Buildahouse
Buildahouse A/S is a Danish e-commerce retailer selling floor heating systems and plumbing/drinking water installation components to professional tradespeople and DIY homeowners across Denmark, Sweden, and Norway through direct online storefronts.
- Company typePrivate
- Founded2010
- HeadquartersNarre Warren, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Buildahouse does
Buildahouse A/S is a Danish e-commerce retailer specializing in underfloor heating (gulvvarme) systems and plumbing/drinking water (brugsvand/VVS) installation components. The company operates localized online storefronts at buildahouse.dk, buildahouse.no, and buildahouse.se, with delivery coverage across Denmark, Sweden, and Norway. Its product catalog spans floor heating pipes (PEX/PERT Ø16-20mm), aluminum heat distribution plates with Ω-profile design, Grundfos Alpha2 circulation pumps, Seitron digital and wireless thermostat controllers, manifold distributors, subfloor boards (chipboard, EPS, fiber), fittings, and a separate drinking water product line including pipes, distribution headers, stop valves, and connection hoses. Bundled complete systems are sold in 2-12 circuit configurations for both analog and digital control, with prices ranging from approximately 82 DKK for small fittings to over 19,000 DKK for a complete 12-circuit digital system.
The company serves two customer segments in parallel: professional tradespeople (plumbers, heating installers, construction contractors) and DIY homeowners ("gør-det-selv"). The go-to-market is exclusively direct-to-consumer e-commerce with no dealer or marketplace channel disclosed, supported by email/phone consultation, free installation guides, a material calculation tool, and data sheets. Pricing is positioned below manufacturer minimum advertised price, and the company holds the Danish E-mærket e-commerce certification and GDPR compliance. The business model is straightforward transactional revenue from one-time product sales — no subscription, service, or recurring revenue streams are disclosed. The team is very small (1-10 employees), the company is privately held with no external funding, no disclosed partnerships, no M&A activity, and no management team profiles are available, indicating a lean founder/owner-operated business with a niche specialization rather than a venture-backed growth entity.
Buildahouse firmographics
Firmographics- Name
- Buildahouse
- Legal name
- Buildahouse A/S
- Website
- https://buildahouse.dk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Buildahouse A/S is a Danish e-commerce retailer selling floor heating systems and plumbing/drinking water installation components to professional tradespeople and DIY homeowners across Denmark, Sweden, and Norway through direct online storefronts.
- Ownership category
- akta.pro rank
Buildahouse industry classification
Industry- Product category
- Floor Heating & Plumbing Supplies
- NAICS
- Hardware Retailers (44414)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- HVAC Parts & Supplies Retail (Thermostats, Filters, Ducting) (CRAIADAI)
Keywords
Where Buildahouse is headquartered
LocationHeadquarters
- HQ city
- Narre Warren
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Buildahouse business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales - Floor Heating Components: One-time sale of floor heating system components including pipes, distribution plates, manifolds, control units, thermostats, and complete system packages. Revenue generated through direct e-commerce sales to professionals and DIY consumers.
- Product Sales - Plumbing/Water Installation Components: Sale of drinking water system components including pipes, distribution headers, stop valves, connection hoses, and installation accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Complete Floor Heating Systems - Analog 2-12 circuits |
| Unit Pricing | Pay-as-you-go | Complete Floor Heating Systems - Digital 2-12 circuits |
| Unit Pricing | Pay-as-you-go | Heat Distribution Plates |
| Unit Pricing | Pay-as-you-go | Fiber Plates and EPS Plates |
| Unit Pricing | Pay-as-you-go | Distribution Headers |
| Unit Pricing | Pay-as-you-go | Digital Room Thermostat |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Buildahouse product offering
Product offeringCore offering
Buildahouse sells floor heating (gulvvarme) systems and plumbing/water supply (VVS) installation components directly to customers through Scandinavian e-commerce storefronts. The product range spans complete analog and digital floor heating systems (2-12 circuits), aluminum heat distribution plates, PEX/PERT/universal pipes, wireless thermostats, pump shunts, circulation pumps, manifolds, drinking water pipes, fittings, stop valves, connection hoses, and grooved subfloor plates (EPS, fiber, chipboard). Customers can self-configure and order complete turnkey packages online with delivery across Denmark, Sweden, and Norway.
Differentiator
Problem solved
Functional benefit
Products and services
- Complete Floor Heating Systems - Analog
Quantifiable outcome
- Can reduce heating energy consumption by 2-3 degrees without feeling cold due to radiant heat from below
Companies that use Buildahouse
Customer profileSegments2 records
Ideal customer profiles2 records
Buildahouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Buildahouse partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Buildahouse competitors and assessment
Company assessmentRegional players
- Byggmax: Byggmax is a Nordic discount retailer of building materials and DIY products active across Sweden, Norway, Finland and Denmark. While it does not specialize in floor heating, it competes for DIY renovation spend and adjacent plumbing/heating supplies in the same geographies where Buildahouse sells.
- XL-Bygg: XL-Bygg is a building materials retailer cooperative across the Nordics selling timber, tools, plumbing and heating products to both professionals and DIY customers. Its broad assortment includes floor heating accessories, competing for the same Scandinavian pro and DIY shopper base as Buildahouse.
- Jem & Fix: Jem & Fix is a Danish chain of hardware and home improvement stores with its own webshop, serving DIY consumers and small tradespeople. Its assortment of plumbing fittings, pipework and heating accessories competes for the same DIY gør-det-selv customer as Buildahouse.
- Biltema: Biltema is a Nordic retailer of DIY, auto, boat and home products with both physical and e-commerce channels across Denmark, Sweden and Norway. It overlaps with Buildahouse in the broader DIY household and home improvement category, particularly on basic plumbing and heating accessories.
- Bygma: Bygma is a Danish-owned building materials distributor with stores in Denmark and Sweden serving tradespeople and DIY customers. Its assortment overlaps with Buildahouse on plumbing hardware, piping and installation supplies, though it is broader in scope and trades-focused.
Direct peers
- VVS-Eksperten: VVS-Eksperten is a Danish e-commerce specialist in plumbing, heating and water supply products for both professionals and DIY consumers. Its online-first model, Danish focus and curated VVS assortment directly overlap with Buildahouse's core offering in gulvvarme and brugsvand components.
- Comfort (Comfortkedjan / Comfort VVS): Comfort is a Nordic chain of plumbing and heating installer-retailers, headquartered in Denmark, with stores in Sweden and Norway. It serves both professional fitters and end customers with VVS, heating and bathroom products in the same categories Buildahouse targets online.
- Brødrene Dahl (Dahl): Brødrene Dahl is the leading Nordic wholesaler of plumbing, heating and water supply components in Denmark, Sweden and Norway. It sells the same VVS/brugsvand pipework, fittings, manifolds and heating equipment that Buildahouse distributes, with overlapping target customers among professional installers.
- Ahlsell: Ahlsell is a large Nordic technical distributor covering plumbing, heating, HVAC and electrical products across Sweden, Norway, Finland and Denmark. Its product assortment, trade customer base and multi-country Nordic footprint make it the closest large-scale counterpart to Buildahouse.
Broad incumbents
- Bauhaus (DK / SE): Bauhaus is a European home improvement and DIY superstore chain with stores in Denmark and Sweden. Its broad assortment spans tools, plumbing, heating and flooring, overlapping with Buildahouse's product range on plumbing and DIY installation supplies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Buildahouse social profiles
Digital presenceBuildahouse compliance and trust
Trust signalCompliance2 records
Buildahouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Buildahouse leadership team
Management profileNumber of profiles
Buildahouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Buildahouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Buildahouse
What does Buildahouse do?
Buildahouse sells floor heating (gulvvarme) systems and plumbing/water supply (VVS) installation components directly to customers through Scandinavian e-commerce storefronts. The product range spans complete analog and digital floor heating systems (2-12 circuits), aluminum heat distribution plates, PEX/PERT/universal pipes, wireless thermostats, pump shunts, circulation pumps, manifolds, drinking water pipes, fittings, stop valves, connection hoses, and grooved subfloor plates (EPS, fiber, chipboard). Customers can self-configure and order complete turnkey packages online with delivery across Denmark, Sweden, and Norway.
Is Buildahouse a public or private company?
Buildahouse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Buildahouse founded?
Buildahouse was founded in 2010. It employs 1 to 10 people.
Where is Buildahouse based?
Buildahouse is headquartered in Narre Warren, Australia, in the Oceania region.
How does Buildahouse make money?
Two revenue lines are on record. Product Sales - Floor Heating Components are the primary driver. The others are product Sales - Plumbing/Water Installation Components.
Who are Buildahouse's main competitors?
Regional players on record are Byggmax, XL-Bygg, Jem & Fix, Biltema and Bygma. Direct peers are VVS-Eksperten, Comfort (Comfortkedjan / Comfort VVS), Brødrene Dahl (Dahl) and Ahlsell. Bauhaus (DK / SE) is listed as a broad incumbent.
Does Buildahouse have an API?
No public API is recorded for Buildahouse.
What industry is Buildahouse in?
Buildahouse's product category is Floor Heating & Plumbing Supplies. Its primary akta.pro industry code is CRAIADAI, HVAC Parts & Supplies Retail (Thermostats, Filters, Ducting). Its NAICS code is 44414 and its SIC code is 5070.