What XJ Beauty does

XJ Beauty is a privately held B2B contract manufacturer (Forestnova Global Inc dba XJ Beauty USA Inc) founded in 2007 and headquartered in Lake Forest, California, providing full turnkey beauty product development and manufacturing services to more than 50 global beauty brands. The company operates as both OEM and ODM, embedding formulation, packaging, component, and manufacturing capabilities directly into brand partners' supply chains, and serves clients ranging from emerging indie brands to enterprise customers including L'Oréal for the Hapta AI-powered makeup applicator project.

Core offerings span color cosmetics (face, lip, eye, brow, nail), skincare (serums, creams, cleansers, masks, sunscreen), bath and body, hair care, fragrance, beauty tools and bags, and packaging design. Underlying technology capabilities include proprietary HOCl (hypochlorous acid) stabilization with FDA-cleared formulations, biotechnology-derived active ingredients via fermentation and cell culture, nanotechnology-based delivery systems (nano-encapsulated Vitamin C), and the BeautyAI Platform, an AI- and AR-powered personalization engine that analyzes individual skin types and concerns to deliver tailored product recommendations across partner brands. The Scentinvent partnership adds patented alcohol-free, clean fragrance formulations with up to 20% fragrance load.

Revenue is generated through project-based, quote-priced manufacturing contracts across five production geographies — USA (R&D Innovation Lab in Orange County), China (Shanghai and Wenzhou), South Korea, Thailand, and Taiwan — with multi-year contract cadences and custom pricing tied to product category, customization, volume, and facility selection. The go-to-market motion is direct B2B enterprise field sales supported by SEO, content marketing via the company blog, industry trade press, and PR coverage. The company reports 51–100 employees and produces more than 10 million units annually.

Name

XJ Beauty

Legal name

Forestnova Global Inc dba XJ BEAUTY USA INC

Website

https://xj-beauty.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

XJ Beauty is a privately held B2B contract manufacturer founded in 2007, providing full turnkey beauty product development, formulation, packaging, and manufacturing services to 50+ global brands across five countries.

Ownership category

akta.pro rank

Product category

Beauty Contract Manufacturing

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Private Label & Contract/White-Label Beauty Distribution (CRAOAEAO)

akta.pro secondary industries

K-Beauty/J-Beauty & Global Skincare Regimens (CRABAAAI), Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

Keywords

• Beauty contract manufacturing
• OEM ODM services
• Skincare formulation
• Color cosmetics manufacturing
• Private label beauty

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. OEM/ODM Manufacturing Services: Full turnkey manufacturing services including product development, formulation, packaging design, component sourcing, and production. Revenue generated through project-based manufacturing contracts with beauty brand partners.
2. Concept to Market Services: Concept development, branding, formulation, packaging design, component engineering, and full manufacturing under one roof. Services span from initial product ideation through finished packaged product ready for market.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

XJ Beauty is a B2B OEM/ODM beauty contract manufacturer offering full turnkey services from concept and product development through formulation, packaging and component design, and finished-product manufacturing. The company produces color cosmetics, skincare, bath and body, hair care, HOCl-based skincare, nail, fragrance, packaging, and beauty tools for beauty brands, with manufacturing facilities in the USA, South Korea, Thailand, China, and Taiwan.

Product overview

XJ Beauty is a full turnkey beauty product contract manufacturer founded in 2007, offering comprehensive manufacturing services across color cosmetics, skincare, bath & body, hair care, fragrance, packaging, and beauty tools. The company's portfolio includes Color Cosmetics Formulations (face, lips, eye, brow products), Skincare Formulations (serums, creams, cleansers, masks, sunscreen), Bath & Body Products, Hair Care Products with scalp care expertise, HOCl Skincare (FDA-cleared hypochlorous acid products), Nail Products, and Beauty Tools & Bags. Through its Scentinvent™ partnership, XJ Beauty offers innovative alcohol-free fragrance formulations. The company operates manufacturing facilities in USA, South Korea, Thailand, China, and Taiwan, with R&D labs in Orange County, California and Asia. XJ Beauty also provides the BeautyAI Platform for AI-powered personalization and AR try-on experiences for partner brands.

Differentiator

Problem solved

Functional benefit

Brands

• Scentinvent™: Partnership with XJ Beauty offering clean, alcohol-free, skincare-infused fragrance formulas that are colorful, portable, and made for life on the go.

Products and services

• Color Cosmetics Formulations Contract manufacturing of color cosmetics including face, lip, eye, and brow formulations for beauty brand partners seeking full turnkey OEM/ODM services.
• Skincare Formulations Contract manufacturing of skincare products including face serums, creams, cleansers, masks, eye care, body care, and sunscreen formulations for beauty brands.
• Hair Care Products Custom formulation and contract manufacturing of hair care products including shampoo, conditioner, hair oil, treatments, and scalp care products for hair care brands.
• Bath and Body Products Contract manufacturing of bath and body products including hand care, body wash, body lotion, body oil, and bubble bath formulations.
• HOCl Skincare FDA-cleared hypochlorous acid (HOCl) skincare manufacturing in mist spray, gel, serum, and wipe formats with antimicrobial, soothing, and skin-safe properties. Targeted at beauty brands seeking technically challenging active formulations for acne, sensitive skin, and post-treatment recovery.
• Scentinvent Fragrance Division Alcohol-free, clean, skincare-infused fragrance contract manufacturing with up to 20% fragrance load in portable, colorful formats. Patented formulas free from alcohol, mineral oil, parabens, phthalates, and sulfates. Produced under partnership with Scentinvent Technologies.
• Visionary Packaging Component and outer packaging sourcing and design services including makeup components, skincare bottles, tubes, and secondary packaging for beauty brands.
• Beauty Tools and Bags Customized beauty tools (brushes, sponges, applicators, mirrors, sharpeners) and cosmetic bags and cases in various materials for beauty brands.
• BeautyAI Platform AI- and AR-powered personalization platform that enables partner brands to offer tailored skincare and makeup recommendations, AR try-on experiences, and personalized product journeys by analyzing individual skin types and concerns.
• Full Turnkey Manufacturing Service End-to-end turnkey manufacturing service covering product and concept development, formula creation and testing, component and packaging sourcing, outer packaging design, and full-service manufacturing across global facilities.

Quantifiable outcome

• Over 10 million units produced in recent years
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• L'OréalflagshipStrategic or Co-development Partner · 1 January 2025Strategic technology partnership on the Hapta device through XJ Beauty's BeautyAI Platform. Hapta is an AI-powered smart makeup applicator for users with limited hand mobility, developed by L'Oréal with technology collaboration.
• Scentinvent™ TechnologiescoreStrategic or Co-development PartnerExclusive partnership with Scentinvent™ Technologies for innovative fragrance formulations. XJ Beauty serves as the innovation partner providing manufacturing and commercialization capabilities for Scentinvent's patented alcohol-free, clean fragrance technology. Recognized as leader in global fragrance innovation at Cosmoprof Miami 2025, featured in WWD, CEW, and Perfumer & Flavorist.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cosmax: Korean-headquartered global OEM/ODM for cosmetics and skincare with manufacturing across Asia. Closest direct peer to XJ Beauty given overlap in turnkey color cosmetics, skincare, K-beauty formulations, and multi-country Asian production.
• Kolmar Korea: One of the largest Korean cosmetic OEM/ODM players offering formulation, filling, and packaging across skincare, color cosmetics, and personal care. Highly comparable in K-beauty positioning, scale, and full turnkey service model.
• Intercos: Italian-listed global beauty contract manufacturer serving prestige color cosmetics and skincare brands. Comparable as a turnkey OEM with global manufacturing footprint and brand-development partnerships.
• KDC/One: North American contract manufacturer of personal care, beauty, and home care products with formulation, filling, and packaging capabilities. Comparable as a multi-category turnkey beauty OEM serving global brands.
• Maesa: Beauty brand incubator and contract manufacturer that creates and produces private-label and emerging brands across skincare, fragrance, and color. Closely comparable to XJ Beauty's brand-partner, concept-to-market model.
• Mana Products: NYC-based contract manufacturer specializing in color cosmetics, skincare, and personal care for prestige and indie brands. Comparable as a full-service beauty OEM with formulation and packaging under one roof.
• HCT Group: Beauty packaging and turnkey manufacturer offering component engineering, formulation, and full product development. Comparable as a component-plus-formulation partner to beauty brands.
• CoValence Laboratories: U.S.-based contract manufacturer focused on skincare and personal care formulation and filling. Comparable as an indie-to-mid-market beauty OEM providing turnkey development and production.
• Beauty Industry Group: B2B beauty manufacturer and brand incubator with manufacturing across categories including hair care, skincare, and color. Comparable as a multi-category beauty manufacturer serving brand partners.

Others

• TricorBraun: One of the largest packaging distributors serving beauty and personal care. Comparable as an adjacent ecosystem participant supplying packaging components that beauty OEMs like XJ Beauty integrate into finished goods.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BeautyXj

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XJ Beauty