India Hemp and Co

What India Hemp and Co does

India Hemp and Co is an Indian direct-to-consumer hemp food and wellness brand founded in 2019 by sisters Jayanti Bhattacharya (Bangalore) and Shalini Bhattacharya (Barcelona). The company produces and sells hemp-based food and personal care products — Hemp Protein Powder, Hemp Hearts, Hemp Seed Trail Mix, Hemp Seed Oil (food and topical formulations), and purpose-built bundles — alongside a dedicated pet line (Hemp Seed Oil for Dogs and Cats, Good Doggo Hemp Treats) and the recently launched Hempboocha functional beverage. Core production technology relies on cold-pressed extraction for oils and mechanical processing for seeds and proteins, positioning products as 100% natural, vegan, and gluten-free with FSSAI approval distinguishing hemp-as-food from psychoactive cannabis.

The business operates a Shopify-powered DTC e-commerce storefront as its primary sales channel, supplemented by nascent B2B supply to restaurants and cloud kitchens. Pricing is one-time / unit-based across SKUs ranging Rs 299-1,649 in Indian Rupees, with no subscription model identified. Revenue of Rs 50 Lakh (approximately $60,000 USD at prevailing exchange rates) has been reported by third-party media (The Better India); no external institutional funding or headcount data is disclosed, and the company appears bootstrapped. The brand received material visibility via Shark Tank India Season 3 (2022), where it was the first hemp brand featured and received an investment offer from Shark Namita Thapar, alongside extensive media coverage in Forbes India, Vogue, GQ, The Hindu, Times of India, YourStory, and CNBC TV18. Customer segments span fitness-oriented consumers, health-conscious and wellness buyers, home cooks, and pet owners, addressed through a horizontal segmentation strategy.

The go-to-market approach is product-led, content-driven, and community-oriented: an extensive recipe library and educational blog drive organic discovery, while Instagram, Facebook, and YouTube (including medical-expert content from endocrinologist Dr. Abhijit Bhograj) build category awareness and trust. The company sells exclusively in India with no public geographic expansion plans disclosed, and operates without disclosed subscription mechanics, app presence, or AI-driven product capabilities.

Name

India Hemp and Co

Legal name

India Hemp and Co.

Website

https://indiahempandco.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

India Hemp and Co is a Bangalore-based DTC brand selling FSSAI-approved hemp food, wellness, and pet products — including protein powder, hearts, seed oil, trail mix, and Hempboocha — to health-conscious, fitness-oriented, and pet-owner consumers across India via Shopify e-commerce and nascent B2B channels.

Ownership category

akta.pro rank

Product category

Plant-based Hemp Food & Wellness Products

NAICS

Food (Health) Supplement Retailers (456191), Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

Keywords

• Hemp food products
• Plant-based protein
• Hemp seed oil
• Pet hemp supplements
• Superfood nutrition

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for individual hemp products and bundled kits. Products sold at various sizes with tiered pricing. Regular sales and discounts offered (e.g., 25% off Anniversary Sale). No subscription mentioned.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

India Hemp and Co manufactures and sells a curated range of hemp-based food, wellness, and pet products directly to consumers. Its core lineup includes hemp protein powder, hulled hemp hearts, a proprietary seed trail mix, and cold-pressed hemp seed oil for food and topical use, complemented by purpose-built bundles and a separate Hemp for Pets line of oils and treats. The company also produces Hempboocha, India's first hemp-powered kombucha beverage, and supplies hemp ingredients to restaurants and cloud kitchens on the B2B side.

Product overview

India Hemp and Co is a hemp-based food and wellness company offering a diverse portfolio of products centered around hemp as a superfood ingredient. The company was founded by sisters Jayanti and Shalini Bhattacharya, featured on Shark Tank India, and has generated Rs 50 lakh in revenue. The product portfolio includes core hemp ingredients (Protein Powder, Hemp Hearts, Trail Mix, Seed Oil in food and topical formulations), purpose-built bundles for fitness, nutrition, wellness, and pet care, and a comprehensive line of pet-specific hemp products. The offerings range from single-ingredient hemp products to curated kits combining multiple hemp forms for fitness optimization, home cooking, and pet wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• Hemp Protein Powder A 100% natural, vegan, and gluten-free plant protein powder made from raw hemp seeds, sold in sizes from 150g to 2kg. Contains 20 amino acids including all 9 essential amino acids, is high in fiber, and is positioned for fitness and active-lifestyle consumers seeking a whey alternative.
• Hemp Hearts Hulled hemp seeds with a creamy, nutty flavor containing all 20 amino acids (including 9 essential ones), omega-3, 6, and 9 fatty acids, dietary fiber, vitamins, and minerals. Versatile for snacking, sprinkling, stirring, or baking.
• Hemp Seed Trail Mix Proprietary blend of hemp seeds, flax, sesame, pumpkin, watermelon, and sunflower seeds. Rich in omega-3, 6, and 9 fatty acids, fiber, magnesium, and protein, positioned as a nutrient-dense superfood snack supporting energy, mood, and immunity.
• Hemp Seed Oil - for Food Cold-pressed hemp seed oil with a nutty flavor, 80% unsaturated fatty acids including omega-3 and omega-6, and 40% less saturated fat than olive oil with no trans fats. Supplemented with potassium, magnesium, iron, zinc, and calcium; positioned for hormonal balance, anxiety reduction, and metabolic support.
• Hemp Seed Oil - for Topical Use Cold-pressed hemp seed oil formulated for external application to skin and hair. Contains ceramides, amino acids, and fatty acids claimed to improve skin immunity, fight infections, soothe dry/flaking skin, and strengthen hair with shinier and silkier texture.
• Hemp Seed Oil - Dogs 100% raw, cold-pressed hemp seed oil formulated specifically for dogs, with weight-based dosing (11-25kg: 4 pumps/3ml; over 26kg: 6 pumps/4.5ml). Marketed for immunity, gut health, inflammation, anxiety reduction, coat thickening, and skin condition improvement.
• Hemp Seed Oil - Cats Cold-pressed hemp seed oil formulated for cats, with weight-based dosing (1-10kg: 2 pumps/1.5ml; over 11kg: 4 pumps/3ml). Positioned for anxiety calming, IBD support, allergy relief, inflammation reduction, joint health, and skin/fur moisture maintenance.
• Good Doggo Hemp Treats Natural, preservative-free hemp treats for dogs containing turmeric, ragi, hemp seed flour, flaxseed, and cinnamon. Marketed with antioxidant and anti-inflammatory properties supporting joint health, anxiety relief, coat strengthening, and immunity.
• Hempboocha India's first hemp-powered kombucha beverage, marketed as a functional drink combining kombucha with hemp and positioned within the wellness collection on the India Hemp and Co storefront.
• Fit Kit Fitness-oriented bundle containing Hemp Protein Powder, Hemp Seed Trail Mix, and Hemp Seed Oil, marketed as a complete plant-based protein kit for muscle building, recovery, and maintenance.
• Home Chefs Kit Cooking bundle containing Hemp Hearts, Hemp Seed Trail Mix, and Hemp Seed Oil, marketed for creative foodies to add hemp-based nutrition to everyday meals across Indian and global cuisines.
• Care Pack Wellness bundle combining Hemp Seed Oil and Hemp Hearts, marketed for energy, improved mood, and gut health within the brand's holistic self-care positioning.
• Taster Kit Starter bundle containing 150g each of Hemp Hearts, Hemp Protein, and Hemp Seed Trail Mix, designed for consumers new to hemp to explore the product range at smaller sizes.
• Hemplets - Playpack Compact bundle containing 250g each of Hemp Hearts, Hemp Protein Powder, and Hemp Seed Trail Mix, marketed for experimentation with hemp products at mid-tier sizes.
• Starter Kit Full-size bundle containing 500g each of Hemp Hearts, Hemp Protein, and Hemp Seed Trail Mix, positioned as the largest starter pack for consumers committed to incorporating hemp into daily nutrition.
• Woof Pack Pet wellness bundle combining Hemp Seed Oil for Dogs (100ml) and Good Doggo Hemp Treats (100 treats) into a complete care package for dog health and wellness.
• Boost Pack Compact bundle combining Hemp Protein (250g) and Hemp Hearts (150g), positioned for consumers seeking to boost nutrition with hemp protein and hearts.
• Ritual Pack Bundle combining Hemp Hearts and Hemp Protein Powder for daily wellness rituals, crafted for holistic health and nutrition routines.
• Adventure Pack On-the-go bundle containing 250g of Hemp Seed Trail Mix and 150g of Hemp Hearts, designed for outdoor adventures with nutrient-dense snacks for energy and nutrition.
• Creative Kitchen Pack Culinary bundle combining Hemp Hearts and Hemp Seed Trail Mix, designed for innovative home cooking with versatile hemp ingredients for creative recipes.

Quantifiable outcome

• Contains all 20 amino acids including 9 essential amino acids
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Dr. Abhijit Bhograj (Endocrinologist)minorOthers · 1 January 2022Featured expert who speaks on hemp's impact on hormonal balance, gut health, and nutrition. Provides medical credibility to the brand's health claims through video content on their YouTube channel.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Boheco (Bombay Hemp Company): One of India's earliest and largest hemp product companies, offering hemp food, wellness, and lifestyle products alongside B2B fiber and R&D capabilities. Direct overlap with India Hemp and Co on hemp CPG (oils, seeds, protein) and on the Indian hemp market-building mission.
• The Hemp Foundation: Himalayan-based Indian hemp brand offering hemp seeds, oils, protein, and skincare products with a sustainability and farmer-livelihoods angle. Direct peer in Indian hemp retail CPG with overlapping SKU categories.
• Hempsters: Indian DTC hemp CPG startup selling hemp seeds, oils, protein powders, and related wellness SKUs. Direct competitor for the same Indian online health-food consumer that India Hemp and Co targets.
• Just Hemp Foods: Canadian hemp CPG company specializing in hulled hemp seeds, hemp protein, hemp oil, and related bulk and retail SKUs. Directly comparable product mix and core ingredients to India Hemp and Co.

Regional players

• Saha Hemp: India-focused hemp CPG brand positioning around Ayurvedic wellness and food applications. Comparable product positioning and Indian consumer target market, though with stronger emphasis on Ayurveda roots.
• HempFoods Australia: Australian hemp food brand selling hemp seeds, protein, oil, and flour in domestic and export markets. Comparable hemp CPG playbook but operating in a more mature regulatory environment than India.

Broad incumbents

• Nutiva: Established North American hemp seed, oil, and protein CPG brand with global distribution. Comparable hemp food CPG product set with much broader scale, serving as a useful benchmark on category maturity and SKU breadth.
• Manitoba Harvest: Global leader in hemp food products including hemp hearts, protein powders, oils, and snacks with wide retail distribution. Directly comparable core product portfolio (hearts, protein, oil) and strong consumer brand in the hemp CPG category.

Emerging players

• Hemp Yeah: Australian hemp seed snack and food brand with consumer positioning similar to India Hemp and Co's hemp hearts/protein/trail-mix SKUs. Useful emerging-DTC hemp CPG comparable.
• Saturo: Plant-based nutrition brand offering ready-to-drink protein and meal-replacement shakes. Comparable in targeting the same plant-protein, fitness-recovery, and lactose-free consumer segment that India Hemp and Co's hemp protein addresses.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCndRmG6HZMmXuJtD8d_-92g
• Facebookfacebook.com/indiahempandco
• Instagraminstagram.com/indiahempandco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about India Hemp and Co