What Nic does

Nic Sweden AB is a B2B supplier of ice cream ingredients, toppings, syrups, sprinkles, waffle products, paper cups, scoops, and serving accessories for the Nordic foodservice industry. Headquartered in Dala-Järna, Sweden, the company sells primarily to ice cream parlors, kiosks, cafes, restaurants, and bakeries across Sweden, Norway, and Finland, with broader Nic Group operations extending the footprint to Denmark, the UK, Germany, and Benelux. The product portfolio spans soft-serve mixes, hard and soft toppings (chocolate, strawberry, cherry, caramel, apple-cinnamon, white chocolate, hazelnut), flavored syrups, decorative sprinkles, waffle cones and cups, ice cream scoops, slush equipment and concentrates, paper cups, straws, spoons, and bubble tea supplies; recent additions include the Frozen Frappé concept (developed with Liquid Beans, using UV-light-enabled Granita machines with a dairy-free, 7-day shelf life base), the Bubble Tea range, and co-branded SKUs with Egmont (Bamse) and Spendrups (Scoop Trocadero). Food safety is governed by Orkla Foods Safety Standard (OFSS), built on BRC Global Standard, and paper cups are FSC-certified with Green PE coatings.

The business operates a hybrid go-to-market combining a B2B web shop (nicice.se, powered by Sana Commerce, with invoicing after credit assessment) with a nationwide distributor network that includes Axfood/Snabbgross, Martin & Servera, Menigo Foodservice, GB Grossisten/Varsego, Privab, Svensk Cater, and SIA Glass, with DHL handling parcel and pallet fulfillment. Pricing is B2B unit pricing excluding VAT, with a free freight threshold at 4,500 kr per order and pallet surcharges for fragile SKUs. The Nic Club loyalty program adds a retention layer with tiered volume discounts, free marketing materials, a flavor-sign generator, and custom-printed product ordering. Nic Sweden AB is a wholly owned subsidiary of Orkla ASA, operating within Orkla Food Ingredients alongside sister entities Frima Vafler (Denmark, export, and waffle production), Våffelbagaren (waffle manufacturing), Nic Finland, and the Candeco sprinkles brand; the unified Nic brand was officially launched in 2008, building on the 2005 merger of Nimatopaal, Idun, and Candeco under Idun Industri.

Name

Nic

Legal name

Nic Sweden AB

Website

https://nicice.se

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Nic Sweden AB is a B2B supplier of ice cream ingredients, toppings, syrups, waffles, cones, cups, and serving accessories serving ice cream parlors, kiosks, cafes, restaurants, and bakeries across Sweden, Norway, and Finland, operating as part of Orkla Food Ingredients.

Ownership category

akta.pro rank

Product category

Ice Cream Ingredients & Foodservice Dessert Supplies

NAICS

Sugar and Confectionery Product Manufacturing (3113), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Frozen Food Manufacturing (31141)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Ice Cream & Frozen Desserts (2024), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Ice Cream & Frozen Desserts Wholesale (AFAIAHAC)

akta.pro secondary industries

Frozen & Par-Baked Bakery Production (THAFAFAK), Ice Cream & Refrigerated Desserts (CRADACAE)

Keywords

• Ice cream ingredients
• Dessert toppings
• Foodservice supplies
• Bubble tea supplies
• Soft serve mix

Headquarters

HQ city

Dala-järna

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Foodservice ingredients and accessories sales: Nic generates revenue by selling a wide range of ice cream ingredients (toppings, syrups, sprinkles, sauces, ice cream scoops, cones, waffles, paper cups) and accessories to foodservice businesses (ice cream parlors, kiosks, cafes, restaurants, bakeries) primarily in Sweden, Norway, and Finland. Sales are B2B only, through direct web shop and reseller/distributor network. Payment is invoiced after credit assessment.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

Nic Sweden AB is a B2B supplier of ice cream and dessert ingredients and accessories for the foodservice industry in the Nordic region. The company produces and distributes toppings, syrups, sprinkles, edible waffles, scoops, cups, paper umbrellas, soft-serve mix, equipment, frozen frappé, and bubble tea ingredients to ice-cream parlours, kiosks, cafés, restaurants, and bakeries across Sweden.

Product overview

Nic is Nordic Europe's leading expert in ice cream ingredients and accessories, operating as a one-stop-shop solution for ice cream parlors, cafes, kiosks, and restaurants. The company's comprehensive portfolio includes: soft serve mixes (Sia lactose-free) and Frozen Frappé cold coffee concept with Granita machines; hard and soft toppings (körsbär, jordgubb, vit choklad, noisette, kola, hård choklad, choklad, äpple-kanel) and syrups in multiple flavors; sprinkles and decorations including Tropical Flakes, Hallonströssel, Lille Skutts strössel, Funny Faces, and Biscoff Crumble; waffle products including bubble waffle mix, green waffle with pear flavor, and small waffle cups; bubble tea supplies with tapioca pearls, popping pearls, syrups and accessories; scoop slush machines and concentrates; and equipment such as ice cream scoops in various sizes, storage/serving stands, spatulas, spoons, straws, and paper parasols. The company also operates Nic Club, a customer loyalty program with a virtual assistant 'Glassistenten' and marketing tools. Products are distributed primarily through business customers (B2B) with resellers across Sweden, Norway, Finland, and Denmark.

Differentiator

Problem solved

Functional benefit

Brands

• Nic Club: Customer loyalty program offering discounts, free marketing materials, exclusive offers, and tools such as flavor sign generator and custom-printed cup ordering.
• Candeco Confektyr
• Frima Vafler
• Våffelbagaren

Products and services

• Frozen Frappé Frozen frappé base/line for foodservice venues serving blended ice beverages.
• Bubble Tea Range Bubble tea pearls, syrups, and supplies for cafés, ice cream parlours, and kiosks.
• Bamse 60th Anniversary Range Licensed novelty toppings, decorations, and themed dessert products tied to the Bamse children's brand anniversary.
• Körsbärstopping (Cherry Topping) Cherry-flavoured ice cream topping in squeezable packaging for foodservice operators.
• Scoop Trocadero Branded Trocadero-style ice cream scoop offering for foodservice menus.
• Hallonströssel (Raspberry Sprinkles) Raspberry-flavoured sugar sprinkles for ice cream and dessert decoration.
• Tropiska Flakes / Tropical Flakes Tropical-fruit-flavoured decorative flakes for ice cream and dessert topping.
• Äpple- & kaneltopping (Apple & Cinnamon Topping) Apple and cinnamon-flavoured ice cream topping in squeezable packaging for foodservice operators.
• Chokladfylld kexrulle (Chocolate-Filled Wafer Roll) Chocolate-filled wafer roll used as an ice cream mix-in or standalone dessert garnish.
• Noisettetopping (Hazelnut Topping) Hazelnut-flavoured ice cream topping for foodservice dessert menus.
• Vit Chokladtopping (White Chocolate Topping) White chocolate ice cream topping in squeezable packaging for foodservice operators.
• Jordgubbstopping (Strawberry Topping) Strawberry-flavoured ice cream topping for foodservice dessert menus.
• Kolatopping (Caramel Topping) Caramel-flavoured ice cream topping for foodservice dessert menus.
• Hård Chokladtopping (Hard Chocolate Topping) Hard-shell chocolate ice cream topping that sets on cold surfaces, for foodservice dessert menus.
• Chokladtopping (Chocolate Topping) Chocolate-flavoured ice cream topping for foodservice dessert menus.
• Kexrör med salt karamellfyllning (Wafer Roll with Salted Caramel Filling) Salted caramel-filled wafer roll used as an ice cream mix-in or dessert garnish.
• Sirap med smak av salt karamell (Salted Caramel Syrup) Salted caramel syrup for coffee, dessert, and ice cream applications in foodservice.
• Funny Faces Sugar Decorations Decorative sugar pieces featuring face motifs for ice cream and dessert decoration.
• Jordgubbsparlor (Strawberry Pearls) Strawberry-flavoured sugar pearls for ice cream and dessert decoration.
• Lille Skutts strössel med päronsmak (Lille Skutt Pear-Flavour Sprinkles) Pear-flavoured branded sprinkles featuring the Lille Skutt character for ice cream and dessert decoration.
• Grön våffla med päronsmak (Green Pear-Flavour Waffle) Pear-flavoured green waffle for ice cream serving and dessert plating.
• Våffelbägare liten (Small Waffle Cup) Small edible waffle cup for serving ice cream portions in foodservice settings.
• Pappersparasoller (Paper Parasols) Decorative paper parasols used as cocktail and dessert garnishes in foodservice.
• Tropisk dekorationsmix (Tropical Decoration Mix) Mixed tropical-themed decorative pieces for ice cream and dessert plating.
• Biscoff Crumble Biscoff-style biscuit crumble used as a dessert topping and ice cream mix-in.
• Glasskopa (Ice Cream Scoop) Portion-control ice cream scoop available in multiple sizes (e.g. 1/24, 1/12 JUMBO) for foodservice portioning.
• Glasspatel (Ice Cream Spatula) Professional ice cream spatula for serving and plating frozen desserts.
• Sia Mjukglassmix Laktosfri (Sia Lactose-Free Soft-Serve Mix) Lactose-free soft-serve ice cream mix for foodservice operators serving customers with dietary restrictions.
• Scoop Slush Equipment Equipment and machines for slush and frozen beverage production in foodservice venues.
• FSC-Certified Ice Cream Cups with Green PE Coating Sustainably sourced FSC-certified paper cups with plant-based Green PE coating, marketed as the eco-friendly ice cream cup line.

Quantifiable outcome

• Customer plastic consumption reduced by 700 kg/year, carton reduced by 700 kg/year, and water consumption reduced by 10,000 m³/year through packaging optimization partnership

Named customers8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Liquid BeanscoreStrategic or Co-development PartnerNic and Liquid Beans collaborated to develop the Frozen Frappé concept — a ready-to-use kit for frozen coffee beverages. Liquid Beans provides high-quality coffee extract and expertise, while Nic provides the complete go-to-market solution including the Granita machine, mix, and marketing support. The partnership targets cafes, restaurants, bars, and events across the Nordic region.
• Egmont / BamseflagshipStrategic or Co-development PartnerNic entered a collaboration with Egmont and the Bamse (the world's strongest bear) brand to celebrate Bamse's 60th anniversary in 2026. The partnership produced three co-branded products: Bamse rhubarb & strawberry topping, Lille Skutt pear-flavored sprinkles, and Bamse paper cups (160 ml) — all featuring the iconic children's character to drive nostalgia and family appeal.
• Frima Vafler A/ScoreOthersFrima Vafler is part of Nic Nordic and is responsible for the Danish market and export. The company also holds primary responsibility for production and sourcing of waffle cones and waffles within the Nic Group.
• Våffelbagaren i Kristianstad ABminorOthersVåffelbagaren is a Swedish subsidiary within Nic Nordic, specialized in the manufacture and sale of waffles. It complements Frima Vafler's waffle production within the group.
• Nic FinlandminorOthersNic Finland is a subsidiary and distributor of Nic's products in Finland, handling the Finnish market alongside the Swedish operation's coverage.
• Candeco ConfektyrcoreOthersCandeco Confektyr, the 'C' in Nic (standing for Nimatopaal, Idun, Candeco), is the in-house expert on sprinkles/sprinkle decorations within the Nic Group. Candeco was acquired by Idun Industri A/S (Orkla) in 2005 along with Nimatopaal as part of the formation of the Nic brand.
• Idun IndustricoreOthersIdun Industri A/S (Orkla) acquired Candeco and Nimatopaal in 2005 and is the parent/holding company of Nic Sweden AB. Idun has a long history as a producer of toppings and is part of Orkla Food Ingredients alongside Nic Group.
• Spendrups Bryggeri ABflagshipStrategic or Co-development PartnerNic collaborated with Spendrups Bryggeri AB to create 'Trocadero by Scoop' — a slush variant of the classic Swedish Trocadero beverage, launched as a 2025 product novelty under the Scoop Slush range. This partnership leverages Spendrups' beverage brand with Nic's slush distribution expertise.
• DHL (transport/logistics partner)minorOthersNic uses DHL as its freight partner for web shop order delivery. DHL handles parcel and pallet shipments from Nic's warehouse. Certain fragile products (waffles, cones, gelato ingredients in buckets/tins) are shipped on pallet only as DHL does not accept liability for damage to these product types in parcel transport.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Pactiv Evergreen: Large North American food and beverage packaging manufacturer supplying foodservice cups, containers and tableware. Comparable to Nic on the accessories/packaging side, though operates at much broader scale and is not ice-cream-specialized.
• Smucker's Foodservice: Foodservice division of JM Smucker selling branded toppings, syrups and sauces to foodservice operators in North America. Closely comparable to Nic's branded toppings and sauces line, with similar customer base and product mix.
• Kerry Group: Global taste and nutrition company supplying flavors, sweet ingredients and functional food ingredients to foodservice and CPG customers. Relevant comparison as parent of DaVinci Gourmet and supplier of ingredients comparable to Nic's toppings/syrups portfolio.
• Barry Callebaut: World's largest chocolate and cocoa manufacturer, supplying B2B chocolate ingredients to ice cream, bakery and confectionery producers. Comparable to Nic on the chocolate-topping supply side, although it operates upstream of foodservice.
• Hershey's Foodservice: Foodservice arm of Hershey supplying chocolate toppings, syrups and dessert inclusions to ice cream, café and restaurant operators. Comparable to Nic's chocolate and hard-shell toppings, though at much larger scale and global brand reach.

Direct peers

• Huhtamaki: Global food packaging manufacturer with a strong fiber-based and paper cup range used by ice cream and dessert operators. Comparable to Nic's cup, cone and serving-accessory business, including sustainability-led packaging innovations.
• Torani: US-based B2B supplier of flavored syrups, sauces and toppings to cafés and foodservice operators. Highly comparable to Nic's syrup and toppings business, serving a similar customer base with similar products and distribution through foodservice channels.
• DaVinci Gourmet: Foodservice brand of Kerry Group supplying syrups, sauces and dessert ingredients to cafés and restaurants worldwide. Direct competitor in the B2B dessert-ingredient category that Nic operates in, with comparable product mix and customer profile.

Emerging players

• Greiner Packaging: European packaging specialist with sustainability-focused food and dessert containers, including fiber-based cups. Comparable to Nic's paper-cup and serving-accessory side, with overlapping sustainability positioning.

Others

• Orkla Foods: Parent operating division of Nic's owner Orkla ASA, covering branded foods, snacks and confectionery across the Nordics. Not a direct competitor, but a relevant ecosystem comparator given shared ownership, Nordic distribution and consumer-goods expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDZaPvtUFnqTQ3jH9FyLDbQ
• Facebookfacebook.com/nicnordic
• Instagraminstagram.com/nicice_sverige

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nic