Machefert Group

What Machefert Group does

Machefert Group is a French boutique hospitality company founded in 1992 by Patrick Machefert and Christiane Derory, operating a portfolio of 19 hotels, 7 restaurants, 5 bars, 3 speakeasy venues, and 18 meeting rooms across three destinations: Paris, Saint-Tropez, and Marrakech. Its hotel offering spans 3- to 5-star properties, each developed with a distinct thematic identity (Latin, Nordic, British, colonial, Oriental, neo-Berber) rather than standardized branding, anchored in prime locations such as the Louvre, Marais, Batignolles, the Côte d'Azur, and La Palmeraie. Revenue is generated through room bookings, food and beverage, event privatization, and ancillary wellness services, distributed via direct website reservations, walk-ins, and online event inquiry forms.

The group is a wholly-owned subsidiary of Les Hôtels de Paris, listed on Euronext Paris since 2001, and reports consolidated revenue of €45.3M for FY2025 (up from €43.5M in FY2024 and €41.4M in FY2023). Machefert uses no proprietary technology platform — bookings run through individual property websites and a central reservation system — and its go-to-market is direct-to-consumer with multilingual digital marketing and PR. Under CEO Kevin Machefert (appointed January 1, 2022), the company is executing a 'Plan Réputation' turnaround that includes a 2022 sauvegarde (court-supervised) debt restructuring, multiple new openings in 2023-2024 (Kraft, La Dépendance, Montijo, Moloko at Saint-Tropez), and the full renovation and re-launch of the Marrakech Resort. The company reports negative consolidated equity of -€35.4M as of 31/12/2025, reflecting a leveraged balance sheet that constrains financial flexibility even as operational momentum builds.

Name

Machefert Group

Legal name

Machefert Group

Website

https://machefert.com

Company type

Public

Founded year

1992

Operating status

Operating

Short description

Machefert Group is a French boutique hospitality operator founded in 1992, running 19 hotels, 7 restaurants, 5 bars, and 18 meeting rooms across Paris, Saint-Tropez, and Marrakech for leisure travelers and corporate event clients. It is a subsidiary of Euronext-listed Les Hôtels de Paris, reporting FY2025 revenue of €45.3M under a turnaround led by CEO Kevin Machefert.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Luxury Wellness & Spa Resorts (THAGACAG), Luxury MICE & Conference Resorts (THAGACAN), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Boutique hotel operations
• Hospitality services
• Event venue rentals
• Restaurant and bar operations
• Resort accommodations

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodations: Revenue from room bookings across 19 boutique hotels offering 3 to 5 star accommodations in Paris, Saint-Tropez, and Marrakech
2. Food & Beverage: Revenue from 7 restaurants, 5 bars, and 3 speakeasy venues offering diverse cuisines including French, Italian, Mexican, Peruvian, Spanish, and Mediterranean
3. Events & Meetings: Revenue from 18 meeting rooms and event spaces available for privatization including seminars, weddings, and corporate events
4. Spa & Wellness: Revenue from wellness services including spa treatments, massages, and fitness offerings, particularly at Kube Saint-Tropez resort

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Machefert Group operates a portfolio of 19 boutique hotels (3 to 5-star) across Paris, Saint-Tropez, and Marrakech, alongside 7 restaurants, 5 bars, 3 speakeasy venues, spa/wellness facilities, and 18 meeting/event spaces. The group generates revenue through room bookings, food and beverage sales, event privatizations, and wellness services under a 'Savoir-Recevoir' philosophy of surprising, unconventional hospitality.

Product overview

Machefert Group is a French boutique hotel group founded in 1992, operating a portfolio of 19 boutique hotels, 15 restaurants and bars, and 18 meeting rooms across Paris, Saint-Tropez, and Marrakech. The group positions itself as the pioneer of boutique hotel concept in France and operates under the 'Savoir-Recevoir' (hospitality) philosophy of surprising and unexpected service. The portfolio includes 14 hotels (ranging from 3-star to 5-star properties) featuring diverse themes such as Latin American (1K Paris), Scandinavian (Kube Paris), British (Villa Panthéon), colonial (Villa Montparnasse), and Oriental (Villa Royale Montsouris). Dining venues include Peruvian-Japanese fusion (Inka), Italian (Pomolí), Mexican taqueria (El Vecino), Spanish wine bar (Montijo), Norman crêperie (Buckwheat), Franco-Peruvian coffee shop (César y Georgette), and French cuisine (Kraft La Bonne Table). Bars include three speakeasies (La Malicia, Rehab, La Mezcaleria) and a wine bar (75CL). Event spaces span from 35m2 to 200m2, suitable for seminars, receptions, fashion shows, and corporate events. The group also operates Cybele Ramatuelle beach club and is developing a 5-star Marrakech Resort.

Differentiator

Problem solved

Functional benefit

Brands

• 1K Paris: Boutique-hôtel aux accents latinos situé dans le 3ème arrondissement de Paris
• Kube Paris
• Kube Saint-Tropez
• Villa Beaumarchais
• Villa Panthéon
• Villa Montparnasse
• Villa Royale Montsouris
• Normandy Hôtel
• Kraft Hôtel
• La Dépendance
• Maison Eugénie
• Pavillon Nation
• Pavillon Opéra Grands Boulevards
• Marrakech Resort

Products and services

• 1K Paris

Quantifiable outcome

• Revenue growth from €41.4M (2023) to €43.5M (2024) to €45.3M (2025)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Jadore Hospitality GroupminorStrategic or Co-development Partner · 1 April 2023Partnership with Jadore Hospitality Group for the opening of Restaurant Moloko at Kube Saint-Tropez in April 2023. The collaboration brings Asian cuisine with Mediterranean influences and Japanese mixology to the luxury resort property.
• OVHminorOthersOVH provides web hosting services for the Machefert Group website. OVH is a French cloud computing company headquartered in Roubaix, France.

Scale indicators9 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Groupe Barrière: French family-owned hospitality group operating luxury and boutique hotels, casinos, and restaurants across France — closely comparable in heritage, family ownership, premium positioning, and integrated F&B + events model.
• Paris Society: Laurent de Gourcuff's Paris-based hospitality group operating restaurants, clubs, and event venues — a direct peer in the Parisian experiential dining, nightlife, and private events space that complements Machefert's F&B and privatization revenue.
• Soho House: Members' club and boutique hotel operator with curated, design-led properties globally — comparable in its emphasis on distinctive interior concepts, F&B programming, and private events as core revenue drivers.
• Relais & Châteaux: Association of more than 500 independent luxury and boutique hotels and restaurants worldwide, including many French properties that overlap directly with Machefert's 3–5 star boutique positioning and gastronomy-led experience.
• Airelles Collection: French luxury boutique hotel collection (Airelles Château de Versailles, La Bastide de Gordes, etc.) competing in the same high-end boutique niche with similarly themed, story-driven properties and Michelin-level dining.
• Nikki Beach: Global luxury beach club and resort brand including locations near Saint-Tropez — directly comparable to Kube Saint-Tropez and Cybele Ramatuelle in combining luxury accommodation with beach club / F&B experiences.

Regional players

• Hospes Hoteles: Spanish boutique hotel group focused on design-led properties with spa and gastronomy — a comparable boutique lifestyle operator in a neighboring geography with similar scale and integrated wellness offerings.

Broad incumbents

• Accor: Global French hospitality giant operating MGallery, Sofitel, and Fairmont lifestyle and luxury brands directly overlapping Machefert's boutique and luxury segments, but at vastly larger scale and with a centralized loyalty program.
• Mandarin Oriental: International luxury hotel group with a flagship in Paris and Mediterranean resorts, comparable to Machefert's luxury hotel and resort footprint though at substantially larger scale and with a unified global brand.
• Cheval Blanc (LVMH): LVMH-owned ultra-luxury hotel brand (Cheval Blanc Paris, Courchevel, St-Barth) competing at the very top of the French luxury hospitality segment with similarly positioned Paris and resort assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Machefert Group