Ratioform Verpackungen GmbH

What Ratioform Verpackungen GmbH does

Ratioform Verpackungen GmbH is a German B2B packaging solutions provider headquartered in Pliening, Germany, founded in 1979 and operating as a category brand within the kaiserkraft industrial supply platform (its parent strategic operating company). The company distributes a comprehensive packaging portfolio through B2B e-commerce — primarily via the kaiserkraft.de storefront and dedicated ratioform.de / ratioform.com properties — offering more than 2,000 immediately available stock-keeping units spanning single-, double-, and triple-wall corrugated cardboard cartons, packaging bags (zip-lock, bubble, ESD, paper), postal packaging, cushioning and protective materials, closure solutions (adhesive and strapping tapes), gift packaging, packaging machinery, and specialized lines for ESD and thermal applications. All corrugated products comply with DIN 55468 across A-, B-, C-, and E-wave/Microwave flute profiles built on Kraftliner, Testliner, and Schrenz paper stocks.

The underlying technology is fundamentally physical (corrugated cardboard manufacturing and packaging material sourcing) rather than software; the limited digital layer consists of the Kartonfinder (Box Finder) selection tool that helps customers choose from among more than 2,000 catalog variants, plus custom-size Maẞkartons manufacturing for non-standard specifications. A partner relationship with Straub has introduced a modified B-wave technology delivering 20% reduced wave height, improving print quality and pallet utilization. Product strategy is organized through sub-brands — ratioform terra (sustainability-focused), ratioform flow (shipping materials), ratioTape (tapes), and ratioform economy (value tier) — and the offering is classified using FEFCO codes and FSC/PEFC certifications. Certifications include DIN 55468, FEFCO-Code 11th edition, and FSC chain-of-custody for sustainable fiber sourcing.

Revenue is generated primarily through one-time unit-level e-commerce sales with publicly disclosed B2B net/gross pricing ranging from approximately €0.03/unit (flat bags) to €157/unit (PET strapping band), supplemented by volume-based discounts (VE/Verpackungseinheit bulk units), packaging machinery hardware sales, and expert consultation services for custom packaging projects and optimization. The go-to-market is digital-first via kaiserkraft.de and ratioform.com storefronts, supported by toll-free phone consultation (0800 000 28 02) and email ([email protected]), with content marketing through the ratioform blog and packaging-guide advisor pages serving top-of-funnel demand generation. Customers are horizontally segmented across industry and trade (primary), e-commerce/retail, and specialized verticals (electronics ESD, food/beverage thermal, media/book, dangerous goods), with geographic concentration in the DACH region and selective international reach via ratioform.com.

Name

Ratioform Verpackungen GmbH

Legal name

Ratioform Verpackungen GmbH

Website

https://ratioform.de

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Ratioform Verpackungen GmbH is a German B2B packaging distributor (founded 1979, Pliening) operating inside the kaiserkraft industrial platform, selling 2,000+ corrugated cartons, bags, tapes, cushioning, and packaging machinery to industry, trade, e-commerce, and specialized verticals via kaiserkraft.de and ratioform.com storefronts.

Ownership category

akta.pro rank

Product category

Industrial Packaging Materials

NAICS

Paper and Paper Product Merchant Wholesalers (4241)

SIC

Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Packaging, Containers & Shipping Supplies Marketplaces (CRAFAHAJ)

akta.pro secondary industries

Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA), Folding Cartons & Paperboard Packaging Converting (IMAMAHAB)

Keywords

• Corrugated cardboard packaging
• Industrial packaging supplies
• B2B packaging solutions
• Packaging machines and materials
• Custom shipping cartons

Headquarters

HQ city

Pliening

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Standard Packaging Products: Sale of standard corrugated cardboard packaging products including cartons, boxes, filler materials, cushioning, bags, tapes, and sealing solutions through e-commerce platform.
2. Custom/Individual Packaging Solutions: Custom-manufactured packaging products tailored to specific customer requirements for unique dimensions, materials, or specifications.
3. Packaging Machines and Equipment: Sale and supply of packaging machinery including air cushion machines, shrink machines, sealing machines, and strapping machines.
4. Expert Consultation and Services: Professional consulting services for packaging optimization and individual packaging project solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ratioform Verpackungen GmbH distributes and supplies a comprehensive range of industrial and shipping packaging products to business customers, including corrugated cardboard cartons, packaging bags, protective cushioning materials, closure tapes, strapping solutions, gift packaging, and packaging machinery. The company operates as the packaging category brand under the kaiserkraft B2B e-commerce platform, also offering custom-manufactured cartons and packaging consulting for industrial, trade, and e-commerce customers.

Product overview

Ratioform Verpackungen GmbH is a leading German packaging solutions provider operating as a category brand under the kaiserkraft industrial platform. The company offers a comprehensive, unified portfolio of packaging materials and solutions organized into distinct product lines: Wellpapp-Faltkartons (corrugated folding cartons in single, double, and triple-wall variants with over 2,000 standard options plus custom Maßkartons), Verpackungsbeutel (packaging bags including zip lock, bubble, flat, ESD, and paper bags), Postverpackungen (postal packaging solutions including shipping envelopes, tubes, and book packaging), Füllen/Polstern/Schützen (protective cushioning materials including bubble wrap, paper padding, and foam), Verschlussmittel (closure materials including adhesive tapes, strapping bands, and dispensers), Warensicherung (goods security solutions), Geschenkverpackungen (gift packaging including boxes, bags, and decorative materials), and Verpackungsmaschinen (packaging machines including air cushion, heat sealer, shrink, and strapping machines). The company also offers specialized solutions such as ESD packaging for electronics and Thermoverpackungen for temperature-sensitive goods. A key service tool is the online Kartonfinder (Box Finder) which helps customers select appropriate packaging from the extensive catalog. All products comply with DIN-Norm 55468 and use FEFCO codes for standardized classification.

Differentiator

Problem solved

Functional benefit

Brands

• ratioform terra: Sustainable packaging brand line offering environmentally-friendly packaging alternatives
• ratioform flow
• ratioTape
• ratioform economy

Products and services

• Wellpapp-Faltkartons (Corrugated Folding Cartons) Single, double, and triple-wall corrugated cardboard cartons available in over 2,000 variants including automatikkartons, h\u00f6henverstellbare Kartons, and spezialkartons, designed for B2B shipping, storage, and logistics customers.
• Klappschachteln and St\u00fclpdeckelkartons (Snap-lock and Telescope Boxes) Folding boxes and telescope-style boxes for versatile packaging needs, including colored variants suitable for gift packaging.
• Verpackungsbeutel (Packaging Bags) Complete range of packaging bags including Druckverschlussbeutel (zip lock bags), Luftpolsterbeutel (bubble bags), Flachbeutel (flat bags), ESD bags, Papierbeutel (paper bags), and Schlauchfolien (tubing) for industrial and commercial packaging applications.
• Postverpackungen (Postal Packaging) Shipping solutions including Versandtaschen (shipping envelopes), Versandrohre (shipping tubes), Buchverpackungen (book packaging), Kalenderverpackungen (calendar packaging), and Fixierverpackungen (fixing packaging) for postal and parcel shipping needs.
• F\u00fcllen, Polstern, Sch\u00fctzen (Filling, Cushioning, Protecting) Protective packaging materials including Luftpolsterfolien (bubble wrap), Papierpolster (paper padding), Verpackungschips (packing chips), Schaumpolster (foam padding), and Polstersysteme (cushioning systems) for protecting goods during transit.
• Verschlussmittel (Closure Materials) Packaging closure solutions including Klebeb\u00e4nder (PP, PVC, paper adhesive tapes), Filamentb\u00e4nder (filament tapes), Umreifungsb\u00e4nder (PET, PP, steel strapping bands), Handabroller (tape dispensers), and Nassklebeb\u00e4nder (wet adhesive tapes).
• Warensicherung (Goods Security) Product security and securing solutions including Stretchfolien (stretch films), Palettensicherung (pallet security), Umreifungsb\u00e4nder (strapping bands), and Transportindikatoren (transport indicators) for pallet and load security.
• Geschenkverpackungen (Gift Packaging) Gift packaging solutions including Geschenkkartons (gift boxes), Tragetaschen (carrier bags), Pr\u00e4sentverpackungen (presentation packaging), Flaschenverpackungen (bottle packaging), and Deko-F\u00fcllmaterial (decorative filling material) for festive and retail presentation needs.
• Verpackungsmaschinen (Packaging Machines) Packaging equipment including Luftkissenmaschinen (air cushion machines), Folienschwei\u00dfger\u00e4te (heat sealers), Schrumpfmaschinen (shrink machines), Verschlussmaschinen (closing machines), Papierpolstermaschinen (paper padding machines), Umreifungsmaschinen (strapping machines), and Stretchmaschinen (stretch machines) for automated packaging operations.
• ESD Packaging (Electrostatic Discharge) Specialized packaging for electrostatic discharge sensitive products including ESD-Druckverschlussbeutel (ESD zip lock bags), ESD-Abschirmbeutel (ESD shielding bags), EMI Shieldingbeutel (EMI shielding bags), and ESD-Seitenfaltenbeutel for protection of electronic components.
• Thermoverpackungen (Thermal Packaging) Temperature-controlled packaging solutions including Luftpolster-Thermobeutel and Thermotaschen for shipping temperature-sensitive goods.
• Packband E-Commerce (E-Commerce Tape) Specialized packaging tapes designed for e-commerce operations, including Papier-Packband E-Commerce and Packband E-Commerce Premium with sustainable paper-based options.
• Buchverpackung (Book Packaging) Specialized packaging for books and publications including Multistar, Varistar, and Variofix solutions with variable fill heights and self-adhesive closures.
• Ma\u00dfkartons (Custom-Size Cartons) Custom-manufactured cartons, boxes, and packaging made to exact customer specifications for unique packaging requirements when standard products do not fit.
• SizzlePak Papier-F\u00fcllmaterial Paper-based decorative filling material for gift packaging, made from sustainable materials.

Quantifiable outcome

• Over 2,000 different cartons, boxes, and cartons immediately available
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• kaiserkraftcoreStrategic or Co-development Partnerratioform has become part of kaiserkraft, described as one of the leading platforms for industry and packaging. This partnership provides ratioform with access to a large network of industrial resources and knowledge, enabling faster development of individual packaging solutions and further optimization of customers' packaging processes. ratioform retains its brand identity and operations as a packaging solutions provider while benefiting from kaiserkraft's platform infrastructure and resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rajapack (RAJA Group): RAJA Group is the leading European B2B packaging distributor, operating multi-country e-commerce platforms (Rajapack, RAJA, Viking) selling cartons, mailers, cushioning, tape, and packaging machines to SMB and enterprise customers. Highly comparable business model to Ratioform: catalog-driven B2B e-commerce, broad SKU range, custom solutions, multi-geography. Rajapack is Ratioform's most direct competitor in the German market and across Europe.
• Packhelp: Packhelp is a European online packaging platform specializing in custom-printed boxes, mailers, and sustainable packaging for SMB and DTC brands. Comparable to Ratioform on B2B e-commerce motion and product overlap (custom cartons, mailers, sustainable lines), though Packhelp differentiates with design tools and on-demand printing rather than broad industrial SKU breadth.
• Papier-Mettler: Papier-Mettler is a German packaging distributor operating a B2B catalog and e-commerce model selling bags, films, corrugated packaging, and protective materials. Directly comparable to Ratioform in customer segment (industry, retail, e-commerce SMBs), product mix (PE/PP films, paper bags, mailers), and German/DACH geographic focus.
• Stempel Packaging: Stempel Packaging is a German family-owned packaging distributor with a multi-channel offering (catalog, e-commerce, field sales) across cartons, protective packaging, mailers, and custom solutions. Comparable to Ratioform in product breadth, B2B customer base, and German market position, with a similar emphasis on consulting-led custom packaging services.

Broad incumbents

• Smurfit Kappa: Smurfit Kappa is one of the world's largest paper-based packaging manufacturers, supplying corrugated boxes, retail packaging, and industrial packaging to multinational customers. While vertically integrated into manufacturing (vs. Ratioform's distribution model), Smurfit competes with Ratioform for large-volume packaging contracts and sets pricing benchmarks for standard corrugated SKUs in the German market.
• Mondi Group: Mondi is a global packaging and paper group with significant European corrugated and kraft paper operations supplying industrial and e-commerce packaging customers. Comparable as a large incumbent in corrugated packaging that competes for the same end customers (industrial shippers, e-commerce fulfillment) and exerts pricing pressure on distributors like Ratioform.
• DS Smith: DS Smith is a major European corrugated packaging manufacturer and circular economy-focused supplier, serving FMCG, e-commerce, and industrial customers with sustainable packaging solutions. Overlaps with Ratioform in product category and European customer base; competes both directly (as a supplier to large accounts) and indirectly (sets sustainability and recycled-content benchmarks).

Regional players

• THIMM Group: THIMM is a German family-owned corrugated packaging manufacturer offering packaging solutions, displays, and packaging systems for retail and industrial customers. Comparable to Ratioform on product category (corrugated cartons, custom packaging) and German/DACH market focus, though THIMM is primarily a manufacturer rather than a multi-SKU distributor.
• Werner Kenkel GmbH & Co. KG: Werner Kenkel is a German corrugated packaging manufacturer producing folding cartons, slotted boxes, and customized industrial packaging. Overlaps with Ratioform on product category and German/European customer base; competes as a manufacturer-direct alternative to Ratioform's distribution model for medium and large volume customers.

Emerging players

• noissue: noissue is a global e-commerce platform offering custom-printed sustainable packaging (mailers, boxes, tissue paper) targeted at DTC and e-commerce brands. Comparable to Ratioform on e-commerce-first distribution and a sustainability-led value proposition; differentiated by on-demand customization and a focus on premium/brand packaging rather than industrial SKU breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ratioform
• Facebookfacebook.com/ratioform-verpackungen-gmbh-104538779589153

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ratioform Verpackungen GmbH