What Kaiserkraft does

Kaiserkraft, operated under the legal name VINK LISSE kaiserkraft, is a Dutch B2B mail-order and e-commerce distributor of business, office, warehouse, workshop, and factory equipment. The company runs a 75,000+ SKU catalog organized across six categories — office, business/workshop, storage, transport, environment, and packaging — and serves customers through country-specific e-commerce storefronts across 20+ European markets (Germany, Netherlands, Switzerland, Austria, UK, France, Italy, Spain, Belgium, Czech Republic, Poland, Hungary, Slovakia, Slovenia, Croatia, Ireland, Romania, Portugal) plus an export shop for other geographies. The platform combines self-service online ordering with assisted sales via phone, email, on-site consultation, a 3-step enterprise quote flow, e-procurement integration, and project services such as 3D space planning and custom production.

Revenue is generated primarily through one-time B2B product sales, with pricing displayed excluding VAT, free shipping from a €150 order threshold, multiple payment methods (invoice, SEPA, major cards, Apple Pay, PayPal), and a 30-day return policy. The portfolio blends A-brand distribution (Rubbermaid, Kärcher, tesa, bimos, Dauphin, Topstar) with proprietary labels (eurokraft pro, eurokraft basic, ratioform, RAU). Differential value is anchored on completeness of assortment, over 112 years of operating history, up-to-15-year warranties on selected products, and a sustainability posture backed by ISO 9001, ISO 14001, ISO 50001, EcoVadis, EHI, and GOGREEN certifications.

Kaiserkraft is a privately-held operating subsidiary of TAKKT AG, a publicly-listed German B2B equipment and instrumentation specialist, and operates with 501–1,000 employees. Named project references span manufacturing (WILO Gruppe, Nano), logistics (ADP), food & beverage (Zott), aviation (Airport Paris), and general business (Kreation Krehl). Recent catalog expansion has extended into driverless transport systems (BITO LEO), e-mobility (e-scooters and e-bikes), and broader industrial automation categories, signaling a movement from pure equipment supply into adjacent automation and recurring-service categories.

Name

Kaiserkraft

Legal name

VINK LISSE kaiserkraft

Website

https://kaiserkraft.nl

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kaiserkraft (VINK LISSE kaiserkraft) is a Netherlands-headquartered B2B mail-order and e-commerce distributor of 75,000+ office, warehouse, workshop, transport, and packaging equipment SKUs, sold to business customers across 20+ European countries via country-specific storefronts and assisted-sales channels.

Ownership category

akta.pro rank

Product category

Industrial and Office Equipment Distribution (B2B Mail Order)

NAICS

Office Equipment Merchant Wholesalers (423420), Stationery and Office Supplies Merchant Wholesalers (424120), Furniture Merchant Wholesalers (42321)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Durable Goods (5000)

akta.pro primary industry

Office, Janitorial & Facility Supplies (B2B) (CRAEAEAE)

akta.pro secondary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• B2B equipment distribution
• Office furniture supply
• Warehouse storage solutions
• Workshop and industrial supplies
• Material handling equipment

Headquarters

HQ city

Lisse

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (B2B Mail Order): VINK LISSE kaiserkraft operates as a B2B postorder company generating revenue through one-time product sales. The company offers over 75,000 products across office, warehouse, workshop, and factory categories. Revenue is generated through direct online purchases, telephone orders, and quote-based enterprise orders. Payment options include Apple Pay, Mastercard, Visa, PayPal, invoice, and SEPA.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kaiserkraft is a B2B mail-order distributor that sells more than 75,000 products covering office furniture and supplies, workshop and industrial equipment, warehouse shelving and storage systems, material handling and transport equipment, environmental and hazardous-substance management, and packaging materials. The company operates the kaiserkraft.nl e-commerce platform alongside country-specific regional storefronts in over 20 European countries, complemented by value-added services such as 3D space planning, custom production, e-procurement integration, inspection, maintenance, and repair.

Product overview

VINK LISSE kaiserkraft is a B2B mail-order company offering over 75,000 products for industry, warehouse, office, workshop, and factory environments. The platform provides a comprehensive portfolio organized into six main categories: Kantoor (Office), Bedrijf (Business/Workshop), Opslag (Storage), Transport, Milieu (Environment), and Verpakking (Packaging). The product range includes office furniture and supplies, workshop equipment, storage solutions, material handling equipment, environmental/safety products, and packaging materials. The company also offers its own private label brands including eurokraft pro (premium), eurokraft basic (entry-level), and RAU (specialized workshop equipment). Kaiserkraft serves as both an e-commerce platform and solution provider, offering services such as 3D space planning, custom product manufacturing, e-procurement integration, maintenance, and project services alongside its extensive product catalog.

Differentiator

Problem solved

Functional benefit

Brands

• eurokraft pro: Professional-grade equipment and tools for industrial and workshop applications
• eurokraft basic
• ratioform

Products and services

• Office Furniture and Equipment Office furniture, height-adjustable desks, office chairs, cabinets, meeting tables, partition walls, standing desks, and lounge furniture sold to business buyers for outfitting office environments.
• Office Supplies Office articles, document holders, coat racks, lamps, shredders, laminators, time clocks, monitor holders, and similar consumables and accessories for daily office operations.
• Presentation Equipment Whiteboards, plan boards, flip-overs, projector carts, lecterns, projection screens, and display cabinets for meeting and training rooms.
• Climate Control Equipment Fans, insect killers, cooling devices, heating devices, and humidifiers for office and indoor climate management.
• Workshop Equipment and Tools Workbenches, work tables, hand tools, electric and battery power tools, ESD workstations, ladders, workwear, and personal protective equipment for industrial and workshop environments.
• Shelving and Storage Systems Pallet racking, cantilever racking, warehouse shelving, mobile shelving, storage bins, warehouse bins, and aluminum profile storage systems for warehouse and stockroom operations.
• Material Handling and Transport Equipment Platform carts, pallet trucks, scissor lift trucks, stackers, workshop cranes, jib cranes, roller conveyors, driverless transport systems, wheels, and load-securing equipment for internal logistics operations.
• Packaging Materials and Machines Cardboard boxes, stretch films, strapping, mail packaging, carrier bags, gift packaging, and packaging machines (foil sealers, shrink machines, box sealing machines, strapping machines) for warehouse shipping and packaging operations.
• Environmental and Hazardous Substance Management Hazardous-substance storage cabinets, collection trays, gas cylinder storage, leakage management kits, waste sorting systems, and drum-handling equipment for environmental compliance and hazardous materials operations.
• Cleaning and Sanitary Equipment Vacuum cleaners, scrubber machines, high-pressure cleaners, brooms, mops, cleaning cloths, hand dryers, soap dispensers, and towel dispensers for facility cleaning and sanitary operations.
• Outdoor and Site Facilities Waste bins, bicycle racks, benches, picnic sets, planters, fencing, traffic mirrors, parking barriers, and outdoor ashtrays for outdoor and site environments.
• Rack Protection and Safety Barriers Insert covers, protection posts, barrier posts, warning tapes, speed bumps, cable bridges, padlocks, portable barriers, and boom barriers for warehouse impact protection and traffic safety.
• E-Mobility and Workplace Wellness Electric tow trucks, e-scooters, e-bikes, and workplace fitness equipment and accessories for employee wellness and sustainable transport.
• eurokraft pro Private Label Brand Proprietary brand of professional-grade equipment and tools for industrial and workshop applications, positioned at the premium tier of the Kaiserkraft catalog.
• eurokraft basic Private Label Brand Proprietary brand of cost-effective equipment and tools for business and workshop use, positioned at the entry-level tier of the Kaiserkraft catalog.
• RAU Workshop Equipment Work station systems, work tables, workbenches, computer cabinets, ESD transport equipment, and modular workshop solutions from partner brand RAU.
• ratioform Private Label Brand Private label brand for workplace and industrial equipment marketed alongside eurokraft pro, eurokraft basic, and third-party brands in the Kaiserkraft assortment.
• 3D Space Planning and Custom Production 3D space planning, custom product manufacturing, e-procurement integration, inspection, maintenance, spare parts, and repair services provided to enterprise customers for office and warehouse realization projects.

Quantifiable outcome

• Up to 15 years warranty on products
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• RAU GmbHcoreStrategic or Co-development PartnerRAU GmbH from Balingen-Frommern, Germany is a key partner specializing in workshop equipment. With over 65 years of experience in development, production and sales of RAU workshop equipment, they provide intelligent planned workshop fittings that have a positive effect on employee productivity and creativity. The partnership supplies work station systems, work tables, workbenches and computer cabinets that can be flexibly adapted to customer wishes and needs.
• ratioformcoreChannel Partner/ Reseller/ Distributorratioform is featured as a strong brand offering excellent quality products within the VINK LISSE kaiserkraft portfolio.
• eurokraft procoreChannel Partner/ Reseller/ Distributoreurokraft pro is a proprietary brand of VINK LISSE kaiserkraft offering professional-grade equipment products.
• eurokraft basiccoreChannel Partner/ Reseller/ Distributoreurokraft basic is a proprietary brand offering cost-effective equipment solutions for business use.
• RubbermaidminorChannel Partner/ Reseller/ DistributorRubbermaid is featured as a strong brand offering professional cleaning and facility management products.
• KärcherminorChannel Partner/ Reseller/ DistributorKärcher is featured as a strong brand for professional cleaning equipment.
• tesaminorChannel Partner/ Reseller/ Distributortesa is featured as a strong brand for adhesive and mounting solutions.
• bimosminorChannel Partner/ Reseller/ Distributorbimos is featured as a strong brand for professional seating solutions.
• LEGO Group (Lottery Campaign)minorGTM or Marketing PartnerLEGO Group is partnered for a promotional lottery campaign where customers can win LEGO football sets. Note: LEGO is a trademark of the LEGO Group and this promotion is not affiliated with the LEGO Group.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amazon Business: Digital-native B2B procurement marketplace offering millions of SKUs across office, MRO, and industrial categories with corporate procurement integration; primary structural competitor for B2B equipment spend in Europe.
• Staples Business: US-anchored B2B office and facilities supplies distributor with growing European presence; relevant comparator for office-focused B2B e-commerce at scale.
• Grainger: Largest US-headquartered MRO and industrial equipment distributor with deep catalog, private-label (Cromwell), and B2B e-commerce platform; relevant scale and business-model comparator for Kaiserkraft's broader ambitions.

Direct peers

• Conrad Electronic: European B2B mail-order and e-commerce distributor of technical and industrial equipment, tools, and office supplies serving 20+ European countries — directly overlapping Kaiserkraft's catalog and go-to-market model.
• Lyreco: European B2B distributor of workplace, office, and industrial supplies operating in 25+ countries with comparable catalog breadth, direct sales force, and enterprise customer focus.
• Manutan: Pan-European B2B mail-order and e-commerce distributor of workplace and industrial equipment with comparable multi-country catalog model (75,000+ SKUs), enterprise focus, and own-brand strategy.
• Würth Industrie: Würth's industrial B2B distribution arm selling tools, fasteners, workshop supplies, and PPE to European enterprises — directly comparable in industrial/workshop B2B categories and direct-sales-plus-e-commerce hybrid model.
• Office Depot / Viking: Viking is Office Depot's European B2B office supplies mail-order and e-commerce business, covering office equipment, supplies, and workplace products with comparable multi-country distribution to SMB and enterprise customers.

Emerging players

• Bisley: European specialist manufacturer and supplier of office storage, lockers, and workplace furniture distributed via B2B channels — partial overlap with Kaiserkraft's office furniture and storage cabinet categories.
• BITO-Lagertechnik: European manufacturer and B2B supplier of storage bins, shelving, and warehouse equipment; partially overlapping product categories (storage bins, shelving, driverless transport systems BITO LEO referenced by Kaiserkraft) and direct enterprise B2B distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaiserkraft