Better Homes and Gardens
Better Homes and Gardens Real Estate Green Team is a private franchise real estate brokerage serving residential and commercial buyers and sellers across Hudson Valley NY and Northern NJ via three offices, with specialty verticals in luxury, resort, and commercial properties.
- Company typePrivate
- Founded2005
- HeadquartersWarwick, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Better Homes and Gardens does
Better Homes and Gardens Real Estate Green Team, operating under the legal entity Green Team Residential Realty LLC, is a private franchise real estate brokerage founded in 2005 and headquartered at 7 Main Street, Warwick, NY. The firm provides residential and commercial property buying, selling, and rental services across the Hudson Valley NY and Northern NJ markets, with physical offices in Warwick NY, Vernon NJ, and Ringwood NJ serving Orange, Rockland, Sussex, and Passaic counties. The brokerage operates under franchise license from Better Homes and Gardens Real Estate LLC (owned by Meredith Operations Corporation), which provides brand recognition, marketing infrastructure, and the MoxiWorks technology platform used to power property search, MLS integration (Garden State MLS and ONEKEY), and agent workflows.
The company's product portfolio is segmented across four verticals: traditional residential brokerage (primary), Green Team Commercial (commercial sales and leasing), the Distinctive Collection (luxury homes), and Resort Homes covering five regional resort communities including Crystal Springs Resort, Grand Cascades Lodge, Great Gorge Village, Mountain Creek Resort, and Serenity Ridge Mountain Club. Marketing is conducted through a multi-channel approach combining organic social media (Facebook, Instagram, LinkedIn, YouTube, TikTok), the BHGRE Life Blog lifestyle content, and monthly housing market updates for the four-county service area.
The business model is commission-based, with agents compensated on transaction fees earned from residential and commercial property sales, purchases, and rentals. Commission rates are not publicly disclosed; mortgage rate information is displayed for informational purposes only. The firm operates an active agent recruiting program with structured incentives including Commissions for Life, a mentorship program, and team commission structures. Customer concentration risk is low at the individual-client level given the long-tail of consumer transactions, though revenue is regionally concentrated in the four-county Hudson Valley/Northern NJ corridor.
Better Homes and Gardens firmographics
Firmographics- Name
- Better Homes and Gardens
- Legal name
- Green Team Residential Realty LLC
- Website
- https://greenteamrealty.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Better Homes and Gardens Real Estate Green Team is a private franchise real estate brokerage serving residential and commercial buyers and sellers across Hudson Valley NY and Northern NJ via three offices, with specialty verticals in luxury, resort, and commercial properties.
- Ownership category
- akta.pro rank
Where Better Homes and Gardens is headquartered
LocationHeadquarters
- HQ city
- Warwick
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Better Homes and Gardens business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Commission: The company earns commissions on residential and commercial property transactions including sales, purchases, and rentals. Agents work on commission-based compensation structures.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Better Homes and Gardens product offering
Product offeringCore offering
Better Homes and Gardens Real Estate Green Team is a real estate brokerage firm offering residential property search, home buying and selling, rental, commercial real estate, and resort property services across the Hudson Valley NY and Northern NJ regions. The firm operates from three office locations (Warwick NY, Vernon NJ, Ringwood NJ) using licensed agents under a franchise affiliation with the Better Homes and Gardens Real Estate brand, supported by the MoxiWorks brokerage platform.
Product overview
Better Homes and Gardens Real Estate Green Team operates as a residential real estate brokerage offering a unified platform for property buying, selling, and renting. The company's service portfolio includes property search functionality, residential home sales, land sales, commercial real estate, resort homes, and rental listings. The platform connects home buyers and sellers with agents across multiple office locations in Warwick NY, Vernon NJ, and Ringwood NJ, serving Orange, Rockland, Sussex, and Passaic counties.
Differentiator
Problem solved
Functional benefit
Brands
- Distinctive Collection: Luxury real estate collection featuring distinctive high-end properties
- Green Team Commercial
- Resort Homes
Products and services
- BHGRE Green Team Real Estate Brokerage Platform Comprehensive residential real estate brokerage platform enabling property search, home buying, home selling, and rental of residential properties in Hudson Valley NY and Northern NJ for individual consumers in the firm's service counties.
- Green Team Commercial Commercial real estate services division handling commercial property sales, purchases, and leasing transactions for businesses, investors, and property owners in the Hudson Valley NY and Northern NJ region.
- Distinctive Collection Luxury real estate collection featuring distinctive high-end residential properties for buyers and sellers of luxury homes in the Hudson Valley NY and Northern NJ market.
- Resort Homes Resort property sales service for buyers of vacation and second homes at regional resort communities including Crystal Springs Resort, Grand Cascades Lodge, Great Gorge Village, Mountain Creek Resort, and Serenity Ridge Mountain Club.
Companies that use Better Homes and Gardens
Customer profileSegments3 records
Ideal customer profiles3 records
Better Homes and Gardens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Better Homes and Gardens partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Better Homes and Gardens Real Estate LLCcoreFranchise affiliation providing brand licensing, marketing support, technology platform, and national brand recognition. The company operates as an independently owned and operated franchise under the BHGRE brand.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Better Homes and Gardens competitors and assessment
Company assessmentBroad incumbents
- Compass: National tech-enabled real estate brokerage with significant presence in the broader NY/NJ metropolitan area. Competes for agents and listings in the Hudson Valley corridor with substantially greater capital and proprietary technology resources.
- RE/MAX: Global real estate franchise with extensive coverage across NY and NJ, including Hudson Valley and Northern NJ. Competes for the same agent pool and residential listings through its franchised local offices.
- Coldwell Banker: Major national real estate franchise brand operating across NY and NJ, including Hudson Valley and Northern NJ markets. Competes directly through franchised local offices for residential listings and buyer agency in the same geography.
- Berkshire Hathaway HomeServices: National real estate franchise with multiple offices across NY and NJ. Competes in similar suburban markets with comparable brand-name parent affiliation and overlapping buyer/seller audiences.
Direct peers
- Sotheby's International Realty: Luxury-focused international real estate brand with affiliate offices serving NY and NJ luxury markets. Direct competitor in the Distinctive Collection high-end segment, particularly in resort communities like the Mountain Creek/Crystal Springs corridor.
- Douglas Elliman: New York-based residential brokerage with strong presence in NY suburbs and resort markets including the Hudson Valley/Catskills region. Comparable luxury and resort property specialization directly overlaps with Green Team's Distinctive Collection and Resort Homes divisions.
- Weichert Realtors: Headquartered in Morris County NJ, Weichert is one of the largest independent real estate brokerages in the Northeast with deep New Jersey presence. Directly competes for residential listings and agent recruits in Sussex and Passaic counties.
Emerging players
- Redfin: Tech-enabled residential brokerage offering lower-commission buyer services in parts of NY/NJ. Represents an alternative model competing for the same consumer demand in the broader region.
- eXp Realty: Cloud-based real estate brokerage operating on a virtual model with rapidly growing agent count in the Northeast. Competes for agents in NY/NJ with aggressive equity-based compensation that a regional franchise cannot match.
Regional players
- Howard Hanna Real Estate: Large privately-held regional brokerage covering the Northeast including New York, New Jersey, and Pennsylvania. Comparable regional brokerage with similar agent-based model serving suburban and secondary markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Better Homes and Gardens social profiles
Digital presenceBetter Homes and Gardens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better Homes and Gardens leadership team
Management profileNumber of profiles
Better Homes and Gardens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better Homes and Gardens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better Homes and Gardens
What does Better Homes and Gardens do?
Better Homes and Gardens Real Estate Green Team is a real estate brokerage firm offering residential property search, home buying and selling, rental, commercial real estate, and resort property services across the Hudson Valley NY and Northern NJ regions. The firm operates from three office locations (Warwick NY, Vernon NJ, Ringwood NJ) using licensed agents under a franchise affiliation with the Better Homes and Gardens Real Estate brand, supported by the MoxiWorks brokerage platform.
Is Better Homes and Gardens a public or private company?
Better Homes and Gardens is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Better Homes and Gardens founded?
Better Homes and Gardens was founded in 2005. It employs 51 to 100 people.
Where is Better Homes and Gardens based?
Better Homes and Gardens is headquartered in Warwick, United States, in the North America region.
How does Better Homes and Gardens make money?
One revenue line is on record: real Estate Commission.
Who are Better Homes and Gardens's main competitors?
Broad incumbents on record are Compass, RE/MAX, Coldwell Banker and Berkshire Hathaway HomeServices. Direct peers are Sotheby's International Realty, Douglas Elliman and Weichert Realtors. Emerging players are Redfin and eXp Realty. Howard Hanna Real Estate is listed as a regional player.
Does Better Homes and Gardens have an API?
No public API is recorded for Better Homes and Gardens.