Insight Platforms

What Insight Platforms does

Insight Platforms is a privately-held, London-based B2B media and marketplace business operating since 2018 with a team of 1–10 employees. It runs a directory of 1,700+ research and analytics technology vendors and tools, organized across 400+ category filters, alongside a content library of 400+ expert articles and ebooks, 350+ video demos and webinars, 30+ structured training courses delivered through a dedicated Academy subdomain (learn.insightplatforms.com), two podcasts (FutureView hosted by Henry Piney and Insights From Elsewhere hosted by Cynthia Portugal), and a recurring events program comprising webinars, Demo Days, and named virtual Summits (Corporate Research & Insights, Qualitative Insights, Next Generation Insights). The platform reports 70,000+ monthly users and is positioned as a discovery and education hub for corporate researchers, insights professionals, UX/CX practitioners, and the research-technology vendors that serve them.

The underlying technology is a web-based content and directory platform rather than a unified software product. Core proprietary assets are editorial taxonomies, vendor profile data, and an integrated content/event/newsletter production stack; no public API, SDK, or mobile app is offered. Distribution is global and self-serve: vendors add free basic listings through a self-service form, while buyers navigate via category filters and topic pages optimized for organic search. Marketing is content-led — SEO, the weekly Research Tools Radar newsletter, podcasts, webinars, and Summits — with no sales-led motion visible in the data.

Insight Platforms monetizes through a hybrid media-kit model: paid annual Featured Listings (subscription), event sponsorship packages, sponsored placements in the Research Tools Radar newsletter, sponsored articles and ebooks, and Academy course sponsorships. Basic directory listings remain free, creating a freemium funnel from which vendors can upgrade to promoted status. No public revenue, funding history, or investor base is disclosed, and there is no evidence of M&A, restructuring, or leadership change in the available data.

Name

Insight Platforms

Legal name

Insight Platforms

Website

https://insightplatforms.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Insight Platforms is a London-based B2B directory, content, and events platform for the market research and analytics technology market, serving 70,000+ monthly users with a 1,700-vendor directory, 30+ training courses, podcasts, and virtual Summits.

Ownership category

akta.pro rank

Product category

Research Technology Directory

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Q&A and Knowledge Discovery Platforms (BPAMAAAF)

akta.pro secondary industries

Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories) (MPAAALAO), Data Science & Analytics Learning Platforms (EDAFANAG)

Keywords

• Research technology directory
• Market research platform
• Analytics vendor catalog
• Customer experience software
• Insights learning platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Featured Directory Listings: Premium paid listings that help companies stand out with more categories, content, and site-wide promotion
2. Event Sponsorships: Sponsorship opportunities for webinars, Demo Days, and virtual summits reaching research professionals
3. Sponsored News Emails: Sponsored placements in the weekly Research Tools Radar newsletter
4. Sponsored Content: Sponsored articles, ebooks, and resources from partner companies
5. Course Sponsorships: Sponsorship and promotion of training courses in the Academy

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Insight Platforms operates a global B2B directory and content platform that aggregates 1,700+ research and analytics technology vendors across 400+ categories, enabling corporate researchers to discover, evaluate, and select technology solutions for survey, qualitative, UX, CX, social intelligence, and analytics work. It complements the directory with an Academy of 30+ training courses, 350+ video demos and webinars, 400+ expert articles and ebooks, two podcasts, and a weekly Research Tools Radar newsletter, monetizing through featured vendor listings, event sponsorships, and sponsored content.

Product overview

Insight Platforms operates as a B2B research technology marketplace and learning platform rather than a single unified software product. The core offering comprises the Insight Platforms Directory—a database of 1,700+ research technology companies and tools across 400+ categories—paired with the Insight Platforms Academy offering 30+ training courses, an Events program featuring webinars and Demo Days with 350+ video recordings, a Research Resources Hub with 400+ articles and ebooks, and two podcasts (FutureView and Insights From Elsewhere). The platform serves over 70,000 monthly users seeking technology solutions for survey research, qualitative research, UX/product research, customer experience, data analytics, social intelligence, and AI-powered research tools. A free directory listing program allows vendors to add company profiles, with paid Featured Listings providing expanded visibility and promotional capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Insight Platforms Academy: Training and learning platform offering courses in research essentials, research technology, and career skills.
• FutureView Podcast
• Insights From Elsewhere Podcast
• Research Tools Radar

Products and services

• Insight Platforms Directory A database of 1,700+ companies and tools for research and analytics across survey software, qualitative research, UX research, CX feedback, social listening, text analytics, and 400+ category classifications, enabling buyers to discover technology solutions and partners.
• Insight Platforms Academy An online learning platform with 30+ training courses covering Research Essentials, Research Technology, and Career Skills; most courses are 1-2 hours and composed of bite-sized video lessons on market research fundamentals and specialist knowledge.
• Events & Webinars Program Virtual and in-person events including webinars, Demo Days, and Summits covering research, analytics, and customer insights, with an archive of 350+ video demos and webinars.
• Research Resources Hub A resource library containing 400+ expert articles, ebooks, explainer videos, podcasts, and news, including the weekly Research Tools Radar digest covering the latest tools, startups, and product launches in research technology.
• Demo Days An event format showcasing 150+ research technology tools through full product demos and lightning demos, allowing buyers to preview features and new product releases.
• Research Tools Radar A weekly email newsletter digest covering essential news on the latest tools, newest startups, product launches, feature releases, and stories from technology, data, and insights.
• Company Directory Listings (Free & Featured) Self-service listing program enabling technology vendors to add free or featured company profiles in the directory; featured listings offer expanded categories, additional content, and promotional placement.
• FutureView Podcast A podcast hosted by Henry Piney featuring interviews with insights industry leaders on entrepreneurship, AI, research, and the future of insights.
• Insights From Elsewhere Podcast A podcast hosted by Cynthia Portugal featuring regional insights from around the world, exploring cultural context and local market research practices.
• Corporate Researcher Guides Comprehensive guides for corporate research teams covering topics including AI, Analytics & Reporting, Qualitative Research, Survey Research, and Personas/Synthetic Data.

Quantifiable outcome

• 70,000+ monthly users access the platform
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability17 records

Feature7 records

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Regional players

• ESOMAR: ESOMAR is the global market research industry association providing directories, research standards, and industry events — overlapping with Insight Platforms' community, content, and directory role for insights professionals.
• The Market Research Society (MRS): MRS is the UK professional body for market researchers, providing training, events, directories, and credentials — overlapping with Insight Platforms Academy, events, and community functions in the UK.

Others

• Cognizant Market Research Platforms (e.g., Zappi): Zappi is a research technology vendor featured in Insight Platforms' customer case studies (McDonald's, Supercell). It represents the type of vendor customer paying for Featured Listings and event sponsorships, illustrating the ecosystem in which Insight Platforms operates.

Direct peers

• Quirks: Quirks Media publishes content, articles, and resources for the market research industry, including vendor and tool coverage. It overlaps with Insight Platforms' content library and audience.
• GreenBook: GreenBook is a long-standing research industry directory and content platform offering vendor listings, the GRIT report, and industry events. It is the most direct competitor to Insight Platforms' directory and content model.
• Research Live: Research Live is a news, events, and resource publication for the market research sector, covering vendors, technology, and industry trends — closely comparable to Insight Platforms' content and event programming.

Broad incumbents

• TrustRadius: TrustRadius is a B2B software review and directory platform that vendors use for lead generation and buyers use for software evaluation, overlapping with Insight Platforms' directory model.
• Software Advice: Software Advice is a Gartner-owned B2B software advisor with category listings, reviews, and buying guidance. It competes for research tech vendor leads and buyer traffic in adjacent categories.
• G2: G2 is a large B2B software marketplace with reviews and category listings. It covers research technology as part of a much broader software catalog and competes for the same vendor sponsorship and listing dollars.
• Capterra: Capterra is a major B2B software directory and review platform owned by Gartner. It lists research and analytics software categories and competes for vendor lead-generation spend.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/insightpltfrms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insight Platforms