United States Breastfeeding Committee

What United States Breastfeeding Committee does

United States Breastfeeding Committee (USBC) is a national 501(c)(3) nonprofit coalition of approximately 140-150 organizational members — including national and community nonprofits, state/territorial/tribal/local/cultural breastfeeding coalitions, and federal agencies — working to protect, promote, and support breastfeeding and human milk feeding in the United States. Founded in 1998 and headquartered in Washington, DC, USBC functions as a backbone institution using an equity-centered collective impact approach to coordinate multi-sectoral collaboration. Its core products are primarily programmatic and community infrastructure rather than technology products: the First Food Connection Hub online community platform (launched November 2022), five Constellation Work Groups focused on discrete policy areas (Infant & Young Child Feeding in Emergencies, Disrupting Formula Marketing, Lactation Support Providers, Pasteurized Donor Human Milk, Workplace Support), the annual National Breastfeeding Conference & Convening, member and affiliated coalitions directories, State Breastfeeding Reports, the Lactation Support Provider Training Directory, the Weekly Wire newsletter, and National Breastfeeding Month observances.

USBC operates with a small staff of approximately eight to ten employees and is governed by an elected Board of Directors. Its revenue model is diversified across nonprofit funding streams: organizational membership dues (annual subscriptions across multiple tier categories), institutional grants (notably a five-year CDC grant awarded July 2021 to coordinate a national approach to infant feeding, and W.K. Kellogg Foundation funding for DEI evaluation work), individual donations (one-time and recurring), a vehicle donation partnership with CARS, a retail affiliate partnership with Minted, and merchandise sales. Its go-to-market motion is community-led: USBC recruits member organizations, operates the First Food Connection Hub for peer engagement, convenes biannual membership meetings, and drives policy advocacy — including successful legislative efforts contributing to the PUMP for Nursing Mothers Act signed into law in December 2022 and defense of the Pregnant Workers Fairness Act affirmed by federal court ruling in August 2025. The organization is not venture-backed, has no parent company, and operates exclusively within the United States.

Name

United States Breastfeeding Committee

Legal name

United States Breastfeeding Committee

Website

https://usbreastfeeding.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

USBC is a national 501(c)(3) coalition of ~140-150 nonprofit, breastfeeding coalition, and federal agency member organizations that drives policy advocacy and collective impact to protect, promote, and support breastfeeding across the United States.

Ownership category

akta.pro rank

Product category

Public Health Advocacy Services

NAICS

Business Associations (81391), Social Advocacy Organizations (8133), Voluntary Health Organizations (813212)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYHLAJAKAH

Nutrition & Food Security (Global Health) NGOs

Healthcare & Life Sciences/Public Health, Government & Regulators/Global Health & Development Agencies (NGOs/Multilaterals)

SECONDARYBPADAJAK

Social & Behavior Change Communication (SBCC) for Nutrition

Business & Public Services/International Organizations & Development/Food Security & Nutrition Programs

SECONDARYEDACAMAB

Breastfeeding, Lactation & Infant Feeding Support

Education/Early Childhood Education/Health and Nutrition Programs for Young Children

Keywords

• Breastfeeding policy advocacy
• Nonprofit coalition building
• Maternal child health
• Infant feeding support
• Public health collaboration

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Organizational membership fees with various categories including nonprofits, state/territorial/tribal/local coalitions, and community-based organizations. Fee schedules are available on the website.
2. Individual Donations: One-time or recurring donations from individuals, with options for various donation amounts.
3. Vehicle Donations: Partnership with CARS for vehicle donations, where 70% of net profit is transferred to USBC.
4. Retail Partnership (Minted): Partnership with Minted where customers use promo code FUNDRAISEUSBC and Minted donates 15% back to USBC.
5. Foundation Grants: Funding from W.K. Kellogg Foundation to support DEI initiatives and evaluation work in the lactation field.
6. Federal Grants: CDC awarded USBC a five-year grant to coordinate a national approach to improve the infant feeding landscape.
7. Merchandise Sales: Online store selling limited edition merchandise including apparel and products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The U.S. Breastfeeding Committee (USBC) is a national nonprofit coalition of approximately 140 organizational members representing nonprofits, breastfeeding coalitions, and federal agencies. It functions as a backbone institution using an equity-centered collective impact approach to coordinate multi-sectoral collaborations that protect, promote, and support breastfeeding and human milk feeding across the United States. Core deliverables include the First Food Connection Hub (online community platform), Constellation Work Groups focused on specific policy areas, the annual National Breastfeeding Conference & Convening, searchable member and coalition directories, the Weekly Wire newsletter, National Breastfeeding Month observances, a Lactation Support Provider Training Directory, state breastfeeding reports, and policy advocacy resources.

Product overview

The United States Breastfeeding Committee operates as a national coalition of approximately 140-150 organizational members representing nonprofits, breastfeeding coalitions, and federal agencies. The organization functions as a backbone institution using an equity-centered collective impact approach to manage multi-sectoral collaborations. The primary offerings include the First Food Connection Hub (online community platform), Constellation Work Groups (policy-focused collaborative groups), annual National Breastfeeding Conference & Convening, USBC Directories (member and coalition directories), Weekly Wire Newsletter, National Breastfeeding Month observances, Lactation Support Provider Training Directory, State Breastfeeding Reports, and USBC Data Survey. The organization focuses on policy advocacy, coalition building, and resource dissemination rather than traditional technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Organizational Membership

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• MintedminorGTM or Marketing PartnerUSBC partnership with Minted allows supporters to shop using promo code FUNDRAISEUSBC for 20% discount, with Minted donating 15% of purchases back to USBC to support breastfeeding advocacy efforts.
• CARS (Charitable Adult Rides & Services)minorGTM or Marketing PartnerVehicle donation program where CARS handles pick-ups, transfers, sales, and distributions. CARS transfers 70% of net profit to USBC for collaborative policy and system change efforts.
• Urban Metrics ConsultantsminorStrategic or Co-development PartnerCollaborated with USBC to conduct mixed-method evaluation on DEI implementation across 258 individuals representing 68 member organizations.
• First Food Connection HubcoreStrategic or Co-development PartnerNew online community platform bringing together individual and organizational stakeholders dedicated to protecting, promoting, and supporting breastfeeding. Provides spaces for Constellation work groups and committees.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• March of Dimes: Established nonprofit focused on maternal and infant health, including preterm birth prevention and equity in birth outcomes. Comparable as a larger incumbent in the same maternal-child health advocacy space with overlapping federal grant and policy-advocacy activity.
• American Academy of Pediatrics: Largest U.S. professional association for pediatricians, publishing breastfeeding policy statements and pediatric clinical guidance. Operates broadly in the same maternal-child health space with a much larger membership base and resources, and is a natural USBC member and policy partner.

Direct peers

• Academy of Breastfeeding Medicine: Physician membership organization that develops clinical protocols and physician education for breastfeeding. Directly comparable as a professional/clinical association operating in the same breastfeeding ecosystem, with similar member-benefit and policy-advocacy mechanics.
• International Lactation Consultant Association: Membership association for IBCLC lactation consultants, providing clinical education, advocacy, and a Lactation Support Provider training pathway. A direct peer to USBC's Lactation Support Providers constellation and complementary training directory offering.
• National WIC Association: National nonprofit coalition advocating for the USDA Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). Strong peer given USBC's integration with USDA WIC, overlapping focus on infant feeding/nutrition, and similar policy-advocacy and federal-appropriations orientation.
• La Leche League International: Global nonprofit providing mother-to-mother breastfeeding support, education, and advocacy. Closest direct peer to USBC in mission (breastfeeding promotion) with a comparable volunteer/community-anchored operating model, though LLLI focuses on direct peer support while USBC is a coalition of organizations.
• Association of Maternal & Child Health Programs: National membership association for state and territorial public-health leaders working in maternal and child health. Highly comparable coalition/membership structure, federal-grant orientation, and multi-sectoral advocacy model overlapping with USBC's state/territorial/tribal/local coalition work.
• Reaching Our Sisters Everywhere (ROSE): Nonprofit addressing breastfeeding disparities in the African American community. Closely comparable as a USBC member organization led by the current USBC Chair-Elect (Andrea Serano), sharing an equity-centered mission and serving as a key community-based counterpart to USBC's national coalition work.
• National Healthy Mothers Healthy Babies Coalition: National nonprofit coalition promoting maternal and infant health through education, community programs, and advocacy. Comparable coalition-of-organizations structure and maternal-child health focus, with overlapping federal- and foundation-funded program portfolio.

Emerging players

• Black Mothers' Breastfeeding Association: Community-based nonprofit addressing Black maternal and infant health through breastfeeding support and equity-focused programming. Comparable mission focus on closing breastfeeding disparities in priority populations; smaller scale and more direct-service oriented than USBC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/USbreastfeeding
• Facebookfacebook.com/usbreastfeeding
• Instagraminstagram.com/usbreastfeeding
• LinkedInlinkedin.com/company/usbreastfeeding

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about United States Breastfeeding Committee