R/B Sales Corporation

Name

R/B Sales Corporation

Legal name

R/B Sales Corporation

Website

https://rbsalescorp.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Electrical Manufacturers' Representative Services

NAICS

Wholesale Trade Agents and Brokers (4251)

akta.pro primary industry

Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Manufacturers representative services
• Electrical sales agency
• Industrial product distribution
• Outside sales representation
• Electrical channel sales

Headquarters

HQ city

Marion

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Manufacturer Representative Commissions: RB Sales operates as a manufacturers' representative agency, earning commissions by representing electrical industry manufacturers and driving sales through their distributor and contractor network across their territory.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

R/B Sales Corporation is a manufacturers' representative agency that connects electrical and electronic product manufacturers with channel partners including distributors, contractors, engineers, and end-users. Operating as a division of Electris360, the firm represents leading brands such as ABB, Littelfuse, and Southwire across Iowa, Nebraska, Missouri, Kansas, and Southern Illinois through outside sales, inside sales, and commodities sales teams.

Product overview

R/B Sales Corporation is a sales agency organization, not a software technology company. It operates as a division of Electris360 and offers a portfolio of sales representation services including outside sales, commodities sales, and inside sales support. The company serves the electrical industry across industrial, lighting, utility, and contractor markets. Services are delivered through a team of regional experts and leverage market intelligence and analytics tools to provide strategic solutions. The company represents multiple electrical industry manufacturers including ABB, Littelfuse, Southwire, and others. These services are coordinated regionally across Iowa, Nebraska, Missouri, Kansas, and Southern Illinois under the leadership of Regional VP Mike Hall.

Differentiator

Problem solved

Functional benefit

Products and services

• Outside Sales Representation Services
• Inside Sales Services
• Commodity Product Sales Services
• Manufacturer Representation (Line Card)
• Market Intelligence and Analytics Services

Quantifiable outcome

• Ranked #1 Recommended outsourced sales agency

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Electris360flagshipStrategic or Co-development PartnerRB Sales is a proud division of Electris360, joining forces with ElectroRep and Fields Electrical Sales to form a unified national network of electrical manufacturers' representatives. This partnership provides extended reach, shared intelligence, and unified support while maintaining local market expertise.
• ElectroRepcoreStrategic or Co-development PartnerOne of the three founding regional sales organizations that unified under Electris360, contributing industry expertise and market coverage to the combined entity.
• Fields Electrical SalescoreStrategic or Co-development PartnerOne of the three founding regional sales organizations that unified under Electris360, contributing industry expertise and market coverage to the combined entity.
• Forward SolutionsflagshipStrategic or Co-development PartnerForward Solutions is the parent company of Electris360, providing strategic direction and corporate infrastructure for the unified manufacturers' representative network.
• ABBcoreChannel Partner/ Reseller/ DistributorGlobal technology company represented by RB Sales, providing electrical and automation products through the distributor network.
• LittelfusecoreChannel Partner/ Reseller/ DistributorLeading manufacturer of circuit protection and power control solutions represented across the territory.
• SouthwirecoreChannel Partner/ Reseller/ DistributorMajor manufacturer of wire and cable products represented in the territory.
• NEMRAminorOthersNational Electrical Manufacturers Representatives Association - industry trade association affiliation providing networking and professional development resources.
• NAEDminorOthersNational Association of Electrical Distributors - industry trade association affiliation supporting the electrical distribution channel.
• NECAminorOthersNational Electrical Contractors Association - industry trade association affiliation representing electrical contractors.
• MRERFminorOthersNational Electrical Research and Education Foundation - industry foundation focused on research and education in the electrical industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Electris360: National electrical manufacturers' representative network and parent organization of RB Sales. Operates the same channel/partner sales model across multiple U.S. regions and serves as the structural comparison point for RB Sales' commission-based rep business.
• Fields Electrical Sales: Sister division of Electris360 alongside RB Sales and ElectroRep. Regional electrical manufacturers' rep firm unified under Electris360, comparable in business model, line card breadth, and customer segmentation.
• ElectroRep: Sister division of Electris360 alongside RB Sales and Fields Electrical Sales. Directly comparable electrical manufacturers' rep firm operating in other U.S. regions under the same revenue model and parent structure.
• Revere Electric: Midwest-based electrical manufacturers' representative agency with overlapping principals and contractor/distributor customer base. Closest independent direct peer operating the same commission-based rep model in adjacent U.S. geography.

Regional players

• Werner Electric: Upper Midwest-focused electrical distributor headquartered in Minnesota. Operates in adjacent U.S. geography to RB Sales with overlapping manufacturer principals and contractor customer base, providing a regional benchmark.

Broad incumbents

• Graybar: One of the largest U.S. electrical, communications, and data networking distributors. Operates upstream of RB Sales' manufacturer principals and overlaps in serving the same contractors, distributors, and end-user segments across the Central U.S.
• Rexel: Global electrical distributor with U.S. operations (Rexel USA). Overlaps with RB Sales in serving contractors and industrial customers, and is a key channel partner / potential competitor for many of the same manufacturers.
• Border States Electric: Large employee-owned electrical distribution cooperative with deep Midwest and Central U.S. presence. Comparable customer overlap (contractors, utilities, industrial) to RB Sales' end customers, operating at broader scale and breadth.
• Sonepar: Global electrical distribution leader with significant U.S. footprint (including Springfield Electric, Cooper Electric, and others). Competes for the same downstream channel relationships and serves as a major counterparty in the electrical products supply chain.

Others

• Klein Tools: Leading U.S. manufacturer of hand tools and occupational protective equipment for electrical and utility professionals. Functions as a principal/brand in the same channel RB Sales supports, and an adjacent ecosystem player in the electrical trades market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rbsalescorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R/B Sales Corporation