Fields Electrical Sales
Fields Electrical Sales is a U.S. electrical manufacturers' representative firm, founded in 1935 and operating as a regional division of Electris360, that earns commissions representing 25+ electrical brands to distributors, contractors, and engineers across Michigan, Ohio, Western Pennsylvania, and West Virginia.
- Company typePrivate
- Founded1935
- HeadquartersLebanon, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fields Electrical Sales does
Fields Electrical Sales is a U.S. electrical manufacturers' representative firm operating as a regional division of Electris360 (itself a division of Forward Solutions). Founded in 1935 and headquartered in Lebanon, the company serves wholesale electrical distributors, contractors, engineers, and end users across Michigan, Ohio, Western Pennsylvania, and West Virginia. Rather than manufacturing products, Fields Electrical Sales represents a portfolio of 25+ leading electrical manufacturers — including Southwire, Legrand, Littelfuse, HellermannTyton, nVent ILSCO, Hammond Power Solutions, and Milbank — and earns commission revenue by connecting these brands with the regional distribution channel through a relationship-first field-sales motion.
The business is organized around territory directors covering Northern Ohio, Southern Ohio, Michigan, and Western PA & WVA, supplemented by a Project Team director and a Product Sales director, all under Regional VP - East Paul Staten. The technology footprint is minimal: there is no proprietary software product, no API, no AI capabilities, and no disclosed data assets — the firm instead relies on its website (electristeam.com), a "Find a Rep" locator, published line cards, and decades of accumulated distributor and contractor relationships as its operating infrastructure.
The revenue model is commission-based: Fields Electrical Sales is paid by the manufacturers it represents on sales routed through its regional distributor and contractor network. There is no publicly disclosed pricing, no published rate cards, and no SaaS, licensing, or subscription revenue stream. End-customer concentration is spread across distributor accounts in the four-state footprint, while manufacturer concentration is mitigated by the breadth of the 25+ principal portfolio. Growth is driven by expansion of represented lines, deepening of vertical end-markets (data centers, healthcare, automotive, infrastructure), and the broader Electris360 consolidation that pools Field's regional strength with ElectroRep and RB Sales.
Fields Electrical Sales firmographics
Firmographics- Name
- Fields Electrical Sales
- Legal name
- Fields Electrical Sales
- Website
- https://fieldselectric.com
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fields Electrical Sales is a U.S. electrical manufacturers' representative firm, founded in 1935 and operating as a regional division of Electris360, that earns commissions representing 25+ electrical brands to distributors, contractors, and engineers across Michigan, Ohio, Western Pennsylvania, and West Virginia.
- Ownership category
- akta.pro rank
Fields Electrical Sales industry classification
Industry- Product category
- Electrical Manufacturers' Representation
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Fields Electrical Sales is headquartered
LocationHeadquarters
- HQ city
- Lebanon
- HQ country
- United States
- HQ region
- North America
Markets served
Fields Electrical Sales business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Manufacturer Representative Commissions: As a manufacturers' representative firm, Fields Electrical Sales generates revenue through commissions from the electrical manufacturers they represent. They connect distributors, contractors, and end-users with trusted manufacturer brands, earning commissions on sales facilitated through their network and relationships.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Fields Electrical Sales product offering
Product offeringCore offering
Fields Electrical Sales operates as a B2B manufacturers' representative firm, providing outsourced field sales representation for 25+ leading electrical manufacturers across Michigan, Ohio, Western Pennsylvania, and West Virginia. The firm connects manufacturers with electrical distributors, contractors, engineers, and end-users through regional directors and field sales representatives, earning commissions on sales facilitated through its territory relationships.
Product overview
Fields Electrical Sales operates as an outsourced sales agency serving the electrical distribution industry. As a division of Electris360, the company does not manufacture its own products but rather represents a portfolio of over 25 electrical industry manufacturers, connecting distributors, contractors, engineers, and end-users with products including electrical conduit, fittings, wire and cable, lighting, signaling equipment, circuit protection, power management, and cable management solutions. The company provides sales representation across Michigan, Ohio, Western Pennsylvania, and West Virginia through a team of regional directors and product specialists. The portfolio includes products from manufacturers such as Allied Moulded, American Fittings, Atkore, CMP, Dakota Systems, Dottie, Edwards Signaling, Galvan Industries, Hammond Power Solutions, HellermannTyton, High Power, Keystone, Kidde, Legrand, Littelfuse, Magdaddy, Milbank, Nvent ILSCO, Picoma, Power Bus Way, Rough-in Ready, SLG Lighting, Southwire, and Western Tube.
Differentiator
Problem solved
Functional benefit
Products and services
- Electrical Manufacturers' Sales Representation Commission-based outsourced sales representation service that connects 25+ leading electrical manufacturers with distributors, contractors, engineers, and end-users through regional directors and field sales representatives across the East region territory.
- Project Sales Support Dedicated project team service that supports larger commercial and infrastructure projects by connecting contractors, engineers, and end-users with appropriate manufacturer solutions from concept to completion.
- Line Cards and Product Portfolio Management Published line cards and product portfolio information that help distributors and contractors identify the full range of represented electrical brands and product categories available through Fields Electrical Sales / Electris360.
Quantifiable outcome
- #1 Recommended outsourced sales agency
Companies that use Fields Electrical Sales
Customer profileSegments4 records
Ideal customer profiles3 records
Fields Electrical Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fields Electrical Sales partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Electris360coreFields Electrical Sales is a proud division of Electris360, joining forces with ElectroRep and RB Sales to form a unified team of industry experts. Electris360 is a premier electrical manufacturers rep group providing access to people, products, tools, and services in the electrical industry across vast territories with more than 200 years of combined experience.
- ElectroRepcoreIndustry leader in electrical representation that joined forces with Fields Electrical and RB Sales to form Electris360, maximizing collective strength and market reach across multiple regions.
- RB SalescoreIndustry leader in electrical representation that joined forces with Fields Electrical and ElectroRep to form Electris360, combining expertise and reach for comprehensive market coverage.
- Forward SolutionscoreParent company of Electris360. Electris360 operates as a division of Forward Solutions, which provides the overarching corporate structure and support for the electrical manufacturers rep network.
- NEMRA (National Electrical Manufacturers Representatives Association)minorIndustry association affiliation demonstrating commitment to the electrical manufacturers representative industry and professional standards.
- NAED (National Association of Electrical Distributors)minorIndustry association affiliation connecting with electrical distributors across the industry.
- NECA (National Electrical Contractors Association)minorIndustry association affiliation connecting with electrical contractors.
- MRERF (National Electrical Rep Educational & Research Foundation)minorIndustry foundation affiliation supporting education and research in the electrical representative industry.
- SouthwirecoreLeading electrical wire and cable manufacturer represented by Fields Electrical Sales, providing power wires, cables, and related solutions to distribution channels.
- LegrandcoreGlobal provider of electrical and digital building infrastructures represented by Fields Electrical Sales, offering wiring devices, cable management, and building automation solutions.
- LittelfusecoreLeading circuit protection, power control, and sensing manufacturer represented by Fields Electrical Sales.
- HellermannTytoncoreGlobal manufacturer of cable management and identification solutions represented by Fields Electrical Sales.
- nVent ILSCOcoreProvider of electrical connections and enclosures represented by Fields Electrical Sales.
- Allied Moulded Products, Inc.coreManufacturer of fiberglass enclosures and electrical boxes represented by Fields Electrical Sales.
- Atkore Calbond/CalbritecoreProvider of metal and PVC conduits, fittings, and accessories represented by Fields Electrical Sales.
- Edwards SignalingcoreManufacturer of life safety and signaling products represented by Fields Electrical Sales.
- Hammond Power SolutionscoreManufacturer of transformers and power quality solutions represented by Fields Electrical Sales.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Fields Electrical Sales competitors and assessment
Company assessmentEmerging players
- Rumsey Electric: Mid-Atlantic electrical manufacturers' representative and distributor serving similar contractor, engineer, and end-user customer profiles with overlapping brand portfolios. Comparable independent rep agency competing for the same manufacturer commission pool.
- Sales Partnerships Inc: Outsourced B2B sales agency providing field sales rep services across multiple industries. Comparable in revenue model (commission-based outsourced sales) and GTM motion (regional field sales directors), though operates across multiple verticals rather than electrical specialization.
Broad incumbents
- Border States Electric: Major employee-owned regional electrical distributor covering parts of Fields' territory (Ohio, West Virginia). Customer and channel partner, but also a structural comparable in delivering electrical products to contractors and end-users in adjacent geographies.
- Sonepar USA: U.S. operations of the world's largest electrical distributor, with branches across Fields' Midwest and Appalachian territory. Direct customer relationship for Fields' rep services and benchmark for distributor scale economics.
- Consolidated Electrical Distributors (CED): Largest U.S. electrical distribution franchise network with locations across Fields' footprint. Key customer and channel partner, and a structural comparable in electrical channel economics for rep commissions flowing through similar distributor purchases.
- Rexel USA: U.S. arm of a global electrical distributor with branches across the Northeast and Midwest overlapping Fields' territory. Operates in the same channel ecosystem and purchases from many manufacturers Fields represents, providing the addressable customer base for Fields' rep services.
- MarketStar: Large outsourced B2B sales agency operating across multiple verticals with a comparable outsourced field sales motion. Broader comparable for the outsourced rep-as-a-service model, though not specialized in electrical.
- Werner Electric Supply: Large Midwest-based electrical distributor that buys from the same manufacturers Fields rep's. While a distributor rather than a rep, Werner is a key account that Fields targets and a structural comparable in the electrical channel ecosystem.
Direct peers
- ElectroRep: Sister division of Fields Electrical Sales under the Electris360 umbrella, providing outsourced manufacturers' representation for the same set of electrical brands in different regional territories. Direct peer in commission-based rep model, manufacturer portfolio, and customer type.
- RB Sales: Third sister division of Fields Electrical Sales under Electris360, performing identical outsourced sales representation for the same electrical manufacturers in a different regional territory. Direct peer in business model, GTM motion, and product portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fields Electrical Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fields Electrical Sales leadership team
Management profileNumber of profiles
Profiles7 records
Fields Electrical Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fields Electrical Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fields Electrical Sales
What does Fields Electrical Sales do?
Fields Electrical Sales operates as a B2B manufacturers' representative firm, providing outsourced field sales representation for 25+ leading electrical manufacturers across Michigan, Ohio, Western Pennsylvania, and West Virginia. The firm connects manufacturers with electrical distributors, contractors, engineers, and end-users through regional directors and field sales representatives, earning commissions on sales facilitated through its territory relationships.
Is Fields Electrical Sales a public or private company?
Fields Electrical Sales is a private company. It is classified as corporate owned and is currently operating.
When was Fields Electrical Sales founded?
Fields Electrical Sales was founded in 1935. It employs 11 to 50 people.
Where is Fields Electrical Sales based?
Fields Electrical Sales is headquartered in Lebanon, United States, in the North America region.
How does Fields Electrical Sales make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are Fields Electrical Sales's main competitors?
Emerging players on record are Rumsey Electric and Sales Partnerships Inc. Broad incumbents are Border States Electric, Sonepar USA, Consolidated Electrical Distributors (CED), Rexel USA, MarketStar and Werner Electric Supply. Direct peers are ElectroRep and RB Sales.
Does Fields Electrical Sales have an API?
No public API is recorded for Fields Electrical Sales.
What industry is Fields Electrical Sales in?
Fields Electrical Sales's product category is Electrical Manufacturers' Representation. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies.