and conducts corporate accountability campaigns targeting oil, mining, agribusiness, and financial institutions driving Amazon destruction.

Product overview

Amazon Watch is a 501(c)(3) nonprofit organization (founded in 1996) that operates as a single integrated advocacy and solidarity platform rather than a commercial product suite. Its offerings consist of campaign programs focused on protecting the Amazon rainforest: the End Amazon Crude campaign opposing oil drilling, Mining Out of the Amazon campaign, Secure Indigenous Land Rights campaign, and Amazon Crime campaign. Financial support mechanisms include the Amazon Defenders Fund (emergency response), Women Defenders Program, Power to the Protectors Fund, and the Amazon Allies monthly giving program. Supplementary offerings include the Amazon Watch Store (merchandise) and the Eye on the Amazon newsletter.

Differentiator

Problem solved

Functional benefit

Brands

• Amazon Defenders Fund: A fund that mobilizes resources directly to Amazonian peoples to support their solutions for their territories, including safety, women's leadership, regenerative economies, solar energy, communications systems, and community organizing.
• Women Defenders
• Power to the Protectors Fund
• Amazon Allies

Products and services

• Amazon Defenders Fund Emergency response and solidarity fund mobilizing resources directly to Indigenous Earth Defenders facing threats, criminalization, or violence in defense of the Amazon rainforest; supports safety, women's leadership, regenerative economies, solar energy, communications systems, and community organizing.
• Women Defenders Program
• Power to the Protectors Fund
• Amazon Allies Monthly Giving Program
• Amazon Watch Store
• Eye on the Amazon Newsletter

Quantifiable outcome

• 6 million hectares of rainforest defended by partners
• +8 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered notable, core and minor.

• Playing For ChangenotableStrategic or Co-development Partner · 19 June 2026Playing For Change, a Certified B Corp dedicated to inspiring and connecting the world through music, partnered with Amazon Watch for the 'Acontecer' Song Around The World track. The song features musicians including Dani Lança, Manu Chao, and Alexandre Carlo, delivering an environmental message calling to protect the Amazon rainforest ('Mamazonia'). Proceeds and awareness are tied to Amazon Watch's conservation work.
• Rainforest Action Network (RAN)coreStrategic or Co-development Partner · 7 May 2026Rainforest Action Network and a coalition of partner NGOs (including Amazon Watch) actively shaped the First Conference on Transitioning Away from Fossil Fuels in Santa Marta, Colombia. Released policy brief 'Financing a Fossil-Free Future' advocating for financial system reform to align public and private finance with managed fossil fuel phaseout.
• Oona Chaplin (Narrator)minorGTM or Marketing Partner · 1 January 2026Oona Chaplin, actress and granddaughter of Charlie Chaplin, narrated an Amazon Watch short film in 2026 that draws parallels between fictional land-grabbing in Avatar and real-world destruction of Indigenous territories. Her involvement brings celebrity visibility to Amazon Watch's mission.
• Indigenous Organizations (AIDESEP, ORAU)coreStrategic or Co-development PartnerAmazon Watch partners with Indigenous organizations including the Interethnic Association for the Development of the Peruvian Rainforest (AIDESEP) and Regional Organization of AIDESEP Ucayali (ORAU) to support Kakataibo communities and other Indigenous peoples in defending their territories through legal action, international advocacy, and direct accompaniment.
• Munduruku PeoplecoreStrategic or Co-development PartnerAmazon Watch accompanied the Munduruku people in their successful campaign to revoke Decree 12,600 on Tapajós River privatization. Supported their blockade of Cargill's grain terminal in Santarém, Brazil, and provided ongoing solidarity for their territorial defense.
• Kichwa People of SarayakucoreStrategic or Co-development PartnerAmazon Watch has been an ally of the Sarayaku people since the beginning, supporting their women's organizations. Campaigns have brought visibility to their struggles against oil extraction in the Ecuadorian Amazon.
• Shuar PeoplecoreStrategic or Co-development PartnerAmazon Watch supports Shuar leader Catalina Chumpi and broader Shuar community resistance to extraction in Ecuadorian Amazon. Organization stands with communities when they resist and advocates to world leaders.
• Chapra NationcoreStrategic or Co-development PartnerAmazon Watch supported Chapra Nation President Olivia Bisa Tirko and community when they faced criminalization for defending the forest and territory. Provided visibility and international advocacy support.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Conservation International: Broad incumbent — major environmental NGO with extensive Amazon Basin programs and corporate partnerships. Operates at a much larger scale than Amazon Watch and overlaps on forest protection and Indigenous land tenure work.
• Environmental Defense Fund: Broad incumbent — large U.S. environmental advocacy and science organization with corporate-engagement and climate work overlapping Amazon Watch's anti-fossil fuel and corporate accountability campaigns.
• Friends of the Earth: Broad incumbent — environmental advocacy network with campaigns on deforestation, fossil fuels, and climate. Operates globally with grassroots and policy work overlapping Amazon Watch's anti-extraction advocacy.
• World Wildlife Fund: Broad incumbent — global conservation giant with significant Amazon program, including Indigenous partnerships and corporate accountability work. Larger scale and brand but similar mission scope around forest preservation and species protection.
• Greenpeace USA: Broad incumbent — large, established environmental advocacy organization running Amazon-related campaigns including deforestation and fossil fuel opposition. Wider portfolio than Amazon Watch but overlaps directly on Amazon crude and Indigenous rights work.

Direct peers

• Survival International: Direct peer — global nonprofit focused on Indigenous peoples' rights and tribal land defense. Overlaps with Amazon Watch on Indigenous territorial defense, anti-extraction campaigns, and international advocacy for tribal sovereignty.
• Cultural Survival: Direct peer — Indigenous-advocacy nonprofit operating internationally with similar grantmaking, capacity-building, and advocacy programs supporting Indigenous communities, including those in the Amazon Basin.
• Rainforest Action Network: Direct peer — also a U.S.-based nonprofit campaigning against fossil fuel financing and rainforest destruction. Co-partnered with Amazon Watch on the Santa Marta fossil fuel transition conference and 'Financing a Fossil-Free Future' policy brief, indicating close operational alignment.
• Amazon Conservation Team: Direct peer — nonprofit dedicated to protecting the Amazon in partnership with Indigenous peoples. Uses a similar accompaniment model and operates conservation and Indigenous-rights programs in the same Amazon Basin geographies as Amazon Watch.

Emerging players

• 350.org: Emerging player — climate-focused advocacy organization with significant grassroots mobilization on fossil fuel phase-out. Overlaps with Amazon Watch on anti-extraction campaigns and climate diplomacy at COP forums, though broader in geographic and topical scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/amazonwatch
• YouTubeyoutube.com/user/AmazonWatch
• Facebookfacebook.com/amazonwatch
• LinkedInlinkedin.com/company/amazon-watch
• Instagraminstagram.com/amazonwatch

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazon Watch