Harvey Roofing Products
South African manufacturer of lightweight steel and mineral polymer composite roofing tiles, founded 1967 as a division of Macsteel Service Centres SA, serving homeowners, hospitality lodges, and commercial builders domestically and in Zambia, Zimbabwe, and the UK.
- Company typePrivate
- Founded1967
- HeadquartersJohannesburg, South Africa
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Harvey Roofing Products does
Harvey Roofing Products (Pty) Limited is a South African manufacturer of lightweight roofing tiles, founded in 1967 and operating as a division of Macsteel Service Centres SA. The company's core products are stone-coated steel roof tiles (Harvey Elite, Harvey Elite Plus, and Harvey Thatch) sold primarily through South African hardware retailers BUCO, Build-It, Cashbuild, and Leroy Merlin. In April 2024, the firm expanded into mineral polymer composite roof tiles with the launch of Harvey EcoTile, manufactured at a newly automated Brakpan plant from 97% recycled raw materials using a 100% waterless process with zero harmful emissions.
The technology base rests on patented bonding of natural stone granules to Alu-Zinc coated steel substrates, a unique Strengthening Rib geometry, a precision overlapping installation system, and for EcoTile a through-colour mineral pigment formulation that has passed accelerated UV testing equivalent to over 30 years of exposure. Supporting offerings include Harveycote acrylic roof paint and purpose-designed Solar Brackets that enable solar PV mounting without tile piercing. Key technical metrics include tiles weighing one sixth of concrete equivalents, four times the strength of concrete, A-Class SANS 10177-12 fire ratings, and SANS 10400-T compliance for EcoTile.
Revenue is generated primarily through one-time hardware sales via retail channels domestically and through wholly-owned/partner regional distribution in Zambia, Zimbabwe, and the United Kingdom. EcoTile and Solar Brackets are sold direct from the Brakpan facility on a quote basis. The firm supplements channel sales with a trained Harvey Approved Contractor installer network and a consumer-facing website that includes an AI Assistant for customer enquiries. Customer segments span homeowners (re-roofing and new builds), hospitality and wildlife-tourism lodges (with strong overlap between fire safety, vermin-proofing, and thatch aesthetics), commercial and institutional buildings, Light Steel Frame builders, and heritage/vernacular architecture projects. No external funding rounds or independent investors have been disclosed; the company operates within the Macsteel group.
Harvey Roofing Products firmographics
Firmographics- Name
- Harvey Roofing Products
- Legal name
- Harvey Roofing Products (Pty) Limited
- Website
- https://harveyroofingproducts.co.za
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- South African manufacturer of lightweight steel and mineral polymer composite roofing tiles, founded 1967 as a division of Macsteel Service Centres SA, serving homeowners, hospitality lodges, and commercial builders domestically and in Zambia, Zimbabwe, and the UK.
- Ownership category
- akta.pro rank
Harvey Roofing Products industry classification
Industry- Product category
- Lightweight Roofing Materials
- NAICS
- Rolled Steel Shape Manufacturing (331221), Aluminum Sheet, Plate, and Foil Manufacturing (331315)
- SIC
- Sheet Metal Work (3444), Fabricated Structural Metal Products (3440), Metal Forgings & Stampings (3460)
- akta.pro primary industry
- Metal Roofing Systems (IMADAFAB)
- akta.pro secondary industries
- Metal Roofing & Wall Panels (Architectural/Structural) (IMADACAG), Roof Coatings & Elastomeric Coatings (IMADAKAF), Flashing, Edge Metal & Roof Accessories (IMADAFAJ), Roofing Materials Retail (Shingles, Underlayment, Flashing) (CRAIAEAC)
Keywords
Where Harvey Roofing Products is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices6 records
Markets served
Harvey Roofing Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Roofing Product Sales (Retail & Distribution): Harvey Elite, Elite Plus, and Harvey Thatch are sold through major South African retail hardware chains (BUCO Hardware, Build-It, Cashbuild, Leroy Merlin). Revenue is generated through one-time product sales at retail price points. Harvey EcoTile is sold directly from the Brakpan facility and delivered to customer sites.
- Direct Sales — EcoTile & Solar Brackets: Harvey EcoTile and Harvey Solar Brackets are sold directly from the Harvey Roofing Products Brakpan facility. EcoTile pricing is quote-based through the contact form. Solar Brackets are delivered nationwide directly from the facility.
- HarveyCote Roof Paint Sales: HarveyCote, a pure acrylic roof paint, is sold as a complementary product to the roofing range. Available in five popular colours, it is sold directly from Harvey Roofing Products.
- International Sales (Zambia, Zimbabwe, UK): International distribution through owned/partner offices: Harvey Products Ltd in Zambia (Lusaka and Kitwe), HRP Zambezi Region (Pvt) Ltd in Zimbabwe (Harare), and Harveyroofs in the United Kingdom. Revenue flows through these regional operations.
Go-to-market motion3 records
Distribution channels8 records
Marketing channels7 records
Harvey Roofing Products product offering
Product offeringCore offering
Harvey Roofing Products manufactures and distributes lightweight stone-coated steel roof tiles (Harvey Elite, Harvey Elite Plus, Harvey Thatch) and a mineral polymer composite roof tile (Harvey EcoTile) at its Brakpan facility. It supplies complementary products including Harveycote acrylic roof paint and purpose-designed Solar Brackets for solar panel and geyser mounting on Harvey tile roofs.
Product overview
Harvey Roofing Products is a division of Macsteel Service Centres SA, offering a comprehensive portfolio of lightweight roofing solutions. The product range centers on four main steel and composite roof tile systems: Harvey Elite (entry-level steel tile), Harvey Elite Plus (premium steel tile with thicker substrate), Harvey Thatch (stone-coated steel mimicking traditional thatch), and Harvey EcoTile (mineral polymer composite made from recycled materials). Supporting offerings include Harveycote acrylic roof paint and purpose-designed Solar Brackets for solar panel mounting. All products feature overlapping installation systems, lightweight design enabling installation over existing roofs, and carry 20-year warranties (EcoTile carries 30-year warranty). Products are sold through hardware retailers including BUCO, Build-It, Cashbuild, and Leroy Merlin in South Africa, with international presence in Zambia, Zimbabwe, and UK.
Differentiator
Problem solved
Functional benefit
Brands
- Harvey Elite: Lightweight steel roof tile with 0.35mm substrate, most cost-effective option in the Harvey range
- Harvey Elite Plus
- Harvey Thatch
- Harvey EcoTile
- Harveycote
- Solar Brackets
Products and services
- Harvey Elite A lightweight, leakproof and weatherproof steel roof tile designed for affordability and ease of installation. Uses a unique Strengthening Rib design and high-grade materials. Targets homeowners, builders and commercial property owners seeking a low-maintenance alternative to concrete and traditional steel roofing.
- Harvey Elite Plus A premium steel roof tile with a thicker substrate (0.45mm) than standard Harvey Elite, combining classic appeal with enhanced structural strength. Suited to homeowners and developers wanting the aesthetic of Harvey Elite with additional robustness.
- Harvey Thatch A stone-coated steel roof tile designed to replicate traditional thatch aesthetics while eliminating the maintenance, fire risk, and vermin problems of natural thatch. Targeted at game lodges, resorts and heritage-style properties.
- Harvey EcoTile A revolutionary mineral polymer composite roof tile made from 97% recycled materials (polyolefin plastic and waste mineral), up to 70% lighter than concrete and 4x stronger. Non-corrosive, 100% recyclable, through-coloured for fade resistance, with a 30-year warranty and Agrement Certification. Sold direct from the Brakpan facility.
- Harveycote A pure acrylic roof paint formulated for lasting durability and all-weather protection, using the same coating as Harvey roof tiles. Available in five popular colours and applied directly to concrete tile or steel roofs for restoration and re-coating.
- Harvey Solar Brackets Purpose-designed mounting solution for installing solar panels and solar geysers on Harvey tile roofs. Made from Zinc-Aluminium coated high tensile steel with a self-clinching stud that mounts without piercing tiles, eliminating leak risk. Withstands wind uplift loads of up to 2 kN/m².
Quantifiable outcome
- One sixth the weight of concrete tiles — one truckload of Harvey tiles equals six truckloads of concrete materials in coverage
- +7 more outcomes
Companies that use Harvey Roofing Products
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles6 records
Harvey Roofing Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
Harvey Roofing Products partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- BUCO HardwarecoreBUCO Hardware is one of South Africa's largest retail hardware chains and serves as a primary distribution channel for Harvey Elite, Elite Plus, and Harvey Thatch roof tiles. Consumers can view offers and locate nearest stores through the Harvey Roofing Products website.
- Build-ItcoreBuild-It is a South African hardware retail chain distributing Harvey Elite, Elite Plus, and Harvey Thatch roof tiles through its branch network across the country.
- CashbuildcoreCashbuild is a value-focused South African hardware retailer distributing Harvey Elite, Elite Plus, and Harvey Thatch tiles, providing affordable access to Harvey products for budget-conscious consumers.
- Leroy Merlin South AfricacoreLeroy Merlin is an international DIY retail chain operating in South Africa, distributing Harvey Elite, Elite Plus, and Harvey Thatch tiles through its retail stores.
- Benguela Eco-RoofingminorWestern Cape-based installer and distributor of Harvey EcoTile, Elite, and Thatch roof tiles, operating under the Harvey Approved Contractor programme.
- Harvey Products Ltd (Zambia)coreRegional distribution partner for all Harvey roofing products in Zambia, with offices in Lusaka and Kitwe. Handles sales, distribution, and customer support for the Zambian market.
- HRP Zambezi Region (Pvt) Ltd (Zimbabwe)coreRegional distribution partner for all Harvey roofing products in Zimbabwe, with an office in Harare. Handles sales, distribution, and customer support for the Zimbabwean market.
- Harveyroofs (United Kingdom)coreRegional distribution partner for Harvey roofing products in the United Kingdom, operating from Swansea Enterprise Park. Handles sales and distribution for the UK market.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Harvey Roofing Products competitors and assessment
Company assessmentDirect peers
- Metrotile (Wienerberger): Metrotile produces lightweight stone-coated and painted metal roofing tiles for residential and commercial use. Its product positioning, channel strategy, and target customers are closely aligned with Harvey's core steel tile range.
- Roser Roofing Systems: Roser is a Korean-origin manufacturer of stone-coated metal roofing tiles with global distribution. Its product specifications, warranty terms, and target segments closely overlap Harvey's Elite and Thatch offerings.
- Tilcor Roofing Systems: Tilcor manufactures stone-coated steel roofing tiles with a comparable profile-based product family. It competes with Harvey in both residential re-roofing and new-build markets, particularly across Africa, Australasia, and the Americas.
- Decra Roofing Systems: Decra is a global pioneer and leading manufacturer of stone-coated steel roofing tiles. It is a direct competitor to Harvey's Elite and Thatch product lines, serving similar residential and commercial roofing customers with comparable lightweight metal-tile systems.
- Gerard Roofs (Fletcher Building): Gerard manufactures stone-coated steel roofing tiles distributed globally through a similar channel model. It competes directly with Harvey's profiled steel roofing range across multiple international markets.
Broad incumbents
- CSR Limited: CSR is a large Australasian building products group with roofing, insulation, and lightweight construction offerings. While broader in portfolio, it competes in adjacent categories such as roofing materials and light steel frame construction systems.
- Boral Limited: Boral is an international building materials group with roofing, masonry, and light-weight construction products. It is a broad incumbent whose roofing and wall-system businesses partially overlap Harvey's market.
Regional players
- Safintra South Africa: Safintra is a South African metal roofing and cladding supplier within the Safal Group. It is a regional competitor offering profiled metal roofing sheets and is comparable through its South African distribution and steel-input supply chain.
- Global Roofing Solutions: Global Roofing Solutions is a South African manufacturer of metal roofing and cladding systems. It serves overlapping commercial and industrial roofing customers in the same domestic market as Harvey.
Others
- Lightweight Steel Frame Association (LSF-SA): LSF-SA is a South African industry body promoting light steel frame construction, a key end-market for EcoTile. It is thematically related as an enabler of the modern construction methods that Harvey EcoTile is specifically designed to serve.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Harvey Roofing Products social profiles
Digital presenceHarvey Roofing Products compliance and trust
Trust signalCompliance4 records
Harvey Roofing Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harvey Roofing Products leadership team
Management profileNumber of profiles
Harvey Roofing Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harvey Roofing Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harvey Roofing Products
What does Harvey Roofing Products do?
Harvey Roofing Products manufactures and distributes lightweight stone-coated steel roof tiles (Harvey Elite, Harvey Elite Plus, Harvey Thatch) and a mineral polymer composite roof tile (Harvey EcoTile) at its Brakpan facility. It supplies complementary products including Harveycote acrylic roof paint and purpose-designed Solar Brackets for solar panel and geyser mounting on Harvey tile roofs.
Is Harvey Roofing Products a public or private company?
Harvey Roofing Products is a private company. It is classified as corporate owned and is currently operating.
When was Harvey Roofing Products founded?
Harvey Roofing Products was founded in 1967. It employs 51 to 100 people.
Where is Harvey Roofing Products based?
Harvey Roofing Products is headquartered in Johannesburg, South Africa, in the Africa region.
How does Harvey Roofing Products make money?
Four revenue lines are on record. Roofing Product Sales (Retail & Distribution) is the primary driver. The others are direct Sales — EcoTile & Solar Brackets, harveyCote Roof Paint Sales and international Sales (Zambia, Zimbabwe, UK).
Who are Harvey Roofing Products's main competitors?
Direct peers on record are Metrotile (Wienerberger), Roser Roofing Systems, Tilcor Roofing Systems, Decra Roofing Systems and Gerard Roofs (Fletcher Building). Broad incumbents are CSR Limited and Boral Limited. Regional players are Safintra South Africa and Global Roofing Solutions. Lightweight Steel Frame Association (LSF-SA) is listed as an others.
Does Harvey Roofing Products have an API?
No public API is recorded for Harvey Roofing Products.
What industry is Harvey Roofing Products in?
Harvey Roofing Products's product category is Lightweight Roofing Materials. Its primary akta.pro industry code is IMADAFAB, Metal Roofing Systems, with a secondary code of IMADACAG, Metal Roofing & Wall Panels (Architectural/Structural). Its NAICS code is 331221 and its SIC code is 3444.