What Antamedia does

Antamedia is a privately held software company headquartered in Belgrade, Serbia, founded in 2006 (with the corporate entity registered in 2001 as ANTAMEDIA MDOO). The company builds a unified guest WiFi management and customer engagement platform serving hospitality venues (hotels, cafes, restaurants), public venues (libraries, airports, hospitals, transport hubs), ISPs and WISPs, smart-city/municipal deployments, internet cafes, and gaming lounges. The firm was previously known as Start Hotspot and operates with 11-50 employees, entirely bootstrapped with no external funding rounds disclosed.

The platform comprises five integrated software products delivered through a single login: Enterprise WiFi System (on-premise or cloud-VM deployment for medium/large networks with a 50-AP minimum and multi-tenant reseller support), WiFi Hotspot (cloud-hosted multi-vendor system for sub-50-AP networks with subscription billing), Digital Guide (QR-based contactless hospitality concierge), Cafe & Kiosk (cloud-managed public-computer and gaming-console session control), and Engage (CRM combining lead capture, email/WhatsApp campaigns, live chat, and AI-assisted Smart Forms). The technology stack supports RADIUS/AAA authentication, captive portals, social login (Facebook, Google, LinkedIn, Twitter/X, VK), multi-vendor hardware integration (MikroTik, Ubiquiti UniFi, Aruba, Cisco, Ruckus, TP-Link, Grandstream), and third-party services including PayPal, SendGrid, Twilio SMS/WhatsApp, Amazon SES, OpenAI, Debounce, and DataForSEO.

Antamedia's go-to-market combines product-led growth (15-day free trial, self-serve cloud onboarding with regional server selection) with a partner/reseller channel offering white-label branding, license discounts, and multi-tenant deployment for MSPs, ISPs, WISPs, system integrators, hospitality technology providers, and marketing agencies. Enterprise WiFi deals are closed via direct sales. Revenue is generated through per-AP cloud subscription billing, one-time or subscription licensing on Enterprise WiFi, partner license revenue, and integrated payment-gateway transactions (with no revenue sharing on end-customer voucher/ticket sales). The company maintains a global footprint with servers in the Americas and EMEA/Asia/Australia, and lists Shoalhaven City Council (Australia) as its sole public case-study customer.

Name

Antamedia

Legal name

ANTAMEDIA MDOO

Website

https://antamedia.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Antamedia is a bootstrapped Belgrade-based software company providing a unified guest WiFi management and customer engagement platform for hospitality venues, ISPs, public venues, and municipalities globally, delivered as cloud or on-premise solutions.

Ownership category

akta.pro rank

Product category

WiFi Management Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Cloud & Hybrid Network Management (Multi-Cloud Networking Ops) (HDAFAMAJ)

Keywords

• Guest WiFi management
• WiFi hotspot software
• Captive portal solutions
• Enterprise WiFi systems
• WiFi marketing platform

Headquarters

HQ city

Belgrade

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Cloud WiFi Hotspot Subscription: Subscription-based cloud-hosted WiFi management for smaller deployments. Billed per AP/router with minimum 1 AP requirement. Monthly or yearly billing cycles.
2. Enterprise WiFi System License: One-time payment or subscription model for on-premise/server deployment. Billed per AP/router with minimum 50 APs. Suitable for medium/large networks.
3. Partner/Reseller Revenue: Partners resell Antamedia software with high-profit margins under white label branding. Partners receive license discounts and exclusive access to platform management tools.
4. Paid WiFi Access/Vouchers: Businesses can monetize guest WiFi through prepaid accounts, voucher tickets, and paid Internet plans. Revenue goes directly to businesses with no revenue sharing with Antamedia.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Antamedia develops and sells a unified cloud-based software platform for managing guest WiFi access, captive portals, AAA/RADIUS authentication, hotspot billing, digital concierge services, public computer/console control, and customer engagement/CRM. It is delivered as either a cloud-hosted subscription (WiFi Hotspot) or an on-premise/self-hosted license (Enterprise WiFi System) with optional white-label branding for resellers and MSPs.

Product overview

Antamedia is a unified guest WiFi, digital services, and customer engagement platform comprising five integrated software solutions: Enterprise WiFi System (for large networks on customer servers/VMs), WiFi Hotspot (cloud-managed for smaller deployments), Digital Guide (QR-based hospitality concierge), Cafe & Kiosk (public computer and console management), and Antamedia Engage (CRM with email/WhatsApp campaigns, live chat, and AI-powered Smart Forms). The platform is delivered as cloud-hosted or on-premise solutions with white-label options for partners and MSPs. It serves diverse industries including hospitality, retail, ISPs, healthcare, transport, and smart city deployments.

Differentiator

Problem solved

Functional benefit

Brands

• Antamedia WiFi Hotspot: Cloud-based multi-vendor WiFi system for managing access points, routers, and controllers in WiFi networks; suitable for smaller networks under 50 APs.
• Antamedia Enterprise WiFi System
• Antamedia Digital Guide
• Antamedia Cafe & Kiosk
• Antamedia Engage
• Antamedia Chat

Products and services

• Antamedia Platform Unified cloud-based platform combining WiFi management, digital guest services, public computer control, and customer engagement tools under a single login. Supports cloud-hosted or on-premise deployment and serves as the foundation for all Antamedia products.
• Enterprise WiFi System Intelligent WiFi management software running on customer's own server or cloud VM. Multi-tenant, reseller-ready solution with AAA/RADIUS authentication, captive portal, billing, analytics, and full branding control. Suited for medium-to-large networks, hotel chains, ISPs, and municipalities (minimum 50 APs).
• WiFi Hotspot Cloud-based multi-vendor WiFi system managed by Antamedia. Controls access points, routers, and controllers for guest WiFi with captive portals, vouchers, payments, bandwidth limits, and marketing campaigns. Suited for smaller networks under 50 APs with subscription-based pricing.
• Digital Guide Contactless hospitality solution providing digital concierge services for hotels, resorts, and city guides. Guests access via QR code to book experiences, reserve restaurants, request amenities and housekeeping, and purchase from an integrated online store without app downloads.
• Cafe & Kiosk Cloud-managed solution for controlling Windows computers and gaming consoles in shared environments. Supports Cafe Mode for timed/billed sessions and Kiosk Mode for locked-down browser access, with Tuya IoT integration for smart power control.
• Antamedia Engage Customer engagement and CRM platform combining lead capture, contact management, email/WhatsApp campaigns, live chat, and automated follow-up sequences. Includes Smart Forms with AI Builder, Unibox unified inbox, and delivery tools with email warmup.
• Antamedia Chat (Live Chat) Real-time messaging tool for communicating with website visitors and WiFi guests. Includes pre-chat data capture, widget branding customization, and automatic saving of chats into Engage CRM for follow-up.
• Internet Cafe Software Legacy internet cafe management software for controlling public computer access, billing, and time management; predecessor to the Cafe & Kiosk cloud solution.
• Hotspot Software Legacy hotspot software for managing WiFi access, captive portals, and billing; original on-premise WiFi software offering predating the cloud WiFi Hotspot product.
• Partner Program Reseller and MSP program enabling partners to offer Antamedia software and managed services. Supports white-label branding, multi-tenant deployments, and hosted/private cloud/on-premise options, with sales support, training, and marketing materials.
• Hotel WiFi Solution Specialized WiFi solution for hotels and hospitality venues with PMS integration, guest splash pages, room-based authentication, and marketing tools tailored for hotel environments.
• ISP WiFi WiFi solution for Internet Service Providers and Wireless ISPs (WISPs) to deploy, manage, and monetize guest WiFi services across customer premises.
• Maritime WiFi WiFi solution for maritime environments including ships, cruise lines, and ports, providing onboard guest internet access and management.
• Smart City WiFi Municipal WiFi solution for smart city deployments across public spaces, with emergency notification, data analytics, and tourism-promotion capabilities.

Quantifiable outcome

• No revenue sharing with Antamedia for voucher/ticket sales - businesses keep all profits
• +1 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability1 record

Feature8 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cloud4Wi: Cloud4Wi delivers cloud-based guest WiFi, location analytics, and marketing platforms for multi-location enterprises. It directly competes with Antamedia's guest WiFi and Engage engagement modules in retail and hospitality.
• Linkyfi: Linkyfi provides guest WiFi marketing, analytics, and captive portal management for hospitality and retail chains. It is a direct peer with comparable vertical focus and similar PLG-style deployment model.
• Hotspot System: Hotspot System offers cloud-managed WiFi hotspot solutions with captive portals, billing, and social login for SMBs. It is a direct peer competing in the same small-to-mid-market WiFi management niche as Antamedia.
• Ubiquiti: Ubiquiti's UniFi platform offers cloud-managed WiFi with guest portals, hotspot billing, and analytics for SMBs and prosumer deployments. It is a direct peer competing for the same self-serve WiFi management customers as Antamedia.
• Zenreach: Zenreach (formerly Zenreach) provides guest WiFi marketing and customer data platform for restaurants, retail, and venues. It is a direct peer competing on WiFi-based customer acquisition and engagement.
• Purple WiFi: Purple provides guest WiFi analytics, captive portals, and location-based marketing for venues. It is a direct peer targeting the same hospitality, retail, and venue customers with overlapping analytics and marketing features.
• Social WiFi (Meter): Social WiFi offers guest WiFi with social login, marketing automation, and analytics. It is a direct peer in the European market competing with Antamedia for venues and SMB customers.

Broad incumbents

• Aruba Networks (HPE): Aruba Central provides cloud-managed WiFi with guest access, captive portals, and ClearPass policy management for enterprises. It is a broad incumbent competitor with deeper enterprise reach and broader networking portfolio than Antamedia.
• Cisco Meraki: Cisco Meraki offers cloud-managed networking including WiFi with captive portals, splash pages, and guest access. It is a broad incumbent in the same guest WiFi management category, but bundled within a full networking stack versus Antamedia's standalone focus.
• Ruckus Networks (CommScope): Ruckus delivers enterprise WiFi with cloud management, guest access services, and hospitality-specific features. It competes with Antamedia in hotel and venue deployments but operates as a full networking hardware and software vendor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/antamedia
• Facebookfacebook.com/Antamedia
• LinkedInlinkedin.com/company/antamedia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Antamedia