What Canal Alpha does

Canal Alpha SA is a privately held regional television broadcaster established in 1987, headquartered in Cortaillod, Switzerland, with a secondary production studio in Delémont. Operating as Canal Alpha SA under Swiss broadcasting regulation, the company runs two distinct linear channels — Canal Alpha NE (canton of Neuchâtel and Yverdon region) and Canal Alpha JU (canton of Jura and Bernese Jura) — serving the Arc jurassien, a regional population of a few hundred thousand residents. Its technology stack consists of conventional HD broadcast playout, video-on-demand (Canal Alpha Play, hosted by Infomaniak Network SA in Geneva), native iOS and Android applications, and multi-layer distribution via more than 20 cable, IPTV, and OTT partners including Swisscom blue TV, Sunrise, Salt, UPC, Zattoo, and myCanal.

The programming portfolio spans approximately 35 named titles, anchored by a daily evening news journal (Le Journal de Canal Alpha, broadcast at 18:30) and complemented by sports (Le Canal Sportif, Le Match, Au Coeur du Tour), cultural and culinary magazines (Jura Show, Kultur Club, C'est Trop Bon, Les Chefs Étoilés au Pays du Gruyère), economic and educational programs (Le Sens de l'Éco, Ma Thèse en 180 Secondes), health and wellness (Placebo, Bien dans sa Tête, Ça Bouge à la Maison), and event coverage (SIAMS, Prix BCN Innovation, Swiss Voice Tour). Audience reach is reported at approximately 45,000 daily viewers across the region.

Canal Alpha monetizes primarily through regional television advertising — spots, publireportages (sponsored editorial reports), and program sponsorship — supplemented by digital advertising on its website and apps, custom video production services for local businesses, and program-recording sales on request. GTM is direct-sales-driven with a dedicated commercial team (Sales Director, sales advisors) providing bespoke, quote-based campaigns to SMB advertisers in its catchment area. The company employs approximately 40 staff across two locations and operates without disclosed external funding, parent company, or M&A activity.

Name

Canal Alpha

Legal name

Canal Alpha SA

Website

https://canalalpha.ch

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Canal Alpha is a Swiss regional television broadcaster operating two channels (Canal Alpha NE and Canal Alpha JU) across the Jura arc, delivering daily news, sports, and cultural programming to ~45,000 daily viewers via cable, IPTV, OTT, and mobile platforms, monetized primarily through regional SMB advertising and custom video production.

Ownership category

akta.pro rank

Headquarters

HQ city

Cortaillod

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Television Advertising: Traditional television advertising including advertising spots, publireportages (informational reports with interviews and product presentations), and program sponsorship. Spots are custom graphic animations or short videos broadcast multiple times daily.
2. Digital Advertising: Fixed or animated advertising spaces on the Canal Alpha website and mobile application.
3. Video Production Services: Custom video production services for regional businesses to create advertising spots tailored to their needs.
4. Program Sales: Sale of program recordings and episodes upon request from viewers.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Canal Alpha operates a regional HD television service for the Arc jurassien in Switzerland, broadcasting daily news and thematic magazine programs across two channels (Canal Alpha NE and Canal Alpha JU). It supplements linear broadcast with a video-on-demand platform (Canal Alpha Play) and native mobile applications, while monetizing the audience through advertising spots, publireportages, program sponsorship, and digital ad inventory sold to regional businesses.

Product overview

Canal Alpha is a regional television station serving the Arc jurassien, operating as a dual-channel platform with Canal Alpha NE covering the canton of Neuchâtel and Yverdon region, and Canal Alpha JU covering the canton of Jura and Bernese Jura. The core product ecosystem includes live TV broadcasting (with daily news journal 'Le Journal de Canal Alpha' at 18:30), video-on-demand via Canal Alpha Play, and mobile applications for iOS and Android. Content distribution extends through cable operators (UPC, Citycable, net+, Naxoo), IPTV providers (Swisscom blue TV, Sunrise TV, Salt TV), and OTT streaming platforms (Zattoo, Wilmaa, Teleboy, myCanal). The programming portfolio encompasses approximately 35 named programs spanning news (Le Journal), sports (Le Canal Sportif, Le Match, Au Coeur du Tour), society magazines (Immobilier, Agriculture Durable, Placebo), culture (Kultur Club, Jura Show), culinary (C'est Trop Bon, Les Chefs Étoilés), education (Ma Thèse en 180 Secondes, Le Fruit de l'Apprentissage), and special event coverage (SIAMS, Prix BCN Innovation). Additionally, the station offers advertising services including advertising spots, advertorials, sponsorship, and digital advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Canal Alpha NE (Television Channel)
• Canal Alpha JU (Television Channel)
• Canal Alpha Play (Video on Demand)
• Canal Alpha Mobile Application
• Spot Publicitaire (TV Advertising Spot)
• Publireportage (Sponsored Editorial)
• Parrainage (Program Sponsorship)
• Digital Advertising
• Custom Video Production Services
• Program Sales (Recordings and Episodes)
• Le Journal de Canal Alpha (Daily News Program)

Quantifiable outcome

• 45,000 daily viewers watching television programs
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, minor and regional.

• UPCcoreChannel Partner/ Reseller/ DistributorMajor Swiss cable operator distributing Canal Alpha programming to subscribers in the Jura arc region
• Swisscom blue TVcoreChannel Partner/ Reseller/ DistributorSwisscom IPTV platform distributing Canal Alpha to blue TV subscribers
• Sunrise TVcoreChannel Partner/ Reseller/ DistributorSunrise IPTV service distributing Canal Alpha programming
• ZattoominorChannel Partner/ Reseller/ DistributorOTT streaming platform distributing Canal Alpha internationally
• Infomaniak Network SAcoreTechnology or IntegrationData hosting partner for Canal Alpha website and VOD platform. Located at Rue Eugène-Marziano 25, 1227 Geneva. All data remains in Switzerland.
• EBL TelecomregionalChannel Partner/ Reseller/ DistributorRegional cable operator in the Jura arc region distributing Canal Alpha
• myCanalminorChannel Partner/ Reseller/ DistributorOTT streaming platform distributing Canal Alpha

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Léman Bleu: Léman Bleu is a private regional TV channel serving the Geneva region of French-speaking Switzerland. It is the most direct comparable to Canal Alpha in terms of business model (regional French-language TV, advertising-funded, cable/IPTV distribution, daily news and magazine programming) and target customer base (regional SMB advertisers and local viewers).
• La Télé (Valais): La Télé is a regional television channel covering the canton of Valais in French-speaking Switzerland. It operates with the same model as Canal Alpha — local news, regional sports, magazine programming, and advertising-funded revenue — serving a similarly-sized French-speaking Swiss regional audience.
• Rouge TV: Rouge TV is a regional French-language TV channel in Switzerland covering the canton of Fribourg. Like Canal Alpha, it produces local news, sports, and lifestyle programming with advertising as its core revenue stream and is distributed via Swiss cable/IPTV networks.
• TeleBielingue: TeleBielingue is a regional TV broadcaster serving the bilingual (German/French) Bienne/Biel region. It competes in the same Swiss regional broadcasting space as Canal Alpha, focused on local news and advertising-funded operations.
• Tele M1: Tele M1 is a regional TV channel covering the cantons of Aargau and Solothurn in German-speaking Switzerland. It shares Canal Alpha's regional TV business model: local news, sports, magazine programming, and advertising revenue, distributed via Swiss cable and IPTV networks.
• TeleBasel: TeleBasel is a regional television channel serving the Basel region of Switzerland. It operates with comparable local-news and advertising-driven business model to Canal Alpha, distributed across cable, IPTV, and digital platforms.
• Tele 1 (Zentralschweiz): Tele 1 is a regional TV broadcaster covering central Switzerland (Zentralschweiz). It is structurally comparable to Canal Alpha as a small advertising-funded regional TV station producing local news, sports, and lifestyle programming for a defined Swiss sub-region.
• TVO (Ostschweiz): TVO is a regional TV channel covering Eastern Switzerland (Ostschweiz). It operates with the same regional broadcaster model as Canal Alpha: local news, advertising-funded operations, and distribution via Swiss cable and IPTV platforms.

Broad incumbents

• SRG SSR (Swiss public broadcaster): SRG SSR operates RTS, SRF, and RSI, the major Swiss public broadcasters that compete for both viewers and advertising-adjacent budgets across Canal Alpha's market. It is a broad incumbent — much larger and national in scope, with overlapping regional news coverage in the Jura arc — against which Canal Alpha competes for regional relevance.

Others

• Zattoo: Zattoo is a Swiss OTT streaming platform that is both a Canal Alpha distribution partner and a competing channel aggregator for Swiss viewers. It is relevant as an enabling/adjacent platform — Canal Alpha reaches viewers via Zattoo, while Zattoo also aggregates competing content offerings that could divert viewer attention.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/canalalpha
• LinkedInlinkedin.com/company/canal-alpha
• Xx.com/canalalpha
• Facebookfacebook.com/canalalpha

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canal Alpha